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iconannual 2018

Supporting the networking concept of iconvienna the iconbrandannual offers the best place to introduce global potential partners to your latest developments! Covering topics like Branding, Innovation, Smart Cities & Regions 2020, Cooperation & Technology, International Finance & Projects, Energy & Infrastructure & Transport, Branding & IP Rights, Education & Tourism several high-ranked companies, programs, projects and initiatives have been represented.

Supporting the networking concept of iconvienna the iconbrandannual offers the best place to introduce global potential partners to your latest developments!

Covering topics like Branding, Innovation, Smart Cities & Regions 2020, Cooperation & Technology, International Finance & Projects, Energy & Infrastructure & Transport, Branding & IP Rights, Education & Tourism several high-ranked companies, programs, projects and initiatives have been represented.

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Brands<br />

Velux EHF<br />

Final4 2017<br />

European Handball<br />

goes Tech _ June 2017<br />

Brand expert Dr. Gerhard Hrebicek was invited to speak at European Handball goes<br />

Tech in Cologne and discussed together with Franjo Bobinac (President and CEO,<br />

Gorenje), Michael K. Rasmussen (Senior Vice President Brand VELUX) and David<br />

Szlezak (Managing Director EHF Marketing) "The Future of handball sponsoring".<br />

ISO Working Group Paris<br />

September 2017<br />

Introducing the services of<br />

European Brand Institute<br />

and Summerlight Capital<br />

Partners to the Middle East.<br />

Business-appointments<br />

with companies and<br />

investors (Qatar Financial<br />

Center, Brand Qatar, Qatar<br />

Airlines) and a highlight<br />

meeting with H.E. Sheikh<br />

Faisal Bin Qassim Al Thani,<br />

Chairman and CEO of Al<br />

Faisal Holding and Austrian<br />

Ambassador to Qatar<br />

Dr. Willy Kempel.<br />

Qatar, December 2017<br />

As Chairman of the Committee for the Development of the new Standard ISO<br />

20671 Brand Evaluation, Dr. Hrebicek took part in the international meeting to<br />

finalize the draft International Standard of ISO20671. Last changes and adaptions<br />

were made to pave the way for an era-changing brand Standard.<br />

Gender Career Management<br />

November 2017<br />

Dr. Gerhard Hrebicek gave a keynote address on "Women Creating Brand<br />

Values" and explained why mixed gender leadership teams increase the<br />

brand value of a business.<br />

The European Business and Investment Magazine <strong>iconannual</strong> 119

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