ITB China News 2018 - Day 1 Edition



Your Official Information Source at ITB China


16 th MAY 2018



Stand No.


Opening the Gates

Stand No. 500

ITB China creates new pathways to business linking

east and west


Sandra Servos

Operating Director, Travel Easy

Stand No. 430

We provide merchants with

consulting, marketing and IT system

support in order to properly prepare

them for Chinese customers.

Read page 8



Khoo Salma Nasution

Vice-president, Penang Heritage Trust

A main attraction is the George Town

World Heritage site, and while a number of

new hotels are opening, there are also

many heritage buildings being repurposed

for accommodation.

Read page 13

Exhibitor demand this year is way above

the level of last year, with a 50% increase

of the gross exhibition area. ITB China is

fully booked out with over 700 exhibitors

from 80 countries presenting themselves to

15,000 attendees. In addition to established

exhibitors from last year, organisers have

been able to secure many newcomers. In

many ways, the show could already be

labelled a success – even though the gates

have just opened today!

Stirring interest and creating business

bases for Chinese outbound operators to

work with destinations around the globe,

ITB China this year spotlights Europe

through partnering with the EU-China

Tourism Year, and again through the

implication of official partner destination

Finland. This fascinating nation appeals to

travellers searching for unique experiences

in their destinations as well as convenience

and has proven that it is attaching a great

importance in enhancing Chinese tourists’

travel experience. Read our exclusive

interview with Paavo Virkkunen, Executive

Director, Business Finland Oy & Head of

Visit Finland, page 9.

Paavo Virkkunen

Executive Director,

Business Finland Oy & Head of Visit Finland




Royal Belum National Park,

Perak, Malaysia

© Hasselkus PR

Laurent Holdener

Founder & Director, Terre Cambodge

Laos is a safe, secure and stable

destination. (…) The Chinese are building a

high-speed railway across Laos, to link

Kunming / Yunnan to Vientiane, the

capital of Laos.

Read page 14

The continuous growth

of Chinese outbound

travel is an asset for all

of Asia, the continent

being well-placed to reap

the benefits of China’s

continuous travel boom.

In addition, increased

air travel competition,

good value for money in

services, easier visa entry

facilities to an increasing

number of Asian

countries and quickly

expanding transportation

infrastructures are also

stimulating travel demand

in the region. Read more,

from page 12.





What’s in a Name?

A major paradigm change

occurred this year at ITB Berlin,

when Dr Christian Göke, CEO of

Messe Berlin announced that in

the future, ITB will present itself

as an “international umbrella

brand” and focus not only on

promoting the annual event

in Berlin. This reorientation

on a global scale means a

concentration of three formats,

the trade shows in Germany (ITB

Berlin), Singapore (ITB Asia) and

China (ITB China), under one

label. This extra “boost” for ITB

China comes in the shape of the

long and illustrious background of

the World’s Leading Travel Trade

Show meaning that people who

think ITB China is “new” have

something else coming. While the

Shanghai show is of course new

since last year, it’s solid growth

in year two is no doubt due to

the know-how, background and

market comprehension of the

greater group.


65 av. Jules Cantini - Tour Méditerranée, 13006 Marseille, France

• Tel: + 33 442 77 46 00 • Fax: + 33 442 77 46 01

• SARL capitalised at e155,750 • VAT FR 95413604471

• RCS Marseille 413 604 471

• •

• •

Just what is ITB? First launched 52

years ago, ITB Berlin is recognised

as the most successful trade show

for the global travel industry. Some

10,000 exhibitors from more than

180 countries regularly attend this

event. Every year in October for

the last ten years Messe Berlin has

successfully organised ITB Asia in

Singapore. Boasting 940 exhibitors

from 113 countries, ITB Asia in

Singapore has established itself as

Asia’s Leading Travel Trade Show.

As the second show in Asia, ITB

China is taking place in Shanghai,

one of the leading industrial cities

in the People’s Republic of China.

In contrast to ITB Asia, which

reflects tourism in Asia as a whole,

ITB China focuses entirely on the

Chinese travel market.

The different parts make up a

very successful whole. And all

the participants in ITB China will

benefit accordingly. Wishing you a

great show!

• Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri

• Publishing Director: Jean-Guy Bienfait • Project Manager: Wenchao Wang

• Chief Analyst: Richard Barnes • Marketing Manager: Nathalie Meissner

• Art Director: Hélène Beunat

• With the participation of: Bettina Badon, Naila Ben Ghorbal, Borhan Moussa, Finn-Georg Sander

>To contact them :

first name.last

• Printing: Shanghai HongMo YingXiaoCeHua, Shanghai, China

• Cover: © Visit Finland

Registration of Copyright May 2018

Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given

as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While

all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be

held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any

eventual errors therein. Any reproduction of the content of this publication, even partial, by any means whatsoever, is strictly prohibited

without the prior autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc or other means

constitutes a forgery, liable to punishment under French law according to the legislation of 11 th March 1957 covering copyright. All brands

cited in this publication are registered trade marks and/or belong to companies which are their respective proprietors. The publishers and

editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are

entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all

texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free

publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forward-looking

statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could

be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date.

If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the

expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements

during the period of publication. Photo Credits and Copyright: All Rights Reserved.

Golden Tulip Shanghai

Playtime. Anytime.

Golden Tulip reveals latest hotel

on Bund, Shanghai

The Golden Tulip Hotels Group

and its shareholder Jin Jiang

International are vigorously

pursuing their development in

Asia. After the opening of its

flagship Golden Tulip Shanghai

Rainbow, the brand Golden Tulip

reveals its new hotel, ideally

situated in the famous Bund

district. Based in the heart of

Shanghai, the Golden Tulip Bund

New Asia hotel proudly wears

the brand’s new positioning

“Playtime. Anytime”. It will be

operated under Jin Jiang Louvre

Asia Management contract.

