Estetica Magazine UK (3/2018)

UK
the HairMagazine
GO SOCIAL
Self-Promote and Get
Your Business Flying
COOL SUMMER
Eliminate the Hair Stress
with In-Salon Expertise
FASHION SOURCE
Engage & Be Inspired
by Design Supremos

editorial
Summer in the salon is a time of emotional contrasts - there's the excitement and
anticipation of clients who are about to head off on their holidays, juxtaposed with those
who have just returned - often cantankerous and moody at the prospect of having to return
to work! The hairdresser-cum-therapist inevitably takes it all in their stride, at the same
time as imparting invaluable advice and product recommendations on how to get that
Hair: Philip Downing
Colour: Christel Lundqvist
Photo: Alex Barron-Hough
Make-up: Amy Barrington
Styling: Jiv D
Products: TIGI
tangle of sun- and sea-damaged hair looking normal again. If only they'd have taken your
advice before going away and invested in some sun protection - for the hair that is!
Summer also opens up many more
opportunities to get onto Social Media
and promote the amazing creative work
you're doing in the salon. If you're not
there already, maybe now is the time.
Being a player in the online community can transform your business and enhance your
career. Take Instagram for example – particularly popular in the salon world, it’s a brilliant
way to showcase your handiwork to clients. OK the idea of posting that first picture of your
work might seem a bit intimidating, but once you've done it you'll probably find yourself
pleasantly amazed by the fantastic reaction it achieves. Welcome to the global work of hair!
Gary Kelly,
Editor-in-Chief, Estetica UK
EsteticaNetwork globalises
the wonderful world of hair:
in print, online and on social!

Publisher and Director
Roberto Pissimiglia
INTERNATIONAL
EditorIAL DIRECTOR
Sergi Bancells
sergi@esteticamagazine.com
EDITOR-IN-CHIEF
Gary Kelly
estetica.uk@lineone.net
EsteticaNetwork
Editor-in-Chief
Laura Castelli
l.castelli@estetica.it
International Editorial
Coordinator
Fatima Pilone
f.pilone@estetica.it
Editorial Staff
Alice Gioannini
adtraffic@estetica.it
Layout
Manuela Artosi
m.artosi@estetica.it
Davide Cardente
d.cardente@estetica.it
Production Supervisor
Carlo Tiani
c.tiani@estetica.it
UK SALES & MARKETING
MANAGER
Stefano Migliavacca
estetica@naste.it
Estetica n. 3/2018
contents
Book Infringe Take#2 8
Exhibition Fashion Sources 10
Trends No Stress Summer 12
Social #instafashion 16
Anniversary Happy 35th! 20
Events Colour Glitz 22
Vision Loving the Look 25
Hair achieves
creative
excellence on
the runways,
as well as
behind the
lens.
Contributors
UK
Gary Kelly, Maria Weijers
France
Stéphanie Argentin, Marie Coccoluto
SPAIN
Elisabet Parra,
Bel M. Dolla, Cristina Hernández
Deutsche Ausgabe
Judith Lorenzon, Michaela Dee
Italia
Daniela Giambrone, Lucia Preziosi
world/asia
Victoria Clifford
MÉxico-Latinoamérica
Erika Del Paso,
Héctor RamÍrez, Ernesto Álvarez,
Karla Cuéllar, Fernando Farfán
usa
Alejandra Acuña,
Marie Scarano
digital
Matteo Franceschini Beghini,
Erica Balduini, Ludovica Cavalli,
Erika Marchese, Wilma
Sommariva, Valentina Stella
Digital Conscious Coupling 84
News 89
Products 90
international trends
Wedding hair 34
Summer blond 62
Share in their success: be inspired
by our greatest hair icons.

After launching
their first printed
issue of INFRINGE
in 2017, Anthony
and Pat are so excited
to share their
ongoing exploration
of the vast world
of hair culture
and creativity.
Panos Damaskinidis
Alex Black
Infringe take#2
Anthony & Pat Mascolo’s INFRINGE is an Anthropology of Hair,
exploring its effects on culture, photography & fashion. Gary Kelly
This Spring saw the launch in London of INFRINGE #2 - a unique publication for anyone
with a passion for hair; it takes a very different viewpoint, though - exploring hair across
all creative disciplines. Now in its 2nd year, it presents interviews, editorials, artworks and
photo-essays, with contibutions from the likes of Trevor Sorbie and Bob Recine.
For this issue, INFRINGE
travelled the world
extensively in order to
capture unique stories; the
highlight was a team visit to
Tokyo, where they observed
and documented some
fascinating hair rituals.
Girls Unawares
8 book

Anthony Mascolo & Panos Damaskinidis
The second issue of this beautiful coffee-table book is available to
buy both online at www.infringe.com as well as through selected
outlets globally: an absolute must for anyone with a passion for hair.
“When we launched our first printed issue last year, we had a niggling worry: would we
run out of hair stories to tell? Far from it! Many, many people who have got in touch from
all over the world to share their own hair stories. If anything, it’s made us realise we’ve
barely even scratched the surface!” Anthony & Pat Mascolo, Founders & Editors-in-Chief.
Parker Day
Anthony Mascolo & Panos Damaskinidis
Alma Haser Alberto Maria Colombo Anthony Mascolo & Panos Damaskinidis

Speckled Crimson Ruff by Michelle Lowe-Holder, ‘Flock & Fold’Collection AW11, Photography by Polly Penrose
Pine Marten fur hat, Caroline Reboux, 1895, © Victoria and Albert Museum, London
Fashion
Sources
For anyone interested in the history of dress, the
V&A in London is now staging an intriguing new
exhibition called Fashioned from Nature. Gary Kelly
The complex relationship between the clothes we wear and the natural world around us is one that
dates back to the dawn of humanity. Staged at the Victoria & Albert Museum, Fashioned from Nature
is the first exhibition in the UK to explore how this relationship has evolved from late Medieval times
to the present day. It will present examples of fashionable dress alongside natural history specimens,
innovative new fabrics and dyeing processes, inviting and encouraging visitors to the exhibition to
think more deeply about the the sources of their clothes. As well as showcasing historical garments
the exhibition also presents examples of how nature is still an integral part of fashion and design.
10 exhibition

