ITB China News 2018 - Day 1 Edition

China
Your Official Information Source at ITB China
WEDNESDAY
16 th MAY 2018
DAY 1
EDITION
Stand No.
200/201
Opening the Gates
Stand No. 500
ITB China creates new pathways to business linking
east and west
TRADE TALK
Sandra Servos
Operating Director, Travel Easy
Stand No. 430
We provide merchants with
consulting, marketing and IT system
support in order to properly prepare
them for Chinese customers.
Read page 8
REGIONAL SPOTLIGHT
ASIA
Khoo Salma Nasution
Vice-president, Penang Heritage Trust
A main attraction is the George Town
World Heritage site, and while a number of
new hotels are opening, there are also
many heritage buildings being repurposed
for accommodation.
Read page 13
Exhibitor demand this year is way above
the level of last year, with a 50% increase
of the gross exhibition area. ITB China is
fully booked out with over 700 exhibitors
from 80 countries presenting themselves to
15,000 attendees. In addition to established
exhibitors from last year, organisers have
been able to secure many newcomers. In
many ways, the show could already be
labelled a success – even though the gates
have just opened today!
Stirring interest and creating business
bases for Chinese outbound operators to
work with destinations around the globe,
ITB China this year spotlights Europe
through partnering with the EU-China
Tourism Year, and again through the
implication of official partner destination
Finland. This fascinating nation appeals to
travellers searching for unique experiences
in their destinations as well as convenience
and has proven that it is attaching a great
importance in enhancing Chinese tourists’
travel experience. Read our exclusive
interview with Paavo Virkkunen, Executive
Director, Business Finland Oy & Head of
Visit Finland, page 9.
Paavo Virkkunen
Executive Director,
Business Finland Oy & Head of Visit Finland
DESTINATION
SPOTLIGHT
ASIA
Royal Belum National Park,
Perak, Malaysia
© Hasselkus PR
Laurent Holdener
Founder & Director, Terre Cambodge
Laos is a safe, secure and stable
destination. (…) The Chinese are building a
high-speed railway across Laos, to link
Kunming / Yunnan to Vientiane, the
capital of Laos.
Read page 14
The continuous growth
of Chinese outbound
travel is an asset for all
of Asia, the continent
being well-placed to reap
the benefits of China’s
continuous travel boom.
In addition, increased
air travel competition,
good value for money in
services, easier visa entry
facilities to an increasing
number of Asian
countries and quickly
expanding transportation
infrastructures are also
stimulating travel demand
in the region. Read more,
from page 12.

4 NEWS
PREFACE
Richard
Barnes
What’s in a Name?
A major paradigm change
occurred this year at ITB Berlin,
when Dr Christian Göke, CEO of
Messe Berlin announced that in
the future, ITB will present itself
as an “international umbrella
brand” and focus not only on
promoting the annual event
in Berlin. This reorientation
on a global scale means a
concentration of three formats,
the trade shows in Germany (ITB
Berlin), Singapore (ITB Asia) and
China (ITB China), under one
label. This extra “boost” for ITB
China comes in the shape of the
long and illustrious background of
the World’s Leading Travel Trade
Show meaning that people who
think ITB China is “new” have
something else coming. While the
Shanghai show is of course new
since last year, it’s solid growth
in year two is no doubt due to
the know-how, background and
market comprehension of the
greater group.
ITB CHINA NEWS is a CLEVERDIS Publication.
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Just what is ITB? First launched 52
years ago, ITB Berlin is recognised
as the most successful trade show
for the global travel industry. Some
10,000 exhibitors from more than
180 countries regularly attend this
event. Every year in October for
the last ten years Messe Berlin has
successfully organised ITB Asia in
Singapore. Boasting 940 exhibitors
from 113 countries, ITB Asia in
Singapore has established itself as
Asia’s Leading Travel Trade Show.
As the second show in Asia, ITB
China is taking place in Shanghai,
one of the leading industrial cities
in the People’s Republic of China.
In contrast to ITB Asia, which
reflects tourism in Asia as a whole,
ITB China focuses entirely on the
Chinese travel market.
The different parts make up a
very successful whole. And all
the participants in ITB China will
benefit accordingly. Wishing you a
great show!
• Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri
• Publishing Director: Jean-Guy Bienfait • Project Manager: Wenchao Wang
• Chief Analyst: Richard Barnes • Marketing Manager: Nathalie Meissner
• Art Director: Hélène Beunat
• With the participation of: Bettina Badon, Naila Ben Ghorbal, Borhan Moussa, Finn-Georg Sander
>To contact them :
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• Printing: Shanghai HongMo YingXiaoCeHua, Shanghai, China
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Golden Tulip Shanghai
Playtime. Anytime.
Golden Tulip reveals latest hotel
on Bund, Shanghai
The Golden Tulip Hotels Group
and its shareholder Jin Jiang
International are vigorously
pursuing their development in
Asia. After the opening of its
flagship Golden Tulip Shanghai
Rainbow, the brand Golden Tulip
reveals its new hotel, ideally
situated in the famous Bund
district. Based in the heart of
Shanghai, the Golden Tulip Bund
New Asia hotel proudly wears
the brand’s new positioning
“Playtime. Anytime”. It will be
operated under Jin Jiang Louvre
Asia Management contract.
Built in 1934, it was one of the
largest hotels in the Far East
and has been a landmark of
downtown Shanghai for the past
80 years. The Hotel was the first
European style skyscraper built
in Shanghai that was developed
and managed by a Chinese
corporation.
This 9-storey heritage
architecture features 266
trendy rooms which offer a lot
of services and new connected
functionalities to meet
everyone’s needs. Upon entering
the hotel, clients will instantly
catch the attention of the brand
marker – the yellow tandem
and premium signature service
“Body Care Bar” that brings
playful experience at check-in
to guests who can select a free
set of preferred fragrance of SPA
amenities.
Not far, the restaurant Tastes
also suggests a sumptuous
buffet breakfast, a-la-carte lunch
and dinner for the discerning
traveller. The hotel also has a
co-working lounge area, a 300-
sqm banquet hall for corporate
meetings or events, which can
be divided into three and a
15-people boardroom. The hotel
is a place not just for sleeping but
for living.
The hotel’s mission is to “reinvent
the stay of its customers”
by offering a unique and fun
experience in an idyllic setting,
meeting the new expectations of
a clientele ever more demanding
and willing to travel unseen.
