The View_September 2018_F_Web
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UWAI APP HELPS BREAK DOWN BARRIERS<br />
<strong>The</strong> UWAI app has been designed to<br />
connect local businesses with non-<br />
English speaking travellers.<br />
UWAI, which translates to travel<br />
aboard, helps provide information<br />
about South Australian businesses to<br />
non-English speaking Chinese tourists,<br />
also helping Chinese tourists overcome<br />
language barriers.<br />
UWAI’s Industry Marketing Manager<br />
(SA) Alex Chen says the UWAI platform<br />
gives Chinese tourists the ability to<br />
review business and location details,<br />
as well as products and menus in their<br />
native language.<br />
“It also helps to make ordering food easier<br />
with translated menus,” says Alex.<br />
“Chinese tourists can read the menu in<br />
their own language and then confirm their<br />
order on our UWAI platform in English.<br />
“Food is the number one activity for<br />
Chinese tourists, so this function really<br />
helps to break down some of the<br />
barriers to one of the daily essential<br />
requirements for Chinese tourists, making<br />
communication seamless.”<br />
<strong>The</strong> UWAI app helps businesses translate<br />
their details into the two main Chinese<br />
dialects and is linked to Chinese social<br />
media channels, making it easy for<br />
Chinese tourists to share their experiences<br />
with friends and family.<br />
“<strong>The</strong> platform can also provide analysis and<br />
reporting of statistics, which each business<br />
can access via the UWAI portal using their<br />
private log-in details,” says Alex.<br />
“We want Australian businesses to maintain<br />
their Australian identity yet be welcoming<br />
to people who may not be confident with<br />
English,” says Alex.<br />
ServiceIQ Workshop: Driving Chinese<br />
Visitors to Your Business<br />
When: Tuesday 27 November, 10am to 4pm<br />
Where: Hahndorf Inn<br />
To register, visit www.satic.com.au.<br />
Photo Credit: Camel Treks Australia<br />
Camel riding day tours, overnight<br />
camel riding safaris and 3 - 15 day<br />
extended camel riding treks in nature.<br />
Camel Treks Australia Pty Ltd<br />
PO Box 95, Hawker SA 5434<br />
E: cameltreksaustralia@gmail.com<br />
M: 0432 236 131<br />
www.cameltreksaustralia.com.au<br />
26 SATIC. SPRING <strong>2018</strong>