Built in 1934, it was one of the

largest hotels in the Far East

and has been a landmark of

downtown Shanghai for the past

80 years. The Hotel was the first

European style skyscraper built

in Shanghai that was developed

and managed by a Chinese


This 9-storey heritage

architecture features 266

trendy rooms which offer a lot

of services and new connected

functionalities to meet

everyone’s needs. Upon entering

the hotel, clients will instantly

catch the attention of the brand

marker – the yellow tandem

and premium signature service

“Body Care Bar” that brings

playful experience at check-in

to guests who can select a free

set of preferred fragrance of SPA


Not far, the restaurant Tastes

also suggests a sumptuous

buffet breakfast, a-la-carte lunch

and dinner for the discerning

traveller. The hotel also has a

co-working lounge area, a 300-

sqm banquet hall for corporate

meetings or events, which can

be divided into three and a

15-people boardroom. The hotel

is a place not just for sleeping but

for living.

The hotel’s mission is to “reinvent

the stay of its customers”

by offering a unique and fun

experience in an idyllic setting,

meeting the new expectations of

a clientele ever more demanding

and willing to travel unseen.

Its location is ideal for both

business and leisure travellers,

making it easily accessible to

various convention centres,

sightseeing spots and two

airports either by metro or car.

It is a short distance to the

breath-taking views of the Bund,

museums, theatres and shopping


This prestigious hotel which was

once famous for its Cantonese

breakfast is still renowned today

for its famous Xin Ya buns on

offer every day and a must visit

for every tourist traveling to


STAND No. 440

ITB CHINA NEWS • Wednesday 16 th May 2018







Customised Travel

the New Form of

Outbound Tourism

for Chinese Travellers

According to Ctrip, 2017

marked the beginning

of popularisation of

customised travel

in China. Chinese

travellers are more

willing to spend money

on gaining unique local

experiences and have

greater demands and

higher taste for more

refined, self-coordinated

and individualised tours.

On April 16, 2018, the

first report on Chinese

visitors to Europe’s

customised travel

patterns were jointly

released by Ctrip’s

Customised Travel

and China Outbound

Tourism Research

Institute (COTRI) during

a summit in Budapest,


Customised travel is

becoming a new form

of outbound tourism

for Chinese travellers

especially given the

large number of middle

to high-end customers

and increase in spending

power. Since the launch

in January 2016, Ctrip

Customised Travel has

seen increased user

demand up to 120,000

per month.

The report, entitled

“Customised Travels

of Chinese Visitors to

Europe”, indicates that

Chinese customised

travel market in 2017

is universal, young and

growing fast. 40% of

customised travel is for

outbound travel plans,

among which Europe

accounts for 10%.”

From Ctrip’s travel

data, 2017 saw more

than 6 million Chinese

making their first

entry to Europe. 9.3%

of Chinese travellers

chose Europe as their

outbound destination,

Chinese tourists

in Rome

making it the second

most popular continent

for Chinese travellers.

Females travel more

than males and 23% of

total outbound tourists

to Europe are aged 50

and over.

The top 5 European

countries for customised

travel are UK, Italy,

France, Russia and

Greece. On average,

customised trips to

Europe last around 12

days with tours not

exceeding two countries.

Individuals spend 2500

RMB per person per

day and despite having

most trips taking place

from May to July,

winter seasons such as

January and February

also see many visits to

Scandinavian countries.

Shanghai, Beijing and

Guangzhou are the top

three departure cities

for customised travel

Travel retailers in the Asia

Pacific region can look

forward to healthy business

opportunities in the

months ahead according

to figures just released by


For the important Chinese

market, the fastest growing

destinations over the next

three months are currently

Japan (flight bookings are

88.8% ahead of where they

were at the equivalent time

last year) and the United

Arab Emirates (currently

48.6% ahead). Indonesia

and Hong Kong are also


During the Chinese Dragon

Boat Festival centred

around June 18, Chinese

international departures

are ahead 21.3% compared

to last year, with Japan and

UAE again proving to be the

destinations with the largest

booking increases. For

return-home flights (June

11 – 24), Hong Kong, Osaka,

Phuket and both Tokyo

airports all show growth.

The Chinese are also

returning to South Korea,

not in organised groups

– restrictions are still in

place – but as independent

travellers. Bookings for

them for the next three

months are ahead by 90.1%.

Travellers from Vietnam

and the Philippines are also

heading to South Korea

in significantly greater


Among the major Asian

airports, Changi is showing

the most impressive growth

in international travellers,

currently ahead 16.8% on

departures for the next three

months. Changi airport is

experiencing a particularly

strong growth in usage from

Australians and Indians as

both transit passengers and

visitors to Singapore

China outbound: Fastest growing destinations*

in the next 3 months, YoY


United Arab Emirates


Hong Kong




Source: ForwardKeys

Total China


+ 5.0%

+ 8.9%




Total APAC


+ 8.5%



10% 20% 30% 40% 50%













* Share in 2018 moving year > 1.0%

Moving year

(May ‘17 to Apr. ’18)

Next 3 months

(May to Jul. ’18)

