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ISME April 2018

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Finance<br />

currencies. This currency<br />

is also expected to have an<br />

implied value as a hedge<br />

against currency fluctuations.<br />

This has also resulted in a<br />

number of exchanges that<br />

have sprung that allow the<br />

traders to buy Bitcoin and all<br />

the other cryptocurrencies.<br />

The Blockchain Technology<br />

is associated with<br />

cryptocurrency which<br />

can also be called<br />

the internet of money.<br />

Blockchain essentially is<br />

a large electronic platform<br />

that allows one to build<br />

many applications. Yes,<br />

Cryptocurrencies are just<br />

one of the application that<br />

is built on the Blockchain<br />

Technology.<br />

However although people<br />

in the business world are<br />

accepting the Blockchain<br />

Technology as something<br />

promising, there is a lot<br />

of discussion that is going<br />

on regarding the Blockchain<br />

Technology. After the initial<br />

success of Bitcoin, it has lost<br />

a 50% of its value. There has<br />

also been this discussion<br />

about government regulation<br />

of Bitcoin, less-expensive<br />

currencies. These and many<br />

such discussions worked to<br />

buyers losing a lot on Bitcoin.<br />

But it has to be noted that the<br />

early buyers of Bitcoin made a<br />

lot of money. As is apparent by<br />

this experience, one can get<br />

wealthy by investing in Bitcoin<br />

but it is not a stable way of<br />

making money because of the<br />

high risks that are involved.<br />

Given that the Blockchain<br />

Technology is an opportunity<br />

that might bring in a lot of<br />

profits, many entrepreneurs<br />

are eager to go the Blockchain<br />

way. Moreover, the Blockchain<br />

Technology can be said to be the<br />

future of finances in the business<br />

world. This is reason enough to<br />

get oneself familiar or involved<br />

with the Blockchain Technology.<br />

But, is there a way to bet on the<br />

Blockchain Technology without<br />

Cryptocurrency?<br />

Yes, there is!<br />

Overstock.com<br />

The e-commerce company<br />

called the Overstock.com<br />

is one of the most loved<br />

alternative to Blockchain<br />

and cryptocurrencies. This<br />

e-commerce platform has been<br />

in the industry for a long time<br />

and have been competing as an<br />

online retailer.<br />

This company went public in<br />

the year of 2002. It can boast<br />

of having generated 40 million<br />

visitors in a month. The company<br />

Intelligent SME | <strong>April</strong> <strong>2018</strong><br />

27

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