ISME April 2018
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Marketing<br />
is important to make your<br />
business popular. Maybe you<br />
are making an advertisement<br />
or maybe it is simple a<br />
walk through your business<br />
website, bringing in a<br />
narrative potential to it will<br />
surely make a difference. The<br />
secret to using the powers of<br />
narrative potential effectively<br />
is using them based on the<br />
target audience’s desires<br />
and habits.<br />
2. Use Properties of<br />
Objects to Tell your<br />
Story:<br />
The way one uses or positions<br />
an object says the story of a<br />
company. Suppose you are<br />
a business that deals with<br />
flower delivery. While creating<br />
an AR advertisement it is not<br />
important that you create<br />
a whole garden. You can<br />
simply whiff fragrances from<br />
the flowers that you deliver.<br />
This would definitely give<br />
your users a great insight<br />
into your services and also<br />
help you to create a great<br />
user experience business<br />
advertisement.<br />
AR does not need to be<br />
always grand. One can<br />
create AR that focuses on the<br />
details of an object of your<br />
business. It is important that<br />
a business stays true to what<br />
it stands for and bring that<br />
out in the experience. Every<br />
entrepreneur must think really<br />
seriously about the properties<br />
of objects that make their<br />
business and base their<br />
narrative potential on it.<br />
3. Make your AR<br />
story Encourage<br />
Engagement:<br />
Every entrepreneur who is<br />
creating an AR experience<br />
would like to know how to<br />
create an experience that the<br />
audience is interested in?<br />
Well, the answer lies in<br />
creating experiences that are<br />
make the user interact and<br />
not simply direct the user’s<br />
behaviour.<br />
If your story simply makes<br />
the user follow cues, then it<br />
is possible that he/she might<br />
lose interest. If on the other<br />
hand your AR story touches<br />
all the points of interests of<br />
a user then chances are<br />
that the user will be more<br />
interested and interact. You<br />
can include questions and<br />
create different stories based<br />
on the answers given. All<br />
these things make using<br />
narrative potential a success.<br />
The world has already<br />
dipped its fingers in the AR<br />
VR world of storytelling. Many<br />
businesses have started<br />
using the benefits of AR and<br />
VR to make their business<br />
shine through. There are also<br />
those entrepreneurs who are<br />
still thinking that they have<br />
the time to catch up. The<br />
business world keeps its<br />
pace with the technological<br />
developments of the world.<br />
The entrepreneurs who think<br />
they have time are sure to<br />
see a different world emerge,<br />
and see their business<br />
ads become redundant<br />
in the blink of an eye.<br />
Entrepreneurs who want to<br />
stay ahead must explore the<br />
opportunities that AR and<br />
VR provides for storytelling.<br />
It is important to develop an<br />
understanding for the same.<br />
The businesses of tomorrow<br />
will all have a very engaging<br />
storytelling ads, websites, and<br />
interactions. For those who do<br />
things the traditional way will<br />
find themselves lagging behind.<br />
Catching up would become<br />
a very time consuming and<br />
expensive affair. Keep your<br />
business up-to-date with the AR/<br />
VR way of storytelling powered<br />
by narrative potential and let<br />
your business taste success.<br />
SPI thinktank<br />
initiative<br />
The<br />
world has<br />
already<br />
dipped its<br />
fingers in<br />
the AR VR<br />
world of<br />
storytelling.<br />
Intelligent SME | <strong>April</strong> <strong>2018</strong><br />
43
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