ITB CHINA NEWS • Wednesday 16 th May 2018

6 中 文 版 新 闻

定 制 旅 游 为 中 国

游 客 提 供 出 境 旅

游 新 模 式

根 据 携 程 的 研 究 数 据 ,2017 年 标 志

着 中 国 定 制 旅 游 的 普 及 开 始 。 中 国

游 客 更 愿 意 花 钱 购 买 独 特 的 当 地 体

验 , 对 更 精 致 的 、 更 能 针 对 自 身 情

况 做 协 调 的 和 更 具 个 性 化 的 旅 游 有

更 高 的 要 求 和 品 位 。

2018 年 4 月 16 日 , 在 匈 牙 利 首 都 布 达

佩 斯 举 行 的 峰 会 期 间 , 携 程 旅 游 与

中 国 出 境 旅 游 研 究 院 (COTRI) 共

同 发 布 了 第 一 份 有 关 中 国 游 客 定 制

旅 游 模 式 的 报 告 。

定 制 旅 游 正 在 成 为 中 国 游 客 出 境 旅

游 的 一 种 新 模 式 , 这 尤 其 归 因 于 中

高 端 客 户 数 量 的 庞 大 以 及 国 民 消 费

能 力 的 增 加 。 自 2016 年 1 月 推 出 定

制 旅 游 以 来 , 携 程 目 睹 了 其 用 户 需

求 以 每 月 12 万 的 速 度 增 长 。

定 制 旅 行 中 40% 为 出 境 旅 行 , 这 之

中 欧 洲 地 区 占 10%。

根 据 携 程 的 旅 行 数 据 ,2017 年 , 超

过 600 万 中 国 人 首 次 去 到 欧 洲 参 观 旅

游 。 选 择 欧 洲 作 为 出 境 目 的 地 的 中

国 旅 客 高 达 9.3%, 使 欧 洲 成 为 中 国

游 客 第 二 大 受 欢 迎 地 区 。 另 外 , 女

性 旅 游 人 数 超 过 男 性 , 出 游 欧 洲 的

游 客 中 的 23% 年 龄 都 在 50 岁 以 上 。

定 制 旅 游 的 前 5 个 欧 洲 国 家 是 英

国 , 意 大 利 , 法 国 , 俄 罗 斯 和 希

腊 。 平 均 而 言 ,12 天 内 欧 洲 定 制 的

旅 行 不 超 过 两 个 国 家 。 每 人 每 天 花

费 约 2500 元 人 民 币 , 尽 管 五 月 至 七

月 是 旅 行 浪 潮 , 但 像 一 月 和 二 月 这

样 的 寒 冷 季 节 也 有 不 少 人 访 问 斯 堪

的 纳 维 亚 国 家 。 上 海 , 北 京 和 广 州

是 定 制 旅 行 的 前 三 名 出 发 城 市

《 中 国 游 客 欧 洲 定 制 游 报 告 》 指

出 ,2017 年 中 国 定 制 化 旅 游 市 场 具

有 普 遍 性 , 年 轻 化 和 快 速 增 长 性 。

随 时 趣 感 受

金 郁 金 香 酒 店 集 团 新 酒 店 于 上 海 外 滩 正 式 开 张

金 郁 金 香 酒 店 集 团 及 其 股 东 锦 江 国 际 正 在 大 力

推 进 其 在 亚 洲 的 发 展 。 继 其 旗 下 虹 桥 郁 锦 香 宾

馆 的 开 业 , 金 郁 金 香 如 今 宣 布 其 坐 落 于 上 海 外

滩 区 新 酒 店 的 开 张 。 位 于 上 海 的 中 心 地 带 , 郁

锦 香 新 亚 酒 店 紧 随 了 其 品 牌 的 新 定 位 “ 随 时 趣

感 受 ”。 该 酒 店 将 会 在 锦 江 卢 浮 亚 洲 ( 上 海 锦

江 卢 浮 亚 洲 酒 店 管 理 有 限 公 司 ) 的 管 理 合 同 下

运 营 。

上 海 外 滩 郁 锦 香 新 亚 酒 店 建 于 1934 年 , 在 过 去

八 十 多 年 里 , 曾 是 远 东 规 模 最 大 的 酒 店 和 上 海

标 致 性 的 建 筑 。 该 酒 店 是 上 海 首 座 由 中 国 企 业

开 发 并 管 理 的 欧 式 摩 天 大 楼 。

这 座 9 层 楼 的 历 史 建 筑 设 有 时 尚 客 房 266 间 , 能

为 客 人 提 供 各 式 服 务 , 并 且 其 新 覆 盖 的 无 线 网

络 同 样 旨 在 满 足 每 位 客 人 的 需 求 。 进 入 酒 店 ,

宾 客 将 迅 速 捕 捉 到 我 们 的 品 牌 标 识 —— 源 自 荷

兰 的 黄 色 双 人 自 行 车 及 招 牌 服 务 “ 趣 享 护 理 吧 ”

。 而 且 , 宾 客 将 可 以 在 登 记 入 住 时 免 费 挑 选 一

组 香 薰 水 疗 护 理 产 品 , 故 而 饶 有 兴 致 , 会 心 一

笑 。

在 酒 店 不 远 处 ,Tastes 餐 厅 可 以 为 有 赏 识 力 的

旅 客 推 荐 其 丰 盛 的 自 助 早 餐 、 单 点 午 餐 及 晚

餐 。 另 外 , 酒 店 还 配 有 共 用 休 息 室 区 , 和 300 平

米 的 宴 会 厅 供 公 司 会 议 活 动 等 使 用 。 宴 会 厅 亦

可 划 分 为 3 个 独 立 的 会 议 室 并 另 有 15 人 董 事 会 会

议 室 。 这 家 酒 店 不 仅 旨 在 助 您 休 憩 , 更 有 意 带

您 “ 随 时 趣 感 受 ” 生 活 。

新 酒 店 旨 在 通 过 在 田 园 诗 般 的 环 境 中 为 客 户 提

供 独 特 而 有 趣 的 体 验 ,“ 重 新 创 造 其 客 户 的 旅

居 ”, 满 足 客 户 更 高 要 求 的 期 望 及 体 验 旅 行 新 方

式 的 意 愿 。

上 海 外 滩 郁 锦 香 新 亚 酒 店 的 地 理 位 置 是 商 务 及

旅 游 客 人 的 理 想 选 择 , 周 边 交 通 十 分 便 利 。 各

会 展 中 心 、 旅 游 景 点 和 两 个 国 际 机 场 均 可 搭 乘

地 铁 线 轻 松 到 达 , 开 车 也 很 便 捷 。 酒 店 周 边 风

景 迷 人 、 博 物 馆 、 剧 院 及 购 物 中 心 众 多 , 充 分

满 足 宾 客 的 旅 居 需 求 。

这 家 酒 店 曾 经 因 其 广 式 早 餐 而 闻 名 , 直 到 今 天

仍 凭 借 其 每 日 供 应 的 新 亚 大 包 而 家 喻 户 晓 , 是

来 上 海 的 旅 客 必 不 能 错 过 的 一 站

ITB CHINA NEWS • Wednesday 16 th May 2018



© Messe Berlin

ITB China Conference 2017

ITB China Conference Kicks Off

Experts to share insights on “Destination” and “Customised Travel”

at ITB China Conference Day 1

The ITB China Conference, which runs parallel

to ITB China, forms a key element of the B2B

show focusing on Chinese outbound tourism.

