Tropicana Magazine Mar-Apr 2018 #117: Edge Of Excitement

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JEFFREY YANG AND JOEY WOO On Joey Woo Chiffon dress and earrings from Kate Spade Serpent bangle from Giuseppe Zanotti TM | MARCH/APRIL 2018 22
JEFFREY YANG AND JOEY WOO “Working with each tree’s natural form including its irregularities, the result is a piece of furniture that is always unique.” Jeffrey credits 2016 as the year their business took off, and thanks to Joey, whose focus is on marketing and business development, Art of Tree began exporting to Singapore and Saudi Arabia in 2017. They are predominantly residential bound, Joey explained. In a bid to expand their reach for 2018 more emphasis will be placed on commercial use in offices, hotels, restaurants and bars. WHERE THE MAGIC HAPPENS Crafted from tree species such as Raintree, Acacia, Angsana, Chengal and Mahogany, Jeffrey leads the Production & Designing team to work with each tree’s natural form including its irregularities. The result is a piece of furniture that is always unique, and often oddly shaped. Even what is typically viewed as an imperfection, like the tree’s cavities, is preserved. The process begins with the selection of wood, often from sawmills and through local municipalities. After being left to dry, slabs are marked out and cut, and then the magic happens, a process that typically takes two weeks, but special commissions can take up to two months. Breathing new life into what would have otherwise been consigned to the mill for wood chips or the incinerator, the wood is sanded, polished and its cavities filled with resin, and a final coat of water-based polyurethane is applied to its surface once dried. The legs of the table or chair uses powder-coated steel (which is aesthetically appealing and practical) once it has been welded and glasstable tops are cut to fit. It’s a time-consuming, laborious process but the result is its own reward. Unlike Jeffrey, Joey’s love of timber came gradually as she immersed herself in Art of Tree’s day-to-day operations. Possessing a business and finance background with extensive experience in the oil and gas sector, she has been the business end of Art of Tree. As the person who oversees the brand’s marketing she sees perception as one of her main challenges. “Whatever you share on social media, there will be someone who inputs something negative about what you do,” she shared. Her response is always non-confrontational. “The last thing that we should be doing is fighting back; instead, we try to explain.” FAMILY AND SHARED GOALS Jeffrey and Joey feel even more passionately about Art of Tree and its philosophy with children in the picture. The pair has two boys, aged seven and four. “Because we have kids, we are always thinking about them, the next generation, how many trees will actually be left for them.” Though Joey doesn’t describe herself as being an eco-warrior, being a mother and a partner in the business has stirred a passion in her. “I’ve started to see a lot of things differently. If there are no customers in the showroom, I feel reluctant to switch on the airconditioning. We bring our own containers to pack food instead of having them pack it for us in plastic containers, we recycle plastic bottles…” She continued with a list of little things that make a big difference, values she and Jeffrey instills in their children. The pair, who met in Singapore in 2008 during a mutual friend’s wedding, complement each other perfectly. They make a beautiful couple and their passion for their business, their family, each other and life was apparent in our conversation. Joey and Jeffrey recognise that their business is still in its infancy and has room for growth but they are prepared to make certain sacrifices to ensure their business meets its full potential. 23 MARCH/APRIL 2018 | TM
Page 1: Vol. #117 March / April 2018 EDGE O
Page 8: EDITOR’S NOTE The Edge Of Excitem
Page 12: VOLUME #117 ON THE COVER 18 Against
Page 15 and 16: THE DIARY 30/3 - 31/3 TALITHA TAN L
Page 17 and 18: THE DIARY 17 MARCH/APRIL 2018 | TM
Page 19 and 20: JEFFREY YANG AND JOEY WOO against t
Page 21: JEFFREY YANG AND JOEY WOO It takes
Page 25 and 26: JEFFREY YANG AND JOEY WOO On Jeffre
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Page 29 and 30: SPECIALISED SERVICE CENTRE EXCLUSIV
Page 31 and 32: 31 MARCH/APRIL 2018 | TM
Page 36 and 37: THE HOME Boom Boom Pow B & O’s Be
Page 38 and 39: THE HOME BRAND MAN This guy loves h
Page 40: THE HOME GAME BOY He’s fun, with
Page 43 and 44: THE HOME SYDNEY OPERA HOUSE Austral
Page 45 and 46: THE HOME 45 MARCH/APRIL 2018 | TM
Page 47 and 48: THE HOME HAMBURG ELBPHILHARMONIE Sa
Page 49 and 50: PROPERTY NEWS ANNUAL FAMILY CARNIVA
Page 51 and 52: NEWS | PROPERTY NEWS 10TH CHINESE N
Page 53 and 54: NEWS | PROPERTY NEWS TROPICANA CITY
Page 55 and 56: THE SWING 55 MARCH/APRIL 2018 | TM
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Page 59 and 60: NEWS | THE SWING THE 18 HARDEST GOL
Page 61 and 62: THE SWING “You probably get a sen
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Page 65 and 66: NEWS | THE TIME IMAGES BY IWC SCHAF
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HOT OFF THE RUNWAY | THE LOOK At ti
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HOT OFF THE RUNWAY | THE LOOK FOUND
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THE LOOK HEART STRINGS Move to the
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THE LOOK On Samantha fringed bra to
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THE LOOK On Samantha gold fringe dr
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THE LOOK On Lidiana backless goldfr
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THE SUSTAINABLE DIET | HEALTH In en
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BEAUTY & WELLNESS RESTORE & REFRESH
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THE COOKBOOK Sweet Easter treats Ca
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THE COOKBOOK Ingredients Makes 18.
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THE COOKBOOK 93 MARCH/APRIL 2018 |
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THE THE COOKBOOK DISHES CLUBHOUSE T
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THE THE COOKBOOK DISHES CLUBHOUSE T
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THE DRINKS Having made over its cul
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THE DRINKS APOTHECARY BAR The speak
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THE DRINKS “Too much of anything
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THE GAME CHANGER It is close to mid
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THE GAME CHANGER 109 MARCH/APRIL 20
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THE GAME CHANGER “Datuk Ramli and
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THE DRIVE | NEWS Command over the n
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ADVERTORIAL THE DRIVE The Avant-Gar
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THE DRIVE “The roar of the six-cy
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THE DRIVE The brand with the three-
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THE DRIVE IMAGE BY STEPHEN REUSS/DP
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NEWS | THE VACATION IMAGES BY WWW.S
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NEWS | THE VACATION 125 MARCH/APRIL
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THE VACATION “Marooned in the Sou
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NEWS | THE VACATION 129 MARCH/APRIL
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THE LIST FACILITIES AND TENANTS AT
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THE END | KAPALUA BAY BEACH, HAWAII
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Tropicana Magazine Mar-Apr 2018 #117: Edge Of Excitement

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