HTE_mart-2018-int

6 

HTE 

Her Excellency 

Turkish home 

textiles! 

The Turkish home textile industry is one of the world leaders 

with its wide range of products and superior quality in home 

textile production, especially in the production of towels, bed 

sheets and covers, curtains, tulle, embroidery, guipure and quilt 

covers. This magazine has some examples of these product 

groups. 

The Turkish home textile industry has also acquired the latest 

technology with high production capacity, a highly skilled labor 

pool and design and fashion capabilities. In addition, the industry 

has managed to reduce the cost of production below the 

world average while it has increased the quality of its products. 

At the end of 2017, the total exports of textile and clothing of 

Turkey was recorded as 25 billion USD. Total textile exports 

of Turkey are 8,1 billion USD. Total Home Textile exports of 

Turkey are recorded as 2,7 billion USD. Towels, bed sheets, 

curtain fabric, bathrobes, the other furnishing articles, curtains, 

interior blinds, curtain and bed valances and upholstery fabrics 

are the main export items. 

Today, Turkish Home Textile companies are intensively exporting 

to countries such as the Germany, USA, Bulgaria, France, 

United Kingdom, Italy, the Netherlands, Poland, Iran, Spain and 

others; more than 190 countries and regions spanning every 

continent. There were more than 500 Turkish exhibitors in 

German fairs during last January and some exporters are en 

route to Almaty, Kazakhstan for another exhibition organized 

by Türkel Fuarcilik, an experienced name especially in those 

regions. We will accompany them as always. 

Group Chairman 

Publisher 

General Manager 

Responsible 

Editor-in-Chief 

Advisory Board 

Editorial Consultants 

Trend Advisor 

Editorial Coordinator 

Advertising Manager 

Advertising Coordinator 

Correspondents 

Art Director 

Artwork Consultant 

Design&Graphics 

Chief Accountant 

Subscription 

Computing 

Social Media 

H.Ferruh ISIK 

ISTMAG Magazin Gazetecilik 

Yayıncılık İç ve Dış Ticaret Ltd. Şti. 

Mehmet SOZTUTAN 

(mehmet.soztutan@img.com.tr) 

Yusuf OKÇU 

Osman Nuri CANIK 

Ufuk OCAK 

Hilmi GULCEMAL 

Pınar TASDELEN 

Ayse Mehtap EKINCI 

Prof. Dr. Ismail KAYA 

Assoc. Prof. Mehmet Ali OZBUDUN 

Ibrahim KUPELI 

Inkrit BERBEE 

(inkrit@lobsterconcepts.nl) 

Milou KET 

(studio@milouket.com) 

Dr. Rolf ARORA 

Canan Sonmez CANIK 

Omer Faruk GORUN 

(fgorun@ihlas.net.tr) 

Adem SACIN 

(adem.sacin@img.com.tr) 

+90 505 577 36 42 

Emir Omer OCAL 

(emir.ocal@img.com.tr) 

Elke ARORA 

Tolga Çakmaklı 

(tolga.cakmakli@img.com.tr)) 

Tayfun AYDIN 

(tayfun.aydin@img.com.tr) 

Mustafa AKTAS 

(mustafa.aktas@img.com.tr) 

İsmail OZCELIK 

(ismail.ozcelik@img.com.tr) 

Emre YENER 

(emre.yener@img.com.tr) 

Emre YENER 

(emre.yener@img.com.tr) 

We are also going to Guangzhou for CIFF fair which has home 

textile and home décor segments in its exhibit groups. It is one 

of the most prestigious events in the Asia Pacific region and it 

offers great opportunities for the industry. 

We wish lucrative business for all! 

HEAD OFFICE 

Güneşli Evren Mah. Bahar 

Cad. Polat İş Mrk. B Blok No:3 

34197 ISTANBUL/TURKEY 

Tel:+90. 212 604 50 50 

Fax: +90. 212 604 50 51 

www.hometextile.com.tr 

BURSA 

KONYA 

LIAISON OFFICE: 

Buttim Plaza A. Blok Kat:4 No:1038 

Tel: +90. 224 211 44 50-51 

Fax: +90. 224 211 44 81 

H. Ulusahin IS Mrkz. 

C. Blok Kat:6 No:603-604-605 

Tel: +90. 332 238 10 71 

Fax: +90 332 238 01 74 

Mehmet SOZTUTAN 

(mehmet.soztutan@img.com.tr) 

PRINTED BY 

IHLAS GAZETECILIK A.Ş. 

Merkez Mah. 29 Ekim Cad. 

İhlas Plaza No:11 A/41 Yenibosna 

Bahçelievler/ISTANBUL 

Tel: 0212 454 30 00 

March 2018

10 

EVENTS 


The number of Turkish firms participating in 

Heimtextil Frankfurt, showed an ever-increasing trend, totaled 257 this year 

Bursa enjoys the privilege of 

being trendy at Heimtextil 

as usual 

Bursa Chamber 

of Commerce 

and Industry- 

BTSO brought 

together 100 

business people 

at Heimtextil 

Fair 

FRANKFURT - Turkey, being Europe’s leader in home 

textiles, and fourth largest exporter of the world, has made 

its presence felt at Heimtextilh Frankfurt, visited by about 

70000 elite number of visitors, one of the most prestigious 

organizations of the sector, attended by 2 thousand 941 

firms from 65 countries. 

257 companies from Turkey, 98 of which are from Uludag 

Textile Exporters’ Association (UTİB), participated in the 

Fair. 

Within the framework of Global Fair Agency project, BTSO 

organized the participation of the delegation consisting of 

100 business people. 

BTSO and UTİB Chairman İbrahim Burkay said “We have had 

a trend area during the Fair where no other country has its 

presence and impact like Turkey. Bursa has taken its place 

among the most important centers that determine trends 

and design concepts in home textiles and clothing fabrics 

around the world. Our market share in the middle and upper 

segment around the world will increase even more.” 


11 

İbrahim Burkay 

The number of Turkish participants is increasing every year. 

The number of Turkish firms participating in Heimtextil 

Frankfurt Fair in 2010 was 146.While the number of Turkish 

companies participating in the Fair last year was 245, this 

figure has risen to 257 this year. 

Bursa enjoys the privilege of being trendy 

İbrahim Burkay, Chairman of BTSO, pointed out, “BTSO 

launched the first foreign business organization of the year 

on the occasion of Heimtextil Frankfurt. Within the framework 

of the Global Fair Agency Project, we are in Frankfurt 

city of Germany with a delegation of 100 people. I hope this 

event would pave the way for a series of new opportunities 

for home textile industrialists and exporters. We are planning 

to participate in 50 events in 2018.” 

“Turkey is one of the major centers setting the trends and 

fashion in the global home textiles industry. Turkish home 

textiles possess some critically unique features. The sector, 

having a very strong quality image abroad, has a machinery 

park with the latest technology and an infrastructure 

with flexible working style and a highly qualified labor force 

which can produce a wide range of products.” 

He said, “The EU countries is expected to grow at 2.2 

percent and the resultant recovery in the EU market will 

contribute positively to our export volume. Besides, the recent 

visit of our President to France assumes significance 

Osman Nuri Canik

12 


EVENTS 

from this standpoint. The countries such as Germany, 

England, Italy, Spain and France would turned out to 

be major markets for us as usual. So, we will able to 

reach at the growth performance recorded during the 

time period of 2002-2008.” 

Osman Nuri Canik, Deputy Chairman of Uludag Textile 

Exporters’ Association (UTİB) said, “UTİB has organized 

the participation of small and medium sized companies 

in the Fair as well, thereby encouraging them to 

become competitive and export-oriented establishments. 

The vision and the exemplary team work initiated 

by BTSO have been instrumental to convey the 

messages of industrialists and exporters efficiently.” 

“We will do our utmost best to perform our mission 

as far as the country’s export-led development targets 

are concerned. We will continue our guiding function 

during the World renowned fairs and exhibitions of the 

sector, thereby contributing to the growth of Turkey.” 

He added, “In line with the latest trends, we, as 

UTIB, displayed quality and innovative products at 

Heimtextil. UTIB will continue to upgrade its efforts 

further in the new year as well.” 


16 


EVENTS 

Heimtextil 

continues its growth in 

visitors and exhibitors 

Successful start to the new furnishing season: around 

70,000 visitors from 135 countries experienced design 

innovations by 2,975 international exhibitors at Heimtextil 

2018. Urban design in the context of architecture and the 

hotel industry became the top topic of the international 

trade fair for home and contract textiles. Turkey had a 

strong representation by 275 leading companies. 