Co-hosted by TravelDaily, this exceptional

travel think-tank invites business leaders and

experts both from China and abroad to share

their expertise and ideas on market hotspots in

the industry.

Today’s morning sessions

kick off with opening

keynotes by James

Jianzhang Liang, Cofounder

& Executive

Chairman of the Board at

Ctrip; Eduardo Santander,

Executive Director

of European Travel

Commission will talk about

the “EU-China Tourism Year:

A Year of Opportunities”;

Leo Liu, President, Greater

China, Wyndham Hotel

Group gives a talk on “The

Invariable Innovation and

Crossover”; Yiyi Jiang, Head

of International Tourism

Research, China Tourism

Academy discusses the

“Trend of China Outbound

Tourism Market” and Paavo

Virkkunen, Head of Visit

Finland and Executive Vice

President of Finpro Ltd. will

speak about “Sustainability

and Responsibility,

Fundamentals in Travel

Industry Development”.

Today’s afternoon

sessions are dedicated

to “Destination” and

“Customised Travel”.

Moderated by Philip

C. Wolf, Founder,

Phocuswright Inc., the

“Destination” session will

feature a panel discussion

on “EU-China Tourism

Year” (ECTY). Panellists

from major European

destinations will explore

how to upgrade the

attractiveness of Europe

as a whole to Chinese

tourists. Fan Zhang,

CEO, Mioji; Steven Shu,

CMO, Meituan Dianping;

Shihong Chen, Tourism

Industry Director, Tencent

Online Media Group, and

other guests will further

probe into the topic of

destination marketing.

Joseph Wang, Chief

Commercial Officer,

TravelDaily China,

will moderate a panel

discussion on “Connecting

Destinations with Chinese

Millennials”. Jenna Qian,

CEO of Destination

Marketing, Ctrip as well

as panelists from Merlin

Entertainments, the

Ministry of Tourism of

Brazil, Turismo de Portugal

and the Israel Government

Tourism Office will look

at marketing strategies

targeting at Chinese


For the first time ITB China

Conference will feature

a dedicated session on

Customised Travel, which

has become an important

fast-growing market.

Ms. Iris Cai, Co-Founder,

UniqueWay will talk about

“The Implementation of AI

and Big Data in Customized

Travel” and Executives

from Abercrombie Kent as

well as Lushu, will present

interesting keynote

speeches on “How to

design customized travel

products”. Afterwards ITB

China and Qyer will launch

the award ceremony of

“It’s My World Travel

Awards 2018




Fan Zhang, founder & CEO of Mioji, has a wealth

of technology and management experience from

working in the fields of voice assistant and semantic

search during his time at Tencent and Sogou, the

top Internet giants in China. His keynote on the

evolution of customised tours comes hot on the

heels of the release of a new report by Ctrip showing

massive growth in this kind of travel (see article,

page 5).

Founded in 2014, Mioji is a travel technology

company which provides an AI-powered itinerary

planning platform. Mioji has finished three rounds

of financing and the total amount is over US$26 m.

Mioji has been funded from BAI, DCM, Morningside

Venture Capital and some local investors, and has

achieved dozens of patents during the process of

development. At present, Mioji has around 100

engineers. The key team has previously worked at top

China Internet companies including Tencent, Sogou

and Baidu and some world well-known companies

in the travel industry, like Tourico Holidays, GTA

and MIKI. Its core product “Mioji Plus” is a A.I.-

powered SaaS platform to support travel agents

in end-to-end trip planning with real time data

access, itinerary automation and personalisation

for improved productivity. This is powered by Mioji’s

Artificial Intelligence travel engine which has been

developed in-house. Zhang’s keynote today at

the ITB China Conference will no doubt have a big


ITB CHINA NEWS • Wednesday 16 th May 2018







Sandra Servos

Operating Director,

Travel Easy

Helping Chinese Tourists

to “Travel Easy”

German-based company develops east-west synergy

and facilitates business

Travel Easy is one of the most innovative partners one can

find for travel services connecting Europe to China. The

company is building a network that adds value and potential

for all members, enabling travel agencies, shops and tourists

to benefit from a clear win-win synergy. We asked Sandra

Servos, Operating Director, Travel Easy, to tell us more

about she is working in the Chinese market.

Travel Easy aims at strengthening

Europe as an attractive shopping

destination against international

competition. To be more specific,

Travel Easy strives to improve the

shopping experience for Chinese

tourists in Europe. In order to

achieve that, we offer our 100% tax

refund service TAX FREE EASY to

Chinese tourists. It is a non-cash

refund meaning there in no need

to queue for cash in the airport.

It is convenient, fast and without

hassle. An autofill-function when

filling-in the information in the

tax refund form makes life easier

for both the merchants and the

tourists. Push messages keep the

tourists up-to-date on the status

of their tax refund form. We

promote and install Alipay as a

payment method at our connected

merchants to ease the payment

process for Chinese tourists. Apart

from that we also assist European

retailers in achieving GDPR

conformity and increasing their

visibility within Chinese tourists.

The secure handling of personal

data is also relevant for tour

operators and tour guides and we

hope to be of help for both parties.

Furthermore, we aim at increasing

the profits for tour operators and

at helping tour guides to manage

groups more efficiently.

What are the key difficulties

people in Europe run into when

working with Chinese travellers,

and how do you assist in this


Key difficulties arise from

differences in language, culture,

law and regulations. The result is

a shopping experience that could

be improved. We assist Chinese

travellers in offering a Chinese

speaking support service as well

as products and services that

ease the payment and tax refund

process and thereby improve the

shopping experience. Besides

this, we provide merchants

with consulting, marketing and

IT system support in order to

properly prepare them for Chinese


How important is it to be based

in the heart of Europe’s financial

centre and why?

For a FinTech company like

us it is good to be located in

the financial centre of Europe.

Through this location we receive

first-hand information on news

in the FinTech industry and can

respond to changes immediately.

Apart from that Frankfurt is a very

liveable city and attractive to welleducated

young professionals who

might be our potential colleagues.

