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RESIDENTS FESTIVAL<br />
Cheshire’s first ever Residents’<br />
Festival took place in March 2017,<br />
organised by Marketing Cheshire<br />
on behalf of Cheshire East Council<br />
and Cheshire West and Chester<br />
Council. The festival was the<br />
Councils’ way of saying thank you<br />
for the warm welcome residents<br />
give to Cheshire’s 62 million<br />
visitors, and to encourage them to<br />
be a tourist in their own county and<br />
discover the attractions and hidden<br />
gems on their doorstep. Over 20<br />
attractions signed up to participate<br />
in the festival, from Tatton Park to<br />
Cholmondeley Castle, Macclesfield<br />
Museums to behind-the-scenes<br />
at Storyhouse in Chester, offering<br />
free entry, discounted tickets and<br />
special, ‘money can’t buy’ events.<br />
which is extremely high for a free<br />
promotion. Perhaps even more<br />
importantly, over 25% of people<br />
had revisited one or more of the<br />
attractions featured just three<br />
months after the festival ended.<br />
The 2018 festival is set to be even<br />
bigger and better, with Warrington<br />
taking part as well as Cheshire<br />
East and Cheshire West and<br />
Chester. Timed to coincide with<br />
English Tourism Week, we will<br />
be working with Visit England to<br />
secure maximum profile.<br />
We will also ramp up our media<br />
engagement so that all residents of<br />
Cheshire and Warrington can get<br />
involved.<br />
The festival was a great success,<br />
with tickets and offers sold out<br />
in just three weeks. Over 80% of<br />
people redeemed their tickets,<br />
AMAZED<br />
BY SCIENCE<br />
The Amazed by Science festival continues to go from<br />
strength to strength, engaging thousands of children and<br />
their families over the May half term. Long term sponsors<br />
National Nuclear Laboratory, Urenco and Waters were<br />
joined by Essar in 2017, delivering over 90 activities across<br />
14 different venues. The festival remains hugely popular,<br />
with over 92% of visitors rating it 8 out of 10 or above, and<br />
more than 93% of people saying that they learnt something<br />
new. With the average age of children attending just 7 years<br />
old, the festival is a great way to inspire the scientists of<br />
the future, as well as celebrating Cheshire’s strengths in<br />
science and technology.<br />
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