ISME April 2018

More documents

Recommendations

Info

Sales & Marketing location, the product you sell or the people you cater to. For Example, if you are focusing on creating a heritage brand story by your location, you can start off by how your presence has shaped the locality. Showcase to your consumers how something that started off as a business has eventually become synonymous with living in that locality and an inseparable part of the locality history. Show how your future generations are committed to continue the legacy of the locality’s history. 3. Do not forget to Innovate your Brand: TB_Intelligent SME_HP_April17_Final.pdf 1 3/20/17 10:53 AM We all love centenarians who are in sync with times. The present generation can make a connection to them because they bring with them the wisdom of the past and a great perspective for the future. The same holds with companies. No one would like to associate with a company that has not moved with the changing times, no matter how interesting or strong their heritage. Nostalgia is the foundation resting on which the dreams of future believes in itself. A company that is creating its heritage brand story must always act as that foundation that gives wings to the dreams of a future. Heritage branding has long existed in the business world. It had been communicated as word of mouth. Then came the way of creating legacy. The present age marketing scenario is very cut-throat and futuristic. Everywhere it is the same thing that every company is saying differently. A little mix of Heritage marketing would surely help a new age entrepreneur to create a great brand and customers. Give your company the wisdom of heritage branding and give yourself a fair chance. SPI thinktank initiative 10 www.theintelligentsme.com
Contents Intelligent SME | April 2018 11
Page 2 and 3: Contents UP TO 15% RETURNS BEAUTIFU
Page 4 and 5: Content Page Sales & Marketing Heri
Page 6 and 7: Publisher's note Shantanu Phansalka
Page 8 and 9: Sales & Marketing Heritage Branding
Page 12 and 13: SME Tech Blockchain Technology in B
Page 14 and 15: SME TECH Exchanges etc., can all be
Page 16 and 17: Leadership What do you earn by foll
Page 18 and 19: SME Service Provider The Net Neutra
Page 20 and 21: SME Service Provider The paid prior
Page 22 and 23: Security in Google Project Zero, We
Page 24 and 25: Enterprise Gig Economy to Become Ma
Page 26 and 27: Finance You Can Explore Blockchain
Page 28 and 29: Finance has gone through the ups an
Page 30 and 31: SME Tech Manufacturing Success - Gr
Page 32 and 33: Technology Branding Authority to be
Page 34 and 35: Research Report Media Organizations
Page 36 and 37: Real Estate Real Estate to Disrupt
Page 38 and 39: SME-Tech Emerging Cryptocurrency Sc
Page 40 and 41: Cloud & Big Data Context in Raw Dat
Page 42 and 43: Marketing Why Entrepreneurs Must Us
Page 44 and 45: Data Governance Cambridge Analytica
Page 46 and 47: Data Governance 2. Organisations mu
Page 48 and 49: Contents Press Release Dubai, has a
Page 50 and 51: SME-Law Are you Aware of the Legal
Page 52 and 53: SME World The Most Inspiring Celebr
Page 54 and 55: Rare & Fabulous WATCHES YACHTS DESI
Page 56 and 57: Rare & Fabulous Fitness First: Fitb
Page 58 and 59: Editorial Thinktank Ajay Bindroo, C
Page 60:
Salesforce, the world #1 CRM 19.9%
show all

ISME April 2018

Create successful ePaper yourself

Delete template?

Save as template?