rosewater ranch

Elizabeth Peterson
Comprehensive Program Plan
Strategic Planning Goal: This event will help achieve the goal of increasing
Rosewater Ranch’s business by allowing the public to view the grounds and participate
in an event prior to contracting with us for their own event.
• Involve selected wedding/party vendors that Rosewater Ranch likes to work with
who can provide samples of their products in return for free advertising for future
paid events at Rosewater Ranch
• Provide games that were popular during the 1800’s
• Include historical and educational events regarding Texas Independence Day
Objectives: This event will help spotlight Rosewater Ranch’s unique venue spaces
and plant the seed in the minds of the participants that it is a fun and exceptional venue
in which to have an event. In other words, this event is a form of advertising which we
felt will help grow our business in the long run. Additionally, raising funds for a local
charity will show that Rosewater Ranch is interested in the local area.
Program Format: Festival format where participants travel to different stations to
participate -- both indoor and outdoor venues are used
Extended Program Development
One program that we plan on developing is a general party staged as an annual
community appreciation event that incorporates some type of social aspect. The theme
of this event would be called Rosewater Ranch’s Annual Texas Independence Day
Celebration.
Community Appreciation with a Social Aspect
About: At least once a year, Rosewater Ranch will open to the public for a community
appreciation event. The event will be held the Saturday before March 2nd every year to
coincide with the anniversary of Texas Independence Day.
Statement of Need: Rather than being available to only those who can afford to
pay for an event, Rosewater Ranch would like to host the community to its beautiful
facilities while also helping to raise funds for a local project.
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