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DIGITAL<br />
THE MAGAZINE FOR BUSINESS LEADERS, MOVERS & SHAKERS<br />
07<br />
Staffordshire University Vice-Chancellor and Chief<br />
Executive Professor, Liz Barnes, said: “We are delighted<br />
to have secured HEFCE Catalyst funding for our project<br />
which provides a blueprint for Higher Education.<br />
“We are thrilled to be growing our learning community<br />
and connecting with our employers to develop digitally<br />
enabled apprentices who will positively impact on the<br />
region’s capabilities.”<br />
The Digital Apprenticeships and Skills Hub, set to<br />
open in 2020, aims to deliver more than 6,500 new<br />
apprenticeships over the next decade. It will also act as<br />
a one stop shop for UK employers looking to access the<br />
best support and advice on apprenticeships.<br />
Microsoft has already been identified as a partner in the<br />
project and the world-leading technology company will<br />
supply equipment and expertise to ensure all apprentices<br />
achieve a high level of digital literacy to increase their<br />
own employability and benefits for employers.<br />
The project has the backing of<br />
Staffordshire County Council, Stokeon-Trent<br />
City Council, college partners<br />
and employer representatives including<br />
Staffordshire Chambers of Commerce,<br />
who will work with the university to set<br />
up an Apprenticeship Training Agency.<br />
Matt Hubbard, Account Director<br />
at Reels in Motion, said:<br />
Staffordshire is the perfect place to start and<br />
grow a digital business. With the innovation<br />
and achievements of our existing digital<br />
companies alongside the skills development<br />
and drive of the next generation of digital<br />
businesses, Staffordshire will be at the<br />
forefront of the UKs digital sector boom.<br />
Based at the hub, the new agency will be managed by<br />
Staffordshire Chambers with the purpose of helping<br />
small businesses to benefit from apprenticeship<br />
opportunities.<br />
Sara Williams, Chief Executive of Staffordshire<br />
Chambers of Commerce, said: “The Digital<br />
Apprenticeships and Skills Hub is a fantastic<br />
development for Staffordshire. The Digital Economy<br />
will play a crucial role in the future of business, and this<br />
facility will help businesses large and small to develop<br />
the skills of their workforce and provide opportunities for<br />
apprenticeships. Staffordshire Chambers of Commerce<br />
will be working closely with Staffordshire University in<br />
setting up the Apprenticeship Training Agency, helping<br />
businesses and learners make the most of this great<br />
project.”