Suit, camouflage printed cotton, designed by Richard James, 1998 © Victoria and Albert Museum, London
As in our own industry, where we are
embracing sustainability and waking up to
the environmental impact of what we do,
the fashion industry has also come on leaps
and bounds in promoting planet-friendliness.
Greenpeace Detox Catwalk in Bandung © Greenpeace/ Hati Kecil Visuals
Ensemble, Stella McCartney, Winter 2017 © Stella McCartney

No Stress Summer
Times change: in-salon expertise means that tired, dried
out hair is no longer synonymous with summer hair. Gary Kelly
Hair by Andrew Jose using TIGI Haircare
Calling all salon staff: the power is in your hands! You hold the key to the age-old conundrum of how to deal with
sun & sea-damaged, exhausted, post-holiday hair. It's simple - just remember that prevention is better than cure!
While there are some truly formidable professional damage repair treatments you can retail through your salon,
suncare products are now up there in a league of their own - and salon clients are keen to invest. Whether tousled &
beachy, a 'stepped out of the shower' wet-look, or glossly party chic, holiday hair should always be damage-free.
12 trends

Hair by Anne Veck
Clients wouldn’t
dream of sitting on
the beach without
sun tan lotion, so
the need to protect
their hair is like
stating the obvious.”
Robert Eaton,
Russell Eaton salons.
Hair by IdHAIR International Art Team
Hair by Andrew Jose using TIGI Haircare

Hair by Robert Eaton, Russell Eaton Salons
using Wella Professionals
Hair by IdHAIR International Art Team
Hair: Goldwell
Lisa Farrall of Wig London using Fudge Professional
“Sprays such as
Fudge Professional
Salt Spray wake up
your hair and give it
a really raw beauty.
On fine hair they
also create volume.”
Lisa Farrall.

Selected from the FUTUREWISE Collection; Hair by TONI&GUY using label.m Professional Haircare
Indira Schauwecker, International Artistic Director, TONI&GUY, reveals her 3-step solution for perfect summer
hair: “Step one is NOURISH for hydration: our brand new label.m After Sun Mask left in overnight and rinse in
morning. Next is PROTECTION: essential for optimising colour which can oxidise rapidly, as well as preventing
dryness. Finally it’s all about MOISTURE to lock-in nutrients and to keep the hair supple with nice movement.
label.m Therapy Rejuvenating Radiance Oil can be applied to dry hair as part of general style maintenance – but
is also an efficient blow-dry primer to give hair a serious restoration boost and an illuminating finish.”
trends
15

#instafashion
With almost 800k followers, Edgar Artis is revered on
Instagram... for making everyday objects look amazing!
Gary Kelly

As well as food, everyday objects and shapes are overlaid with elements such as
flowers, pearls and shells. Edgar Artis developed his art by attending the prestigious
the IFA fashion school of Luxury and Design in Paris.
If you have the ability to make a plate of spaghetti look fashionable, then
you are an artist extraordinaire. It stands to reason that you must possess the
rare gift of making the prosaic appear special, or the ordinary extraordinary.
This is the true talent of the Armenian illustrator Edgar Artis who designs his
models and then "dresses them" with all sorts of food and bric-à-brac anyone
could come across around the home. Check out his tutorials and artwork on
YouTube and prepare yourself to be amazed...
social
17

1983: Hair On Broadway (HOB) opens
its first salon in Mill Hill, North London
2012: HOB opens its first male grooming salon - HOB Man
Happy 35th!
Since opening their first salon in 1983, the team at HOB
Salons has grown a reputation built on commitment,
excellence& a determination to bring quality and creativity.
Prestigious business accolades such as being crowned British Hairdressing Business Directors of the Year are not just handed
out to anyone - they are testament to founder and HOB Director, Paul Simbler's business acumen and guardianship over a
business employing 700 staff with a multi million pound turnover. Co-founder and Director, Clive Collins, delivers highenergy
leadership skills which have played a fundamental role in the group's development. Creative Director, Akin Konizi,
who joined the group in 1985 has developed dedication, skill and passion required to warrant his status as one of the
hairdressing greats. Four-times British Hairdresser of the Year, his photographic imagery is revered the world over.
Akin with Ellie Goudling Pixie Lott is one of many celebrity clients Paul with Alexis Sanchez Jess Glynne Paris Hilton David Beckham
1995: Salon no. 5 opens in
Temple Fortune, North London
2006: Akin wins Fellowship
Hairdresser of the Year
2007: Akin, Paul and Clive at the
opening of the HOB Academy
2008: Akin wins his first British
Hairdresser of the Year title
... and in the same year, British
Masters Award at the Australian
Hair Fashion Awards
20 anniversary

2001: Akin releases his first-ever collection with HOB Salons ... and his latest to date, in 2017
2012: The HOB Creative Team enters the BHA Hall of Fame after winning
the Artistic Team trophy for the third time
2015: Winners of the BHBA Training Award
2008, 2009, 2011 & 2013:
Akin has won British
Hairdresser of the Year
a phenomenal four times.

Colour Glitz
Battersea Evolution in London was the venue for this year’s
L’Oréal Colour Trophy Grand Final, which saw 1,000 guests
unite to enjoy one of the UK’s most glamorous hair events.
(left): The models take
to the stage before the
winner of the Grand
Trophy is announced;
(right): the winning
team from Trevor
Sorbie Salon with GM,
Béatrice Dautzenberg,
and host for the
evening, Reggie Yates.
The L’Oréal Colour Trophy Award 2018 - the hair industry’s longest running and highly renowned hair accolade - was
lifted this year by the team from Trevor Sorbie Salon, followed by Charlie Miller in second place and Jamie Stevens
taking third. The much acclaimed Men’s Image Award was won by The Boutique Atelier, while the runner up in the
men’s category was Atchison Hair. The evening of the Grand Final is also the occasion for celebrating the winners of
The L’Oréal Colour Trophy Regional Awards, this year were presented to all eight regions by Dylan Bradshaw, from
Dylan Bradshaw Ireland and Siobhan Jones from Headmasters, both of whom emphasised how high the standard
of hair work was and subsequently how difficult the judging process had been. The L’Oréal Professional STAR Award
is a special accolade which goes to the judges’ favourite. The winner for 2018 was Taylor Clayton Spicer from Paul
Edmonds, London, who wins a place on an exclusive winner’s photoshoot in Paris. The other highly significant
presentation is to the winner of The Afro Look Award. Presented by Junior Green, the title this year went to Rick
Roberts, Beverley. Our congratulations go to all this year’s finalists and winners. For a full list of regional winners
and runners-up, please visit our website www.esteticamagazine.co.uk.
22 events

