AA_Feb18_WEB

ericnudelman

BOLO

‘Be On The Lookout’ for

Stylish Active Wear on the Ave

By nicol jenkins | Photos by melissa korman

There is only one boutique store on the

Avenue where you can find all styles of fitness,

yoga, workout and casual wear in one location.

Bolo - Be On The Lookout offers a unique and exciting concept

store in the heart of downtown Delray Beach. More than just

leggings, the store has a wide variety of active wear and accessories

to look good while you are working out or strolling down

Atlantic Avenue.

Bolo is now in its 5th year of business in Delray Beach; having

transitioned to the fitness concept store about a year ago and business

has been booming ever since.

Owner Maria Nelkin noticed that residents and the visitors to

Delray Beach were wearing more fashion forward active wear around

the beach town. Since there wasn’t a store that offered this kind of

fashion on the Ave she decided to try something new to the area.

“People in Delray Beach wear active wear all the time; they are

either working out, walking or they simply want to look like they

work out. We are extremely unique to the Avenue. There is no

other store that offers only active wear. We are the only ones here,

and the response to the change has been welcomed,” said Nelkin.

“Once we changed the concept a year ago, people have really

embraced the change. Our customers are really enjoying seeing

the different collections. We get new collections every week, new

styles and new colors.”

Unlike big chain stores, Bolo offers only top quality brands and

merchandise made in the US and Brazil. The store has a wide

selection of active wear and accessories including skorts for tennis,

or simply just walking, yoga balls and mats, colorful leggings,

Owner Maria with the new yoga fashion line

sunglasses, unique jewelry, candles, underwear, tees, books on

health and fitness and much more! Check out their new collection in

store now, with the best colors, patterns and designs you ever saw!

The product lines include the best quality designers: skorts from

Dona Jo, active wear and leggings from Liquido, Terez, and Koral, Alo

Yoga wear, Freyrs Sunglasses, Jewelry from Silver and Sage in Arizona,

Blush underwear direct from Canada, Lipsmart, Havaianas flip flops,

Yoga design lab mats and accessories, their own label of Be On The

We offer a relaxed, fun place to shop and broWSe

Lots of designer feel good apparel,

showing our DonaJo skirt collection

Bolo offers a large range of

active leisure and yoga wear

80 | FEBRuary 2018 | www.AtlanticAveMagazine.com

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