2018 Management Seminars in English, St. Gallen International Business School

Topics
Principles of General Management
Success
Corporate management in turbulent times
Reliable management principles
New global conditions
Why toolboxes are “out” and thinking is
“in”
Strategic Management
Alert managers recognize the right
moment for a strategic turn-around; new
concepts for future challenges
Keys to competitive advantage: New global
strategies
Exploring the central strategic “plus”
Managing strategic information: Business
Knowledge Engineering
Business units versus corporate strategy –
ways of handling the dilemma
Identification of core business using the
portfolio approach
Strategic alliances, international collaboration
Intuitiv management or sophisticated controlling
tools?
Marketing Management
Functional marketing basics
Future opportunities for businesses, products
and markets
Product life cycle management; development
of an integrated product life cycle
concept
Product ideas and their incorporation into
international product strategies
Market management: Identification of
growth and penetration potentials
Mass customization
Ingredient branding
The e-commerce challenge
Implementation
Early identification of obstacles and barriers
using the St. Gallen implementation
concept
Driving implementation; the most common
barriers of implementation; roles of visionaries,
strategists, executors, or coaches
The balanced scorecard used as a core
implementation tool
Finance Management
Financial responsibilities for executives
Assessment of balance sheets and profit
and loss statements
Focus on profitability
Financial management in the particular
field of responsibility
Recognition of planning mistakes
Cost Management
Importance of ongoing cost management
From process cost statement to cost
management
Definition of one's own cost position
Designing a profitability concept
In/outsourcing: When do investments make
sense – fixed or variable costs?
Controlling
Key figures for value-oriented management
and compensation
Data warehouse / data marts – the core of
modern controlling systems
Interpretation and analysis of controlling
reports: actual cases
Business plans, investment and profit ability
calculations, planning of start-ups
Mergers and Acquisitions
Assessing corporate value, synergies, and
risks
IPO: how to float a company on the market
(practical example)
How to increase value; selling a company
Leadership
Key elements of high-performance leadership
systems
Building corporate culture based on leadership
personalities and cultural diversity
Managing people: The art of leading,
coach ing, encouraging and challenging
Communication and negotiation skills,
difficult conversations, conflicts, goal
definition, handling critisism
Empowerment factors
Personal time management: boosting efficiency
and effectiveness through appropriate
self organization
Job satisfaction and motivation: Management
in uncertainty
Work life balance
These topics will be complemented with
numerous case studies to illustrate course
contents and test participant’s leadership
qualities. Finally you will develop an individual,
effective management model.
Please mail or fax your registration to:
Business School St. Gallen
Rosenbergstrasse 36
CH-9000 St. Gallen
Phone: 0041-(0)71 225 40 80
Fax: 0041-(0)71 225 40 89
Internet: www.sgbs.ch
E-Mail: seminare@sgbs.ch
St. Galler Business School 11