The Grand Final Show was entitled 21st Century Image’ and portrayed how beauty is captured and reproduced within
today’s ever-changing media driven world. Percy and Reed opened the show with ‘The Moving Image’ Dark l Light
(below right); followed by ‘The Instant Image’ by Ken Picton Salon (below left & middle). Brooks & Brooks (above)
finished the show with ‘The Editorial Image’ which captured the artisty of the finished look through the traditional lens.

Best of
B ri t
Aggressive texture and
geometric shapes that are
juxtaposed against soft
pinks to show the strength
and feminity of the
modern woman.
Hair:Sarah Cotton
Photos: Jonathan Cotton
Make-up: Lucy Flower
Loving
the Look

Inspired by an amalgamation
of clashing prints independent
looks, this collection is aimed
at a girl who is confident,
determined and knows exactly
what she wants out of life.
Hair: Scots Hair Design Creative Team
Colour Technician: Emlyn Wright
Photos: Alex Barron-Hough
Make-up: Julia Wilson
Styling: Rhona Enzuma

Best of
B ri t
“Youthful, streetinspired
styling with
strong client appeal”
vision
125

28 vision

Best of
B ri t
“Working cut and
colour in synergy
in order to create
customised looks ”
Hair is even more beautiful
when the client adores it for
its bespoke individuality.
Hair: (l)Akos Bodi; (r) Piero Gentile
Colour: (l) Warren Boodaghians;
(r) Kerrie O’Reilly
Photos: Alex Barron-Hough
Make-up: Amy Barrington
Styling: Jiv D
Products: TIGI Copyright Colour/Care

Naturally beautiful tones in
perfect synergy with stylishly
crafted hair deliver a truly
stunning combination.
Hair: Guy Kremer
International Art Team
Photos: Jamie Blanshard
Make-up: Maddie Austin
Styling: Rubina Marchiori

Best of
B ri t
“A flawless complexion
demands to be in
partnership with naturally
beautiful hair”
vision
31

Best of
B ri t
The stylish impact of
naturally textured hair
is incomparable when
understated and finished to
this level of excellence.
Hair: Evelina Lundgren
@ Andrew Jose
Photos: Alex Barron-Hough
Make-up: Julia Wilson
Styling: Rhona Emma
Products: Tigi Copyright
Colour and Catwalk
32 vision

MODA
INT’L
La versatilità del biondo. Sa essere
elegante il giusto, per momenti
importanti come una cerimonia
nuziale. Ma sa essere altrettanto
sbarazzino e leggero, perfetto per
look estivi 24h. Senza mai perdere
quel suo talento nell’affascinare.
The versatility of blond. It can be
elegant enough for important
moments like a wedding ceremony.
But is can also be just as breezy and
light, perfect for 24/7 summer looks.
But it never loses its knack for
enchantment.
Die Vielseitigkeit von Blond.
Es weiß, bei wichtigen Momenten wie
einer Hochzeitszeremonie elegant zu
sein. Aber genauso zeigt es sich
leicht und cool für den perfekten 24h
Sommer-Look, ohne jemals dieses
Talent der faszinierenden
Anziehungskraft zu verlieren.
La polyvalence du blond. Il sait
être élégant juste ce qu’il faut, à
l’occasion de moments importants
tel qu’un mariage. Mais il sait être
aussi désinvolte et aérien, l’idéal
pour les looks d’été 24h/24. Et ce,
sans jamais perdre sa capacité
de séduction.
La versatilidad del rubio. Sabe
ser elegante, para momentos
importantes como una ceremonia
nupcial. Pero sabe ser igualmente
atrevido y ligero, perfecto para looks
veraniegos las 24 horas. Sin perder
su gran talento, ser fascinante.
Wedding
for
summer
Hair: Loïc Masurel
for Revlon Professional
Creative direction hair team:
A. Brasola, D. Vault Baker, M. Velotti for z.one concept
Photo: Kamil Strudzinski

Hair Designer:
Salvo Filetti @ JoyÀcademy

Un occhio alla tradizione, un occhio
all’avanguardia. La modacapelli
nuziale contemporanea soddisfa tutte
le inclinazioni. Regalando soluzioni
romantiche e di taglio classico,
insieme a look più di rottura, dalle
contaminazioni coraggiose e
seducenti.
A nod to tradition, an eye on the
avant-garde. Contemporary wedding
hair styles suit everyone’s desires.
Giving romantic solutions and a
classic cut, together with a
break-away look, with global and
alluring influences.
Mit Blick für die Tradition und für
Avantgarde Stile. Die zeitgemäße
Brautfrisurkunst erfüllt alle Wünsche.
Was darf es sein? Romantische
Lösungen und ein klassischer Schnitt,
zusammen mit einem edgy Look,
mutig, kühn und verführerisch?!
De la tradition mais aussi de
l’avant-garde. La mode coiffure de
mariage contemporaine satisfait à
toutes les inclinaisons. En offrant des
solutions romantiques et à la coupe
classique, ainsi que des looks plus
iconoclastes, aux contaminations
audacieuses et séduisantes.
Un ojo a la tradición, un ojo a la
vanguardia. La modacabello nupcial
contemporánea satisface todas las
inclinaciones. Regalando soluciones
románticas y de corte clásico, junto a
looks más rompedores, con
contaminaciones valientes y
seductoras.
Hair: Cebado

