iconannual 2018
Supporting the networking concept of iconvienna the iconbrandannual offers the best place to introduce global potential partners to your latest developments! Covering topics like Branding, Innovation, Smart Cities & Regions 2020, Cooperation & Technology, International Finance & Projects, Energy & Infrastructure & Transport, Branding & IP Rights, Education & Tourism several high-ranked companies, programs, projects and initiatives have been represented.
Supporting the networking concept of iconvienna the iconbrandannual offers the best place to introduce global potential partners to your latest developments!
Covering topics like Branding, Innovation, Smart Cities & Regions 2020, Cooperation & Technology, International Finance & Projects, Energy & Infrastructure & Transport, Branding & IP Rights, Education & Tourism several high-ranked companies, programs, projects and initiatives have been represented.
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Austrian Federal Economic Chamber<br />
Foreword<br />
iconvienna −<br />
The highlevel<br />
Branding event<br />
in Vienna<br />
Dr. Christoph Leitl<br />
President Austrian Federal<br />
Economic Chamber<br />
Foto: Doris Kucera<br />
Few other events can measure up to the<br />
level of iconvienna, which has established<br />
itself over the years as one of the<br />
key conferences for leading decisionmakers.<br />
I am proud that the fourteenth edition<br />
of this prestigious forum is again taking<br />
place at the premises of the Austrian Federal<br />
Economic Chamber.<br />
Due to its geographic location, Austria–<br />
and particularly the city of Vienna–has<br />
always served as a meeting point and hub for<br />
companies and institutions from all over the<br />
region from the West to the East and Southeast<br />
of Europe.<br />
The aim of iconvienna is the effective promotion<br />
of branding in different applications<br />
in public and private cases. In this context,<br />
this year’s focus on Innovative Entrepreneurship<br />
covers such important issues as financing<br />
measures, regional development and<br />
cooperation. Moreover, the programme brings<br />
high potentials and entrepreneurs from Central<br />
and Eastern Europe together on one table.<br />
It offers them a unique opportunity to discuss<br />
recent developments, bring in new ideas.<br />
Another topic of iconvienna <strong>2018</strong> is how<br />
brands create economic growth, which I consider<br />
to be one of the most crucial arguments<br />
for establishing internationally protected<br />
brands and Know-how. Information Communication<br />
Technology, Big Data and innovative<br />
apps enhance the globalization and promotion<br />
of brands and Know-how and creates the<br />
necessity to develop innovative approaches<br />
and cross-border solutions.<br />
Undoubtedly, iconvienna offers knowledge<br />
update, high-level presentations and topnotch<br />
expert discussions. Hardly anywhere<br />
else can one connect with so many international<br />
experts and business people, develop<br />
international business relations and create<br />
cross-border friendships.<br />
The European Business and Investment Magazine <strong>iconannual</strong> 17
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