17 

Detlef Braun, CEO of Messe Frankfurt 

Olaf Schmidt, Vice President Textiles & 

Textile Technologies at Messe Frankfurt. 

With growth on both the visitor and exhibitor side, 

Heimtextil has convinced across the board and 

underpinned its unique position as a world-leading 

trade fair’, says Detlef Braun, CEO of Messe Frankfurt. 

Around 70,000 visitors, including representatives from the 

retail and wholesale trade, interior decorators, design, architecture 

and interior design, the hotel industry and industry, 

benefited from the fair’s unique range of products and 

inspiration. 

For the eighth time in a row, the trade fair increased the 

number of participating companies; these now total 2,975 

international exhibitors. In addition to global market leaders 

and industry leaders, Heimtextil also provided an international 

platform for more than 50 young designers and 

start-ups with its newcomer program “New & Next”. One 

of the focal points of the trade fair was contract furnishing 

and the associated focus on the target group of architects 

and property planners. ‘For us it was a fantastic trade fair 

première’, says Tom Puukko, owner of the wallpaper manufacturer 

Feathr from Finland. ‘We were able to generate new 

and excellent contacts from all parts of the world. A special 

highlight for us was a group of architects who stopped by 

our stand, enabling us to present our products to them’.

18 


EVENTS 

Architecture meets textile design 

With a first-rate lecture program, topic-specific guided 

tours and a prominent presentation area, namely 

the new Interior Architecture. Hospitality Expo in 

hall 4.2, Heimtextil expanded its commitment to 

textile contract furnishings, and with great success. 

Numerous architects and interior designers, hoteliers 

and furnishers took advantage of the diverse information 

and networking opportunities. ‘I considered 

a visit to Heimtextil as a valuable incentive for my 

work, i. e. for the interior furnishings and design of 

shops and restaurants at the airport. I was able to 

make interesting contacts and discover exciting, very 

high-quality products’, says Jun-Florian Peine, Project 

Manager Retail Development Fraport AG. In the immediate 

vicinity of the new area, carpet suppliers 

were able to present themselves as part of a joint 

presentation by the Association of German Home 

Textiles Manufacturers (Heimtex) entitled “Carpet by 

Heimtex”. Volker Knieß, responsible for International 

Sales at Toucan-T, drew a positive conclusion: ‘We 

found the new concept of a joint presentation interesting 

and are very satisfied with how the fair went. 

With the main focus on acoustics, flexibility and design, 

we appeal particularly to the architects who we 

encounter here at Heimtextil. The guided tours for 

architects in particular bring us into contact with this 

target group and open up interesting contacts for us’. 


Urbanisation is becoming a major trend 

topic 

19 

With the “Theme Park” trend area, Heimtextil 

gave an outlook on the design and furnishing 

trends of the future. Under the title “The Future 

is urban”, international design experts visualized 

the megatrend of urbanization. Based on 

the statement that more than half of the world’s 

population already lives in major cities, the 

area not only showcased the color and material 

trends of the coming season, but above all real 

future prospects in the field of textile interior 

design. The London-based studio FranklinTill 

directed the showcase in hall 6.0 and received 

great acclaim for a trend presentation that was 

both progressive as well as tangible and clear. 

Celebrity guests up close 

And the glamour factor was also once again 

present at Heimtextil. Barbara Schöneberger 

for Tapetenfabrik Gebr. Rasch and “die Maus” 

for P+S International presented their first wallpaper 

collections. Enie van de Meiklokjes and 

Alexander Herrmann enriched the DecoTeam’s 

programme with workshops. And Laura 

Chaplin, granddaughter of the world-famous 

comedian, as brand ambassador for the Cotton 

made in Africa label, drew attention to the use 

of sustainable cotton in the textile industry. 

New concept 2019 

Based on discussions with exhibitors and visitor 

surveys, Messe Frankfurt has developed 

a new Heimtextil concept for 2019. ‘From the 

perspective of buyers in particular, we are 

repositioning Heimtextil 2019 and grouping 

themes and product groups according to target 

groups. In this way, synergies can be better 

recognized and exploited’, says Olaf Schmidt, 

Vice President Textiles & Textile Technologies 

at Messe Frankfurt. In addition, the demand 

for stand space on the exhibitor side has 

grown sharply in some product groups in recent 

years. The opportunity to optimize the 

concept is not least due to major construction 

measures currently being implemented at the 

Messe Frankfurt exhibition site: the new hall 12 

will be erected on the western side of the site 

and will be available to Heimtextil for the first 

time in 2019. Further structural measures are 

to follow around halls 5 and 6. 

The next Heimtextil, international trade fair 

for home and contract textiles, will be held in 

Frankfurt from 8 to 11 January 2019.

26 

EVENTS 


Design is reborn at 

EVTEKS “April Effect” 

along with nature 

This year, EVTEKS will bring the touch of spring with the theme 

of “freshness, innovation, awakening, and meeting” and it will be 

more comprehensive not only for existing region but also for rest of 

the globe. 

Turkish home textile brought spring to Frankfurt. 

EVTEKS “April Effect” press meeting was presented in 

Frankfurt, Germany in 10th of January with spring effects 

being felt everywhere. 

24th edition of Istanbul international home textile fair - 

EVTEKS, one of the two largest home textile exhibition, 

will be held at CNR EXPO Yeşilköy organized by İstanbul 

Trade Fairs, a subsidy of CNR Holding, with the cooperation 

of Turkish Home Textile Industrialists’ and Businessmen’s 

Association (TETSIAD) between the 24th – 28th of April 

2018. EVTEKS is going to be the meeting platform of more 

than 1.000 brands and 150.000 visitors from all around 

the world. 

Innovative and newest designs which pursue the patterns 

of the nature will meet with the visitors in EVTEKS “April 

Effect” to reveal next season creativity. This year, with the 

“April Effect” trade will bloom, EVTEKS will give a strong 

boost to home textile market with awakening of nature. 

With worldwide known trendsetter company Nelly Rodi will 

lead the new trends again for EVTEKS 2018 “April Effect”, 

and it will make the introduction for 2019 trends and will 

show the first clues in practice. One of the events in EVTEKS 

which not to be miss. 

Turkish home textile brought spring to Frankfurt! 

EVTEKS “April Effect” presenting new inspirations to home 

textile, launched a meeting in Frankfurt, Germany on 10th 

of January in Marriott Hotel at 10:00 with the participation of 

Chairman of TETSIAD (Turkish Home Textile Industrialists’ 

and Businessmen’s Association) Ali Sami Aydın, General 

Coordinator of CNR Holding Cem Şenel and world-renowned 

trendsetter company Nelly Rodi’s Creative Director Vincent 


30 

NEWS 


Turkish textiles passed 

over the world in EU 

market 

Textile industry earns 

74 thousand dollars 

per minute from 

exports 

The Textile industry in Turkey maintained its position as 

the second largest supplier for EU and seventh largest supplier 

of the world as of the end of the year 2017 with its volume of exports 

worth 10.1 billion dollars, the largest association of textilers 

in Turkey, ITHIB, disclosed in a press conference in Istanbul. 

Chairman Ismail Gulle said, “Our vision is to make our country 

to generate surplus in foreign trade. Our mission is to work 

for exports 7/24 all year along. We believe that our vision will 

become also valid in other industries. Our target is to produce 

added value and surplus in our foreign trade balance. Textile industry 

in Turkey has been exporting 74 thousand dollars worth 

of goods per minute.” 


31 

He pointed out that Turkey’s economy has been running 

on export earnings, production, investments, and rising employment. 

“We left behind the worst in last year with our 

best performances, despite all hostilities towards Turkish 

Republic, terror and other political struggles. We have managed 

to export more than half billion dollars worth of textile 

products to USA market, which is one of the most difficult 

ones to enter even selling them over 5 dollars per kilo prices. 

We sold these even to Italy, which is known as the center 

of fashion. We sold our products at 10 dollars per kilo 

to buyers in Sri Lanka another center for textiles. Textiles in 

Turkey have become one of the industries having high value 

added products. Average unit price of imports of European 

Union countries is about 4.2 Euro per kilo. EU’s import of 

textiles from Turkey averaged at 4.5 Euro, higher than its 

total imports. Germany imports textiles at 4.9 Euro per kilo 

from abroad, and the average price of exports from Turkey 

to Germany is accounted as 5.5 Euro.” 