What kind of customers do you

work with already and with

whom are you looking to develop


We have local business resources

in Europe and work together

with more than 200 merchants

in Germany, Austria, Belgium,

Netherlands, Finland, Denmark

and Hungary etc. Our innovative

products and convenient

services will expand quickly to

more European countries, for

example UK in July and Spain in

September. We are looking to

develop and intensify cooperation

with all participants in the market,

in order to mutually benefit from

our services and products. Above

all we hope to find cooperation

partners with whom we can jointly

improve the shopping experience

for Chinese travellers in Europe

and enhance the travel retail

business in Europe in general.

What are the key aims of your

presence at ITB China and what

are your thoughts about this


It is the first time for us to exhibit

at ITB China. We are looking

forward to exchange ideas and

information with industry experts

and to develop new business

relationships. We will participate

in the key note speeches on the

first day at quarter past three

talking about the latest changes

in the travel retail industry in

more depth and the most recent

trends. We have participated in

this show because we understand

that it is one of the most important

exhibitions within the travel

industry facilitating the exchange

of knowledge between a great

number of experts

ITB CHINA NEWS • Wednesday 16 th May 2018







Paavo Virkkunen

Executive Director,

Business Finland Oy & Head of Visit Finland

Welcome to the Happiest

Country in the World

Paavo Virkkunen, Executive Director, Business Finland Oy & Head of Visit

Finland numbers the key assets of this extraordinary destination

In 2017, international travel to Finland hit a new record with

overnight stays of foreign visitors as high as 6.7 million,

and the number of foreign overnights increased by 972,000,

achieving 17% growth compared to the previous year. We

asked Paavo Virkkunen, Executive Director, Business Finland

Oy & Head of Visit Finland to tell us how Chinese travellers

fit into the picture.

China ranked No.5 among source

markets after Russia, Germany,

Sweden, & UK and has become the

biggest long-haul source market

for Finland. China is indeed one

of Visit Finland’s primary markets.

Nights spent by Chinese tourists

reached 362,138 in 2017, +33.4%

compared to 2016. Chinese Travel

Income reached around €330m in

2017 and Chinese expenditure per

trip was €1,200, the highest among

all nationalities. To sum up, China

is very important market for Visit

Finland and that’s also one of the

reasons for us to join ITB China for

the second time.

What prompted you to partner

with ITB China?

ITB is a leading trade fair in the

world. That why we joined ITB

in Germany, Singapore and also

last year in Shanghai. With ITB

China, our Finnish partners have

the opportunity to meet important

buyers from the Chinese travel

trade, which will bring more

business opportunities to the

Finnish travel trade. Meanwhile,

China has become more and

more important and the fastest

growing market for Finland. To

become partner destination of ITB

China, we strongly believe that it

will bring us extra exposure and

benefits during the fair among the

travel trade, and also illustrates

the importance of the Chinese

market for Visit Finland.

What are the “key assets” of

Finland as a destination -

especially for Chinese travellers?

Finland has variety of offerings

for Chinese travellers. In 2018,

Finland is the Happiest Country

in the world according to the

UN’s ranking. Finland is a safe

& stable country and has the

world’s cleanest air. 70% of the

lands are covered by forest and

trees. Midnight sun in the summer

and Aurora in the winter offers

exotic experiences for travellers.

Moreover, unique accommodation

(cottages, glass igloo hotels, etc.)

and lots of activities create a oncein-a-lifetime

and unforgettable


What extra moves are being

made to prepare local receptive

companies and hotel operators

for Chinese visitors?

We started the cooperation with

Alipay in 2016. Alipay has been

implemented to many shops,

hotels, taxi or other merchandises.

Chinese people could use the

familiar payment tool to pay bills

and go shopping.

Helsinki and Tencent launched

the Helsinki Mini Program in

WeChat during Chinese New Year

of 2018. With the trendy Mini

Program, travellers could find all

the practical information about

the city including attractions,

transportation, and so on. Many

destinations and hotel chains also

have China-ready projects in order

to meet the demands and habits of

Chinese people.

What are your key goals at ITB


Winter season in Finland is very

popular among Chinese tourists

now. Through the efforts of our

partners, we would like to maintain

our good image and develop new

products for Chinese travellers.

However, our summer is also

beautiful, with thousands of lakes

and the midnight sun. We would

like to promote Finnish Lakeland

to Chinese people to give them a

reason to stay longer in Finland in

the summer season. Winter Sports

are a hot topic now in China.

Finland has a good infrastructure

for winter sports activities and

winter sports is in the Finns’ blood.

We hope that through our further

promotions, we will be able to

attract more Chinese winter sports

lovers to visit Finnish ski resorts or

join other winter sports in Finland.

Finnish Education also has its

reputation around the world. Visit

Finland has also been actively

encouraging our Finnish partners

to produce new educational travel

products for the China market,

such as student camps, real

classroom experiences, and so


ITB CHINA NEWS • Wednesday 16 th May 2018



Looking for Travel Tech

@ ITB China?

A selection of just some of the travel tech

suppliers at this year’s Shanghai event







Transfer booking specialists Intui.

travel Transfer are offering an affiliate

programme for travel agencies where

they can book for their customer a

relevant transfer according to the other

trip products.

Especially for our Chinese partners, and

ITB China, is introducing

Chinese localisation. Now the API can be

used in Chinese and 6 other languages

- English, Russian, German, Spanish,

Italian and French. Intui Chinese partners

already have access to get the data via

API in their native language. This month,

the company is also announcing a B2C

website in Chinese.

More than 3,000 Intui partners have

already increased sales up to 8% using transfer instruments. Intui’s

partners integrate & book transfers to

air ticket and hotels sales to improve

customer care, and satisfy customers with

a large choice, low rates and top comfort.

54% of users buy relevant product at

the booking phase of air ticket or hotel

(Amadeus, 2015). Customers are willing

to pay for comfort and satisfaction and

like to add transfers to their air ticket &

hotel package. Using the opportunity of

closing this missing link can be massively

profitable. Average cheques of US$110

and 8% growth in booking conversion are

key indicators for Intui partners. 15-25%

of online buyers looking for flight tickets

say they would like transfer offers too.

