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UWAI APP HELPS BREAK DOWN BARRIERS<br />

<strong>The</strong> UWAI app has been designed to<br />

connect local businesses with non-<br />

English speaking travellers.<br />

UWAI, which translates to travel<br />

aboard, helps provide information<br />

about South Australian businesses to<br />

non-English speaking Chinese tourists,<br />

also helping Chinese tourists overcome<br />

language barriers.<br />

UWAI’s Industry Marketing Manager<br />

(SA) Alex Chen says the UWAI platform<br />

gives Chinese tourists the ability to<br />

review business and location details,<br />

as well as products and menus in their<br />

native language.<br />

“It also helps to make ordering food easier<br />

with translated menus,” says Alex.<br />

“Chinese tourists can read the menu in<br />

their own language and then confirm their<br />

order on our UWAI platform in English.<br />

“Food is the number one activity for<br />

Chinese tourists, so this function really<br />

helps to break down some of the<br />

barriers to one of the daily essential<br />

requirements for Chinese tourists, making<br />

communication seamless.”<br />

<strong>The</strong> UWAI app helps businesses translate<br />

their details into the two main Chinese<br />

dialects and is linked to Chinese social<br />

media channels, making it easy for<br />

Chinese tourists to share their experiences<br />

with friends and family.<br />

“<strong>The</strong> platform can also provide analysis and<br />

reporting of statistics, which each business<br />

can access via the UWAI portal using their<br />

private log-in details,” says Alex.<br />

“We want Australian businesses to maintain<br />

their Australian identity yet be welcoming<br />

to people who may not be confident with<br />

English,” says Alex.<br />

ServiceIQ Workshop: Driving Chinese<br />

Visitors to Your Business<br />

When: Tuesday 27 November, 10am to 4pm<br />

Where: Hahndorf Inn<br />

To register, visit www.satic.com.au.<br />

Photo Credit: Camel Treks Australia<br />

Camel riding day tours, overnight<br />

camel riding safaris and 3 - 15 day<br />

extended camel riding treks in nature.<br />

Camel Treks Australia Pty Ltd<br />

PO Box 95, Hawker SA 5434<br />

E: cameltreksaustralia@gmail.com<br />

M: 0432 236 131<br />

www.cameltreksaustralia.com.au<br />

26 SATIC. SPRING <strong>2018</strong>

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