Its location is ideal for both
business and leisure travellers,
making it easily accessible to
various convention centres,
sightseeing spots and two
airports either by metro or car.
It is a short distance to the
breath-taking views of the Bund,
museums, theatres and shopping
centres.
This prestigious hotel which was
once famous for its Cantonese
breakfast is still renowned today
for its famous Xin Ya buns on
offer every day and a must visit
for every tourist traveling to
Shanghai
STAND No. 440
ITB CHINA NEWS • Wednesday 16 th May 2018
www.itb-china-news.com

NEWS
5
HEALTHY TRADING
PREDICTED FOR
TRAVEL RETAILERS
IN ASIA
Customised Travel
the New Form of
Outbound Tourism
for Chinese Travellers
According to Ctrip, 2017
marked the beginning
of popularisation of
customised travel
in China. Chinese
travellers are more
willing to spend money
on gaining unique local
experiences and have
greater demands and
higher taste for more
refined, self-coordinated
and individualised tours.
On April 16, 2018, the
first report on Chinese
visitors to Europe’s
customised travel
patterns were jointly
released by Ctrip’s
Customised Travel
and China Outbound
Tourism Research
Institute (COTRI) during
a summit in Budapest,
Hungary.
Customised travel is
becoming a new form
of outbound tourism
for Chinese travellers
especially given the
large number of middle
to high-end customers
and increase in spending
power. Since the launch
in January 2016, Ctrip
Customised Travel has
seen increased user
demand up to 120,000
per month.
The report, entitled
“Customised Travels
of Chinese Visitors to
Europe”, indicates that
Chinese customised
travel market in 2017
is universal, young and
growing fast. 40% of
customised travel is for
outbound travel plans,
among which Europe
accounts for 10%.”
From Ctrip’s travel
data, 2017 saw more
than 6 million Chinese
making their first
entry to Europe. 9.3%
of Chinese travellers
chose Europe as their
outbound destination,
Chinese tourists
in Rome
making it the second
most popular continent
for Chinese travellers.
Females travel more
than males and 23% of
total outbound tourists
to Europe are aged 50
and over.
The top 5 European
countries for customised
travel are UK, Italy,
France, Russia and
Greece. On average,
customised trips to
Europe last around 12
days with tours not
exceeding two countries.
Individuals spend 2500
RMB per person per
day and despite having
most trips taking place
from May to July,
winter seasons such as
January and February
also see many visits to
Scandinavian countries.
Shanghai, Beijing and
Guangzhou are the top
three departure cities
for customised travel
Travel retailers in the Asia
Pacific region can look
forward to healthy business
opportunities in the
months ahead according
to figures just released by
ForwardKeys.
For the important Chinese
market, the fastest growing
destinations over the next
three months are currently
Japan (flight bookings are
88.8% ahead of where they
were at the equivalent time
last year) and the United
Arab Emirates (currently
48.6% ahead). Indonesia
and Hong Kong are also
favourites.
During the Chinese Dragon
Boat Festival centred
around June 18, Chinese
international departures
are ahead 21.3% compared
to last year, with Japan and
UAE again proving to be the
destinations with the largest
booking increases. For
return-home flights (June
11 – 24), Hong Kong, Osaka,
Phuket and both Tokyo
airports all show growth.
The Chinese are also
returning to South Korea,
not in organised groups
– restrictions are still in
place – but as independent
travellers. Bookings for
them for the next three
months are ahead by 90.1%.
Travellers from Vietnam
and the Philippines are also
heading to South Korea
in significantly greater
numbers.
Among the major Asian
airports, Changi is showing
the most impressive growth
in international travellers,
currently ahead 16.8% on
departures for the next three
months. Changi airport is
experiencing a particularly
strong growth in usage from
Australians and Indians as
both transit passengers and
visitors to Singapore
China outbound: Fastest growing destinations*
in the next 3 months, YoY
Japan
United Arab Emirates
Indonesia
Hong Kong
France
Norway
Russia
Source: ForwardKeys
Total China