STAND No. 292


Beijing Babel Technology introduces the AIcorrect

Translator, the first intelligent voice translator in

China, built with touch screen. Driven by worldleading

AI technology, AIcorrect Translator

does real-time translation/interpretation across

languages. AIcorrect Translator can be used in

situations of travelling, shopping, recreation,

or friend-making, with real-time translation/

interpretation between Chinese and other 30

languages, including English, Japanese, Korean,

Thai, Russian, French, Spanish and Indonesian.

STAND No. 665



Air&Travel IT (AirTIT) is a

“wemedia” founded by a group

of senior industry professionals,

relying on the WeChat and other social media

platforms, focusing on research, planning

and dissemination of IT solutions, making

in-depth reports on IT related news, typically

for aviation and travel industry. Airlines

and tourism businesses can follow AirTIT

(WeChat Public Account is AirTIT) on the

WeChat platform, where they are given indepth

analysis of the latest IT industry trends;

as well as IT solutions for their company

recommended by AirTIT experts.

STAND No. 490



Beijing YueTu Journey Network Technology

Co. is a wholly-owned subsidiary of the YueTu

Corp. YueTu Journey focuses on middle and

high end travelling customers, effectively

solving the pain points of crowding and time

consumption during the journey, providing

personalised, customized VIP services for the

whole process of a high-end journey. The

company’s business covers more than 300

traffic hub cities and serves more than 10

million customers every year.

STAND No. 686


Founded in 1998, Beijing Shiji IT Company

aims to become a “big data” application

service platform operator. Shiji has become

the leading manufacturer of Chinese hotel

information systems after three successful

transformations. At the same time, Shiji is

gradually expanding from hotel to catering

and retail industries, becoming the major

software supplier to both industries. Now,

Shiji is responsible for approximately 60%

to 70% of the market share in the high-end

sector of hotel and retail industries.

STAND No. 541


Beijing UBTour Technology Co. Ltd.,

founded in 2015, is a technological

innovation-based enterprise, provider of

information solutions for overseas tourism

destination suppliers.

The company focuses on overseas tourism

market, aiming to provide integrated and

highly efficient e-commerce solution,

enhance supply chain efficiency and

fully develop overseas tourism market

for overseas destination supply-chain

enterprises by mature operation support of

SaaS system.

STAND No. 663

ITB CHINA NEWS • Wednesday16 th May 2018






Making charter flights from

various points of Europe and Near

East to touristic centres of Turkey,

Tailwind Airlines is working to

expand its visibility among Asian

travel professionals. Tailwind

Airlines General Manager Mehmet

Bostan underlined the importance

of Asia as a source market for

his company, stating, “Asian

countries which became more

powerful economically in recent

years have an important potential.

Potential wet lease collaborations

with Asian countries also have

a big significance for Turkish


Tailwind Airlines is a joint Turkish

British partnership, established

to create an efficient, up to date

airline to support the continuing

air travel growth in the Turkish

civil aviation sector. With the

predicted forecast of increased

tourists to go from 23 million to

50 million in the near future it is

evident that Turkey requires an

improvement on the availability

of air transport.

STAND No. 381

Copa Airlines Expands

Fleet and Adds


Copa Airlines has announced

the modernisation of its fleet of

100 aircraft and the expansion

of its network to 75 destinations

in 31 countries in North, Central

and South America and the

Caribbean, with the addition

of Mendoza, Argentina, and

Denver, Colorado in the United

States. This year, the airline is

adding 6 new aircraft, five of

which will be the new Boeing 737

MAX 9 aircraft. It is also adding

Fortaleza and Salvador, in Brazil,

and Barbados, in the Caribbean,

to its extensive network of

destinations, strengthening the

entire continent’s connectivity

through the Hub of the Americas,

in Panama City. Thanks to the

airline’s 2017 operating results,

FlightStats has recognized Copa

Airlines as the most on-time

airline in Latin America for the

fifth consecutive year, and the

British Official Airline Guide

(OAG) has recognized it as the

fourth most on-time airline in the


STAND No. 732

© Copa Airlines

Hainan Airlines Rolls

Out New Services

Hainan Airlines has begun

introducing a number of

enhancements for customers

including the rollout of the Boeing

787-9 aircraft equipped with

Wi-Fi technology and upgraded

business class cabins with

“reverse herringbone” seat layout.

The airline has also partnered

with Michelin-starred chefs to

create an exclusive menu for

its “Hai Chef” service, providing

passengers with unprecedented

quality in terms of in-flight food

and an air travel experience.

Hainan Airlines also incorporates

the highest calibre of design and

luxury into the travel experience,

including an international VIP

lounge, the HNA Club, designed

by renowned Hong Kong designer

Dr Patrick Leung.

STAND No. 810




Finavia, the Finnish airport

operator responsible for Helsinki

Airport and 20 other airports in

Finland (destination partner of

ITB China 2018) is present at ITB

China to underline its efforts to

improve the customer experience

for Chinese passengers.

Chinese passengers are the

fastest growing passenger group

for the company, resulting in

a number of actions to better

receive these travellers:

• Chinese language staff at shops

and special guide stations for

the Chinese passengers

• UnionPay and AliPay Chinese

digital payments systems

• Hot water machines in the


• Finavia presence on the Chinese

social media channels

• and last but not least, a €900m

project to enlarge Helsinki

Airport, mainly due to Asian and

especially Chinese passengers.

STAND No. 500

© Finavia

Beijing Capital Airlines Launches Nonstop

London-Qingdao Service

© Wikipedia

Until recently, passengers flying from Qingdao to

London needed to transfer in Beijing, Shanghai,

Guangzhou or Hong Kong. Since November 2017,

with the London-Qingdao service, the first twiceweekly

nonstop service between the two cities,

passengers have been able to save significant time in

transit, eliminating the need to switch aircraft while

on route as well as avoid what can often amount

to many hours of wait time at the intermediary

airport. With only 12 flying hours, the nonstop service

provides a convenient air bridge for passengers from

Qingdao and surrounding areas to London. The

launch of the London-Qingdao nonstop service is

part of Beijing Capital Airlines’ roadmap for ongoing

global expansion as well as the accelerating of the

establishment of its global network.

