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Program Plan<br />
Elizabeth Peterson<br />
Comprehensive Program Plan<br />
The Wedding of Sheri Wilson and Jonathan Hope<br />
Agency Mission and Programming Strategy<br />
The mission of Rosewater Ranch is to provide outstanding and memorable experiences<br />
in the area of hospitality and events to our clients. In this particular case, we will strive to<br />
exceed the vision and expectations for the upcoming wedding of Ms. Wilson and Mr.<br />
Hope in order to create memories to last a lifetime.<br />
Need for the Program<br />
Ms. Wilson and Mr. Hope wish to host their family and friends at a beautiful ceremony<br />
and celebration of their marriage. The couple would like to hold their wedding in a<br />
stunning outdoor setting and incorporate their love of nature with a traditional Christian<br />
ceremony.<br />
Terminal Performance Outcomes<br />
The outcome of the event is intended to celebrate the couple is a way that is pleasing<br />
to them and their parents as well as to provide an evening of fun and camaraderie for<br />
their wedding guests. The setting, decorations, food, and musical entertainment will all<br />
determine the overall success of the event.<br />
Strategic Planning/ Design Goals<br />
Upon discussing the wedding plans with the bride and groom, it was determined that<br />
they would like a very natural and organic feel for the wedding with a slight Texas flare<br />
for the theme while utilizing the colors of the Texas landscape during wildflower season.<br />
It is critical that we at Rosewater Ranch understand exactly what the client is looking for<br />
in regard to the event. We intend to do the following when discussing the design of the<br />
event:<br />
1. Work with the client to stay within their budget while still providing a unique and<br />
memorable wedding just for them.<br />
2. Introduce creative ideas to the client which they may not have considered<br />
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