İsmail Gülle Chairman 

İTHİB Chairman 

Gulle has said, “We have produced surpluses of 1.6 billion 

dollars in home textiles, 1 billion dollars in knitted fabrics, 

850 million dollars in woven fabrics, 120 million in technical 

textiles last year. Turkish textile and ready made apparel 

industries has produced about 200 billion dollars surplus in 

the last 20 years.” 

While furnishing information about their plans for the future, 

Ismail Gulle said, “We will be participating in major 

fair events held in the world including the London Textile, 

Munich Fabric Start, Premiere Vision Paris, Heimtextil, 

Premiere Vision Istanbul, Techtextile Frankfurt, etc. We export 

our products to 190 countries in 6 countries.”

36 


PROFILE 

Aleran Textile emphasizes on 

results they got in international 

trade shows 

Ebubekir Baylan, general manager of Aleran Textile 

Industry Ltd. introduces his company and export activities. 

Would you introduce your company in brief? 

Our company was founded by three entrepreneurs, in 2005 

to produce dobby and jacquard textiles under Bona Home 

and Bonaperde trade names. Presently we have been selling 

our products to more than 50 countries in seven continent 

manufactured in our factory of 20 thousand sqm. 

How large are your production capacities and your 

product portfolio? 

We produce home textiles products including dobby, jacquard, 

Leno type of fabrics for drapery and curtain in our 

own factory. We also have been producing embroidered 

fabrics and velvets for upholstery fabrics in the factories of 

our other firms. Following the expansion of our capacity in 

2018 we have now a capacity to produce 5 million meters 

of fabrics, of them 1.8 million meters are produced in our 

own facilities. 


37 

Would you inform us about your production 

facilities? 

In the factory 20 thousand sqm space is allotted to pre-looming 

operations. The rest is equipped with 38 looms, all have 

latest technology, and other machines for quality control 

and packaging operations. 

What do you want to say about your export 

markets and target countries? 

Presently, we have been exporting our products to more 

than 50 countries on 7 continents. Our aim is to reach up 

to the maximum number of countries and to increase our 

trade volume with our trading partners in these countries. 

Ebubekir Baylan 

General Manager of Aleran Textile 

What is your policy for customer satisfaction? 

Customer satisfaction is the major aim in our firm. We got 

our targets for growth thanks to our satisfied customers. 

Do you participate in international fairs? Will you 

give us info about the importance of fairs for your 

business? 

As is known Evteks fair is on the agenda now. This is the 

shining star in the world of fairs in the home textile field. 

Besides, Heimtextil Frankfurt that we have been participating 

regularly for several years, is one of the indispensable 

fairs for our company to be a part of it. In addition to these, 

we will be in China Intertextile Shanghai Apparel Fabrics 

Autumn Edition and in Istanbul HomeTex fair. 

What are your targets for the year 2018? 

We believe that when Aleran Textile grows, Bursa grows. 

When Bursa grows Turkey grows. This is our major policy 

on the way to produce even more value for the national 

economy and for our customers. 

Is there any other point that you want to add? 

Our company aims to increase its share in the market which 

is experiencing slight squeeze recently by offering higher 

level of customer satisfaction, without given concession 

on economy and moral values, and by adapting fast to the 

changes with faster R&D activities.

38 

EVENTS 


IMOB hosted the 

furnishing world 

A unique record was set at 14th IMOB 

International Istanbul Furniture Fair, held 

on January 23-28, 2018, by achieving 50% 

increase on total international visitors in 

comparison with the previous edition. 


39 

As the world’s second largest and Europe’s largest 

furniture fair, 14th IMOB- International Istanbul Furniture 

Fair, organized by Istanbul Fuarcilik A.S., an affiliate of 

CNR Holding, in cooperation with MOSFED- Furniture 

Associations Federation of Turkey, hosted 600 exhibitors 

and over 1000 brands on a distinct trade platform. 

Various designs and latest collections regarding modern 

& avantgarde, modular, classical, office, customized design 

products, baby, kids and teen furniture, distressed 

furniture and chairs, bedding and all sorts of accessories 

and complementary units, grabbed the utmost attention 

by industry professionals. 

Swarmed by influx of buyer delegations from more than 

120 countries including especially Germany, Italy, China, 

USA, Saudi Arabia, France, Russia, CNR IMOB hosted a 

great many professionals coming from all over the world. 

Statistics confirmed not only 50% increase in visitor numbers 

but also the demonstrated the highest visitor capacity 

in its history. 

IMOB is the junction for global buyers and sellers of the 

furniture industry. The fair supports furniture business to 

enlarge its trade volume worldwide. 

14th IMOB Istanbul 2018 which is known as world’s third 

biggest furniture fair, attracted a great attention from the 

furniture industry professionals. IMOB hosted once again 

the finest home furnishings, interior designs and global 

furniture trends, 23-28 January 2018. 

IMOB offered unique opportunity to furniture companies 

to meet with professionals from different countries and 

increase their business volume for many years

42 

NEWS 


Exports increase 14.8 

percent in February 

Turkish exports increased by 14.8 percent to reach 

$12.9 billion in February, compared to the same month of 

2017, the Turkish Exporters Assembly (TİM) announced. The 

figure makes February 2018 the best-performing February 

for exports in Turkish history, TİM said. 

Exports surged 12.8 percent to $25.3 billion in the first two 

months of 2018 over the same period in 2017. The country’s 

12-month exports reached $159.03 billion, up 11.1 

percent from the previous period. 

Exports have been rising since December 2016, TİM head 

Mehmet Büyükekşi said in a statement. He added: “We hope 

that exports will continue to rise until the end of 2018.” 

TİM and Economy Minister Nihat Zeybekci declared that 

Turkey would break records by crossing the medium-term 

program’s (MTP) $169 billion target in 2018, he stressed. 

He also said figures for the first two months support this 

goal. Fully 22 percent of Turkey’s exports this February 

came from the automotive sector with $2.8 billion, up 25.7 

percent compared to February 2017, he stated. Auto sector 

exports were followed by the clothing ($1.4 billion) and 

chemical products ($1.3 billion) sectors, he added. Turkey’s 

exports to Germany, Italy and Britain, Turkey’s top trading 

partners, rose 21.7 percent, 27.7 percent and 20.4 percent, 

respectively, year-on-year in February, he said. 

He underlined that over the month, Turkey’s exports to 

EU countries also surged 24.6 percent, while its exports 

to Africa jumped 16.7 percent year-on-year. He said in 

February, 53 percent of Turkey’s exports went to the EU. 

The country’s exports also rose by 1.5 percent in terms of 

quantity in February, he said, adding: 

“In terms of value, Turkey’s exports rose 14.8 percent, in 

other words, we exported the same goods at a higher price. 

Research and development (R&D), innovation, and design 

work were reflected in our exports.” 


44 

EVENTS 


41 st CIFF Guangzhou: 

understand, decode 

and offer 

The Spring edition 

of CIFF (China 

International 

Furniture Fair), 

the world’s largest 

furniture exhibition 

and the most 

important business 

platform in Asia, 

will be held in 

Guangzhou, divided 

into 2 phases 

according to product 

sector: the first from 

18 to 21 March, the 

second from 28 to 

31 March. 

Understand the market in order to de-codify 

trends, providing solutions that are perfect in 

terms of style, quality and price. This approach 

has allowed CIFF to become an international 

reference point in the furniture sector, growing and 

modernising in order to offer both exhibitors and visitors 

the best possible services. 

There is already great anticipation for this 41st edition 

of CIFF. In fact, one single event will provide the opportunity 

to visit 4,000 exhibitors who, spread out over 

750,000 square metres, will give an integrated account 

of their individual visions of Whole Home Décor, togeth- 


45 

er with the most significant and current aspects of 

the sector. This is why at least 190,000 specialist 

visitors are expected. 

The first phase of CIFF (18-21 March 2018) 

introduces a full range of solutions, both 

classic and modern in style; a vast selection 

of products of different styles and 

typologies: home furniture, home decor 

& home textiles, outdoor & leisure furniture. 

Customisation + 

Interactivity + Design 

In other words, when the product 

is adapted to express the 

personality of the person 

who has selected it. This 

is how new products 

are created, designed 

not be part of a series, 

but to shape 

themselves in 

such a way as 

to provide 

what the client 

is looking 

for.

46 


EVENTS 

Products that can put themselves at the service 

of the user, exploiting the high-level Internet of 

Things technology, cloud computing and smart 

chips, masterfully concealed in a charming design. 