STAND No. 400

ITB CHINA NEWS • Wednesday 16 th May 2018








© 2007 Dnor

The continuous growth of Chinese outbound travel is an

asset for all of Asia, the continent being well-placed to

reap the benefits of China’s continuous travel boom. In

addition, increased air travel competition, good value

for money in services, easier visa entry facilities to

an increasing number of Asian countries and quickly

expanding transportation infrastructures are also

stimulating travel demand in the region.

Mount Everest and Ama Dablam

Overall, there is an Asian tourism

miracle. Last year, according

to preliminary data from the

UNWTO, Asia and the Pacific

welcomed together 323.7 million

foreign travellers, representing

a growth of 5.8% over 2016.

Growth was particularly strong

in South Asia, up by 10.4%, and

Southeast Asia, up by 8.3%. Asia

represented consequently 24.5%

of all international arrivals. This

is a market share jump of eight

points in less than a decade.

Back in 2000, the Asia Pacific

region was registering 110.4

million international arrivals, a

share of 16.23%; in 2010, ASPAC

market share in world tourism

had already grown to 21.87%,

equivalent to 208.2 million

travellers. In absolute numbers,

in only 17 years, total arrivals to

the continent grew threefold.

Within Asia, Northeast Asia

(China-Japan-Korea) welcomed

the largest number of travellers

(159.3 million), followed by

Southeast Asia with 120.1

million and South Asia with

27.7 million. The Pacific area

welcomed 16.6 million and

remains dominated by Australia,

the sub-region’s largest

destination. Looking specifically

at China, last year was a new

record year for Chinese travelling

overseas. According to a report

by top Chinese Travel Services

provider Ctrip in cooperation

with the China Tourism

Academy, Chinese travellers

generated 130.5 million trips

outside their country, a 7% jump

over the previous year (122

million travels in 2016). Looking

in detail at statistics in many

Asian countries, China is often

now the number 1 inbound

market. This is for example the

case in Thailand, Japan, South

Korea, Vietnam, Cambodia, the

Maldives, Indonesia and North


Within a year or two, Chinese

travellers will also be the

largest inbound market for

the Philippines and Lao PDR.

Thailand receives some 10

million Chinese travellers while

Japan welcomed last year some

7.5 million of their neighbours

Zhouzhuang, China

A Different Idea

(or Two) for Visiting


The number of international

tourists visiting Nepal continues

to climb to giddy new heights,

with +24.8% in 2017 taking

figures to a new record of just

over 940,000. One of the reasons

for this sharp climb is the

diversification of the country’s

tourism offering.

One such different idea is

rafting: a great way for the

adventurous to explore the

typical cross section of natural

as well as ethno-cultural

heritage of the country. There

are numerous rivers in Nepal

which offer excellent rafting or

canoeing experience. One can

glide on calm jade waters with

munificent scenery all about

or rush through roaring white

rapids, in the care of expert rivermen

employed by government

authorised agencies. One can

opt for day of river running or

more. So far, the government

has opened sections of 10 rivers

for commercial rafting.

Hot Air Ballooning: Hot air

ballooning is becoming very

popular with tourists for it affords

the most spectacular bird’s-eye

view of the Kathmandu valley

and the Himalayan ranges

towering in the background. On

a clear day, it’s a superb way to

view the Himalayan (from over

6000m up), and the view of the

valley is equally breath-taking.

Paragliding: Paragliding in

Nepal can be a truly wonderful

and fulfilling experience for the

adventure seeking. A trip will

take you over some of the best

scenery on earth, as you share

airspace with Himalayan griffins,

vultures, eagles, kites and float

over villages, monasteries,

temples, lakes and jungle, with

a fantastic view of the majestic


Jungle Safari: National Parks

located specially in the Terai

region in Nepal attract visitors

from all over the world. A visit

to these parks involves gamestalking

by a variety of meansfoot,

dugout canoe, jeep, and

elephant back. One is bound to

sight a one – horned rhino or two

at every elephant safari. Besides

the rhinos, wild boars, samburs,

spotted deer, sloth bear, fourhorned

antelope are also usually

seen. A Royal Bengal tiger may

surprise you by his majestic


STAND No. 641

ITB CHINA NEWS • Wednesday 16 th May 2018




Royal Belum -

The Land Before Time

Malaysian Authorities work on opening-up the

country’s oldest and largest state park to the public…

little by little

Khoo Salma Nasution

Vice-president, Penang Heritage Trust





George Town, the capital of Penang, is a large,

bustling city, and while it has a futuristic

veneer, it’s heart still beats to the rhythm of its

rich historic past.

With Belum literally meaning

“Land Before Time”, Royal

Belum State Park is still one

of Asia’s best kept nature

secrets. It is part of Malaysia’s

largest and oldest forest

reserve – Belum Temenggor

– in the northern part of the

Malaysian Peninsula. Being

contiguous with the smaller

Bang Lang National Park and

Hala-Bala Wildlife Sanctuary

in South Thailand, this makes

the entire area one of Asia’s

largest biodiversity basins.

Opening up the park to the

public entails treading a

fine line between ensuring

the protection of the local

environment, while enabling

people from around the

world to experience this

unique place that gives a true

sense of “nature in the raw”.

This activity is being carefully

piloted by the Northern

Corridor Implementation





While in 2012, the Malaysian

Government declared

Royal Belum State Park a

“National Heritage Site”,

the park has now been

submitted as a potential

UNESCO World Heritage site.

The International Union

for Conservation of Nature

(IUCN), is to study the

proposal which was tabled

in 2017 by the Permanent

Delegation of Malaysia to

UNESCO, following which the

IUCN will provide the World

Heritage Committee with an

evaluation for further action.

Along with the Taman

Negara National Park, Belum

Temenggor is one of

the oldest rainforests in

world, dating back over 130

million years.

14 of the world’s most

threatened mammals; among

them the Malaysian Tiger, the

white-handed Gibbon, Asiatic

Elephant, Malaysian Sunbear

and Malayan Tapir still roam

freely in Belum Temenggor.

316 bird species are known

here. It is unique through

the fact that in particular it

is possible to see, in certain

periods of the year, all 10 of

Malaysia’s magnificent

hornbill species. The forest

is home to over 3,000 species

of flowering plants, including

the iconic rafflesia, whose

flowers are the largest in the

plant kingdom.









