AA_Feb18_WEB

BOLO
‘Be On The Lookout’ for
Stylish Active Wear on the Ave
By nicol jenkins | Photos by melissa korman
There is only one boutique store on the
Avenue where you can find all styles of fitness,
yoga, workout and casual wear in one location.
Bolo - Be On The Lookout offers a unique and exciting concept
store in the heart of downtown Delray Beach. More than just
leggings, the store has a wide variety of active wear and accessories
to look good while you are working out or strolling down
Atlantic Avenue.
Bolo is now in its 5th year of business in Delray Beach; having
transitioned to the fitness concept store about a year ago and business
has been booming ever since.
Owner Maria Nelkin noticed that residents and the visitors to
Delray Beach were wearing more fashion forward active wear around
the beach town. Since there wasn’t a store that offered this kind of
fashion on the Ave she decided to try something new to the area.
“People in Delray Beach wear active wear all the time; they are
either working out, walking or they simply want to look like they
work out. We are extremely unique to the Avenue. There is no
other store that offers only active wear. We are the only ones here,
and the response to the change has been welcomed,” said Nelkin.
“Once we changed the concept a year ago, people have really
embraced the change. Our customers are really enjoying seeing
the different collections. We get new collections every week, new
styles and new colors.”
Unlike big chain stores, Bolo offers only top quality brands and
merchandise made in the US and Brazil. The store has a wide
selection of active wear and accessories including skorts for tennis,
or simply just walking, yoga balls and mats, colorful leggings,
Owner Maria with the new yoga fashion line
sunglasses, unique jewelry, candles, underwear, tees, books on
health and fitness and much more! Check out their new collection in
store now, with the best colors, patterns and designs you ever saw!
The product lines include the best quality designers: skorts from
Dona Jo, active wear and leggings from Liquido, Terez, and Koral, Alo
Yoga wear, Freyrs Sunglasses, Jewelry from Silver and Sage in Arizona,
Blush underwear direct from Canada, Lipsmart, Havaianas flip flops,
Yoga design lab mats and accessories, their own label of Be On The
We offer a relaxed, fun place to shop and broWSe
Lots of designer feel good apparel,
showing our DonaJo skirt collection
Bolo offers a large range of
active leisure and yoga wear
80 | FEBRuary 2018 | www.AtlanticAveMagazine.com