Estetica Magazine UK (3/2018)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
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editorial<br />
Summer in the salon is a time of emotional contrasts - there's the excitement and<br />
anticipation of clients who are about to head off on their holidays, juxtaposed with those<br />
who have just returned - often cantankerous and moody at the prospect of having to return<br />
to work! The hairdresser-cum-therapist inevitably takes it all in their stride, at the same<br />
time as imparting invaluable advice and product recommendations on how to get that<br />
Hair: Philip Downing<br />
Colour: Christel Lundqvist<br />
Photo: Alex Barron-Hough<br />
Make-up: Amy Barrington<br />
Styling: Jiv D<br />
Products: TIGI<br />
tangle of sun- and sea-damaged hair looking normal again. If only they'd have taken your<br />
advice before going away and invested in some sun protection - for the hair that is!<br />
Summer also opens up many more<br />
opportunities to get onto Social Media<br />
and promote the amazing creative work<br />
you're doing in the salon. If you're not<br />
there already, maybe now is the time.<br />
Being a player in the online community can transform your business and enhance your<br />
career. Take Instagram for example – particularly popular in the salon world, it’s a brilliant<br />
way to showcase your handiwork to clients. OK the idea of posting that first picture of your<br />
work might seem a bit intimidating, but once you've done it you'll probably find yourself<br />
pleasantly amazed by the fantastic reaction it achieves. Welcome to the global work of hair!<br />
Gary Kelly,<br />
Editor-in-Chief, <strong>Estetica</strong> <strong>UK</strong><br />
<strong>Estetica</strong>Network globalises<br />
the wonderful world of hair:<br />
in print, online and on social!
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