Semi-nomadic orang asli

villages can be found today

on some of the islands of

Temenggor. These people still

live in their traditional way in

bamboo huts, hunting small

mammals using blowpipes,

fishing and gathering plants

and honey from the forest. It

is possible to visit a village

if pre-organised through the

local tour guide in advance

STAND No. 754

“In the past, when people thought about

Penang, they would think about beaches,

Komtar, and the long bridge; but today, Penang

has changed a lot,” explains Khoo Salma

Nasution - vice-president of Penang Heritage

Trust. “A main attraction is the George Town

World Heritage site, and while a number of

new hotels are opening, there are also many

heritage buildings being repurposed for


Penang was the first British outpost in South-

East Asia, founded in 1786, and the city

centre is today a UNESCO World Heritage

Site measuring 2.5 sq km. The city features

Malaysia’s best restored and readapted

traditional architecture as well as a multitude

of heritage trades and arts, and is a living

testimony to the multi-cultural heritage and

traditions of Asia.

Penang Heritage Trust has cultural heritage

tours, and can also recommend certain tours

or tour guides. There’s also a lot of information

on the internet now, where people can find

ideas of what to do and where to go.


Soon after George Town was designated

as a UNESCO World Heritage Site in 2008,

the state government began capitalising on

global interest, branding itself through the

arts. To this end, street art has become a huge

draw card since the onset of Instagram and

other social media, through which visitors

“put themselves in the picture”. The growing

popularity of these works arguably makes

George Town the Asian capital of street art

STAND No. 754

ITB CHINA NEWS • Wednesday 16 th May 2018



Ubud, Bali, Indonesia

Laurent Holdener

Founder & Director

– Terre Cambodge,

Adventure Travel Network (ATN)

Adventure Travel Network

Opens the Gates to New

Experiences Throughout


Bali: No Tremor for

Tourism Activities after

Agung Volcano Eruption

Adventure Travel Network (ATN) is an international network

of DMCs around the world, primarily specialised in adventure

& nature tours, and focusing on customised trips. We asked

Laurent Holdener – Founder & Director – Terre Cambodge to

tell us more about ATN’s activities in Asia.

We have always been strong in

African and Asian continents, with

numerous agencies based locally.

We are willing to share our expertise

in creating unique tours for tour

operators looking for new products.

Laurent, we notice you have on

your booth your colleague from

Laos. Can you tell us more about

the unique selling points of Laos

for the Chinese market?

Firstly, geographically, Laos borders

China. While obviously there are

overland crossing possibilities

in Mohan / Boten (province of

Luang Namtha). Northern Laos is

particularly suitable to nature-based

activities like hiking. The slopes

are not steep and the landscapes

are stunning, with scattered ethnic

minority people villages, century

old wild tea trees in Phongsaly, hot

natural springs in Muang La area

and amazing forests, like the Nam

Ha National Protected Area (NPA).

Laos is a safe, secure and stable

destination. It is a slow-paced,

calm, quiet, serene, relaxing and

still very authentic country. It also

has very little air pollution, as

there are few industries. These are

strong arguments for urban Chinese

visitors, often coming from polluted

cities. The Chinese are building a

high-speed railway across Laos, to

link Kunming / Yunnan to Vientiane,

the capital of Laos. The railway will

eventually go across to Thailand to

connect Bangkok and further south


What about Cambodia?

We offer multi-sport activities:

trekking deep into the jungle, far

from people, close to the animals

and nature. Then there’s kayaking,

surrounded by the verdant jungle

where one can navigate through

lush greenery and dense growth of

trees along the Kampot River.

Explore Cambodian “Cuisine” with

its local flavours on a journey full

of surprises. Meals are balanced

between cooked and raw, solid

and liquid, sweet, sour, salty and

bitter. For an interesting experience,

travellers can stay in a village with

the local people, surrounded by

spectacular primary jungle offering a

wide panel of possibilities for nature

enthusiasts. Off the beaten track

adventure journeys are managed by

Terre Cambodge

STAND No. 740

Bali made headlines at the end of last year due to the

eruption of Volcano Agung, and although international

air arrivals declined by 9.6% in November and 29.7%

in December, Indonesia’s tourism icon still managed

to grow total arrivals by 16% last year.

Each year over the past

five years has brought new

records for Bali, and 2017

was no exception to the rule.

According to data collected by

Indonesia’s Ministry of Tourism,

Bali last year welcomed 5.6

million international arrivals,

a number up by 16.3%,

confirming its flagship status of

Indonesia tourism. The island

alone generates over 40% of

all international tourist arrivals

to the country, far ahead of

Jakarta, Indonesia’s second

most visited destination with

2.88 million arrivals, or 20% of

market share.

The tremendous rise of Chinese,

Russian and Indian tourist

numbers helped mitigate the

effects of the Agung volcano on

the island’s tourism. In 2017,

Chinese travellers generated

1.37 million arrivals followed

by Australia with 1.06 million

visitors. India is now the third

largest market to Bali as it

generated 265,000 arrivals last

year. Other important markets

to Bali are the UK, USA, France,

Germany, South Korea and


As the volcano issue failed to

deter the popularity of Bali,

growth in arrivals already

resumed in January and

February. After being worried at

the end of the year by declining

occupancy rates, Bali’s hotel

industry looked with optimism

into the future. According to

a report of Horwath HTL/ C9

Hotelworks’ on Bali’s hotels

released early February, the

island will continue to witness

growth in arrivals. The report

notes that the influx of visitors

had a positive effect on Bali

hotel performance. From

January to October 2017, the

RevPAR (Revenue per available

room) was up 7% while the

average occupancy reached

75% - a growth of three points

over 2016.

Bali will add some 13,000

rooms by 2020, increasing its

hotel portfolio from 42,000 to

55,000 rooms. 2018 will see

nearly 6,000 rooms in 38 hotels

being added

STAND No. 540

ITB CHINA NEWS • Wednesday 16 th May 2018


展 馆 平 面 图

Stand No. 530

Stand No. 283 Stand No. 801

More magazines by this user
Similar magazines