Mild Luxury 

In other words, quality products, that can provide 

high-level comfort and luxurious design, but that 

at the same time reasonably priced, able to satisfy 

almost everyone, perhaps skilfully mixing together 

pieces that are different but easy to integrate. 

Exports 

According to the latest figures published by the 

Ministry of Industry and Information Technology 

of the People’s Republic of China, the value of 

furniture manufacturing exports from January to 

August 2017 amounted to 12.64 billion di RMB, 

therefore recording an annual increase of 6.2%. 

In order to assist international buyers, the living 

areas (dining rooms and living rooms) will be 

combined together, as will upholstered items and 

mattresses, ensuring that visits by operators from 

all over the world can be optimised and facilitated. 


47 

News 

Homedécor & Hometextile will integrate the Zen style into 

its abundant proposals, while Outdoor & Leisure will offer 

new product sectors, such as garden equipment, fountains 

and handcrafted iron furniture; the 3rd Global Garden 

Lifestyle Festival will include an interpretation of life in the 

open air, which leads to a more unrestricted lifestyle. 

The second phase of CIFF (28-31 March 2018), with office 

furniture, commercial furniture, hotel furniture and furniture 

machinery & raw materials for the furniture industry, 

will see the implementation of the Medical-Health Furniture- 

Hall sector, and will tackle the Smart Office theme in greater 

depth.

50 

PROFILE 


Trevira CS makes a 

show in the show 

The world brand of complete range of textile polyester products 

from the one source made an impressive show with its dealers at 

one joint booth at Heimtextil, the number one show of the home 

and contract textiles. 

This year Trevira had a new concept for the 

Heimtextil trade fair. Under the motto of “Trevira CS – 

safety for your success”, Trevira, along with important 

Trevira CS customers, was represented by a 1,305m2 

stand in hall 4.2 instead of its traditional place in the 

foyer of the same hall. 

At this year’s Heimtextil, which took place from 9-12 

January in Frankfurt, Trevira impressed visitors with a 

brand new fair concept. The company worked together 

with sixteen of its biggest customers to create a joint 

booth covering 1,305 square metres of Hall 4.2, drawing 

a large crowd. 

Head of Marketing, Anke Vollenbröker, explained, 

“Thanks to our new approach and booth concept, we 

were able to present our brand Trevira CS in an open 

and welcoming manner plus highlight the good relationship 

we have with our customers.” 

Trevira CEO Klaus Holz added, “We are really pleased 

with the very positive feedback we have had from all 

sides in response to our grand Trevira CS joint booth. 

We would like to thank everyone who has contributed 

to the booth’s success. The extremely positive market 

reaction has reassured us that this is a concept we can 

build on in the future.” 

Anke Vollenbröker, Head of Marketing of Trevira 

GmbH, made an impressive presentation for 

world press on the first day of Heimtextil 2018. 


51 

A Trevira exhibition formed the centerpiece of the 

joint booth, showcasing the winning fabrics from 

the 2018 Trevira CS Creativity Competition, which 

this year featured “Color” as its major theme. At the 

heart of the display, visitors could find out more 

about Trevira with the help of twelve tablets providing 

information in a variety of formats, including a 

staff presentation and a flyer about the new Trevira 

Sinfineco® brand. 

Encircling this core and thereby completing the joint 

booth concept, sixteen major customers grouped 

their individual stands around this centerpiece to 

display their own new Trevira CS collections for residential 

and contract usage. The customers joining 

Trevira to build the booth were Baumann Dekor 

Ges.m.b.H., Engelbert E. Stieger AG, FIDIVI Tessitura 

Vergnano S.p.A., Georg + Otto Friedrich, Jenny 

Fabrics AG, Johan van den Acker Textielfabriek B.V., 

Mattes & Ammann GmbH & Co. KG, Pugi R.G. S.R.L., 

Spandauer Velours GmbH & Co. KG, SR Webatex 

GmbH / Getzner Textil AG, Swisstulle AG, Tessitura 

Mario Ghioldi & C. srl, Torcitura Fibre Sintetiche 

S.p.A., Torcitura Lei Tsu S.r.l. / Ilcat S.p.A., Vlnap 

a.s. / Wagenfelder Spinning Group and Wintex S.r.l..

52 


PROFILE 

Another major section of the Trevira booth was 

dedicated to the world of acoustics. Increasingly, 

customers are (re)discovering textiles as a way to 

significantly improve the quality of room acoustics, 

and this part of the booth also attracted numerous 

visitors. With a selection of 25 Trevira CS fabrics, 

Trevira presented the broad range of design options. 

The sound-absorbing effect can be improved 

with curtains, wall coverings, room dividers, ceiling 

absorbers or through the presence of upholstered 

furniture. Trevira CS fabrics can be used on their 

own or in combination with other sound-absorbing 

materials. 

A special highlight at the joint booth was the Trevira 

CS sports shoes, worn by Trevira staff as a key element 

of the brand’s trade fair outfit. The shoes 

were Adidas Originals Special Edition of the iconic 

Stan Smith Silhouette, which Adidas manufactured 

in cooperation with Kvadrat. 

In keeping with annual tradition, the new Trevira 

CS Gold and Silver Club members were announced 

during the Heimtextil fair. The new members were 

presented with their awards at a formal ceremony. 


54 

NEWS 


Easyfairs Belgium 

acquires the event activities 

of non-profit association 

Textirama 

GHENT – The Belgian division of the 

multinational group Easyfairs, specialized in 

organizing events and managing exhibition 

halls and congress centers, is taking over the 

event activities of the non-profit association 

Textirama. For many years now, Textirama has 

promoted the textile sector in Belgium. With 

this move, Easyfairs Belgium adds 4 fairs and 

a conference to its portfolio, the majority of 

which are in the professional sector of interior 

textiles: Intirio, MoOD, Indigo Home Edition 

and the Intirio Conference have in the meantime 

become established concepts in the 

Belgian interior and textile sector. The Goed 

Gevoel Ladies Fair, an experience event for 

women and a cooperation with De Persgroep’s 

magazine Goed Gevoel, is also being transferred 

as part of the deal. 

With the acquisition by Easyfairs, the organization 

of these events remains assured and the 

promotion of the sector is guaranteed. 

“We believe in the power and the potential of 

the Textirama fairs and conference. We want to 

help them grow further thanks to our international 

resources and possibilities, our experience 

in organizing multi-format events and the 

synergies with our other fairs. This will benefit 

the entire textile sector in Belgium”, says Dirk 

Oosterlinck, Head of Easyfairs Events Belgium. 

Patrick Geysels 


55 

An important element in the acquisition of these activities 

is the fact that Patrick Geysels and his team, who for many 

years successfully organized the fairs and the conference 

and who know the market inside out, are coming on board 

to strengthen Easyfairs. Patrick Geysels will lead and further 

develop the new B2B business unit ‘Textiles, Interior 

& Design’. In this way, the many years of experience of 

Patrick and his team are retained and the knowledge of 

the sector is ensured. 

“Textirama is an experienced fair organizer with primarily 

niche events in the textile sector, to which the Goed 

Gevoel Ladies Fair was added 5 years ago. We are looking 

for continuity and professionalism within a rapidly changing 

fair landscape. In an organisation like Easyfairs we find 

the increase in scale that we deem necessary in order to 

be able to keep on growing. I’m convinced that we are 

adding a new and fascinating chapter to an already beautiful 

story!” confirms Patrick Geysels. 

The members of the Textirama Advisory Board will also 

continue to play an advisory role within this new business 

unit.

56 


NEWS 

“With these fairs in the B2B interior and decoration sector 

and the Goed Gevoel Ladies Fair in the B2C segment, we 

are adding a new and important business unit to our portfolio, 

one that enables us to develop new synergies with our 

existing fairs. And with the arrival of Patrick Geysels and his 

team, we can also be certain that the many years of experience 

and the knowledge which has been built up over the 

years will be preserved”, concludes Dirk Oosterlinck. 

Easyfairs enables communities to “visit the future” at 

must-attend events that anticipate their needs and present 

solutions in the ideal format. The group currently organizes 

218 events in 17 countries. The following events are 

situated in Belgium: Advanced Engineering, Antica Namur, 

Art Brussels, Autonomies, Batireno, bis, Belgian Boat Show, 

Belgian Boat Show Float, Bois & Habitat, bouw&reno, 

CARAT+, Countryside, Dentex, Empack, Energie & Habitat, 

FACTS, FACTS Spring, Grand Depot Outlet, Green Expo, 

Health & Care, Horeca Expo, Inside Out, Maintenance, 

Packaging Innovations, Pumps & Valves, REALTY, Saveurs 

& Métiers, Second Home Expo, Soins & Santé, Solids, 

Transport & Logistics, Wonen, Work Safe. 