outbound
+ 5.0%
+ 8.9%
-10%
-2.0%
0%
Total APAC
outbound
+ 8.5%
+7.6%
3.0%
10% 20% 30% 40% 50%
5.1%
5.7%
12.4%
15.3%
16.0%
14.5%
20.9%
23.9%
24.2%
23.6%
88.8%
48.6%
* Share in 2018 moving year > 1.0%
Moving year
(May ‘17 to Apr. ’18)
Next 3 months
(May to Jul. ’18)
ITB CHINA NEWS • Wednesday 16 th May 2018

6 中 文 版 新 闻
定 制 旅 游 为 中 国
游 客 提 供 出 境 旅
游 新 模 式
根 据 携 程 的 研 究 数 据 ,2017 年 标 志
着 中 国 定 制 旅 游 的 普 及 开 始 。 中 国
游 客 更 愿 意 花 钱 购 买 独 特 的 当 地 体
验 , 对 更 精 致 的 、 更 能 针 对 自 身 情
况 做 协 调 的 和 更 具 个 性 化 的 旅 游 有
更 高 的 要 求 和 品 位 。
2018 年 4 月 16 日 , 在 匈 牙 利 首 都 布 达
佩 斯 举 行 的 峰 会 期 间 , 携 程 旅 游 与
中 国 出 境 旅 游 研 究 院 (COTRI) 共
同 发 布 了 第 一 份 有 关 中 国 游 客 定 制
旅 游 模 式 的 报 告 。
定 制 旅 游 正 在 成 为 中 国 游 客 出 境 旅
游 的 一 种 新 模 式 , 这 尤 其 归 因 于 中
高 端 客 户 数 量 的 庞 大 以 及 国 民 消 费
能 力 的 增 加 。 自 2016 年 1 月 推 出 定
制 旅 游 以 来 , 携 程 目 睹 了 其 用 户 需
求 以 每 月 12 万 的 速 度 增 长 。
定 制 旅 行 中 40% 为 出 境 旅 行 , 这 之
中 欧 洲 地 区 占 10%。
根 据 携 程 的 旅 行 数 据 ,2017 年 , 超
过 600 万 中 国 人 首 次 去 到 欧 洲 参 观 旅
游 。 选 择 欧 洲 作 为 出 境 目 的 地 的 中
国 旅 客 高 达 9.3%, 使 欧 洲 成 为 中 国
游 客 第 二 大 受 欢 迎 地 区 。 另 外 , 女
性 旅 游 人 数 超 过 男 性 , 出 游 欧 洲 的
游 客 中 的 23% 年 龄 都 在 50 岁 以 上 。
定 制 旅 游 的 前 5 个 欧 洲 国 家 是 英
国 , 意 大 利 , 法 国 , 俄 罗 斯 和 希
腊 。 平 均 而 言 ,12 天 内 欧 洲 定 制 的
旅 行 不 超 过 两 个 国 家 。 每 人 每 天 花
费 约 2500 元 人 民 币 , 尽 管 五 月 至 七
月 是 旅 行 浪 潮 , 但 像 一 月 和 二 月 这
样 的 寒 冷 季 节 也 有 不 少 人 访 问 斯 堪
的 纳 维 亚 国 家 。 上 海 , 北 京 和 广 州
是 定 制 旅 行 的 前 三 名 出 发 城 市
《 中 国 游 客 欧 洲 定 制 游 报 告 》 指
出 ,2017 年 中 国 定 制 化 旅 游 市 场 具
有 普 遍 性 , 年 轻 化 和 快 速 增 长 性 。
随 时 趣 感 受
金 郁 金 香 酒 店 集 团 新 酒 店 于 上 海 外 滩 正 式 开 张
金 郁 金 香 酒 店 集 团 及 其 股 东 锦 江 国 际 正 在 大 力
推 进 其 在 亚 洲 的 发 展 。 继 其 旗 下 虹 桥 郁 锦 香 宾
馆 的 开 业 , 金 郁 金 香 如 今 宣 布 其 坐 落 于 上 海 外
滩 区 新 酒 店 的 开 张 。 位 于 上 海 的 中 心 地 带 , 郁
锦 香 新 亚 酒 店 紧 随 了 其 品 牌 的 新 定 位 “ 随 时 趣
感 受 ”。 该 酒 店 将 会 在 锦 江 卢 浮 亚 洲 ( 上 海 锦
江 卢 浮 亚 洲 酒 店 管 理 有 限 公 司 ) 的 管 理 合 同 下
运 营 。
上 海 外 滩 郁 锦 香 新 亚 酒 店 建 于 1934 年 , 在 过 去
八 十 多 年 里 , 曾 是 远 东 规 模 最 大 的 酒 店 和 上 海
标 致 性 的 建 筑 。 该 酒 店 是 上 海 首 座 由 中 国 企 业
开 发 并 管 理 的 欧 式 摩 天 大 楼 。
这 座 9 层 楼 的 历 史 建 筑 设 有 时 尚 客 房 266 间 , 能
为 客 人 提 供 各 式 服 务 , 并 且 其 新 覆 盖 的 无 线 网
络 同 样 旨 在 满 足 每 位 客 人 的 需 求 。 进 入 酒 店 ,
宾 客 将 迅 速 捕 捉 到 我 们 的 品 牌 标 识 —— 源 自 荷
兰 的 黄 色 双 人 自 行 车 及 招 牌 服 务 “ 趣 享 护 理 吧 ”
。 而 且 , 宾 客 将 可 以 在 登 记 入 住 时 免 费 挑 选 一
组 香 薰 水 疗 护 理 产 品 , 故 而 饶 有 兴 致 , 会 心 一
笑 。
在 酒 店 不 远 处 ,Tastes 餐 厅 可 以 为 有 赏 识 力 的
旅 客 推 荐 其 丰 盛 的 自 助 早 餐 、 单 点 午 餐 及 晚
餐 。 另 外 , 酒 店 还 配 有 共 用 休 息 室 区 , 和 300 平
米 的 宴 会 厅 供 公 司 会 议 活 动 等 使 用 。 宴 会 厅 亦
可 划 分 为 3 个 独 立 的 会 议 室 并 另 有 15 人 董 事 会 会
议 室 。 这 家 酒 店 不 仅 旨 在 助 您 休 憩 , 更 有 意 带
您 “ 随 时 趣 感 受 ” 生 活 。
新 酒 店 旨 在 通 过 在 田 园 诗 般 的 环 境 中 为 客 户 提
供 独 特 而 有 趣 的 体 验 ,“ 重 新 创 造 其 客 户 的 旅
居 ”, 满 足 客 户 更 高 要 求 的 期 望 及 体 验 旅 行 新 方
式 的 意 愿 。
上 海 外 滩 郁 锦 香 新 亚 酒 店 的 地 理 位 置 是 商 务 及
旅 游 客 人 的 理 想 选 择 , 周 边 交 通 十 分 便 利 。 各
会 展 中 心 、 旅 游 景 点 和 两 个 国 际 机 场 均 可 搭 乘
地 铁 线 轻 松 到 达 , 开 车 也 很 便 捷 。 酒 店 周 边 风
景 迷 人 、 博 物 馆 、 剧 院 及 购 物 中 心 众 多 , 充 分
满 足 宾 客 的 旅 居 需 求 。
这 家 酒 店 曾 经 因 其 广 式 早 餐 而 闻 名 , 直 到 今 天
仍 凭 借 其 每 日 供 应 的 新 亚 大 包 而 家 喻 户 晓 , 是
来 上 海 的 旅 客 必 不 能 错 过 的 一 站
ITB CHINA NEWS • Wednesday 16 th May 2018
www.itb-china-news.com

ITB CHINA CONFERENCE
7
© Messe Berlin
ITB China Conference 2017
ITB China Conference Kicks Off
Experts to share insights on “Destination” and “Customised Travel”
at ITB China Conference Day 1
The ITB China Conference, which runs parallel
to ITB China, forms a key element of the B2B
show focusing on Chinese outbound tourism.
Co-hosted by TravelDaily, this exceptional
travel think-tank invites business leaders and
experts both from China and abroad to share
their expertise and ideas on market hotspots in
the industry.
Today’s morning sessions
kick off with opening
keynotes by James
Jianzhang Liang, Cofounder
& Executive
Chairman of the Board at
Ctrip; Eduardo Santander,
Executive Director
of European Travel
Commission will talk about
the “EU-China Tourism Year:
A Year of Opportunities”;
Leo Liu, President, Greater
China, Wyndham Hotel
Group gives a talk on “The
Invariable Innovation and
Crossover”; Yiyi Jiang, Head
of International Tourism
Research, China Tourism
Academy discusses the
“Trend of China Outbound
Tourism Market” and Paavo
Virkkunen, Head of Visit
Finland and Executive Vice
President of Finpro Ltd. will
speak about “Sustainability
and Responsibility,
Fundamentals in Travel
Industry Development”.
