Annual Review

BRILLIANT SCIENCE
A £280,000 Discover England Fund project from
summer 2017 until March 2018, for which
Marketing Cheshire is the accountable body and
project manager.
Overview
A partnership project between Marketing Cheshire,
Marketing Manchester and Visit Stoke to develop
the regional science tourism offer and promote it to
delegates attending science based conferences in the
region.
We will also be looking to attract new scientific
conferences to the region with a stronger science
narrative and a portfolio of unique opportunities and
experiences that will strengthen our bids.
The project will include the following;
- Research into the target market, establishing
end user benefits/desire, logistics, parameters,
what will work and what won’t work. This will
be a combination of in-depth interviews and
focus groups. We will additionally research the
conference opportunities for Cheshire for smaller
associations by matching them with our key
scientific developments.
- Education programme to help our attractions
understand the conference bidding process and
how they can best develop their business to make
the most of the opportunity.
- Product Development and Booking – each
attraction will receive business support tailored
to their needs to outline their key products and
we will work with a ground handler to develop
the packages and booking process. There are five
nuclear focused conferences in 2019 so we will
specifically develop a nuclear focused itinerary.
- Distribution – we will then promote our new
packages to booked conferences and to new
associations, via a launch at World Association
Congress in Antwerp and dinners in Paris and
Brussels.
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