The group employs more than 750 people and generated 

revenues exceeding € 160 million for its financial year 

2016-2017. 

Easyfairs strives to be the most adaptable, agile and effective 

player in the events industry by employing committed 

individuals, deploying the best marketing and technology 

tools and developing strong brands. Visit the future with 

Easyfairs. 


58 

PROFILE 


Cotton USA showed new 

trends and developments 

in cotton at Heimtextil 

FRANKFURT – COTTON USA showcased the global 

home textile industry WHAT’S NEW IN COTTON, including 

five new innovative technologies to drive sales growth, at its 

booth in Hall 8.0. 

Not only trade visitors and textile professionals the world 

press members were also impressed by the presentations 

made at the booth. 

Additionally, COTTON USA highlighted U.S. cotton’s sustainability, 

quality, transparency and premium value, as well as 

the findings of current market and consumer studies and its 

ongoing Sourcing Programs that match U.S. cotton buyers 

and suppliers throughout the supply chain. 

“At COTTON USA, we’re dedicated to providing the entire 

supply chain with networking opportunities, ongoing education, 

and the latest research and technological innovations,” 

Atherley added. “It’s a part of the premium value we 

are proud to offer to the entire industry.” 

“Innovation is one reason that COTTON USA has become 

the cotton the world trusts,” CCI Executive Director Bruce 

Atherley said. “At Heimtextil, our groundbreaking WHAT’S 

NEW IN COTTON section showcased innovative technologies 

that will inspire brands with new ideas for cotton and 

cotton blended fabrics. The objective was to inspire everyone 

in the textile business to think about the many opportunities 

in U.S. cotton. COTTON USA offered presentations 

by some brand officials for the visitors to learn about its 

collaboration with leading brands and retailers around the 

world, as well as how to license the COTTON USA Mark, 

which quantitative consumer research proves is of high value 

to consumers and can drive both preference and higher 

prices. 


60 


PROFILE 

Feel 

different 

everywhere 

with 

Freundin II 

You may reflect more than one style 

at home w ith Freundin II wallpaper 

collection from Rasch 


61 

Romantic, attractive, extraordinary 

or classical… Who 

said that you have to choose 

one for your home? Having both 

a classic or extraordinary living 

room and a romantic bedroom is 

possible. 

If you seek freedom to reflect your 

emotions in your living spaces, 

Freundin II is just for you. The new 

collection from Rasch includes varieties 

that carry the heat of tropical 

climate in your home with flowers, 

palm leaves, cactuses, and butterflies 

on their patterns. There are also other 

patterns reflecting classical and modern 

as wood, bricks and ceramics. 

The imported wallpapers are all easy to 

clean, resistant to sun light, ecologic 

and have certificates of RAL 

and CE.

64 

PROFILE 


Polteks, 

the only 

producer of 

swimming 

roller in 

Turkey 

Founded in 1994 in Bursa Polteks started its manufacturing 

as a cylinder producer and in 1999 it began to manufacture 

cylinder making machinery. 

Later on, the company expanded its manufacturing line to include 

other machinery such as, calendaring machine, rubber 

blanket calendar machine, swimming roller or seed controlled 

calendar machine, coating line calendar machine, cold path 

batch paint machine and jigger painting machine. 

Our major aim is to develop more and better machinery and to 

get more share in the world markets in order to contribute to 

our national economy by exports. 


65 

We have a strong belief that 

the wealth and the peace in 

the country depend on the 

power of production. For this 

reason, our mission is to sell 

our products to every country 

in the world and try to increase 

our share in export 

markets. 

Sanforizing and calendarizing operations are carried out 

in the same rubber blanket calendar machinery so it reduces 

the cost of investment and produces better quality 

on fabrics by soft finishing using its special blanket 

technology. 

Calenders (cylinders) are sold to textile, paper, iron-steel 

and other general industries. 

Our company is the first and only producer of swimming 

roller in Turkey and ranked at the third position in the 

world with its quality. 

We have been carrying our research and development 

activities to develop better machinery that can produces 

higher pressure effects and have a longer operational 

life. 

We produce the following cylinder types for the needs 

of several industries. Swimming roller, flexible roller, 

expander roller, rubber coating process, PU coating process 

and the production of complete cylinder sets.

66 

EVENTS 


China Homelife 

contributes 22 million 

dollars to Turkey-China 

trade volume 

Becoming the production 

center for the world having a 

wide range of product and raw 

material offerings during the last 

20 years, Chinese companies 

are coming to Turkey to exhibit 

their products in China Homelife 

Turkey Fair. Visited by 12 thousand 

business professionals and 

participated by 450 Chinese 

firms, 22 million dollars worth 

of business volume had been realized 

as a result of 418 bilateral 

business meetings. More than 

800 firms are expected to participate 

in the 2018 version of the 

event that will be held on 12.5 

thousand sqm space and more 

than 500 business meeting are 

expected. 


68 


EVENTS 

Organized by Sinerji International Fair company the 

fair will take place in Istanbul Fair center from 31sth 

May to 2nd June and about 15 thousand business 

professionals are expected to visit. More than 50 

thousand varieties of products, all had passed the 

tests of Turkish Standards Authority, will be introduced 

including ready made apparel, accessories, 

home textiles, building materials, tools, hardware, 

home appliances, electrical tools, furniture, electronics, 

giftware, china, kitchen and bathroom armatures, 

food, logistics, LED and lighting fixtures, etc. 

800 Chinese firms have already booked for the 

event. Buying delegations from Anatolian cities will 

be hosted by organizing company for the fair which 

will host 2500 upper echelon of managers from 

Bulgaria, Algeria, UAE, Iraq, Iran, and Euroasia region. 

Held for the introduction of Chinese products and 

producers to the world, China Homelife series of 

fairs are held in 11 other countries annually, in 

Turkey, Poland, Mexico, Egypt, Brazil, Jordan, South 

Africa, India, Kazakhstan, UAE and Iran. Full costs of 

participating firms are paid by the Chinese ministry. 

It is of importance for Turkey’s economy because of 

its geopolitical position in world markets. 


70 


PROFILE 

Şenkoç Tekstil excels 

in lace production 

Senkoç Textile has been in the textile sector 

since it was founded as a store in Bursa Grand Bazaar 

in 1977. Since 1985 the company has been producing 

embroidery laces. Şenkoç manufactures various types 

of embroidery lace used in home textile, underwear, 

outerwear, wedding gown, evening dress, and baby outfit 

production. Şenkoç Class is its registered trademark. We 

interviewed Hakan Koc, proprietor of Senkoc Company. 

Can you introduce your company briefly? 

Our firm was established by my late father in Grand 

Bazaar, Bursa, in 1977. We have been retailing and 

wholesale textiles such as, dowry items, home textiles, 

embroideries, guipure, etc. In 2012 we decided to produce 

these products in our own factory. 

Can you specify your product range? 

Senkoc Textile company focused on trade of home 

textiles, underwear, apparels, lace, guipure bands, 

embroidery, cordons, applique laces etc. Our production 

Hakan Koc 


71 

capacity is about 2 million meters monthly depending 

on the product categories. 

What about your production facilities and 

machinery park? 

In our production facilities there are Saurer and Lasser 

brand embroidery machinery of 10 yards and 22 yards 

width. 

Do you export your products? 

Our products are exported to Algeria, Saudi Arabia, 

Northern Iraq, Russia, Ukraine, Iran, and Italy. Besides, 

we are one of the leading firms in the embroidery sector 

in domestic market. 

How is your customer satisfaction policy? 

Our customer policy is that to make our customers 100 

percent satisfied with our products and services. We 

aimed to offer the best quality, at the best price and 

deliver them just in the time we promised. 

Do you attend international fairs? 

We participate in several fairs held in several countries 

including Moscow-Russia, Florence-Italy, Tehran-Iran, 

Poznan and Lodz-Poland, Kiev-Ukraine, and Casablanca- 

Morocco. 

Do you have targets for the current year? 

Our target for 2018 is to increase our share in foreign 

markets and earn more foreign currency for the national 

economy. 

Anything to add more? 