Today’s afternoon
sessions are dedicated
to “Destination” and
“Customised Travel”.
Moderated by Philip
C. Wolf, Founder,
Phocuswright Inc., the
“Destination” session will
feature a panel discussion
on “EU-China Tourism
Year” (ECTY). Panellists
from major European
destinations will explore
how to upgrade the
attractiveness of Europe
as a whole to Chinese
tourists. Fan Zhang,
CEO, Mioji; Steven Shu,
CMO, Meituan Dianping;
Shihong Chen, Tourism
Industry Director, Tencent
Online Media Group, and
other guests will further
probe into the topic of
destination marketing.
Joseph Wang, Chief
Commercial Officer,
TravelDaily China,
will moderate a panel
discussion on “Connecting
Destinations with Chinese
Millennials”. Jenna Qian,
CEO of Destination
Marketing, Ctrip as well
as panelists from Merlin
Entertainments, the
Ministry of Tourism of
Brazil, Turismo de Portugal
and the Israel Government
Tourism Office will look
at marketing strategies
targeting at Chinese
millennials.
For the first time ITB China
Conference will feature
a dedicated session on
Customised Travel, which
has become an important
fast-growing market.
Ms. Iris Cai, Co-Founder,
UniqueWay will talk about
“The Implementation of AI
and Big Data in Customized
Travel” and Executives
from Abercrombie Kent as
well as Lushu, will present
interesting keynote
speeches on “How to
design customized travel
products”. Afterwards ITB
China and Qyer will launch
the award ceremony of
“It’s My World Travel
Awards 2018”
KEYNOTE SPOTLIGHT
“CUSTOMISED
TOURS EVOLUTION”
Fan Zhang, founder & CEO of Mioji, has a wealth
of technology and management experience from
working in the fields of voice assistant and semantic
search during his time at Tencent and Sogou, the
top Internet giants in China. His keynote on the
evolution of customised tours comes hot on the
heels of the release of a new report by Ctrip showing
massive growth in this kind of travel (see article,
page 5).
Founded in 2014, Mioji is a travel technology
company which provides an AI-powered itinerary
planning platform. Mioji has finished three rounds
of financing and the total amount is over US$26 m.
Mioji has been funded from BAI, DCM, Morningside
Venture Capital and some local investors, and has
achieved dozens of patents during the process of
development. At present, Mioji has around 100
engineers. The key team has previously worked at top
China Internet companies including Tencent, Sogou
and Baidu and some world well-known companies
in the travel industry, like Tourico Holidays, GTA
and MIKI. Its core product “Mioji Plus” is a A.I.-
powered SaaS platform to support travel agents
in end-to-end trip planning with real time data
access, itinerary automation and personalisation
for improved productivity. This is powered by Mioji’s
Artificial Intelligence travel engine which has been
developed in-house. Zhang’s keynote today at
the ITB China Conference will no doubt have a big
following!
ITB CHINA NEWS • Wednesday 16 th May 2018

8 TRADE TALK
WE PROVIDE MERCHANTS WITH
CONSULTING, MARKETING AND IT
SYSTEM SUPPORT IN ORDER TO
PROPERLY PREPARE THEM FOR CHINESE
CUSTOMERS
Sandra Servos
Operating Director,
Travel Easy
Helping Chinese Tourists
to “Travel Easy”
German-based company develops east-west synergy
and facilitates business
Travel Easy is one of the most innovative partners one can
find for travel services connecting Europe to China. The
company is building a network that adds value and potential
for all members, enabling travel agencies, shops and tourists
to benefit from a clear win-win synergy. We asked Sandra
Servos, Operating Director, Travel Easy, to tell us more
about she is working in the Chinese market.
Travel Easy aims at strengthening
Europe as an attractive shopping
destination against international
competition. To be more specific,
Travel Easy strives to improve the
shopping experience for Chinese
tourists in Europe. In order to
achieve that, we offer our 100% tax
refund service TAX FREE EASY to
Chinese tourists. It is a non-cash
refund meaning there in no need
to queue for cash in the airport.
It is convenient, fast and without
hassle. An autofill-function when
filling-in the information in the
tax refund form makes life easier
for both the merchants and the
tourists. Push messages keep the
tourists up-to-date on the status
of their tax refund form. We
promote and install Alipay as a
payment method at our connected
merchants to ease the payment
process for Chinese tourists. Apart
from that we also assist European
retailers in achieving GDPR
conformity and increasing their
visibility within Chinese tourists.
The secure handling of personal
data is also relevant for tour
operators and tour guides and we
hope to be of help for both parties.
Furthermore, we aim at increasing
the profits for tour operators and
at helping tour guides to manage
groups more efficiently.
What are the key difficulties
people in Europe run into when
working with Chinese travellers,
and how do you assist in this
respect?
Key difficulties arise from
differences in language, culture,
law and regulations. The result is
a shopping experience that could
be improved. We assist Chinese
travellers in offering a Chinese
speaking support service as well
as products and services that
ease the payment and tax refund
process and thereby improve the
shopping experience. Besides
this, we provide merchants
with consulting, marketing and
IT system support in order to
properly prepare them for Chinese
customers.
How important is it to be based
in the heart of Europe’s financial
centre and why?
For a FinTech company like
us it is good to be located in
the financial centre of Europe.
Through this location we receive
first-hand information on news
in the FinTech industry and can
respond to changes immediately.
Apart from that Frankfurt is a very
liveable city and attractive to welleducated
young professionals who
might be our potential colleagues.
What kind of customers do you
work with already and with
whom are you looking to develop
business?
We have local business resources
in Europe and work together
with more than 200 merchants
in Germany, Austria, Belgium,
Netherlands, Finland, Denmark
and Hungary etc. Our innovative
products and convenient
services will expand quickly to
more European countries, for
example UK in July and Spain in
September. We are looking to
develop and intensify cooperation
with all participants in the market,
in order to mutually benefit from
our services and products. Above
all we hope to find cooperation
partners with whom we can jointly
improve the shopping experience
for Chinese travellers in Europe
and enhance the travel retail
business in Europe in general.
What are the key aims of your
presence at ITB China and what
are your thoughts about this
show?
