Estetica Magazine UK (2/2018)

X-presion for Fudge Professional
Fudge Professional
Treatment Time Machine
is such a cost effective,
intensive treatment, that
both strengthens and
repairs in just one sitting.
The product has a modern
approach, appealing to our
younger clientele. This crowd are
always experimenting with and
changing their colour tones, but
don’t always
consider the care
factor as much as our
older clientele.”
Natalie Allen, Harvey
Luke Salons
Fudge Professional
Treatment Time Machine is a
new system to reprogram the
hair’s inner and outer structure
for demi-permanent results. Delivered
instantly in-salon and
extended at home for continuous
protection for 10 weeks, it's
perfect for all hair types, and
those experiencing damage due
to colouring, styling, heat, or
simply stressors such as washing,
this treatment repairs breakages
to the internal structures of the
hair shaft and the surface cuticle
for stronger, softer, smoother and
more flexible hair.
“The Kerasilk Color range
is perfect for those who
frequently get their hair
coloured as it locks in this
colour for longer and key
ingredients Keratin and
Tamanu Oil interact with the
hair’s structure to keep it
brilliantly shiny at the same time.
It’s really important that coloured
hair get the gentle care it deserves
and this innovative
‘co-wash’ formulation
provides just that by
cleansing and
conditioning in just
one step.”
Lisa Whiteman, Goldwell Ambassador
Goldwell
The Kerasilk Color range
was formulated to fight
against fade and pro-long
colour vibrancy to help
maintain that perfectly
dazzling head of hair. The
range now includes a
Cleansing Conditioner.This
soon to be hair hero applies
the science of skincare to
haircare with gentle and
effective cleansing that will
ensure longer lasting colour
freshness. Coloured hair
needs gentle care and the
innovative ‘co-wash’
formulation cleanses and
cares in just one step.
It’s important for clients
to protect their colour
investment at home with
the right products
recommended by their
stylist. Kenra Platinum
Color Charge Treatment is
enriched with fade-fighting
technology to help ensure
vibrancy and the longevity of hair
colour for up to 50 shampoos.”
Leah Bellchambers, Kenra
Educator
Kenra
Kenra Platinum Color
Charge Treatment boosts
moisture levels within the
hair to firmly seal colour
into the cuticle, reducing
cuticle irritation that can
cause colour molecules to
wash out. A combination of
pH levels reduces the
amount of time the hair
cuticle is open to minimise
colour washout. Ideal for all
hair types, it is paraben,
sulfate and sodium chloride
free