ISME April 2018
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Leadership<br />
10 Marketing Influencers<br />
Entrepreneurs Must Follow<br />
It is human nature to<br />
learn by emulating. No<br />
matter how strong the<br />
claims of originality the<br />
human species learn by<br />
observing and by emulating.<br />
Entrepreneurs tend to gain<br />
a lot by following people in<br />
business who know better<br />
and has something to teach.<br />
Knowledge is power and<br />
when it comes to business it is<br />
indispensable. The business<br />
world is thankfully brimming<br />
with people who have raw<br />
business experience and<br />
an inspiring business story<br />
to tell. From entrepreneurs<br />
who made it; to those who<br />
are a success in innovation;<br />
to marketing investors; there<br />
is a whole lot of human<br />
knowledge in the business<br />
world. These people are<br />
someone who dare to think<br />
out of the box and prove<br />
themselves right. Marketing<br />
influencers like Aj Agarwal<br />
for example, interestingly<br />
teaches large brands to think<br />
like SMEs. Jon Youshaei is<br />
one successful entrepreneur<br />
whose graduation speech is<br />
ranked alongside Steve Jobs<br />
and Sheryl Sandberg. People<br />
like them and many more are<br />
not only very good at what they<br />
do but are also eager to share<br />
their knowledge with those who<br />
are willing to listen and evolve.<br />
Who are these people and what<br />
can you gain by following them?<br />
Here’s a look.<br />
1.AJ Agarwal:<br />
Aj Agarwal is a Fortune 500<br />
marketing consultant who<br />
specializes in making large<br />
brands think like start-ups. He<br />
Intelligent SME | <strong>April</strong> <strong>2018</strong><br />
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