It is the first time for us to exhibit
at ITB China. We are looking
forward to exchange ideas and
information with industry experts
and to develop new business
relationships. We will participate
in the key note speeches on the
first day at quarter past three
talking about the latest changes
in the travel retail industry in
more depth and the most recent
trends. We have participated in
this show because we understand
that it is one of the most important
exhibitions within the travel
industry facilitating the exchange
of knowledge between a great
number of experts
ITB CHINA NEWS • Wednesday 16 th May 2018
www.itb-china-news.com

EXCLUSIVE INTERVIEW
9
FINLAND IS A SAFE
& STABLE COUNTRY
AND HAS THE WORLD’S
CLEANEST AIR
Paavo Virkkunen
Executive Director,
Business Finland Oy & Head of Visit Finland
Welcome to the Happiest
Country in the World
Paavo Virkkunen, Executive Director, Business Finland Oy & Head of Visit
Finland numbers the key assets of this extraordinary destination
In 2017, international travel to Finland hit a new record with
overnight stays of foreign visitors as high as 6.7 million,
and the number of foreign overnights increased by 972,000,
achieving 17% growth compared to the previous year. We
asked Paavo Virkkunen, Executive Director, Business Finland
Oy & Head of Visit Finland to tell us how Chinese travellers
fit into the picture.
China ranked No.5 among source
markets after Russia, Germany,
Sweden, & UK and has become the
biggest long-haul source market
for Finland. China is indeed one
of Visit Finland’s primary markets.
Nights spent by Chinese tourists
reached 362,138 in 2017, +33.4%
compared to 2016. Chinese Travel
Income reached around €330m in
2017 and Chinese expenditure per
trip was €1,200, the highest among
all nationalities. To sum up, China
is very important market for Visit
Finland and that’s also one of the
reasons for us to join ITB China for
the second time.
What prompted you to partner
with ITB China?
ITB is a leading trade fair in the
world. That why we joined ITB
in Germany, Singapore and also
last year in Shanghai. With ITB
China, our Finnish partners have
the opportunity to meet important
buyers from the Chinese travel
trade, which will bring more
business opportunities to the
Finnish travel trade. Meanwhile,
China has become more and
more important and the fastest
growing market for Finland. To
become partner destination of ITB
China, we strongly believe that it
will bring us extra exposure and
benefits during the fair among the
travel trade, and also illustrates
the importance of the Chinese
market for Visit Finland.
What are the “key assets” of
Finland as a destination -
especially for Chinese travellers?
Finland has variety of offerings
for Chinese travellers. In 2018,
Finland is the Happiest Country
in the world according to the
UN’s ranking. Finland is a safe
& stable country and has the
world’s cleanest air. 70% of the
lands are covered by forest and
trees. Midnight sun in the summer
and Aurora in the winter offers
exotic experiences for travellers.
Moreover, unique accommodation
(cottages, glass igloo hotels, etc.)
and lots of activities create a oncein-a-lifetime
and unforgettable
experience.
What extra moves are being
made to prepare local receptive
companies and hotel operators
for Chinese visitors?
We started the cooperation with
Alipay in 2016. Alipay has been
implemented to many shops,
hotels, taxi or other merchandises.
Chinese people could use the
familiar payment tool to pay bills
and go shopping.
Helsinki and Tencent launched
the Helsinki Mini Program in
WeChat during Chinese New Year
of 2018. With the trendy Mini
Program, travellers could find all
the practical information about
the city including attractions,
transportation, and so on. Many
destinations and hotel chains also
have China-ready projects in order
to meet the demands and habits of
Chinese people.
What are your key goals at ITB
China?
Winter season in Finland is very
popular among Chinese tourists
now. Through the efforts of our
partners, we would like to maintain
our good image and develop new
products for Chinese travellers.
However, our summer is also
beautiful, with thousands of lakes
and the midnight sun. We would
like to promote Finnish Lakeland
to Chinese people to give them a
reason to stay longer in Finland in
the summer season. Winter Sports
are a hot topic now in China.
Finland has a good infrastructure
for winter sports activities and
winter sports is in the Finns’ blood.
We hope that through our further
promotions, we will be able to
attract more Chinese winter sports
lovers to visit Finnish ski resorts or
join other winter sports in Finland.
Finnish Education also has its
reputation around the world. Visit
Finland has also been actively
encouraging our Finnish partners
to produce new educational travel
products for the China market,
such as student camps, real
classroom experiences, and so
on
ITB CHINA NEWS • Wednesday 16 th May 2018

10 SPECIAL FEATURE
TRAVEL TECHNOLOGIES
Looking for Travel Tech
@ ITB China?
A selection of just some of the travel tech
suppliers at this year’s Shanghai event
TRANSFERS:
THE MISSING
LINK AS AN
OPPORTUNITY
TO INCREASED
SALES
Transfer booking specialists Intui.
travel Transfer are offering an affiliate
programme for travel agencies where
they can book for their customer a
relevant transfer according to the other
trip products.
Especially for our Chinese partners, and
ITB China, Intui.travel is introducing
Chinese localisation. Now the API can be
used in Chinese and 6 other languages
- English, Russian, German, Spanish,
Italian and French. Intui Chinese partners
already have access to get the data via
API in their native language. This month,
the company is also announcing a B2C
website in Chinese.
More than 3,000 Intui partners have
already increased sales up to 8% using
Intui.travel transfer instruments. Intui’s
partners integrate & book transfers to
air ticket and hotels sales to improve
customer care, and satisfy customers with
a large choice, low rates and top comfort.
54% of users buy relevant product at
the booking phase of air ticket or hotel
(Amadeus, 2015). Customers are willing
to pay for comfort and satisfaction and
like to add transfers to their air ticket &
hotel package. Using the opportunity of
closing this missing link can be massively
profitable. Average cheques of US$110
and 8% growth in booking conversion are
key indicators for Intui partners. 15-25%
of online buyers looking for flight tickets
say they would like transfer offers too.
STAND No. 292
THE DIRECT TRANSLATOR
Beijing Babel Technology introduces the AIcorrect
Translator, the first intelligent voice translator in
China, built with touch screen. Driven by worldleading
AI technology, AIcorrect Translator
does real-time translation/interpretation across
languages. AIcorrect Translator can be used in
situations of travelling, shopping, recreation,
or friend-making, with real-time translation/
interpretation between Chinese and other 30
languages, including English, Japanese, Korean,
Thai, Russian, French, Spanish and Indonesian.
