iconannual 2018

China Council for Brand Development (CCBD)
Standards lay
foundation for
brand _ building
CCBD is mainly engaged in brand theory study, formulation of
international and national standards, publicity of brand evaluation,
professional and technical training, international cooperation, etc.
To be scientific, impartial,
transparent and admitted
China Council for Brand Development (CCBD) is
the only national brand-related organization that
has acquired permission from State Council and
approval from Ministry of Civil Affairs of the PRC
and is under the direct administration of General
Administration of Quality Supervision, Inspection
and Quarantine of the PRC (hereinafter referred to
as “AQSIQ”). Adopting the system of council, CCBD
is a non-profit social organization constituted voluntarily
by enterprises, public institutions, social
groups and individuals that are relevant to brand
development. Mr. LIU Pingjun, member of the
national committee of CPPCC and former deputy
director of AQSIQ, acts as the president of CCBD.
CCBD is mainly engaged in brand theory study,
formulation of international and national standards,
publicity of brand value evaluation, brand
fostering consultation, professional and technician
training, brand exhibition, international cooperation
and exchange, etc.
CCBD has been focusing on brand evaluation,
which is currently its important undertaking, in
the principle of “To be scientific, impartial, transparent
and admitted”.
Brand evaluation is an important action to generate
positive energy for Chinese brands, improve
their international influence and propel them to go
global.
Standards lay foundation for
brand-building
One of “the three transformations” in brand activities
is transforming Chinese products to Chinese
brands. This process requires correct understanding
of brand connotation, meaning the quality, style
and virtue of a brand and denotation, referring to
112 iconannual The European Business and Investment Magazine