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BAY OF PLENTY BUSINESS NEWS <strong>April</strong>/<strong>May</strong> <strong>2018</strong> 27 How to become an employer <strong>of</strong> choice It can be a fine line between whether your staff is your biggest asset or your greatest liability. A failed hiring decision can be costly for all concerned. Therefore it’s important to use well-grounded information to help decide which candidates will add the most value to your business. And ultimately that is the most important thing that staff should do for you. HUMAN RESOURCES > BY KELLIE HAMLETT Director, Recruitment & HR Specialist, Talent ID Recruitment Ltd However, before you can employ someone, you first have to attract the right person to your vacancy and business, and that alone can be your biggest challenge. Skill shortages are a very real business risk in today’s market, and I think is going to be one <strong>of</strong> our biggest business challenges in <strong>2018</strong> and beyond. This is where your recruitment brand steps in and plays an important role. Astute employers are recognising the changing needs <strong>of</strong> recruitment, and are utilising all available networks to attract key talent to their roles. The skill shortages within the labour market are not only affecting the major cities, but are hitting very close to home right here in the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>. Shortages are being experienced across a broad range <strong>of</strong> industries and sectors and are no longer confined to technical roles. Becoming an employer <strong>of</strong> choice is one way in which you can ensure that you are at the top <strong>of</strong> candidates list <strong>of</strong> company’s they want to be employed by. This can be achieved by developing your employer “brand”, which will help you to attract top candidates to your business and differentiate your company from your competitors. Attracting, recruiting and retaining the best available talent will have financial benefit and payback for your company. It means walking the talk and providing genuine and real It means walking the talk and providing genuine and real benefits to your vital resource in sustaining your business and its future prosperity. benefits to your vital resource in sustaining your business and its future prosperity. You need treat your valued employees more like your valued customers. Having a robust reputation as an employer goes beyond attracting the best employees to your vacancy. I will also provide positive opportunities and financial advantages to your company. Employees that stay can be trained and developed retaining essential skills and knowledge within your company. Do you know the real cost <strong>of</strong> having to replace an employee in a key role who has been with your company for several years and is leaving to work for a competitor? Some <strong>of</strong> the ways in which you can look at enhancing your employer brand include adopting Equal Employer Opportunity practices, community involvement and engagement, flexibility with work options, environmental and sustainability policies, providing a point <strong>of</strong> difference as an employer from your competitors, real benefits, genuine commitment, and care <strong>of</strong> your employer brand through company integrity and leadership. Recruitment is about attracting the most talented and capable people to your role. That means communicating positive messages and demonstrable behaviours about your employment practices may give you the edge you need to become a preferred employer. And this goes beyond just the attraction <strong>of</strong> candidates - it also encompasses retention and development. Do you know what your employer brand is and how your business is perceived - not by those in the marketplace, but the staff already working for you? Starting in-house with an initial employee survey could be the first step in researching current perception and provide valuable feedback to improve your employer brand for the future. Are you doing enough to keep your workers safe? Our consultants can provide services specifically to your business needs. Whether it is a systems gap analysis, machine guarding review, hazardous substances or audit advice. - our consultants are here to help. Call us to discuss your needs today safety@ema.co.nz Health and Safety Training - Book Now and Save! Find out why 4,000+ other business just like yours are already EMA members. Book and attend any course in <strong>May</strong> or June and take advantage <strong>of</strong> exclusive member discounts on training even if you are a non-member!* Upcoming courses near you: Accident Investigation Master the evidential investigation and reporting <strong>of</strong> workplace accidents Contractor Management Know and manage all your health and safety obligations to contractors Implementing An Effective H&S Management System Get the tools and knowledge you need to create an effective Health and Safety system Health and Safety From a Management Perspective Gain the knowledge and tools to fulfil your obligations under the law Health and Safety Representative - Stage1 Essential training to become an effective workplace Health & Safety Representative Health and Safety Representative - Stage 2 Take your skills as a Health & Safety Representative to the next level Health and Safety Committee Training Ensure that all members <strong>of</strong> the health and safety committee have the required knowledge and skills ICAM Investigation Become a pr<strong>of</strong>icient investigator <strong>of</strong> events and near misses using ICAM methodology Machinery Risk Competency Know the range and scale <strong>of</strong> risks associated with machinery, and how to control them Health and Wellbeing In the Workplace This workshop takes you beyond the perception <strong>of</strong> Health & Safety as solely about injury prevention. 08/05 01/06 27/06 30/05 14/06 19/06 09/05 15/05 22/05 26/06 07/05 10/05 07/06 18/06 14/05 14/06 28/06 17/05 25/05 29/05 15/06 22/06 17/05 23/05 13/06 25/06 Rotorua Whakatane Hamilton Tauranga safety@ema.co.nz *Terms and conditions apply.