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DIGITAL<br />
Websites:<br />
In 2016 Marketing Cheshire<br />
created a new website for<br />
the Constellation Partnership<br />
which was launched at<br />
MIPIM 2017 in Cannes –<br />
constellationpartnership.co.uk<br />
We have also been tasked with<br />
refreshing the Cheshire Science<br />
Corridor Enterprise Zone website<br />
that was originally built in 2015<br />
to shift focus to the Science<br />
Corridor itself. This site will<br />
be relaunched in early 2018 –<br />
cheshiresciencecorridor.com<br />
Our two main visitor-facing sites<br />
currently receive 160,000 visits<br />
per month, combined. Having<br />
been in their current guise for<br />
3 years, we felt it was time for<br />
a refresh and so are currently<br />
working on a brand-new website<br />
for Chester and Cheshire. In 2018<br />
we will be combining our two<br />
current sites, visitchester.com and<br />
discovercheshire.com, into one<br />
fresh new site, and investing in<br />
SEO to ensure that we continue to<br />
rank highly in search engines.<br />
Digital:<br />
Consumer – Our popular<br />
consumer e-newsletter is<br />
sent out on a monthly basis to<br />
63,000 organic subscribers.<br />
The e-newsletter is themed by<br />
season and includes events and<br />
promotions from our partner<br />
venues and attractions. The<br />
newsletter currently has an<br />
average open rate of 14% and an<br />
average click through rate of 10%.<br />
Weekly Bulletin – Our Weekly<br />
Bulletin, including good news<br />
stories from Cheshire and<br />
Warrington, continues to grow in<br />
popularity and is now distributed<br />
to over 2,500 business contacts in<br />
the North West and beyond, with<br />
an above average click through<br />
rate of 40%.<br />
Video:<br />
We are integrating video<br />
content more and more with<br />
our own marketing campaigns<br />
such as #RoomsToBreathe,<br />
SLANT, #FestiveCheshire and<br />
#ChesteringAround, all with<br />
great engagement and results.<br />
Throughout the year we have also<br />
worked with many new clients<br />
who are embracing the power<br />
of video as a marketing tool.<br />
Whether it’s promoting conference<br />
facilities, accommodation, events<br />
or attractions, video could be the<br />
solution for you.<br />
These include:<br />
The Port’s the Place<br />
Chester Digital Artworks<br />
Experience Cheshire’s Canals<br />
Anderton Boat Lift<br />
Christmas in Cheshire<br />
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