As Senkoc Textile, we have been trying to produce new 

and innovative products. In line with the suggestions and 

demands of our dear customers we have been offering 

new products frequently to the markets.

74 


EVENTS 

Mario Bellini signs in 

Proposte 2018 

Everything is for Proposte 

2018. Mario Bellini 

has designed a spiralshaped 

installation whose 

rotational and fluctuating 

movement, starting from 

the architectural core of 

the central round-shaped 

pavilion, ideally expands 

to the entire exhibition 

complex. 

TThe 26th edition of Proposte, to be held at Villa 

Erba in Cernobbio from May the 2nd to the 4th, 2018, 

as notified previously, can boast the collaboration of 

Mario Bellini, the world-famous architect and designer 

who in 1986 actually designed the exhibition center 

that has always been the Fair’s venue. 

The Mario Bellini Architects studio is working on the 

design of the settings for the central pavilion of the exhibition 

spaces of Villa Erba during the three days of the 

Fair. The drawing that has inspired the textile installation 

is visible in this year’s advertising image: the first 

sketch signed by Mario Bellini proved to be so striking 

as to become the leitmotiv of the entire communication 

plan of the upcoming edition. 


75 

Bellini has designed for Proposte 2018 a spiral-shaped installation 

whose rotational and fluctuating movement, starting 

from the architectural core of the central round-shaped 

pavilion, ideally expands to the entire exhibition complex, 

including the surrounding park. 

The idea behind the project therefore is closely connected 

to the architectural layout, and completes it. Hence, just 

like the central pavilion is the fulcrum of the Fair complex 

installed in the park, the installation is the heart of Proposte. 

In fact, the absolute stars shall be the fabrics of the exhibitors 

the installation will be constructed with: 230 strips of 

fabric will join into a single spiral 130 meters long and hung 

from the grand cupola all the way down to the ground. The 

Architect has chosen to use the colors white and ecru in all 

of their hues, with the intent to heighten the idea of lightness 

and abstraction. 

Greater details shall be provided by Bellini himself in a lecture 

to be held on the first day of the Fair, during which the 

Architect shall illustrate the project conceived for Proposte 

and his personal experience with the world of furnishing 

fabrics.

76 

PROFILE 


Swell Soft drying and finishing 

machinery preferred by home 

textile manufacturers 

ENTEMA, the dryer specialist of Turkey, has been 

manufacturing and marketing a wide variety of drying 

and finishing machinery under the name of Swell Soft 

for the home textile industry. 

Established in 1992 in Corlu, Tekirdag, Entema 

has mainly focused on the manufacturing of special 

machinery for drying and finishing of variety 

of textile products. 

Omer GOKCAN, a partner of the company, has informed 

that ENTEMA machinery exported successfully to several 

countries in South and North Africa, Middle East, Central 

Asia, Asia Pacific and Far East regions. 

Machines that are sold under Swell Soft brand are developed 

and produced 100% domestically by using internationally 

protected patents and they can be used in the 

processing of several types of textile products such as 

towels, velvets, special, delicate textiles and other fabrics. 

The development and the production of the machinery is 

supported with R&D incentives provided by Tubitak, the 

scientific and technological research authority in Turkey. 

Swell Soft machinery can process a wide range of fabric 

categories, including the lighter tulle, knitted or woven 

fabrics, velvets, draperies, imitative leathers, blankets, 

carpets made of all kinds of natural or synthetic fibers. 

Omer Gokcan 


77 

One of the early models of Swell Soft is the carpet 

finishing machinery that was installed in the factory of 

KARTAL Carpet, one of the major carpet manufacturer 

brands in Gaziantep in 2012 and it still serves flawlessly. 

Another one is sold to Erdenet Carpet company 

in Mongolia. Talks with companies in Belgium, Iran, 

Egypt, and China are continuing to sell machinery to 

buyers in the countries mentioned above. 

Swell Soft finishing machines are also 

used in the processing of digitally printed 

fabrics and textiles successfully. 

The product has been developed after 

close cooperation with Sevket Taskin of 

Taskin Carpet firm, the famous name of 

the bathroom carpet industry. Following 

the success in the production of pilot product, 

one of them was manufactured and delivered 

to the factory of Taskin Carpet company 

in Istanbul, who produces carpets under Seroni 

brand and was installed in their factories in 2016. 

One of the advantages of Swell Soft machinery over 

other similar brands is that it has a patented drum 

system that processes the material by linearly moving 

in completely open position. Besides, it can be 

operated after dyeing stage either from wet to dry, or 

from dry to dry in steamy chambers.

78 


PROFILE 

Since there is no fabric-to-fabric friction during 

process breakage, abrasion, NONHOMOGEN shining 

and wastage are completely prevented. At the 

end of the process important increases are seen 

as softness, having body, free of dust and fibers, 

enlivening colors, ABRASION RESISTANCE, etc. 

Machines cover lesser space, uses lesser energy, 

has lower noise, easy to operate and are environmental 

friendly. Swell Soft machinery can be manufactured 

for the production of fabrics up to the 5 

meters wide. 

The company continues its research and development 

studies incessantly, and a new version of the 

machine is being developed in cooperation with 

one of the leading textile companies in Turkey. 

This project is also been supported by the funds 

provided by Tubitak, the technologic research authority 

in Turkey. 


80 

PROFILE 


Konica Minolta to 

showcase Nassanger 10 

at ITM 2018 

Mr. Naoya Tanigami, General Manager of Textile 

Business Promotion Division says “It is the second time we 

are going to participate in ITM Exhibition which is the largest 

textile exhibition in Turkey and in the region. We expect to 

reach professionals and executives in textile business. We 

are confident with NASSANGER 10 to meet the needs of textile 

printing and looking forward to demonstrate NASSANGER 

10 and inform the visitors about Konica Minolta solutions”. 

The feature of NASSENGER 10 

• NASSENGER 10 is equipped with newly developed inkjet 

printheads, which is also used in the highest-end model, 

NASSENGER SP-1. With the adjustable ink droplet size 

(large, medium, and small), coupled with the combination 

of Konica Minolta’s proprietary dark-and light-colored inks, 

NASSENGER 10 is capable of higher-quality reproduction 

of color gradients and thin lines as well as fine, repetitive 

geometric patterns that are difficult to reproduce on conventional 

textile printers. 

• Empty nozzle compensation 

function and 

proprietary image processing 

technology tackle 

problems that previously 

could not be avoided even 

with scanning printing. Equipped 

with head maintenance functions (prin- 

Konica 

Minolta attends 

to ITM 2018 International 

Textile Exhibition at TÜYAP in 

Istanbul, 14- 17 April 2018. At its 

booth in Hall 5, No: 510B; Konica 

Minolta will display highspeed 

and high-resolution 

inkjet textile printer 

NASSENGER 10. 

thead 

cleaning and empty nozzle detection systems) achieves stable 

production and reduced running costs. 

• Conveniently designed for easily checking head carriage 

movement and printing status. Smoothly handle errors and 

quickly replace components. 

• 8 colors standard (4 base + 2 special + 2 light colors). 

Reactive-dye, disperse-dye and acid-dye inks with impressive 

color are Konica Minolta’s original development. 

In addition, Konica Minolta’s reactive-dye ink has cleared 

requirements for GOTS (Global Organic Textile Standard) 

certification. 


82 


PROFILE 

Butterfly 

effect 

FFurniture and living space designs equipped with 

modest and large images put in their appearance within 

today’s living space trends. Designs, free from complicated 

patterns and ensuring the integrity through transition 

of a single colour, generatesw a concept in living spaces 

and furniture. Such concepts enounce a contemporary living 

space while acting as the messenger of comfort. While 

living space designs that can be shaped based upon furniture 

can easily accompany the style created by furniture, 

achieving this harmony with carpets that are indispensable 

accessories of living spaces and furniture is not that 

easy. Carpets, yet to have more practical functions, play 

a substantial role in décor products and properties such 

as easy to clean just like furniture are an important factor 

for users. Visual effect, which is the most important one, 

as well as their functional characteristics such as practical 

use and easy to clean, is embedded in the carpet design. 


83 

Carpets, among the most important items affecting the 

visual opulence of living spaces equipped with furniture, 

attracts this attention by means of patterns. Carpet patterns, 

formed by various shades of a single colour on actual 

trends predominated by contemporary styles, entirely 

influence the integral by means of slight textures and 

change the countenance of living spaces. Just like decorations 

placed on a delicious cake, they offer the most 

effective visual appeal. Carpet designs with fine details 

with distressed patterns but not leading to complexity enliven 

the inert visual effect comprised of large images and 

modest colours. 