Hair Designer: Salvo Filetti @ JoyÀcademy
BROCADE,
LACE AND LOOSE LOCKS FOR
BOHEMIAN CHARM OR EMBROIDERY
TO ACCENT AN INTRICATE UPDO
Art Director: Alessia Solidani for Kemon/Hair: Stefano Cinquegrana, Riccardo Rota, Emanuela Silvano,
Raheleh Vatanparast for Kemon/Photo: Carlo Battillocchi/Styling & Wedding Dresses: Salvo Presti

Hair: Gandini Team
Photo: Paulo Renftle
Make-up: Alemka Krupic
Styling: Giuseppe Dicecca
Weddinghair

Weddinghair
Hair: Trizzi team
Photo: Marcello Bocchieri
Make-up: Mariangela Nicastro

Wedding hair
Hair: Mary Alamine,
Travis Bandiera, Emma Gottwald,
Elie Kashi
@ Royals Hair Artistic Team
Photo: David Mannah
Make-up: Chereine Waddell
Styling: Angela Liang

Weddinghair
Art Director: Alessia Solidani for Kemon
Hair: Stefano Cinquegrana,
Riccardo Rota, Emanuela Silvano,
Raheleh Vatanparast
Photo: Carlo Battillocchi
Styling & Wedding Dresses: Salvo Presti

Hair: Mod’s hair

Wedding hair
Hair & make-up: Ute Hützen
and Team Hair Inn! Hützen
Photo: Petra Hützen
Styling: Florian Fuchs

Weddinghair
Fiori e spose vanno d’accordo
da sempre. La novità di stagione sta
nelle dimensioni – corolle extralarge
per un effetto naturale ed esotico – o
nei materiali. Sì, perché possono
anche essere in metallo o in tessuti
sintetici a decorare tiare e cerchietti.
Flowers and brides always go
together. The season’s latest trends
focus on dimensions - extra-large
corollas for a natural and exotic
effect. Yes, because they can also be
in metal or in synthetic fabrics to
decorate tiaras and headbands.
Blumen und Bräute haben sich schon
immer gut verstanden.
Die Neuheit der Saison liegt in der
Größe - extra große Blumenkronen
für einen natürlichen und exotischen
Effekt - oder im verwendeten
Material. Ja, denn sowohl Metall als
auch synthetische Stoffe verzieren
Tiaras und Stirnbänder.
Les fleurs et les mariées sont depuis
toujours un duo gagnant.
La nouveauté de la saison réside
dans les dimensions – des corolles
extra larges pour un effet naturel
et exotique – ou dans les matières.
Hé oui, car aussi le métal ou les
tissus synthétiques peuvent orner les
tiares et les serre-tête.
Las flores y las novias siempre
se llevan bien. La novedad de la
temporada radica en sus
dimensiones: corolas extragrandes
para un efecto natural y exótico,
o en los materiales. Sí, porque
también pueden estar hechas con
metal o fibras sintéticas para decorar
tiaras y diademas.
Hair: Cebado

Weddinghair
Hair: Olga García
@ Olga García Estilistas
Photo: David Arnal
Make-up: Wilder Rodríguez
Styling: Eunnis Mesa

Hair: Anne Veck
@ Anne Veck Salons
for Revlon Professional
Photo: Deborah Selwood
Make-up: Charlotte Akosua
Styling: Bicester Bridal
and Jamima Bridal
Products: Revlon Professional

Artistic Direction: Benjamin Pinon
& Gaëtan Guégan for Coiff&Co
Photo: Marwan Moussa
Make-up: Nathacha Maillard
Styling: Tanina Barra

Hair and make-up: William Cerf
& Emma Guerri for Saint Algue
Photo: Romain Rosa
Styling: Aurore Donguy
Weddinghair

Weddinghair
Hair: Michael Albor for Matrix
Photo: Bob Packer

Hair: Francine Ladrière
Photo: Nicolas Huret
Make-up: Celine Muah
Styling: Benoit Witkowski

NOT TOO
FORMAL,
FOR BOTH
HIM AND HER!
CELEBRATING
LOVE WITH
SOFT STYLES
FOR CASUAL
ALLURE
Art Director: Alessia Solidani for Kemon/Hair: Stefano Cinquegrana, Riccardo Rota, Emanuela Silvano,
Raheleh Vatanparast for Kemon/Photo: Carlo Battillocchi/Styling & Wedding Dresses: Salvo Presti
Hair: Matrix

Weddinghair
Hair: Raffel Pages
Photo: David Arnal

Weddinghair
Per le spose che non vogliono
rinunciare al loro rebel side, la
modacapelli internazionale propone
abbinamenti inusuali: rasature
estreme abbinate a ciocche lunghe,
intrecci etnici sottolineati da nastro di
colore a contrasto. Rivoluzione in
bianco.
For brides who don’t want to put
their rebellious nature aside,
international hair fashion trends
propose unusual solutions, including
extreme buzz cuts combined with
long locks, ethnic braids embellished
with colourful contrasting ribbons.
Revolution in white.
Für Bräute, die nicht auf ihre
rebellische Seite verzichten möchten,
bietet die internationale Frisurkunst
ungewöhnliche Kombinationen:
extreme Rasuren kombiniert mit
langen Strähnen, ethnische
Verflechtungen unterstrichen durch
kontrastfarbige Bänder. Es lebe die
weiße Revolution.
Pour les mariées qui ne veulent pas
renoncer à leur côté rebelle, la mode
coiffure internationale propose des
combinaisons inusuelles : des
coupes rasées extrêmes assorties à
de longues mèches, des tresses
techniques soulignées par un ruban
de couleur en contraste. La
révolution en blanc.
Para las novias que no quieren
renunciar a su lado rebelde, la
modacapelli internacional ofrece
combinaciones inusuales: afeitados
extremos combinados con largos
mechones, trenzados étnicos
evidenciados por una cinta de color
contrastante. Revolución en blanco.
Hair: Paul Serville
Photo: Andrew O’Toole
Make-up: Lockie Stonehouse
Styling: Victoria Harvey

Wedding hair
Hair: Luigi Neri @ Class
Photo: Fabio Munis
Make-up: Simone Belli, National
Make up Designer L’Oréal Paris
Styling: Victoria Harvey

Weddinghair
Hair & make-up: Ute Hützen
and Team Hair Inn! Hützen
Photo: Petra Hützen
Styling: Florian Fuchs

