department of management research report 2009 - School of ...

DIANE RUWHIU
RESEARCH INTERESTS
Māori economic development
Indigenous knowledge frameworks in research and practice
Social‐cultural resources and capabilities
Corporate social responsibility in supply chain management
RESEARCH IN PROGRESS
My research focus is examining aspects of socio‐cultural resources distinctive to Indigenous
organisations, specifically Maori business practice in New Zealand. I draw from the premise
that Indigenous organizations have distinct resources and capabilities (particularly intangible
resources and capabilities drawn from the relationship between social, cultural and
economic capital) derived from their cultural landscape. In addition, I also have interest in
making the connections between kaupapa Māori (Māori worldview) and other traditional
forms of knowledge such as Chinese pragmatism and Native American Indian that are
guided by alternative philosophic frameworks to provide a platform for a culturally attuned
response to mainstream organisational research and practice.
My intended research program for the next year includes: An institutional economics
perspective of Māori institutions and a project examining indigeneity as a distinctive market
position and source of advantage, identifying critical success factors for Māori businesses
currently engaged in international trade.
SUPERVISION 2009
MBus
Jamal Fortes (2009). The Triple Bottom Line in New Zealand’s Banking Industry. (Supervisor:
Diane Ruwhiu)
PUBLICATIONS 2004‐2009
Conferences
Kirkwood, J., & Walton, S. (2008). How ecopreneurs’ green values affect their international
engagement. In B. Gray (Ed.) New Frontiers in International Entrepreneurship,
Proceedings of the McGill International Entrepreneurship Conference (pp. 139‐160).
Dunedin, New Zealand: Department of Marketing, University of Otago.
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