rosewater ranch

Elizabeth Peterson
Comprehensive Program Plan
Strategic Programming Directions
In 3-5 years, Rosewater Ranch plans to start by planning weddings and birthday parties.
After each year, we anticipate a 20% growth rate per year. Within 3 years, Rosewater will
move into the corporate meeting market segment. Within 5 years, we expect
Rosewater’s event business to be comprised of 50% weddings, 35% other gatherings
such as birthdays and other parties and 15% corporate events.
Rosewater Ranch is located 8 miles outside of Martaindale, Tx, just east of San Marcos,
Tx and the Austin-San Antonio Corridor that runs 74 miles along Interstate 35. The area
is currently facing explosive growth and is thought to become the next DFW metroplex
of Texas. Currently the corridor, which is comprised of 13 counties, has a population of
4.27 million. By the year 2013, the area’s population is expected to grow by almost 34%
to a population of 5.71 million.
Rosewater Ranch is ideally located almost directly in between Austin and San Antonio,
therefor being able to pull in clients from both cities. Additionally, it is only 2 ½ hours
from Houston, which would add an additional 5.6 million to the population count.
Therefore, Rosewater Ranch is currently within easy driving distance for 9.87 million
Texans, or approximately 3.5 million households. It is estimated that 28% of those
households have an annual income of $150,000 or more. (www.bls.gov) Since
Rosewater’s events range from medium to high-end luxury events, it is believed that
potential clients number close to one million within the Austin, San Antonio, and
Houston triangle. (www.lawnstarter.com) See “Exhibit A”
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