Hair: Anne Veck @ Anne Veck Salons
Photo: Pawel Spolnicki
Make-up: Gosia Peruzynska
Styling: Kasia Zaborek - Verise Bridal
Products: Matrix and Sleek

Hair: Paul Falltrick
@ Paul Falltrick Creative
Photo: Barry Jeffery
Make-up: Elizabeth Rita
Styling: Masha Mombelli
Products: Matrix

Weddinghair
Hair: Loïc Masurel
for Revlon Professional

INTRIGUINGLY COMPLEX WITH
JUST AN ILLUSION OF SIMPLICITY FOR
THE SUBTLY AVANT-GARDE BRIDE
Hair Designer: Salvo Filetti @ JoyÀcademy
Hair: Matrix

Weddinghair
Artistic Direction and Hair: Sharon Blain
Photo: Milos Mlynarik
Make-up: Chereine Waddell
Styling: Amber Leigh,
Madelaine Caldwell, Breeanna Wardrop,
Valeria Sanchez, Hannah Bailey

Hair: Danilo Profeta and
Grazia Bianchi @ Massimo Serini
for System Professional
Products: System Professional

Weddinghair
Hair: Cebado

Riflessi dorati, come quelli
croccanti di una spiaggia di primo
mattino o morbidi e rotondi di una
pelle ambrata e abbronzata il
giusto. Il biondo estivo spazia dal
platino più candido al miele più
profondo. Regalando seduzione a
ciocche e ricci.
Golden highlights, like the crisp
sunlight on an early morning
beach, or soft and round like
perfectly tanned amber skin.
Summer blond ranges from the
palest platinum to the richest
honey. Making strands and curls
seductive.
Goldene Reflexe, wie das Funkeln
eines Strandes in den frühen
Morgenstunden oder weiche und
schön gebräunte bernsteinfarbene
Haut. Das Sommerblond reicht
vom reinsten Platin bis zum
tiefsten Honig. Reichhaltige
Strähnen, die verführen!
Des reflets dorés comme ceux
craquants d’une plage aux
premières lueurs du matin ou ceux
doux et fluctuants d’une peau
ambrée et bronzée juste ce qu’il
faut. Le blond de l’été s’étend du
platine le plus candide au miel le
plus profond. Offrant ainsi
séduction aux mèches et boucles.
Reflejos dorados, como los de una
playa temprano por la mañana o
los suaves y redondos de una piel
ámbar y bronceada. El rubio de
verano va desde el platino más
cándido al miel más profundo.
Regalando seducción a mechones
y rizos.
Hair: Indola
ummer

Hair & Concept: Kevin Murphy & team

Hair: Nathan Cherrington
@ Toni&Guy Concord
Make-up: Chereine Waddell
Styling: Melissa Nixon

Hair: Team Tecnico Stilistico Medavita
Photo: Raul Zini
summer
Blond

Art Direction, hair and styling: Artistic Team Rizos/Photo: David Arnal
Make-up: Pilar Lucas @ Rizos/Products: L’Oréal Professionnel
Hair: William De Ridder/Photo: Patje Verbruggen/Make-up: Chris Del Anno
Art Direction: Fabien Provost for Fabio Salsa
Photo: Adel Awad/Make-up: Faar by Alia
Hair: Alima Baz for Eugene Perma
Photo: Pawel Labe
Hair : Maison Gérard Laurent/Photo: Notoys
Hair: Jack Howard @ Paul Edmonds
Photo: Jay Mawson/Make-up: Violet Zeng

summer
Blond
Hair and Concept: Luigi Neri @ Class
Photo: Fabio Munis
Make-up: Simone Belli, National
Make Up Designer L’Oréal Paris
Styling: Simone Bartolotta
and Salvatore Martorana

summer
Blond
Hair & Make-up: Kerstin Hajdu
Photo: Sabine Liewald
Styling: Goya Marini
Wild and restless,
highlighted for extra
depth and dimension.
“Sizzling summertime
curls and textures”
for all occasions.

Hair: Anna Pavlicova
@ Salon Petra Mechurova
Photo: Nikola Srajerova
Make-up: Tomas Hemr
Styling: Lenka Pavlu

summer
Blond
Hair: Christophe Durand
and Montibello Creative Team
Photo: Jens Grundmann
Make-up: Egon Crivillers
Styling: Rosa Codina
and Gema Font

Hair: JPMS Artistic Team
Photo: Todd Marshard
Make-up: Fiona Stiles
Styling: Emma Trask
Products: Paul Mitchell

Blond can be much
more than just fun.
It can also be an
“avant-garde
fashion statement”.
Dare to be you - leave
plain glam behind.
Hair: Sam Burnett
@ Hare & Bone
Photo: Jenny Hands
Make-up: Violet Zeng
Products: KMS

summer
Blond
Hair: Jamie Stevens
@ Jamie Stevens Hair for Matrix
Photo: Richard Miles
Make-up: Lauren Mathis
Products: Matrix

Hair: Leonardo Rizzo @ Sanrizz Artistic Team
Photo: Jamie Blanshard/Make-up: Maddie Austin
Hair: Anna Pavlicova @ Salon Petra Mechurova
Photo: Nikola Srajerova/Make-up: Tomas Hemr
Artistic Direction: Cento per Cento/Hair: Vitality’s/Photo: Fabio Leidi
Art director: Paolo Crepaldi/Photo: Fabio Munis
Make-up: La Truccheria/Styling: Alessandra Duò
Hair: Paul Falltrick @ Paul Falltrick Creative/Photo: Barry Jeffery/Make-up: Elizabeth Rita
Hair: Marco Todaro, Technique Arpège Arphair/Creative Director & photo: Alex Belli/Make-up: Alessandro Filippi
Hair Designer: Salvo Filetti for Compagnia della Bellezza
Make-up: Sonia Sangiorgio, Claudia Ferrara

summer
Blond
Artistic direction: Team Rizos
Photo: David Arnal
Make-up: Pilar Lucas for Rizos

Hair: Dee Parker Attwood
Photo: Karla Majnaric
Make-up: Liz Jenkinson
Styling: Dan Ryan

summer
Blond
Hair & products:
Schwarzkopf Professional
Perfectly primped princess
or over-the-top punk.
“Understated or overstated,”
the blond universe is always
expanding.

