iconannual 2018
Supporting the networking concept of iconvienna the iconbrandannual offers the best place to introduce global potential partners to your latest developments! Covering topics like Branding, Innovation, Smart Cities & Regions 2020, Cooperation & Technology, International Finance & Projects, Energy & Infrastructure & Transport, Branding & IP Rights, Education & Tourism several high-ranked companies, programs, projects and initiatives have been represented.
Supporting the networking concept of iconvienna the iconbrandannual offers the best place to introduce global potential partners to your latest developments!
Covering topics like Branding, Innovation, Smart Cities & Regions 2020, Cooperation & Technology, International Finance & Projects, Energy & Infrastructure & Transport, Branding & IP Rights, Education & Tourism several high-ranked companies, programs, projects and initiatives have been represented.
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Brands<br />
• European Initiative<br />
• Russian Initiative<br />
• Asian Initiative<br />
America<br />
Europe<br />
Africa<br />
Asia<br />
• Chinese Initiative<br />
• African Initiative<br />
North America<br />
Latin America<br />
& Caribbean<br />
EU & CEE<br />
Russia<br />
South Africa<br />
China<br />
India, Korea,<br />
Japan, etc.<br />
• North American<br />
Initiative<br />
• Latin America &<br />
Caribbean Initiative<br />
© <strong>2018</strong> BRAND GLOBAL Council<br />
Initiatives<br />
Increased concern for and understanding of brand value<br />
can be a tool for the economic development of smaller and<br />
medium-sized organizations, cities and destinations and<br />
economically underdeveloped regions. In order to create<br />
awareness and assist organizations around the world,<br />
regional brand initiatives will be developed. They are<br />
meant to communicate and demonstrate both the business<br />
and societal value of brands. Through these actions,<br />
the BGC will become both a top-down and a bottom-up<br />
organization representing nearly all of the world.<br />
INITIAL<br />
MEETING<br />
BGC<br />
On 26 th of April 2017, the<br />
World IP Day, the first<br />
meeting of the "Brand<br />
Global Council for Value<br />
and Sustainable Growth",<br />
which was founded to<br />
promote the business and<br />
social value of brands,<br />
took place at Novomatic<br />
Forum in Vienna.<br />
Carlos Chanduvi, Bobby Calder, Gerhard Hrebicek, Pingjun Liu, Klaus Müllner<br />
The European Business and Investment Magazine <strong>iconannual</strong> 109
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