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PATRONS NEWS<br />

THE MAGAZINE FOR BUSINESS LEADERS, MOVERS & SHAKERS<br />

29<br />

GDPR is here but Staffordshire businesses are<br />

urged to avoid complacency<br />

Now that the implementation date for the General Data Protection Regulation (GDPR) has passed, leading<br />

audit, tax and consulting firm RSM, is urging Staffordshire companies to continue to implement the changes<br />

required to help mitigate substantial financial and reputational risks arising from issues of non-compliance.<br />

The new legal framework, which<br />

came into force on 25 May 2018, is<br />

the biggest change to data privacy<br />

legislation in over two decades. Its<br />

aim is to protect personal data,<br />

regardless of borders or where the<br />

data is processed. It has harmonised<br />

data protection laws across the EU<br />

and applies to organisations across<br />

the world. Any company processing<br />

personal data about EU citizens -<br />

whether they reside in the EU or<br />

elsewhere in the world – now need to<br />

abide by the GDPR legislation.<br />

David Morris, Technology Risk<br />

Assurance Director at RSM, said: “In<br />

a growing digital economy, where<br />

data can be collected and stored<br />

within seconds, there is more risk of<br />

cyber security breaches. The GDPR<br />

legislation acknowledges this and is<br />

an attempt to make governance catch<br />

up with technology. Paradoxically, it at<br />

the same time adds a wider range of<br />

risks and consequence to organisations<br />

that don’t effectively safeguard<br />

personal data. The regulations have<br />

already transformed how businesses<br />

approach the storage, management<br />

and use personal data.<br />

“If they have not already done so,<br />

Staffordshire businesses need to put<br />

processes and controls in place to<br />

ensure a strong environment of data<br />

security and privacy is implemented.<br />

“However, initial compliance is just<br />

the first step. Companies need to<br />

ensure they manage their on-going<br />

risk through activities such as keeping<br />

data registers updated, conducting<br />

annual data protection audits and<br />

providing regular refresher training<br />

sessions for staff. This will not only<br />

improve efficiencies, but it will<br />

maintain awareness of GDPR across<br />

the business.<br />

“In the coming months, as public<br />

knowledge of the new rules beds in,<br />

organisations can expect to receive<br />

the first of a wave of subject access<br />

requests (SAR) where an individual<br />

asks to know what personal data is<br />

being held about them and where.<br />

However, a business that doesn’t know<br />

what data it has and in what form is<br />

going to be unable to respond quickly.<br />

The importance of knowing your<br />

own data footprint therefore remains<br />

undiminished.<br />

“GDPR means that marketing to clients<br />

and customers has changed. Without<br />

appropriate consent, businesses will<br />

already be finding that their ability to<br />

market and sell products and services<br />

is hindered. Failing to adhere to the<br />

legislation will undoubtedly impact the<br />

bottom line for some organisations in<br />

the short term.<br />

“Staffordshire businesses need to<br />

make sure they avoid complacency<br />

now the legislation has arrived in order<br />

to avoid the operational, financial and<br />

reputational risks that non-compliance<br />

will now bring.”<br />

A sad farewell<br />

Staffordshire Chambers extends its sympathies to all<br />

relatives and friends of former President, William Podmore<br />

OBE, who died on Thursday 1 March 2018, aged 99.<br />

William (Bill) served as President of the North Staffordshire<br />

Chamber from 1973 to 1975 and was also the chambers’<br />

landlord for several years whilst based at Winton House.<br />

As well as having his own engineering and property<br />

businesses, Bill will be remembered for the construction<br />

of marvellous landscaped gardens at his home at Consall<br />

Hall. He inherited former mining land and spent 50<br />

years converting the old pit site into a breath taking new<br />

creation with views over lakes, woodland and castle ruins.<br />

The gardens extend over 70 acres and feature six lakes,<br />

and were once described by Gardeners World Presenter<br />

Carol Klein, as ‘the jewel in the crown of Staffordshire<br />

Gardens’.

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