Artistic Direction: James Longagnani
Creative Direction: Alessandro Squarza
Photo: Marco La Conte
Make-up: Katja Wilhelmus
Styling: Emanuela Mari
Products: Wella

Creative Direction and hair:
Giovanni Iovino for Cotril
Products: Cotril
summer
Blond

follow us on:
ITALY
estetica.it
facebook.com/estetica.it
USA
esteticamagazine.com
facebook.com/EsteticaUSA
UK
esteticamagazine.co.uk
facebook.com/EsteticaUk
FRANCE
esteticamagazine.fr
facebook.com/EsteticaFrance
GERMANY
esteticamagazine.de
facebook.com/EsteticaDeutscheAusgabe
SPAIN
esteticamagazine.es
facebook.com/EsteticaModacabello
LATINA
estetica-latina.com
facebook.com/EsteticaModacabelloLatina
THE NETHERLANDS
esteticamagazine.nl
facebook.com/EsteticaNetherlands
RUSSIA
esteticamagazine.ru
facebook.com/pages/Estetica-Russia/321329071361317
BRAZIL
estetica-brazil.com
facebook.com/AmaBeleza
GREECE
esteticamagazine.gr
facebook.com/EsteticaHellas
ROMANIA
estetica.ro
facebook.com/EsteticaRomania
MEXICO
esteticamagazine.mx
facebook.com/EsteticaMexicoMagazine
CZECH REPUBLIC & SLOVAK
esteticamagazine.cz
facebook.com/esteticamagazine.cz
esteticanetwork.com – esteticamagazine.net
@esteticanetwork
@esteticamagazine

Conscious
coupling
Social media is brilliant for promoting yourself, your salon
and your work. Posting that first Instagram image may
feel unnerving, but consciously connecting with the
outside world is the essential tool to get you on the map.
Maria Weijers
Social media is all about making connections, being noticed, acknowledged and followed. Your posts
getting positive feedback from people and brands you admire is sure to put a spring in your step.
Even negative comments have a value as it shows you’re being watched.
Being a player in the online community can transform your business and enhance your career. Take
Instagram for example – particularly popular in the salon world as it’s a brilliant way to showcase
your handiwork to clients (business building) and creativity to fellow professionals (career progressing).
Many people refer to Instagram as being a modern-day business card as it instantly spreads
your message far and wide.
But if you’re an algorithm newby who is nervous about dipping a toe in social noise – remember
everyone started somewhere so the sooner you get going the better. Don’t fret thinking you’ve got to
be a social media expert; no one knows it all and it’s a case of trial and error to start with. The beauty
of social media is you can post any type of image – an amazing new haircut on a client, a salon event
or something inspirational, maybe an awesome photographic image which reflects your creative vibe.
Your first post doesn’t have to be a landmark image (although it helps!) and by initially posting a
variety of imagery, response will inform you what works best.
Creating a strong visual style is important, but make sure your stream has variation. For example, just
as a colourist wouldn’t show only brunettes, a haircutter shouldn’t show only severe geometric shapes.
Once you get the measure of your signature style, focus on quality over quantity and perhaps post
just once a day using relevant hashtags to amplify and extend reach.
Of course, social media success quickly snowballs to create a greedy creature needing constant feeding.
Staying on top of it with regular posts can become an onerous, time-consuming job in itself.
Luckily you have ready-made assistants to help in the form of happy clients. Everyone loves a selfie
and encouraging them to show off their new look on their own Instagram feeds with a #hashtag to
you ensures keeping your salon high on the digital radar.
84 digital

Blue Tit
London salons Blue Tit
like to keep it real on social.
Great haircut and cute dog
drew 400+ likes, the cool
copper hair and inked arm
combo proving equally
Instagram popular.
Affinage
Picture power. Affinage’s arresting images attracted 1,000 likes on Instagram and
reached a digital audience of over 350,000, the Candy Pop sunglasses model securing
seven magazine covers worldwide.

Rush
Freefall imagination and uncensored creativity yield
captivating imagery which attracts massive social
media engagement for RUSH. Perfect examples are
these mysterious, mesmerising pics by Art Team
member Seung Ki Baek.
Jamie Stevens
Favourite images posted on Instagram – the crimp from his BHA
collection and the designer Stories from Arabia’s LFW catwalk
image score high social media success for Jamie Stevens.
Remi Cachet
By cosying-up with popular
blogger Anna Zeller, extension
brand Remi Cachet secured major
exposure in festival season. Daily
blogs on fresh new styles drove
shared content and traffic across all
media channels.

Electric Sessions
Social media sells! An Electric Salons’ pop-up seminar in the USA totally
sold out, thanks to this vintage-inspired ‘Wanted’ notice being posted on
the seminar presenter’s Instagram feeds reaching 64,000 followers.
TIGI
Global fame means Anthony Mascolo – seen here on an Instagram post for a step-bystep
colour, cut and product video – always gets a great response for TIGI. The finished
style helped promote TIGI’s copyrightcolour product.
D&J Ambrose
Captured in the moment, these strikingly cool, ahead of the fashion
curve vibrant models caused an ongoing fast and furious flurry of
response on D&J Ambrose’s social streams.
digital
87

Estetica eCommerce
is now online
Just a simple click, even from your smartphone or tablet,
and you can have the magazine in your salon.
Subscriptions, albums, offers, and special package deals
with discounts you’ll love!
SUBSCRIBE ONLINE at
www.ecommerce.estetica.it
For further info on subscriptions:
EDIZIONI ESAV SRL – Via Cavour, 50 – 10123 Torino (Italy)
Email: customercare@estetica.it
www.esteticanetwork.com

