Tropicana Magazine Mar-Apr 2018 #117: Edge Of Excitement

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JEFFREY YANG AND JOEY WOO “When the business is expanding, we don’t spend a lot of time on ourselves,” Joey revealed. “I think the only time that we have is during work. I know that sounds very unhealthy for a relationship but this is the prime time to grow the business, and both of us have the same mission.” Jeffrey is an early riser; Joey’s workday begins later so she can spend breakfast and homework time with them in the mornings before the eldest heads off to primary school. The school is also conveniently located opposite the showroom so that when it lets out, the kids can come straight to the store. A play area in the back keeps them and customers’ kids occupied as parents pick out their favourite piece. However, when 7pm rolls around, it’s all about family. Joey revealed that they don’t even have a TV or flip open iPads at home. Understanding and commitment to a common cause is so important as certain things have had to take a backseat for the couple. Holidays to far-flung destinations or any holidays at all, for example. With the exception of Mondays, the showroom is open all week including weekends when the children are not in school. “We’re very lucky,” Joey beamed, “My kids are easily contented.” Jeffrey concurred, “We are pretty much grounded here in Malaysia. But that is okay with us, because Malaysia is a very beautiful country and there are still a lot of places that we could explore,” citing Penang as his favourite. The New Year has seen the couple develop a strong resolve to make more time for short getaways, adventures to parks and waterfalls, and getting fitter and eating healthier. “We’re trying to run every week, have a more balanced diet, with more fresh fruit and vegetables, and less fried food and meat,” cheered Jeffrey. Taking care of their lifestyle is important for themselves and for the business as there is still so much to achieve in life. “joey and jeffrey recognise that their business is still in its infancy and has room for growth but they are prepared to make certain sacrifices to ensure their business meets its full potential.” GROWING THE BUSINESS Though some would assume the supply in salvaged timber would be short, Jeffrey feels it is untapped and that Art of Tree has much growth potential. Together with Joey, they have mapped out plans to continue expansion. “The first stage is to create a stronger presence here in Malaysia, to cover a wider range of products, and grow our search channel by opening up other showrooms and having a stronger online presence through e-commerce and perhaps even e-commerce partnerships,” Jeffrey revealed. The pair is also interested to explore collaborations with different designers, celebrities and influencers, recognising it as an effective way of sharing their unique selling point with a wider audience. THE BUSINESS OF MAKING THE WORLD BETTER Art of Tree’s unique selling point also underpins Jeffrey’s and Joey’s desire to gain ecolabel certification, which would give the brand the consumer confidence it needs in Europe and USA. The process is long, complicated and not without its challenges. TM | MARCH/APRIL 2018 24
JEFFREY YANG AND JOEY WOO On Jeffrey Yang Clothing, Jeffrey’s own. On Joey Woo Off-white cotton top from H&M Studio High waisted pants from H&M Earrings from Kate Spade. 25 MARCH/APRIL 2018 | TM
Page 1: Vol. #117 March / April 2018 EDGE O
Page 8: EDITOR’S NOTE The Edge Of Excitem
Page 12: VOLUME #117 ON THE COVER 18 Against
Page 15 and 16: THE DIARY 30/3 - 31/3 TALITHA TAN L
Page 17 and 18: THE DIARY 17 MARCH/APRIL 2018 | TM
Page 19 and 20: JEFFREY YANG AND JOEY WOO against t
Page 21 and 22: JEFFREY YANG AND JOEY WOO It takes
Page 23: JEFFREY YANG AND JOEY WOO “Workin
Page 27 and 28: JEFFREY YANG AND JOEY WOO On Jeffre
Page 29 and 30: SPECIALISED SERVICE CENTRE EXCLUSIV
Page 31 and 32: 31 MARCH/APRIL 2018 | TM
Page 36 and 37: THE HOME Boom Boom Pow B & O’s Be
Page 38 and 39: THE HOME BRAND MAN This guy loves h
Page 40: THE HOME GAME BOY He’s fun, with
Page 43 and 44: THE HOME SYDNEY OPERA HOUSE Austral
Page 45 and 46: THE HOME 45 MARCH/APRIL 2018 | TM
Page 47 and 48: THE HOME HAMBURG ELBPHILHARMONIE Sa
Page 49 and 50: PROPERTY NEWS ANNUAL FAMILY CARNIVA
Page 51 and 52: NEWS | PROPERTY NEWS 10TH CHINESE N
Page 53 and 54: NEWS | PROPERTY NEWS TROPICANA CITY
Page 55 and 56: THE SWING 55 MARCH/APRIL 2018 | TM
Page 57 and 58: THE SWING
Page 59 and 60: NEWS | THE SWING THE 18 HARDEST GOL
Page 61 and 62: THE SWING “You probably get a sen
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Page 65 and 66: NEWS | THE TIME IMAGES BY IWC SCHAF
Page 67 and 68: HOT OFF THE RUNWAY | THE LOOK Strip
Page 69 and 70: HOT OFF THE RUNWAY | THE LOOK Pearl
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HOT OFF THE RUNWAY | THE LOOK FOUND
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THE LOOK HEART STRINGS Move to the
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THE LOOK On Samantha fringed bra to
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THE LOOK On Samantha gold fringe dr
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THE LOOK On Lidiana backless goldfr
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THE SUSTAINABLE DIET | HEALTH In en
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BEAUTY & WELLNESS RESTORE & REFRESH
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THE COOKBOOK Sweet Easter treats Ca
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THE COOKBOOK Ingredients Makes 18.
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THE COOKBOOK 93 MARCH/APRIL 2018 |
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THE THE COOKBOOK DISHES CLUBHOUSE T
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THE THE COOKBOOK DISHES CLUBHOUSE T
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THE COOKBOOK 99 MARCH/APRIL 2018 |
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THE DRINKS Having made over its cul
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THE DRINKS APOTHECARY BAR The speak
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THE DRINKS “Too much of anything
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THE GAME CHANGER It is close to mid
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THE GAME CHANGER 109 MARCH/APRIL 20
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THE GAME CHANGER “Datuk Ramli and
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THE DRIVE | NEWS Command over the n
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ADVERTORIAL THE DRIVE The Avant-Gar
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THE DRIVE “The roar of the six-cy
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THE DRIVE The brand with the three-
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THE DRIVE IMAGE BY STEPHEN REUSS/DP
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NEWS | THE VACATION IMAGES BY WWW.S
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NEWS | THE VACATION 125 MARCH/APRIL
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THE VACATION “Marooned in the Sou
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NEWS | THE VACATION 129 MARCH/APRIL
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THE LIST FACILITIES AND TENANTS AT
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THE END | KAPALUA BAY BEACH, HAWAII
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Tropicana Magazine Mar-Apr 2018 #117: Edge Of Excitement

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