ISME April 2018

Leadership
5. Joel Comm:
Joel Comm is a bestselling
author, a keynote speaker
and also an advisor to big
brands. He has worked with
Yahoo as an online games
developer initially in his
career and later moved on to
create his own brand.
Armed with a good amount of
business knowledge he can
be followed on his Twitter and
social media accounts where
he shares great business
stories and insights.
6. Kim Garst:
Kim Garst is a small business
owner and an entrepreneur.
She has a following of
500,000 plus on social media.
Kim Garst shares actionable
advice through easy to read
blog posts and e-books. She
focuses mainly on sharing
knowledge that can help
marketers to use social media
platforms more effectively.
7. Beth Comstock:
Beth Comstock is the CEO
of GE. Entrepreneurs can
look at the perspectives
that she has shared on TV’s
‘MacGyver’ as a great model
for business innovation. Her
personal stories that she
shares on Leaning In is also
worth following. She talks
mostly of business innovation,
creativity and leadership
challenges.
8. Nicolas Bordas:
Nicolas Bordas is the VP of
TBWA/Europe. He writes
everything from ‘Gagnam
Style’ to ‘Analog technology’.
His posts are full of insights
on insider views on branding
and digital innovation.
9. David Edelman:
David Edelman is the
partner at McKinsey and
Company. He specialises
in Digital Marketing. His
thoughts are all about why
marketing needs to focus on
the language of the C-Suite.
He also focuses on Africa’s
consumer market that he
believes is getting ready
to explode. Entrepreneurs
who are interested to
receive great insights on
social media, analytics
and consumer research
can follow his social media
accounts.
10. Charlene Li:
Charlene Li is the founder
and the partner at Altimeter
Group. She focuses on
discussions that talk about
the importance of evaluating
one’s career every year and
half. She also focuses on
the importance of getting a
company’s employees on
social media. Entrepreneurs
who are interested in social
business strategies can follow
her social media accounts.
What do you earn by
following marketing
influencers?
Well, a great insight into
businesses and how things
work in the business world.
Second, latest updates on
business that might be of
interest to you. Third, details
of what to watch out for in
the business world. Keeping
oneself up-to-date brings
an entrepreneur a step
closer to business success.
Busy entrepreneurs do not
necessarily have the time to
research on these details.
Following the experts on the
field can give them the much
needed pieces of information
that can surely keep
them updated on various
information without having
to browse through a lot of
unnecessary information.
The business world is always
changing. What is news today
will be mainstream tomorrow
and what is mainstream today
might be out-of-use tomorrow.
This applies to technologies,
ideas, and marketing,
everything that makes the
business world. Following
a knowledge expert can
help an entrepreneur to stay
ahead of the chaos of change
and chaff the information that
he/she might need for his
business. It does not take
much to follow someone. A
few clicks here and the latest
updates are there in your
inbox. Keep yourself armed
with knowledge and make
success a choice.
SPI thinktank
initiative
Intelligent SME | April 2018
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