For a full list of the winners at this year's Xposure
student competition visit www.esteticamagazine.co.uk.
The trendiest hair
colours of the
summer were
showcased during
this year's Graduate
Fashion Week.
NEWS
Xposure Winners
Wella Professionals’ student
competition, Xposure, has
reached its climax for 2018 and
the names of the talented
winners have been announced.
Supported by some of Wella’s
leading artists, Xposure is an
ideal opportunity for students
to take their first steps on the
competition ladder.
Blue Tit Pop-Up
Blue Tit recently hosted a
pop-up salon at Field Day
Festival 2018, one of the UK’s
biggest music festivals, bringing
together alternative music
artists and DJ’s to produce a
hedonistic weekend of music
& dancing. 6 creatives were on
hand to offer a menu of styles.
Graduate Fashion Week
For the 15th year running,
L’Oréal Professionnel continues
its support of Graduate Fashion
Week in its role as official hair
sponsor. The hair team of 25 led
by Andrea Daley from Barbara
Liverpool Daley and Jason Hall
from Jason Hall Hairdressing
created the catwalk hairlooks
for the 24 college shows,
attracting over 30,000 guests.
Dubai Breaks Records
Beautyworld Middle East 2018
recently completed a triumphal
three-day run, breaking a
number of records by setting
new highs in exhibitor
participation and floorspace
sold. The numbers confirm the
tremendous cross-regional
reach and draw of the event.
Blue Tit’s pop-up salon proved to be a huge
hit once again, with braids – especially mini
and Dutch styles – proving to be a
perennially popular festival-look.
Beautyworld Middle East 2018 drew in a
total of 36,394 trade visitors and buyers
from across the wider region.
news
89

products
Goldwell
The Sun Reflects range by Dualsenses includes a UV Protect
Spray protects sun-stressed hair from colour fading through
UV radiation and from moisture loss. It also provides
protection from the effects of the sun, chlorine and sea water.
Insight
For the revitilisation of dull
blondes and greys, Insight have
introduced its Anti-Yellow
Shampoo within its Incolor range,
derived from organic extracts that
brighten and enhance colour.
Schwarzkopf
Calling all blondes: Bring out your inner
chameleon this summer with the launch
of Schwarzkopf Professional’s New
BlondMe blush wash and Blonde Lifting
Shades - delivering on-trend blonde
perfection with customisable solutions.
ghd stylers
Perfect for summer! Introducing the new
ghd gold earth gold and pure gold stylers;
part of the limited edition Saharan gold
collection. Featuring dual-zone technology
for premium performance, it also boasts an
improved heat-up time of just 25 seconds.
Alter Ego
New intensifier cream from
Alter Ego Italy has an
ammonia-free formula which
balances or neutralises
unwanted reflections for
harmonious colour effects.
Alternatively, it intensifies
reflections for an expressive
and intense colour service.
Wella Professionals
EIMI has joined London
Pride as an official 2018
partner. Prior to the
London Pride
Parade, EIMI will launch
two of its bestselling
products - Sugar Lift and
Pearl Styler - in limited
edition rainbow coloured
packaging in salons across
the UK and Ireland.

produCts
ghd
Just like your skin, your hair needs protection from
harmful UV rays. Stepping outside without protection
puts your hair at risk and can cause faded colour, lack of
moisture and overall distress. Heat Protect Spray by ghd
has added UV protection, so you're safe!
R+Co
Elevate your hair with Spiritualized Dry
Shampoo Mist by R+Co. It transcends
ordinary dry shampoo. Its revolutionary
formula has suspended cleansing powder
leaving hair and scalp feeling wonderful.
Fudge Professional
Salt Spray gives extra body and
texture to hair and is ideal for that
raw, textured look - especially when
protection from UV damage is
required. Totally versatile as a
styling product, it can be applied to
damp hair, scrunched through the
lengths and left to dry naturally.
TIGI
Bed Head Beach Freak is just one of a range of
holiday styling products by TIGI. Formulated with
UV complex and Seaweed Extract, it filters and
protects, as well as detangling beach hair and
building up protection against future damage.
label.m
Rich in antioxidant fruit, label.m
After Sun Mask hydrates hair, while
UVA/UVB filters and anti-chlorine
molecules protect hair from further
damage. Seriously counteracting
damage caused by climate and the
inevitable post-holiday hair woes.
System Professional
With intense Keratin UV
protection, Solar Sun Oil adds
softness during and after sun
exposure. The UV filters,
combined with a luxurious
blend of oils, deeply condition
and protect the keratin for
lasting smoothness.
products
91

Advertorial
MCB by Beauté Sélection,
the international
professional fair, gathers
together the elite of coiffure
together in Paris.
A
privileged location featuring
innovations and trends,
MCB by Beauté Sélection
once again proposes a
unique artistic program
and business
presentations.
FOCUS ON innovation
The main protagonists in the world
of hairstyling have always chosen
Paris and MCB by Beauté Sélection
to present their latest innovations to
sector operators. The fair indeed
plans a space entirely dedicated to
all the latest news. What’s new in
Paris is the location that gathers
together everything that is new in
products and services offered by
exhibitors, and it will also host the
Non-stop
innovation
Competitions,
conferences,seminars,
non-stop activities:
all this marks the
long-awaited Parisian
manifestation.

A full immersion
amidst the World
Hairdressing
Championships
and the most
prestigious shows:
in Paris from 8-10
September 2018.
competition that will award the
most innovative products and
services: don’t miss the appointment
set for Sunday, 9 September at 11:30.
Other events
There will also be the long-awaited
World Hairdressing Championships,
organised by OMC, featuring
for the third year 50 nations and
1300 candidates. The competitors
will face off at coiffure, beauty, care,
and make-up trials, while this year’s
biggest news is that the barbers/men
sector will also compete in the Free
Fade Cut and Tattoo Design. With
Estetica Design, What’s up in Paris
will present a selection of the most
beautiful European salons, to be
awarded on the main MCB by
Beauté Sélection stage on Sunday,
the 9th, at 3:10 pm. During this fifth
edition, the spotlights will also be on
The Mentor Best Emerging Talent
event, co-produced by Estetica
France, presenting four French
mentors: Beata Bourillon, Gérard &
Laurent, Céline Autunès and Marie
Coccoluto. Their teams of young
talents will compete in an artistic
battle to take place on Monday, 10
September, from 11:00 to 11:45.
Another eagerly awaited event is
entitled “Le Succès Selon” - or
‘success accor-ding to’ highlighting
the experience and market vision of
great hairdressing personalities, like
Franck Provost, Ludovic Geheniaux,
Franck François. Each of these top
entrepreneurs will have 15 min to
inspire and captivate the audience.
This year the fair will also focus on
Made in France with a round table
held by L’Eclaireur on the topic of
innovating and manufacturing in
France. Save the date for 8 Sept from
3:00 to 3:50 in the Workshow 2 hall.
The fair confirms itself as an
international platform of global
beauty, where numerous worldfamous
hairstylists will unveil their
ideas on trends in Haute Coiffure
runway shows.
More than a platform for
innovation, MCB by Beauté
Sélection focuses on creativity
events
93

