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SOCIAL MEDIA<br />
In 2017, we managed social media accounts for partners including Favourite Days Out in Cheshire, Cheshire’s<br />
Gardens of Distinction, Anderton Boat Lift, National Waterways Museum, SHIFT, Amazed by Science and Cheshire<br />
& Warrington LEP in addition to our own core channels.<br />
One of the highlights included a strategy to drive organic reach via competitions. This was trialled very effectively<br />
in support of the Slant campaign, for which partners pulled together an impressive competition to win tickets to<br />
Sleepwalk at Little Moreton Hall, the Just So Festival and the Grosvenor Open Air Theatre, plus a three night stay<br />
at Crewe Hall. The competition achieved a reach of 55,000, 43,000 of which was organic, and delivered 676 likes,<br />
269 comments and 589 shares.<br />
CHANNELS CONSUMER CORPORATE<br />
Facebook<br />
@VisitCheshire<br />
@ChesterChristmasMarket<br />
Twitter @VisitCheshire @MktgCheshire @invest_cheshire<br />
@visitchester_<br />
@cheshireconf @candwep<br />
@chesterxmas<br />
@CheshireSciCorr<br />
Instagram<br />
YouTube<br />
@visitchesterandcheshire @chesterxmas<br />
@MktgCheshire<br />
Statistics<br />
Facebook;<br />
@VisitCheshire – 14K<br />
@ChesterChristmasMarket – 34K<br />
Total = 48K<br />
Twitter;<br />
@VisitCheshire – 34.7K<br />
@visitchester_ – 16.9K<br />
@chesterxmas – 99.5K<br />
@MktgCheshire – 6.3K<br />
@invest_cheshire – 2.9K<br />
@cheshireconf – 1.1K<br />
@candwep – 2.3K<br />
@CheshireSciCorr – 478<br />
Total = 641.7K<br />
Instagram;<br />
@visitchesterandcheshire – 3.2K<br />
@chesterxmas – 634<br />
Total = 3.8K<br />
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