Style: March 02, 2018

STYLE | promotion 53
ECCO CROSS X
STEP UP
INTO THE
FUTURE
With a rich history, ECCO continues to
move with the times and take innovative
to the next level.
ECCO is a company of dedicated shoemakers. With more than
50 years of expertise, knowledge and heritage, it is also the only
major global shoe manufacturer that owns and manages its entire
value chain. Its latest campaign, centred on the film Perpetual
Natural Motion, will show how authenticity is rooted in the design
studios, the advanced innovation labs, the in-house research-anddevelopment
divisions, the owned-and-operated leather tanneries
and the state-of-the-art production facilities.
Meet the ECCO CROSS X
Advanced technologies see a contemporary twist on the old
classics. This moccasin-trainer hybrid features the FLEXGROOVE
cut-through pattern for improved flex and grip, as well as a sleek
and contemporary outsole, formed using ECCO’s advanced
FLUIDFORM direct-injection technology, which produces high
degrees of dynamic rebound.
STORE LOCATIONS: Auckland, Wellington and
now Christchurch – 195 Papanui Road, Merivale
eccoshoes.co.nz
FAST FACTS
• ECCO Leather’s research and development
facility in the Netherlands is the most
advanced of its kind in the world.
• There are 35 generations of tanning knowhow
at ECCO Leather, which produces
innovative leather for some of the world’s
leading performance, lifestyle and fashion
companies.
• ECCO has been defying convention in shoe
engineering, which has seen the company
achieve a series of industry breakthroughs
with its direct-injection technology.
• Karl Toosbuy established ECCO in the small
Danish town of Bredebro in 1963. Today,
there are more than 20,000 employees, of 61
different nationalities, and more than 2,000
retail stores across the continents.