STAND No. 665
DEVELOPING IT FOR
AIR TRAVEL
Air&Travel IT (AirTIT) is a
“wemedia” founded by a group
of senior industry professionals,
relying on the WeChat and other social media
platforms, focusing on research, planning
and dissemination of IT solutions, making
in-depth reports on IT related news, typically
for aviation and travel industry. Airlines
and tourism businesses can follow AirTIT
(WeChat Public Account is AirTIT) on the
WeChat platform, where they are given indepth
analysis of the latest IT industry trends;
as well as IT solutions for their company
recommended by AirTIT experts.
STAND No. 490
TARGETING HIGH-END
TRAVELLERS
Beijing YueTu Journey Network Technology
Co. is a wholly-owned subsidiary of the YueTu
Corp. YueTu Journey focuses on middle and
high end travelling customers, effectively
solving the pain points of crowding and time
consumption during the journey, providing
personalised, customized VIP services for the
whole process of a high-end journey. The
company’s business covers more than 300
traffic hub cities and serves more than 10
million customers every year.
STAND No. 686
ALL ABOUT BIG DATA
Founded in 1998, Beijing Shiji IT Company
aims to become a “big data” application
service platform operator. Shiji has become
the leading manufacturer of Chinese hotel
information systems after three successful
transformations. At the same time, Shiji is
gradually expanding from hotel to catering
and retail industries, becoming the major
software supplier to both industries. Now,
Shiji is responsible for approximately 60%
to 70% of the market share in the high-end
sector of hotel and retail industries.
STAND No. 541
GOING OVERSEAS?
Beijing UBTour Technology Co. Ltd.,
founded in 2015, is a technological
innovation-based enterprise, provider of
information solutions for overseas tourism
destination suppliers.
The company focuses on overseas tourism
market, aiming to provide integrated and
highly efficient e-commerce solution,
enhance supply chain efficiency and
fully develop overseas tourism market
for overseas destination supply-chain
enterprises by mature operation support of
SaaS system.
STAND No. 663
ITB CHINA NEWS • Wednesday16 th May 2018
www.itb-china-news.com

SPECIAL FEATURE
TRANSPORT
11
Strengthening
Tailwind!
Making charter flights from
various points of Europe and Near
East to touristic centres of Turkey,
Tailwind Airlines is working to
expand its visibility among Asian
travel professionals. Tailwind
Airlines General Manager Mehmet
Bostan underlined the importance
of Asia as a source market for
his company, stating, “Asian
countries which became more
powerful economically in recent
years have an important potential.
Potential wet lease collaborations
with Asian countries also have
a big significance for Turkish
companies.”
Tailwind Airlines is a joint Turkish
British partnership, established
to create an efficient, up to date
airline to support the continuing
air travel growth in the Turkish
civil aviation sector. With the
predicted forecast of increased
tourists to go from 23 million to
50 million in the near future it is
evident that Turkey requires an
improvement on the availability
of air transport.
STAND No. 381
Copa Airlines Expands
Fleet and Adds
Destinations
Copa Airlines has announced
the modernisation of its fleet of
100 aircraft and the expansion
of its network to 75 destinations
in 31 countries in North, Central
and South America and the
Caribbean, with the addition
of Mendoza, Argentina, and
Denver, Colorado in the United
States. This year, the airline is
adding 6 new aircraft, five of
which will be the new Boeing 737
MAX 9 aircraft. It is also adding
Fortaleza and Salvador, in Brazil,
and Barbados, in the Caribbean,
to its extensive network of
destinations, strengthening the
entire continent’s connectivity
through the Hub of the Americas,
in Panama City. Thanks to the
airline’s 2017 operating results,
FlightStats has recognized Copa
Airlines as the most on-time
airline in Latin America for the
fifth consecutive year, and the
British Official Airline Guide
(OAG) has recognized it as the
fourth most on-time airline in the
world.
STAND No. 732
© Copa Airlines
Hainan Airlines Rolls
Out New Services
Hainan Airlines has begun
introducing a number of
enhancements for customers
including the rollout of the Boeing
787-9 aircraft equipped with
Wi-Fi technology and upgraded
business class cabins with
“reverse herringbone” seat layout.
The airline has also partnered
with Michelin-starred chefs to
create an exclusive menu for
its “Hai Chef” service, providing
passengers with unprecedented
quality in terms of in-flight food
and an air travel experience.
Hainan Airlines also incorporates
the highest calibre of design and
luxury into the travel experience,
including an international VIP
lounge, the HNA Club, designed
by renowned Hong Kong designer
Dr Patrick Leung.
STAND No. 810
HELSINKI AIRPORT GOES
THE EXTRA MILE FOR CHINESE
VISITORS
Finavia, the Finnish airport
operator responsible for Helsinki
Airport and 20 other airports in
Finland (destination partner of
ITB China 2018) is present at ITB
China to underline its efforts to
improve the customer experience
for Chinese passengers.
Chinese passengers are the
fastest growing passenger group
for the company, resulting in
a number of actions to better
receive these travellers:
• Chinese language staff at shops
and special guide stations for
the Chinese passengers
• UnionPay and AliPay Chinese
digital payments systems
• Hot water machines in the
terminals
• Finavia presence on the Chinese
social media channels
• and last but not least, a €900m
project to enlarge Helsinki
Airport, mainly due to Asian and
especially Chinese passengers.
STAND No. 500
© Finavia
Beijing Capital Airlines Launches Nonstop
London-Qingdao Service
© Wikipedia
Until recently, passengers flying from Qingdao to
London needed to transfer in Beijing, Shanghai,
Guangzhou or Hong Kong. Since November 2017,
with the London-Qingdao service, the first twiceweekly
nonstop service between the two cities,
passengers have been able to save significant time in
transit, eliminating the need to switch aircraft while
on route as well as avoid what can often amount
to many hours of wait time at the intermediary
airport. With only 12 flying hours, the nonstop service
provides a convenient air bridge for passengers from
Qingdao and surrounding areas to London. The
launch of the London-Qingdao nonstop service is
part of Beijing Capital Airlines’ roadmap for ongoing
global expansion as well as the accelerating of the
establishment of its global network.
STAND No. 400
ITB CHINA NEWS • Wednesday 16 th May 2018

12 REGION
ASIA
FACTS & FIGURES
CHINA THE MAJOR
CONTRIBUTOR TO
“ASIAN TOURISM
MIRACLE”
© 2007 Dnor
The continuous growth of Chinese outbound travel is an
asset for all of Asia, the continent being well-placed to
reap the benefits of China’s continuous travel boom. In
addition, increased air travel competition, good value
for money in services, easier visa entry facilities to
an increasing number of Asian countries and quickly
expanding transportation infrastructures are also
stimulating travel demand in the region.