Boyteks chenille carpet collection, featuring all those attributes 

within, is becoming to be in the limelight in American 

and European markets. Boyteks chenille carpet collection, 

manufactured in various colours, qualities and sizes, can 

easily be delivered to customers along with Boyteks machine-woven 

carpets. Boyteks continues to offer the spirit 

of handicraft carpets on the chenille carpets woven with 

distressed themed styles. Just like the effect of small flutters 

of a butterfly on the entire universe, Boyteks carpets 

attract attention on themselves within the areas there they 

are used and accompany thriving designs.

84 

EVENTS 


Homedeco Fair 

opens in Almaty 

Organized by Turkel Fair Organization, the leading 

company in holding trade fairs in many sectors including 

home textiles and furniture, HOMEDECO will be the meeting 

point for the sector’s supply and demand and professionals 

at the end of this March as it becomes every year. 

According to Turkel officials the show will open new doors 

and horizons for all exhibitors and to many visitors. They 

explain the potential of the market: 

“Kazakhstan is the fastest growing economy in the CIS region 

with the annual growth rate around 5-6%. The country 

has very little production industry which makes the country 

dependent upon the imports only. However, wise decisions 

are being taken each year to boost the general industry in 

Kazakhstan. 

“The country offers many investment opportunities in new 

hotels, residences, offices, shopping malls, food and beverage 

facilities every year to cater the needs of the international 

companies, the local community, and the tourists 

who come to enjoy the beautiful nature of Kazakhstan 

enabling activities like skiing, hunting, and many other attractions.” 

Homedeco has a wide range of product groups 

on display including Curtains, Tulles, Decorative Trimmings 


85 

Homedeco Kazakhstan, 

- the 12th International 

Home Textile, Houseware 

and Interior Design Trade 

Fair- will open new doors 

for exporters, importers and 

sector professionals at Atakent 

Exhibition Center; Almaty – 

Kazakhstan, 26-29 March 2018 

& Embroidery, Jacquard Curtains, Fabrics, Woven Curtain 

Fabrics, Cotton Fabrics, Decorative Curtain Accessories, 

Decorative & Upholstery Fabrics, Bedding & Bathroom 

Textiles, Bedspread Covers, Bed Sheets, Tablecloths, 

Towels and Bathrobes, Rugs, Mats, Arts and Accessories, 

Furniture, Flooring, Lighting, Wall coverings, Other Interior 

Design Products, Kitchen Accessories, Table and Kitchen 

Textiles, Paper Napkins, Bar and Beverage Utensils, 

Cooking, Roasting, Baking Utensils , Cutlery, Knives, 

Kitchen Equipment, Appliances, Glassware, Porcelainware, 

Ceramicware, Silverware, Metalware, Plasticware, Household 

Appliances, Cleaning Appliances, Hand Crafts, Gift Items, 

and Personal Accessories. 

Kazakhstan is a petrol rich country with other various natural 

resources. It is also the commercial hub of the Central Asia 

and a fast growing market in terms of construction, textile, 

and automotive. The domestic production of the country is 

not so significant which makes Kazakhstan highly dependent 

on imports. Being very rich in the natural resources 

increases the overall GNP of the country and also affects 

the living standards of the Kazakh people enabling high purchasing 

power. The surrounding countries like Kyrgyzstan, 

Uzbekistan, and Turkmenistan are very much commercially 

bound to Kazakhstan which generates an immense potential 

for the exporters.

86 

NEWS 


Turkey a gateway to 

Europe for modern Silk 

Road 

Turkey is seen as a gateway to Europe for 

the modern Silk Road, also known as the Belt and 

Road Initiative, which covers China, Kazakhstan, 

Caspian Sea, Azerbaijan and Georgia. 

In 2013, Chinese President Xi Jinping announced 

the Belt and Road Initiative to build a trade and 

infrastructure-based network, connecting Asia 

with Europe and Africa along the ancient Silk 

Road trade routes. “One Belt, One Road,” refers 

to the “Silk Road Economic Belt,” which produce 

the ancient, land-based Silk Road trade routes 

from China across Central Asia, into to the Middle 

East and Europe, also known as the “Modern Silk 

Road.” 

The route of the modern Silk Road starts in China 

and passes through Kazakhstan, the Caspian Sea, 

Azerbaijan and Georgia and will extend to Europe 

via Turkey, which constitutes one of the main 

corridors of the project, called Trans-Caspian 

Corridor. Also covering the Baku-Tbilisi-Kars (BTK) 

Railway, a key to the Silk Road project expected to carry 

nearly 1 million passengers and 6.5 million tons of freight 

annually before unlocking a freight transportation potential 

of up to 50 million tons per year, the corridor will facilitate 

freight and passenger transportation from China to Europe, 

and Russia to South Asia and Africa. 

In 2013, within the framework of the Modern Silk Road 

Second International Transportation and Logistics Business 

Forum, an agreement for the establishment of the 

Coordination Committee for the Development of the Trans- 

Caspian International Transportation Route was signed 

by the Kazakhstan National Railway Company, Azerbaijan 

Railways, and Georgia Railways. The committee was later established 

in 2014 with a view to increasing the freight transportation 

on the Trans-Caspian International Transportation 

Route. With the involvement of committee members, an 

international association for the Trans-Caspian International 

Transportation Route was formed last year. Turkey became 

the permanent member of the committee with a protocol 

signed last week. 

Association Chairman Kanat Alpysbaev said the Trans- 

Caspian corridor was completed with the launch of the 

BTK Railway. Underscoring the importance of Turkish State 

Railways’ (TCDD) participation in the committee, Alpysbaev 

informed that the amount of freight transported on the 

Trans-Caspian corridor will jump to 4 million tons this year 

from last year’s 2 million tons. This target will be achieved 

easily with Turkey’s membership, he said and added that 

1 million of freight is expected to be transported through 

Turkey per year. 


88 


EVENTS 

Heimtextil 2018: 

Feel good, live and 

work healthily 

More flexibility, more individuality, more innovation. Those who 

were looking for trends and innovations at Heimtextil found what 

they were looking for on many levels. From 9 to 12 January, 2,975 

international exhibitors presented their latest styles, colors and 

designs for textile interiors in Frankfurt. One focus was on solutions 

for a healthier and sustainable furnishing style. 


89 

The future is urban” was the title 

of this year’s Heimtextil “Theme 

Park”. Both the large trend area in 

hall 6.0 and the presentations by 

the exhibitors impressively showed that 

whether at home, at the office or in a hotel 

– people want to and should feel comfortable 

where they live and work. The omnipresent 

Hygge zeitgeist was represented 

in the form of harmoniously coordinated 

styles and colors. 

Pastel with a prospect of purple 

Powdery tones in combination with mostly 

light natural materials provide a relaxed, 

open coziness. The palette ranges from delicate 

rosé, lilac and coral, and sand, grey 

and nude to pastel aqua and petrol varieties. 

These soft nuances are underpinned 

by clear lines, velvety surfaces, shine and 

sensual structures. In amongst these, the 

harbingers of a somewhat livelier world of 

colors announce themselves. In this world, 

tones such as apricot, berry, pink and mint 

look as if they have been given a boost 

and appear fresh and vital. Having already 

made its entrance to the world of fashion, 

purple also reinvents itself and runs the 

gamut from lilac and lavender tones to 

dark ultraviolet.

90 


EVENTS 

Blue classics 

At the same time, the classic indigo blue continues to develop 

into a cool trendy color. Typical designs here include 

e.g. new interpretations of traditional patterns, batik looks 

and washes that convey the impression of something being 

handmade. The mix of blue and natural tones has a particularly 

original effect on raw textiles, which contrasts the 

general digitalization of life with the charm of the imperfect. 

Also on the rise are denim fabrics that sometimes give the 

interior a casual touch. 

Green comes up trumps 

In the urban jungle, lush green tones and lush plant and 

leaf motifs create a pure feeling of nature. Typical are tendrils, 

ferns, palm fronds, cacti or free botanical forms, often 

against a black background. The green color scheme is interrupted 

by subtle berry and rose tones. 

Black and shimmer effects 

Black provides targeted modern accents across all color 

trends. In combination with gold and meadowlark, a cool 

sunny yellow, it unveils its exclusive effect in graphic designs. 

The use of metallic shine is omnipresent. This not 

only gives the different styles an exquisite touch, but also 

elegantly brightens up darker wallpapers or curtains. 