ASIA • AUSTRALIA • CHINA • CZECH & SLOVAK • DEUTSCHE AUSGABE • ESPAÑA
FRANCE • HELLAS • INDONESIA • ITALIA • KOREA • LATINA • MEXICO • MIDDLE EAST
POLSKA • ROMANIA • RUSSIA • THE NETHERLANDS • TURKEY • UK • USA • WORLD
IS VERY PROUD
TO BE
PART OF
EBT

Advertorial
Spa style
luxury
Quality hairdressing
really is a minimum
expectation of every
client, so how do you
go beyond that?
The promise of luxury,
exclusivity and an
unrivalled customer
experience is consistently
promoted by salons
looking to attract a
discerning clientele and
increase the value of their services.
Retaining loyalty depends on
how the client looks and feels,
but it also relies on their overall
experience too. “Luxury is not
exclusively about the delivery
of services, but the way your team
interacts with clients,” explains
Takara Belmont’s Territory Sales
Manager, Katie Wrighton. “Many
elements, including interior design
and decor, contribute to the
customer experience - equipment
plays a vital role too”. To enable
even high-end salons to upgrade
their service offering, Katie
recommends Takara Belmont’s
Yume shampoo systems.
Designed to elevate the customers’
backwash experience, they allow
for the addition of new premium
treatments, such as head massage,
facials and beauty treatments
to boost revenues and create
fresh income streams, while
transforming salon into a haven of
tranquility and serenity. The Yume
DX and Yume Espoir deliver the
ultimate in comfort and relaxation
with full backwash recline. They
feature easy chair manoeuvre and
gently transition the client in and
out of the treatment position.
Double gel-filled neck cushions
and pillows delicately support the
head to promote a sense of total
well-being. Spa Mist II brings
even more possibilities when
paired with the Yume Series.
This treatment processor
generates an ultra-fine mist to
open the hair cuticle at a low
temperature allowing the
concentrated ingredients and
colour pigment to penetrate each
hair shaft without damage or
dilution. As a result, hair health
and condition are actively and
visibly improved, treatment results
prolonged, and colour intensity
and vibrancy are enhanced.
Transform your offering quickly
and discover more visit
www.takarahairdressing.co.uk
or call 020 7515 0333.
Alternatively email Takara Belmont
at hairdressing@takara.co.uk
Whilst the Yume Series and Spa Mist II operate
independently, their combined effect creates a
unique ambience and dramatically improves
customer satisfaction.
design
95

Estetica n. 3/2018
ad index
Advertising
HEAD OFFICE
Corso Cairoli, 16
10123 Torino (Italy)
Tel.: +39 011 83921113
Fax: +39 011 8171188
adv@estetica.it
www.estetica.it
ESTETICA ITALIA
EDIZIONI ESAV
Via Cavour, 50
10123 Torino (Italy)
Tel.: +39 011 83921111
Fax: +39 011 8125661
info@estetica.it
www.estetica.it
Estetica UK
88 Kingsway
London WC2B 6AA
(Great Britain)
Tel. +44 2078412733
estetica.uk@lineone.net
www.esteticamagazine.co.uk
BEAUTY ASIA SINGAPORE 81
www.beautyasia.com.sg
COSMOPROF ASIA 24
www.cosmoprof-asia.com
INTERNATIONAL HAIRDRESSING AWARDS 6
www.ihawards.com
LABEL.M 2-3
www.labelm.com / 0175 361 2090
MCB by BEAUTÉ SÉLECTION 92-93
www.mcbbybeauteselection.com
SALON INTERNATIONAL 18-19
www.salonshow.co.uk/estetica
SHAAN HONQ 82-83
www.shaanhonq.com / +886 7 224 0011
TAKARA BELMONT
www.takarahairdressing.co.uk / 020 7515 0333
OBC/95
Printed in Italy by
GrafArt & G. Canale & C
Registration n. 435 of 7.4.49,
Turin Law Court. All rights
reserved.
Reproduction in whole or in part
of texts or photography is
prohibited. Manuscripts,
photographs and art are selected
at the discretion of the publi sher
free of charge (advertising
exclu ded). Whether published or
not, no material will be returned
and remains the property of the
publishing house, which may
make use of it as seen fit. This may
include the withdrawal of
publication rights to other
publishing houses. Estetica
requires exclusive publication
rights in the hairdressing sector
for all photography submitted
which must not therefore be
offered for publication to other
magazines in the hairdressing
trade or industry.
Notice to subscribers (clause 13 of
Data Protection Act, bill196/03)
The personal data of subscribers
used in sending this publication is
saved also in computer databases
(without being processed in any
particular way); it will not be
divulged to third parties and will
be used only for the aforesaid
purpose. Subscribers may, at any
time, ask Edizioni Esav S.r.l.
(Via Cavour 50, 10123 Torino –
email: export@estetica.it - tel. + 39
011 83921291) responsible for the
procedure, to check, add, update,
or alter the information, and/or
exercise their right of law
regarding the protection of
personal data (clause 7 of Data
Protection Act, bill 196/03).
THE HAIRDRESSERS’ CHARITY
www.thehairdresserscharity.org / 01234 831 888
TIGI
www.tigicopyright.com / 0844 844 0944
TONI&GUY
www.toniandguy.com / +44 20 7836 0606
IBC
FC/4
IFC-1
to subscribe
e-mail: customercare@estetica.it
online: www.esteticamagazine.co.uk
Membre de l’Association
Internationale de la
Presse Professionnelle