Mount Everest and Ama Dablam
Overall, there is an Asian tourism
miracle. Last year, according
to preliminary data from the
UNWTO, Asia and the Pacific
welcomed together 323.7 million
foreign travellers, representing
a growth of 5.8% over 2016.
Growth was particularly strong
in South Asia, up by 10.4%, and
Southeast Asia, up by 8.3%. Asia
represented consequently 24.5%
of all international arrivals. This
is a market share jump of eight
points in less than a decade.
Back in 2000, the Asia Pacific
region was registering 110.4
million international arrivals, a
share of 16.23%; in 2010, ASPAC
market share in world tourism
had already grown to 21.87%,
equivalent to 208.2 million
travellers. In absolute numbers,
in only 17 years, total arrivals to
the continent grew threefold.
Within Asia, Northeast Asia
(China-Japan-Korea) welcomed
the largest number of travellers
(159.3 million), followed by
Southeast Asia with 120.1
million and South Asia with
27.7 million. The Pacific area
welcomed 16.6 million and
remains dominated by Australia,
the sub-region’s largest
destination. Looking specifically
at China, last year was a new
record year for Chinese travelling
overseas. According to a report
by top Chinese Travel Services
provider Ctrip in cooperation
with the China Tourism
Academy, Chinese travellers
generated 130.5 million trips
outside their country, a 7% jump
over the previous year (122
million travels in 2016). Looking
in detail at statistics in many
Asian countries, China is often
now the number 1 inbound
market. This is for example the
case in Thailand, Japan, South
Korea, Vietnam, Cambodia, the
Maldives, Indonesia and North
Korea.
Within a year or two, Chinese
travellers will also be the
largest inbound market for
the Philippines and Lao PDR.
Thailand receives some 10
million Chinese travellers while
Japan welcomed last year some
7.5 million of their neighbours
Zhouzhuang, China
A Different Idea
(or Two) for Visiting
Nepal
The number of international
tourists visiting Nepal continues
to climb to giddy new heights,
with +24.8% in 2017 taking
figures to a new record of just
over 940,000. One of the reasons
for this sharp climb is the
diversification of the country’s
tourism offering.
One such different idea is
rafting: a great way for the
adventurous to explore the
typical cross section of natural
as well as ethno-cultural
heritage of the country. There
are numerous rivers in Nepal
which offer excellent rafting or
canoeing experience. One can
glide on calm jade waters with
munificent scenery all about
or rush through roaring white
rapids, in the care of expert rivermen
employed by government
authorised agencies. One can
opt for day of river running or
more. So far, the government
has opened sections of 10 rivers
for commercial rafting.
Hot Air Ballooning: Hot air
ballooning is becoming very
popular with tourists for it affords
the most spectacular bird’s-eye
view of the Kathmandu valley
and the Himalayan ranges
towering in the background. On
a clear day, it’s a superb way to
view the Himalayan (from over
6000m up), and the view of the
valley is equally breath-taking.
Paragliding: Paragliding in
Nepal can be a truly wonderful
and fulfilling experience for the
adventure seeking. A trip will
take you over some of the best
scenery on earth, as you share
airspace with Himalayan griffins,
vultures, eagles, kites and float
over villages, monasteries,
temples, lakes and jungle, with
a fantastic view of the majestic
Himalayas.
Jungle Safari: National Parks
located specially in the Terai
region in Nepal attract visitors
from all over the world. A visit
to these parks involves gamestalking
by a variety of meansfoot,
dugout canoe, jeep, and
elephant back. One is bound to
sight a one – horned rhino or two
at every elephant safari. Besides
the rhinos, wild boars, samburs,
spotted deer, sloth bear, fourhorned
antelope are also usually
seen. A Royal Bengal tiger may
surprise you by his majestic
appearance
STAND No. 641
ITB CHINA NEWS • Wednesday 16 th May 2018
www.itb-china-news.com

ASIA
REGION
13
Royal Belum -
The Land Before Time
Malaysian Authorities work on opening-up the
country’s oldest and largest state park to the public…
little by little
Khoo Salma Nasution
Vice-president, Penang Heritage Trust
GEORGE TOWN’S
WORLD HERITAGE
ARCHITECTURE UNDER
SPOTLIGHT
George Town, the capital of Penang, is a large,
bustling city, and while it has a futuristic
veneer, it’s heart still beats to the rhythm of its
rich historic past.
With Belum literally meaning
“Land Before Time”, Royal
Belum State Park is still one
of Asia’s best kept nature
secrets. It is part of Malaysia’s
largest and oldest forest
reserve – Belum Temenggor
– in the northern part of the
Malaysian Peninsula. Being
contiguous with the smaller
Bang Lang National Park and
Hala-Bala Wildlife Sanctuary
in South Thailand, this makes
the entire area one of Asia’s
largest biodiversity basins.
Opening up the park to the
public entails treading a
fine line between ensuring
the protection of the local
environment, while enabling
people from around the
world to experience this
unique place that gives a true
sense of “nature in the raw”.
This activity is being carefully
piloted by the Northern
Corridor Implementation
Authority
WORLD HERITAGE
STATUS
REQUESTED
While in 2012, the Malaysian
Government declared
Royal Belum State Park a
“National Heritage Site”,
the park has now been
submitted as a potential
UNESCO World Heritage site.
The International Union
for Conservation of Nature
(IUCN), is to study the
proposal which was tabled
in 2017 by the Permanent
Delegation of Malaysia to
UNESCO, following which the
IUCN will provide the World
Heritage Committee with an
evaluation for further action.
Along with the Taman
Negara National Park, Belum
Temenggor is one of
the oldest rainforests in
world, dating back over 130
million years.
14 of the world’s most
threatened mammals; among
them the Malaysian Tiger, the
white-handed Gibbon, Asiatic
Elephant, Malaysian Sunbear
and Malayan Tapir still roam
freely in Belum Temenggor.
316 bird species are known
here. It is unique through
the fact that in particular it
is possible to see, in certain
periods of the year, all 10 of
Malaysia’s magnificent
hornbill species. The forest
is home to over 3,000 species
of flowering plants, including
the iconic rafflesia, whose
flowers are the largest in the
plant kingdom.
