iconannual 2018

Brands
While your company can obtain
funding for growth and working
capital, brand building investments
do not attract interest from the
funding community that much.
Klaus Müllner
Founder & Chief Investment Officer
Dr. Gerhard Hrebicek
Founder & Chief Brand Officer
Foto: istockphoto.com
Europe’s future depends on intellectual property
and in particular on the many strong and valuable
brands that should be marketed even better.
But how can brand investments be financed?
Great potential is created through alternative financing
such as private equity, venture capital or specialized
brand funds.
SummerLight Capital Partners focus on companies
in Europe with a fast-growing brand in the retail,
services and the consumer goods industry. With the
European Consumer Brand Fund, we are creating
opportunities that have not yet existed in Europe. Our
mission is to establish your business’ growth potential
through Branding.
Each investment situation is different and an individual
approach is required. A potential company is
precisely analyzed and discussions are conducted
about the company’s orientation. In most cases, the
results lead to a private equity partnership, but brand
financing programs can also be considered in connection
with private equity or stand-alone. The development
of the operating results and KPI’s and the necessary
tools are a prerequisite for a positive brand
development.
By reloading “Heritage Brands” through sustainable
investment in existing brands, which we find in
many small and medium-sized enterprises in Europe,
we can raise an immense brand potential.
SummerLight Capital Partners provide capital and
know-how for brand development and therefore enable
value creation for your company by brand-led growth.
Let’s start a journey together to build new number 1
brands!
The European Business and Investment Magazine iconannual 105