ISME April 2018
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Enterprise<br />
How can you as an entrepreneur tap<br />
into the gig economy?<br />
1. You can use the Gig<br />
Economy to Staff up in your<br />
Peak Business Hours:<br />
Work-on-demand is something that<br />
has become very popular with the<br />
business world. The success of a<br />
company is naturally proportionate to<br />
the amount of work increasing. A lack<br />
in supply for the demand would again<br />
make the company need to start from<br />
the basics.<br />
The work-on-demand allows a<br />
company to augment staffing of the<br />
employees in their busy seasons.<br />
Every company from retail to<br />
warehousing are looking at workon-demand<br />
platforms. One famous<br />
example of this is Papa John’s. This<br />
giant posts one-off pizza delivery gigs<br />
on an app named Wonolo whenever<br />
it feels that it needs extra staffing.<br />
Entrepreneurs can use the gig<br />
economy like Papa John’s is using.<br />
2. You can use the Gig Economy to<br />
Crowdsource to make Additional Deliveries:<br />
Home Deliveries and the accuracy and the availability of<br />
the feature is one thing that makes or breaks a business.<br />
No longer are people interested in the traditional way of<br />
shopping.<br />
This has made the retail entrepreneurs to explore how<br />
they can offer individuals the possibility to earn additional<br />
money through supporting home deliveries. This thought<br />
has already materialised with Amazon Flex that allow<br />
people to deliver local Amazon orders.<br />
The concept is gradually growing on the new age<br />
entrepreneurs who are in sync with the changing business<br />
world. Consumers and businesses alike are now looking at<br />
how Ikea would evolve after it Integrates TaskRabbit in its<br />
customer services.<br />
3. You can use the Gig Economy to bring on<br />
Flexible Hires to your Company:<br />
Entrepreneurs can wish away the lack of workers from their<br />
company. The Gig economy is now making it possible for<br />
entrepreneurs to turn to online freelance services for hiring<br />
flexible workers during a company’s busy season.<br />
Samsung for example is one company that is leading the<br />
way by teaming up with the freelancing platform Upwork<br />
to meet its requirements. Resorting to Upwork has also<br />
helped to reduce the administrative costs of the company.<br />
It also helps a company to have an access to a younger<br />
and more collaborative workers.<br />
It is clear that the gig economy is here to stay! The<br />
convenience of working that it provides to both companies<br />
and employees; the flexibility that it adds to an organisation;<br />
and the reliable back-up that it provides to an organisation<br />
makes all companies big and small want to make it an<br />
integral of their business organisation. The gig economy<br />
makes business life easier and manageable. It is important<br />
that entrepreneurs start to think about incorporating the gig<br />
economy culture in their organisation. The companies who<br />
have the support of the gig economy is clearly reaping<br />
the benefits of its association. It is not only creating a new<br />
class of entrepreneurs but is also challenging the way<br />
the business world understands work. The way the gig<br />
economy is becoming popular it is very possible that it will<br />
be the future of the new work culture. Make your company<br />
flexible enough to welcome the gig economy and see your<br />
company transform.<br />
SPI thinktank initiative<br />
Intelligent SME | <strong>April</strong> <strong>2018</strong><br />
25
Change language