14 OF THE WORLD’S MOST
THREATENED MAMMALS; AMONG
THEM THE MALAYSIAN TIGER, THE
WHITE-HANDED GIBBON, ASIATIC
ELEPHANT, MALAYSIAN SUNBEAR
AND MALAYAN TAPIR STILL ROAM
FREELY IN BELUM TEMENGGOR.
ORANG ASLI
Semi-nomadic orang asli
villages can be found today
on some of the islands of
Temenggor. These people still
live in their traditional way in
bamboo huts, hunting small
mammals using blowpipes,
fishing and gathering plants
and honey from the forest. It
is possible to visit a village
if pre-organised through the
local tour guide in advance
STAND No. 754
“In the past, when people thought about
Penang, they would think about beaches,
Komtar, and the long bridge; but today, Penang
has changed a lot,” explains Khoo Salma
Nasution - vice-president of Penang Heritage
Trust. “A main attraction is the George Town
World Heritage site, and while a number of
new hotels are opening, there are also many
heritage buildings being repurposed for
accommodation.”
Penang was the first British outpost in South-
East Asia, founded in 1786, and the city
centre is today a UNESCO World Heritage
Site measuring 2.5 sq km. The city features
Malaysia’s best restored and readapted
traditional architecture as well as a multitude
of heritage trades and arts, and is a living
testimony to the multi-cultural heritage and
traditions of Asia.
Penang Heritage Trust has cultural heritage
tours, and can also recommend certain tours
or tour guides. There’s also a lot of information
on the internet now, where people can find
ideas of what to do and where to go.
ASIA’S STREET ART CAPITAL
Soon after George Town was designated
as a UNESCO World Heritage Site in 2008,
the state government began capitalising on
global interest, branding itself through the
arts. To this end, street art has become a huge
draw card since the onset of Instagram and
other social media, through which visitors
“put themselves in the picture”. The growing
popularity of these works arguably makes
George Town the Asian capital of street art
STAND No. 754
ITB CHINA NEWS • Wednesday 16 th May 2018

14 REGION
ASIA
Ubud, Bali, Indonesia
Laurent Holdener
Founder & Director
– Terre Cambodge,
Adventure Travel Network (ATN)
Adventure Travel Network
Opens the Gates to New
Experiences Throughout
Asia
Bali: No Tremor for
Tourism Activities after
Agung Volcano Eruption
Adventure Travel Network (ATN) is an international network
of DMCs around the world, primarily specialised in adventure
& nature tours, and focusing on customised trips. We asked
Laurent Holdener – Founder & Director – Terre Cambodge to
tell us more about ATN’s activities in Asia.
We have always been strong in
African and Asian continents, with
numerous agencies based locally.
We are willing to share our expertise
in creating unique tours for tour
operators looking for new products.
Laurent, we notice you have on
your booth your colleague from
Laos. Can you tell us more about
the unique selling points of Laos
for the Chinese market?
Firstly, geographically, Laos borders
China. While obviously there are
overland crossing possibilities
in Mohan / Boten (province of
Luang Namtha). Northern Laos is
particularly suitable to nature-based
activities like hiking. The slopes
are not steep and the landscapes
are stunning, with scattered ethnic
minority people villages, century
old wild tea trees in Phongsaly, hot
natural springs in Muang La area
and amazing forests, like the Nam
Ha National Protected Area (NPA).
Laos is a safe, secure and stable
destination. It is a slow-paced,
calm, quiet, serene, relaxing and
still very authentic country. It also
has very little air pollution, as
there are few industries. These are
strong arguments for urban Chinese
visitors, often coming from polluted
cities. The Chinese are building a
high-speed railway across Laos, to
link Kunming / Yunnan to Vientiane,
the capital of Laos. The railway will
eventually go across to Thailand to
connect Bangkok and further south
Singapore.
What about Cambodia?
We offer multi-sport activities:
trekking deep into the jungle, far
from people, close to the animals
and nature. Then there’s kayaking,
surrounded by the verdant jungle
where one can navigate through
lush greenery and dense growth of
trees along the Kampot River.
Explore Cambodian “Cuisine” with
its local flavours on a journey full
of surprises. Meals are balanced
between cooked and raw, solid
and liquid, sweet, sour, salty and
bitter. For an interesting experience,
travellers can stay in a village with
the local people, surrounded by
spectacular primary jungle offering a
wide panel of possibilities for nature
enthusiasts. Off the beaten track
adventure journeys are managed by
Terre Cambodge
STAND No. 740
Bali made headlines at the end of last year due to the
eruption of Volcano Agung, and although international
air arrivals declined by 9.6% in November and 29.7%
in December, Indonesia’s tourism icon still managed
to grow total arrivals by 16% last year.
Each year over the past
five years has brought new
records for Bali, and 2017
was no exception to the rule.
According to data collected by
Indonesia’s Ministry of Tourism,
Bali last year welcomed 5.6
million international arrivals,
a number up by 16.3%,
confirming its flagship status of
Indonesia tourism. The island
alone generates over 40% of
all international tourist arrivals
to the country, far ahead of
Jakarta, Indonesia’s second
most visited destination with
2.88 million arrivals, or 20% of
market share.
The tremendous rise of Chinese,
Russian and Indian tourist
numbers helped mitigate the
effects of the Agung volcano on
the island’s tourism. In 2017,
Chinese travellers generated
1.37 million arrivals followed
by Australia with 1.06 million
visitors. India is now the third
largest market to Bali as it
generated 265,000 arrivals last
year. Other important markets
to Bali are the UK, USA, France,
Germany, South Korea and
Singapore.
As the volcano issue failed to
deter the popularity of Bali,
growth in arrivals already
resumed in January and
February. After being worried at
the end of the year by declining
occupancy rates, Bali’s hotel
industry looked with optimism
into the future. According to
a report of Horwath HTL/ C9
Hotelworks’ on Bali’s hotels
released early February, the
island will continue to witness
growth in arrivals. The report
notes that the influx of visitors
had a positive effect on Bali
hotel performance. From
January to October 2017, the
RevPAR (Revenue per available
room) was up 7% while the
average occupancy reached
75% - a growth of three points
over 2016.
Bali will add some 13,000
rooms by 2020, increasing its
hotel portfolio from 42,000 to
55,000 rooms. 2018 will see
nearly 6,000 rooms in 38 hotels
being added
STAND No. 540
ITB CHINA NEWS • Wednesday 16 th May 2018
www.itb-china-news.com

HALL PLAN
展 馆 平 面 图
Stand No. 530
Stand No. 283 Stand No. 801