ISME April 2018

Research Report
other industries. Respondents
reported employing a broad
range of technologies for
addressing DDoS attacks,
including a network firewall in
the data center (31 percent),
a dedicated DDoS mitigation
“scrubber” (26 percent),
data center-based intrusion
prevention system (17
percent) and ISP-based DDoS
mitigation (11 percent). Most
surprisingly, only 14 percent
of media organizations report
using cloud-based content
delivery network (CDN) DDoS
mitigation – a measure that
has become widely adopted
in other industries.
Inadequate bot traffic
management measures
persist.
A surprising one-third
(33 percent) of survey
respondents reported that
they employ a manual
process of investigating logs
and blocking individual IP
addresses to address bot
traffic, while 45 percent of
respondents leverage an
existing firewall, and one
percent don’t do anything
at all. Only one in five
respondents (22 percent)
leverage a purpose-built
bot management solution,
revealing widespread risk
of bot-based threats like
credential exploitation to
circumvent attacks or steal
content.
Substantial web
application defenses
employed – but room
for improvement
exists.
An overwhelming 84 percent
of media organizations report
using a web application
firewall (WAF) -- either
cloud-based, on-premises
or a combination of the two
-- to defend against web
application attacks. Sixteen
percent rely on application
security audits and testing
alone.
“Media companies are
online businesses, operating
websites and maintaining a
wide variety of proprietary
and sensitive information.
They need to broaden their
perspective on security and
look closely at approaches
like zero trust architectures
and protecting enterprise
applications to secure their
content along with everything
around it,” said Dave Lewis,
senior global security
advocate at Akamai. “Steps
are being taken to address
common threats like DDoS,
bots and web application
attacks, but almost none of the
media influencers we surveyed
are very confident their
organizations are protected,
indicating that businesses
have a long way to go on the
security front. At a broader
level, it’s going to take media
companies coming together
as a community to establish
forums, industry standards
and closer connections with
government bodies to move
the confidence needle and
create a more security-aware
and protected industry across
the board.”
Akamai is exhibiting at the
2018 NAB Show April 9th
through April 12th at the Las
Vegas Convention Center,
where its media and security
experts will share best practices
and strategies for protecting
online properties. Akamai’s
Dave Lewis is also presenting
on “Data Breaches: Barbarians
in the Throne Room,” as part of
the NAB Broadcast Engineering
and Information Technology
Conference on Saturday, April
7th.
To learn more about how Akamai
can help protect your media
business, visit them at NAB
booth SL3324 or arrange an
appointment through Akamai’s
NAB site.
About Akamai
Technologies
As the world’s largest and most
trusted cloud delivery platform,
Akamai makes it easier for
its customers to provide the
best and most secure digital
experiences on any device,
anytime, anywhere. Akamai’s
massively distributed platform
is unparalleled in scale with
over 200,000 servers across
130 countries, giving customers
superior performance and
threat protection. Akamai’s
portfolio of web and mobile
performance, cloud security,
enterprise access, and video
delivery solutions are supported
by exceptional customer service
and 24/7 monitoring. To learn
why the top financial institutions,
e-commerce leaders, media &
entertainment providers, and
government organizations trust
Akamai Please visit:
www.akamai.com,
blogs.akamai.com, or
@Akamai on Twitter
Intelligent SME | April 2018
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