IMAGE Show Preview Guide Dallas 2015

HAIR COLOR
*all classes are complimentary unless otherwise indicated — new classes added daily*
TAKING “PRAYER” OUT OF THE HAIR
COLORING PROCESS
Sunday : 2:00PM - 3:30PM
Monday : 2:00PM - 3:30PM
How many times have you applied color
to your client’s hair and “prayed” that
it would come out satisfactory? How
many times have your clients requested
a color service and you “prayed” that
they wouldn’t ask for something that you
couldn’t deliver?...or ask for something
you didn’t know how to do?
Have you ever had a client request color
and you “prayed” they would ask for
something simple like a semi color and not
a permanent color because you didn’t
know how to formulate? That saying that
“prayer changes things” is true but it has
no place in the color service. If you don’t
know color, you don’t
know Chuck. He will show
you how to take “prayer”
out of the color service
and replace it with pure
“know how”.
Presentation by:
CHUCK CAPLE
SHAPES & BALANCES
Sunday : 3:00PM - 4:30PM
Monday : 1:00PM - 2:30PM
Shapes and Balance is a Color
Cutting System is designed to guide
a professional hairstylist or a future
professional on developing their artistic
abilities , allowing further creativity
behind the chair , while combining
both “Cutting and Coloring” system
and most important client retention to
help build your business. RAULMARTEZ
the academy philosophy of shapes
and balance means that cut and color
must work together in harmony. No cut
is completed without the added value
of color.
Presentation by:
RAUL MARTEZ
COLOR ASSEMBLY
Sunday : 12:00PM - 1:30PM
Monday : 12:00PM - 1:30PM
Good coloring results can’t happen unless
you follow a strategic process in order to
receive the correct results. Time, texture,
porosity, and levels, all have to be taken
into considerations when creating the
color formula and skipping just one step
could create a disaster. Many times, hair
color desired results aren’t achieved simple
due to a lack of communication between
you and your client. Learn how to properly
assemble color from the initial consultation
to the rinsing the color at the bowl.
•Understand the type of hair you are
dealing with
•Identify if hair is virgin or previously
colored
•Identify desire color vs. natural color
•Understand color
correction
• Creating the formula
• Color maintenance
Presentation by:
CHRIS NOBLE
Presentation by:
DESTINY COX
TEACH ME COLOR
Sunday : 10:00AM - 11:30AM
Have you experienced levels of frustration,
tired of the fluff? Are you scared of hair
color?
DCI comes with 20 years of experience
and 15 years in the classroom certified to
break it all down and finally “Teach You
Color”. If you have a hunger to elevate
your skills and finally GET IT from color
theory to tips and techniques on gray hair
challenges to decoding the mysteries of
bold blondes, reds, and color corrections.
Don’t miss this experience whether you’re
an aspiring Colorist or seasonal veteran,
it’s something to learn in every DCI class.
This class will sure to be personalized and
explosive.
SECRETS OF A COLORIST: NATURAL
TEXTURED HAIR
Monday : 10:00AM - 11:30AM
DCI joins you on the journey to successfully
color natural hair. Stop covering it up and
learn to attack the secret fear of color
treating natural hair. Learn to transform
your clients with age defying hair color.
Learn the secrets to giving your clients
gorgeous hair color with dimension. Learn
the secrets to beautiful reds, coppers,
blondes and the ultimate going black
formula that does not fade. Say good
bye to embarrassing yellow and green
hair and hello to conquering gray hair
with no mistakes.
These techniques are for relaxed,
natural, transitional clients alike. The DCI
team will be delivering knowledge like
never before and cutting edge cut &
color techniques. This is a class you don’t
want to miss!!
SERRATED CUT & COLOR TECHNIQUES
Monday : 2:00PM - 3:30PM
Join us as we celebrate the creativity
of haircutting and coloring in dramatic
fashion. Learn runway head turning
“Serrated Razor” techniques and the
“Serrated Color” techniques. This class
was created to inspire and push you into a
level of creativity never seen before.
This class will discuss panel placement,
color & attitude selection of each client.
Learn to develop a storyline behind each
color you create and edgy cuts with
dramatic color fashions.
Meet & Greet The DCI team, who will
bringing it from all over the country.
IMAGE is EVERYTHING
12