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DIGITAL<br />

THE MAGAZINE FOR BUSINESS LEADERS, MOVERS & SHAKERS<br />

07<br />

Staffordshire University Vice-Chancellor and Chief<br />

Executive Professor, Liz Barnes, said: “We are delighted<br />

to have secured HEFCE Catalyst funding for our project<br />

which provides a blueprint for Higher Education.<br />

“We are thrilled to be growing our learning community<br />

and connecting with our employers to develop digitally<br />

enabled apprentices who will positively impact on the<br />

region’s capabilities.”<br />

The Digital Apprenticeships and Skills Hub, set to<br />

open in 2020, aims to deliver more than 6,500 new<br />

apprenticeships over the next decade. It will also act as<br />

a one stop shop for UK employers looking to access the<br />

best support and advice on apprenticeships.<br />

Microsoft has already been identified as a partner in the<br />

project and the world-leading technology company will<br />

supply equipment and expertise to ensure all apprentices<br />

achieve a high level of digital literacy to increase their<br />

own employability and benefits for employers.<br />

The project has the backing of<br />

Staffordshire County Council, Stokeon-Trent<br />

City Council, college partners<br />

and employer representatives including<br />

Staffordshire Chambers of Commerce,<br />

who will work with the university to set<br />

up an Apprenticeship Training Agency.<br />

Matt Hubbard, Account Director<br />

at Reels in Motion, said:<br />

Staffordshire is the perfect place to start and<br />

grow a digital business. With the innovation<br />

and achievements of our existing digital<br />

companies alongside the skills development<br />

and drive of the next generation of digital<br />

businesses, Staffordshire will be at the<br />

forefront of the UKs digital sector boom.<br />

Based at the hub, the new agency will be managed by<br />

Staffordshire Chambers with the purpose of helping<br />

small businesses to benefit from apprenticeship<br />

opportunities.<br />

Sara Williams, Chief Executive of Staffordshire<br />

Chambers of Commerce, said: “The Digital<br />

Apprenticeships and Skills Hub is a fantastic<br />

development for Staffordshire. The Digital Economy<br />

will play a crucial role in the future of business, and this<br />

facility will help businesses large and small to develop<br />

the skills of their workforce and provide opportunities for<br />

apprenticeships. Staffordshire Chambers of Commerce<br />

will be working closely with Staffordshire University in<br />

setting up the Apprenticeship Training Agency, helping<br />

businesses and learners make the most of this great<br />

project.”

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