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38 LET'S DO MENTORING<br />

THE MAGAZINE FOR BUSINESS LEADERS, MOVERS & SHAKERS<br />

Rev up for growth with Let’s Do Mentoring<br />

Lohen, based at Raleigh Hall, Eccleshall, has seen its own performance hit new heights, recording<br />

85 per cent growth and employing four new staff in the last two years.<br />

Mentor, Vince Craig, said: “Lohen was a success<br />

before I got involved but growth had stalled. We<br />

have worked to identify barriers to growth and<br />

to then break them down.”<br />

Founded in 2004, Lohen is run by Andrey Magiy<br />

and is a market leader in the supply and fitting<br />

of specialist performance equipment for the<br />

popular BMW Mini brand.<br />

He was introduced to Vince in 2016 after<br />

expressing an interest in how a mentor could<br />

help Lohen move up a gear.<br />

Andrey explained: “The business was<br />

established but we had hit a bit of a plateau in<br />

terms of profits and turnover, maintaining them<br />

at around the same level for six years.<br />

"I knew that we needed to make the next<br />

leap forward and the offer of support from<br />

a business-minded, independent voice was<br />

available through Let’s Do Mentoring.”<br />

Vince added: “We started with looking at the<br />

basics and asking questions such as what are<br />

your current sales and profits, what do you want<br />

to achieve and what are the barriers to getting<br />

there?<br />

“I see the major benefit as giving Andrey the<br />

space to think about his business, giving him<br />

time to look at the elements that build success.”<br />

Andrey explained: “Having a mentor helps to<br />

give me time to think about business strategy<br />

and get feedback from someone else who has<br />

led a business.”<br />

Mentor, Vince Craig, said: “The Managing<br />

Director’s chair can be a lonely place, my task<br />

was to provide Andrey with a sounding board<br />

and a place where he could discuss ideas,<br />

dismiss some and take the best ones forward.”<br />

Andrey Magiy from Lohen driving success with Mentor, Vince Craig<br />

OUTCOMES:<br />

STAFF<br />

INCREASED FROM<br />

8 to 12<br />

GROWTH<br />

85%<br />

IN THE FIRST YEAR<br />

OF MENTORING<br />

For further information on the Let’s Do Mentoring scheme please<br />

contact Ann Steele at ann.steele@staffordshirechambers.co.uk

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