Casual designs 

Graphic patterns are and remain in vogue. In amongst the 

many elements borrowed from the 1950s and Art Deco, 

there is increasing inspiration mixed in from a new ethno 

style that is young and fresh. Faded patterns, mélanges, 

handmade and used looks as well as impulsive designs that 

look as if they have been applied with thick brushes have an 

artistic to casual appearance. 


91 

More structure 

Structures that offer a very haptic experience and appeal 

to the senses remain a trend. In this respect, there are no 

limits to the ideas and the ways they can be implemented. 

On display at Heimtextil were grained and openwork surfaces, 

leaf structures as well as artistic graphic patterns or 

nature-inspired 3D effects on rough and high-gloss fabrics. 

The play with opposites, such as coarse and fine, matt and 

smooth, transparent and opaque, creates suspense. Such 

designs offer many exciting possibilities, especially for window 

design and room layout. 

Contract furnishing: flexible and sustainable 

textiles 

Whether spa, hotel or office: with the “Interior.Architecture. 

Hospitality Expo” in hall 4.2, Heimtextil placed a special 

focus on contract furnishing. In addition to the very high 

demand for flexibility, there is a noticeable increase in interest 

in the topic of sustainability. This applies in particular 

to innovations that bring the environment and economy 

together, such as the COEX fiber from Maasberg. The specially 

processed cotton is flame-retardant, washable at the 

highest temperature and is currently causing a stir in many 

sectors, e.g. clinics. The fact that environmental awareness 

is no longer regarded as a niche area is also shown by the 

Irish company Chieftain Fabrics. With its recyclable organic 

imitation leather, it has equipped major projects such as 

Dublin Airport and the Chelsea football stadium. 

Trends and innovations in the individual product 

groups: 

“window”: Curtains up for discerning designs 

Major brands such as Apelt, Deco Design Fürus, Gardisette, 

Neutex Home Deco and Sarlas Italia have implemented 

their innovations in the coherent, almost monochrome color 

worlds of the season. The interplay of metallic shimmer,

92 


EVENTS 

graphite and black with petrol, rosé or nude and natural 

shades is timeless, exquisite and relaxed, as is the mix 

of brass and transparency. The sophisticated designs impress 

with their structure and lightness, graphic sophistication, 

impulsive creativity and a touch of opulence. It 

becomes more colorful and lighter towards the summer 

with romantic meadow flowers and butterflies. 

“upholstery”: Textiles for breathing deeply 

Healthy living and working remains one of the top themes 

in the furnishing and upholstery fabrics sector. Companies 

such as Drapilux and ATN, for example, each presented 

several new products that air-condition flats or dampen 

the sound. They are certified organic, waterproof and/ 

or flame-retardant. The bottom line: despite all the hightech, 

the textiles still look very natural. This also applies 

to outdoor fabrics in linen, flannel or woven looks from 

Ter Molst. When it comes to soft feel-good textiles for indoors, 

high quality wool is exploited to the full at Luidor. 

Dolce Vita combines natural fabrics with fresh colors for a 

bold mix and match with interesting structures and young 

ethno styles. 

“wall”: Change the wallpaper instead of moving 

house 

Cool loft, industrial style, alpine hut or birch forests? When 

it comes to a simple change of scenery, the photo-realistic 

motifs by A.S. Création render a move unnecessary. 

Inspiring variety is also provided by the individual accent 


walls by Grandeco, 

Limonta and the wallpaper factory Gebr. 

Rasch. The trend is towards geometric designs, 

impulsive brush strokes, young ethno 

patterns and artworks as well as motifs such 

as leaves, pineapples and parrots. The exquisite, 

Venetian looks, elaborately flocked 

textile wallpapers as well as plaster or leather 

looks exude opulence. Metallic shimmer 

provides elegance and optical freedom. 

93 

“floor”: Individual carpet art 

The “Carpet by Heimtex” area of the 

Association of German Home Textiles 

Manufacturers offered exciting potential 

for floor coverings. Ege Carpet gave an 

insight into the fascinating photo-realistic 

future of the carpet. In cooperation 

with Werner Aisslinger and Hadi 

Teherani, Vorwerk has succeeded 

in creating a highly flexible, bitumen-free 

tile concept. Its geometric 

cuts and free forms allow for the 

creation of individual, expressive 

carpet compositions. A further focus 

– both for commercial and 

private use – is on hybrid indoor/ 

outdoor solutions. Artistic patchwork, 

patches and used looks in 

design continue to follow the major 

trends in terms of color.

94 

EVENTS 


“sun”: Attractive invisibility 

The new products in the field of privacy and sun 

protection also ensure the right transition between 

indoors and outdoors. For example, MHZ 

presented a new roller blind design that combines 

all mounting and operating modes in one model. 

Rooms with different possibilities can thus be designed 

in a visually coherent manner. With an eye 

on both the environmental aspects and the demands 

of urban nomads, Kadeco is expanding a “small solution” 

for the motorization of blinds and roller blinds. 

The solar panel, which functions independently of 

power sources, can easily be removed and installed 

when moving flats, including the roller blind. 

“digital print technology”: Digital printing 

provides highlights 

Digital printing provides an increasing number of possibilities 

and greater precision. Kornit Digital, for example, 

develops colors with special luminosity. The new process 

integrates the neon tones pink and yellow directly into 

CMYK printing. This means no change of cartridge is necessary, 

whether for neon highlights or simply more luminosity 

for different textile types from single jersey to swimwear. 

Imaginative, floral designs and neo-Romantic artworks in 

photo-realistic quality stand out in the designs. HP works together 

with the designer Elli Popp, among others. Motifs 

of this kind decorate not only walls, but also 

elaborately structured sound-absorbing 

textiles for individual 

workspaces. 


96 HTE “All about pets”: Animals on trend 

EVENTS 

The assumption that dogs and cats see only in black and 

white has long since been refuted. This is not the only reason 

that stylish beds and accessories for the design lovers 

among our four-legged friends are in vogue. For example, 

dog beds in the industrial style from Lex&Max or rattan 

baskets from Laboni are in demand, which are very stylish 

– but not tasty enough to be chewed on. The Darling Little 

Place cushions are also clever: they appeal to both humans 

and animals, always keep their shape and are extremely 

suitable for travelling. 

“bed”: Stylish bedding 

Enjoying stylish living comfort is, of course, also of top priority 

for humans. Brands such as Biberna, Bierbaum, Home 

Flavours, Kas, Schiesser, Strenesse and Tom Taylor met 

the desire for new bed linen in the latest design trends 

with their new products. At the very forefront are coherent 

color worlds of powdery nude, lilac, rose or petrol tones, 

finely balanced with black, graphite and natural nuances. 

The prints are dominated by flowers, leaves, birds and butterflies. 

In amongst these, the precursors to the new range 

of trendy colors appear in the form of bright turquoise, 

salmon, denim and meadowlark. By the way: the days are 

finally over when sets are all required to have the same 

motif. Matching designs in an exciting mix create variety. 

Smart pillows provide for a healthy awakening. These are 

connected to your mobile phone and initiate the waking 

phase to ensure you get the right kind of sleep. 


98 


EVENTS 

“bath”: Casual spa feeling 

After getting up, you can start the day relaxed. The Möve towels and bathrobes in a stylishly woven jeans look 

– including seams and retro labels as well as matching accessories for bathrooms and toilets – look sophisticated 

and casual. Between the currently trendy compositions of pastels, dove and natural tones as well as 

black and white and indigo, bright salmon and mint are blinking through with increasing intensity at Joop 

and Kleine Wolke. Others like Vossen rely on sophisticated camouflage in olive and petrol. Structures 

and very high-quality fabrics ensure the right spa feeling across all color trends. 

“table”: Fresh compositions and stylish sets 

Creating a completely new look in a relaxed and light manner is the USP of home textiles in 

the “table” area. To this end, Sander presents fresh compositions of mint, salmon, pink and 

red as well as stylish sets in indigo for spring. Motifs such as pineapple and pelican are 

essential by the time we get to summer. In between these, rainbow-colored fish splash 

about and create a holiday feeling. Exquisite compositions in lilac and violet by JPF 

spread a little bit of castle ambience. And good news, not only for parents of small 

children: the good old wax tablecloth is celebrating a real comeback. Gemitex supplies 

stylish all-round worry-free sets including matching seat cushions for indoor 

and outdoor use.

HTE_mart-2018-int

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