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BUSINESS TOURISM<br />
#RoomstoBreathe<br />
The #RoomstoBreathe Business Tourism<br />
Campaign focuses on the beautiful location,<br />
stunning views and excellent value Cheshire<br />
offers the meeting and conference organiser.<br />
The Marketing Cheshire Team has been busy<br />
filming at 6 venues across Cheshire, creating<br />
a library of images and footage showcasing<br />
spaces which offer open windows, green vistas,<br />
outdoor meeting spaces and even picnic spots -<br />
all proven ways to boost productivity, creativity<br />
and decision making. Video content, imagery<br />
and promotional copy will be hosted on the<br />
conferncingcheshire.com website and a mixture<br />
of Google Adwords, LinkedIn and Twitter<br />
advertising will be used to drive traffic to the<br />
site. The campaign launched mid-November and<br />
a partner took kit has been created. We have<br />
also placed articles in key event and conference<br />
publications.<br />
The Meetings Show<br />
Marketing Cheshire attended the Meetings<br />
Show on the 13th – 15th June, Olympia London.<br />
Partners included, De Vere, Valor, Boutique<br />
Hotel Group, Rookery Hall and The Chester<br />
Grosvenor.<br />
We met with over 200 conference bookers to<br />
highlight the great conferencing facilities in<br />
Cheshire and showcase how accessible we are<br />
as a destination.<br />
Competitions on Twitter proved very successful<br />
with a reach of nearly 350,000 and 867,000<br />
impressions using #RoomstoBreathe. And so<br />
did the gin tasting, courtesy of Hunters Gin.<br />
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