Estetica Magazine UK (3/2018)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
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Advertorial<br />
Spa style<br />
luxury<br />
Quality hairdressing<br />
really is a minimum<br />
expectation of every<br />
client, so how do you<br />
go beyond that?<br />
The promise of luxury,<br />
exclusivity and an<br />
unrivalled customer<br />
experience is consistently<br />
promoted by salons<br />
looking to attract a<br />
discerning clientele and<br />
increase the value of their services.<br />
Retaining loyalty depends on<br />
how the client looks and feels,<br />
but it also relies on their overall<br />
experience too. “Luxury is not<br />
exclusively about the delivery<br />
of services, but the way your team<br />
interacts with clients,” explains<br />
Takara Belmont’s Territory Sales<br />
Manager, Katie Wrighton. “Many<br />
elements, including interior design<br />
and decor, contribute to the<br />
customer experience - equipment<br />
plays a vital role too”. To enable<br />
even high-end salons to upgrade<br />
their service offering, Katie<br />
recommends Takara Belmont’s<br />
Yume shampoo systems.<br />
Designed to elevate the customers’<br />
backwash experience, they allow<br />
for the addition of new premium<br />
treatments, such as head massage,<br />
facials and beauty treatments<br />
to boost revenues and create<br />
fresh income streams, while<br />
transforming salon into a haven of<br />
tranquility and serenity. The Yume<br />
DX and Yume Espoir deliver the<br />
ultimate in comfort and relaxation<br />
with full backwash recline. They<br />
feature easy chair manoeuvre and<br />
gently transition the client in and<br />
out of the treatment position.<br />
Double gel-filled neck cushions<br />
and pillows delicately support the<br />
head to promote a sense of total<br />
well-being. Spa Mist II brings<br />
even more possibilities when<br />
paired with the Yume Series.<br />
This treatment processor<br />
generates an ultra-fine mist to<br />
open the hair cuticle at a low<br />
temperature allowing the<br />
concentrated ingredients and<br />
colour pigment to penetrate each<br />
hair shaft without damage or<br />
dilution. As a result, hair health<br />
and condition are actively and<br />
visibly improved, treatment results<br />
prolonged, and colour intensity<br />
and vibrancy are enhanced.<br />
Transform your offering quickly<br />
and discover more visit<br />
www.takarahairdressing.co.uk<br />
or call 020 7515 0333.<br />
Alternatively email Takara Belmont<br />
at hairdressing@takara.co.uk<br />
Whilst the Yume Series and Spa Mist II operate<br />
independently, their combined effect creates a<br />
unique ambience and dramatically improves<br />
customer satisfaction.<br />
design<br />
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