Estetica Magazine UK (3/2018)

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Conscious coupling Social media is brilliant for promoting yourself, your salon and your work. Posting that first Instagram image may feel unnerving, but consciously connecting with the outside world is the essential tool to get you on the map. Maria Weijers Social media is all about making connections, being noticed, acknowledged and followed. Your posts getting positive feedback from people and brands you admire is sure to put a spring in your step. Even negative comments have a value as it shows you’re being watched. Being a player in the online community can transform your business and enhance your career. Take Instagram for example – particularly popular in the salon world as it’s a brilliant way to showcase your handiwork to clients (business building) and creativity to fellow professionals (career progressing). Many people refer to Instagram as being a modern-day business card as it instantly spreads your message far and wide. But if you’re an algorithm newby who is nervous about dipping a toe in social noise – remember everyone started somewhere so the sooner you get going the better. Don’t fret thinking you’ve got to be a social media expert; no one knows it all and it’s a case of trial and error to start with. The beauty of social media is you can post any type of image – an amazing new haircut on a client, a salon event or something inspirational, maybe an awesome photographic image which reflects your creative vibe. Your first post doesn’t have to be a landmark image (although it helps!) and by initially posting a variety of imagery, response will inform you what works best. Creating a strong visual style is important, but make sure your stream has variation. For example, just as a colourist wouldn’t show only brunettes, a haircutter shouldn’t show only severe geometric shapes. Once you get the measure of your signature style, focus on quality over quantity and perhaps post just once a day using relevant hashtags to amplify and extend reach. Of course, social media success quickly snowballs to create a greedy creature needing constant feeding. Staying on top of it with regular posts can become an onerous, time-consuming job in itself. Luckily you have ready-made assistants to help in the form of happy clients. Everyone loves a selfie and encouraging them to show off their new look on their own Instagram feeds with a #hashtag to you ensures keeping your salon high on the digital radar. 84 digital
Blue Tit London salons Blue Tit like to keep it real on social. Great haircut and cute dog drew 400+ likes, the cool copper hair and inked arm combo proving equally Instagram popular. Affinage Picture power. Affinage’s arresting images attracted 1,000 likes on Instagram and reached a digital audience of over 350,000, the Candy Pop sunglasses model securing seven magazine covers worldwide.
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UK the HairMagazine GO SOCIAL Self-
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Publisher and Director Roberto Piss
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Anthony Mascolo & Panos Damaskinidi
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Suit, camouflage printed cotton, de
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Hair by Anne Veck Clients wouldn’
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Selected from the FUTUREWISE Collec
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As well as food, everyday objects a
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2001: Akin releases his first-ever
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The Grand Final Show was entitled 2
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Inspired by an amalgamation of clas
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28 vision
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Page 34 and 35: Best of B ri t The stylish impact o
Page 36 and 37: Hair Designer: Salvo Filetti @ Joy
Page 38 and 39: Hair Designer: Salvo Filetti @ Joy
Page 40 and 41: Weddinghair Hair: Trizzi team Photo
Page 42 and 43: Weddinghair Art Director: Alessia S
Page 44 and 45: Wedding hair Hair & make-up: Ute H
Page 46 and 47: Weddinghair Hair: Olga García @ Ol
Page 48 and 49: Artistic Direction: Benjamin Pinon
Page 50 and 51: Weddinghair Hair: Michael Albor for
Page 52 and 53: NOT TOO FORMAL, FOR BOTH HIM AND HE
Page 54 and 55: Weddinghair Per le spose che non vo
Page 56 and 57: Weddinghair Hair & make-up: Ute Hü
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Page 60 and 61: INTRIGUINGLY COMPLEX WITH JUST AN I
Page 62 and 63: Hair: Danilo Profeta and Grazia Bia
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Page 66 and 67: Hair: Nathan Cherrington @ Toni&Guy
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Page 70 and 71: summer Blond Hair & Make-up: Kersti
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Page 76 and 77: Hair: Leonardo Rizzo @ Sanrizz Arti
Page 78 and 79: Hair: Dee Parker Attwood Photo: Kar
Page 80 and 81: Artistic Direction: James Longagnan
Page 82: follow us on: ITALY estetica.it fac
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Estetica Magazine UK (3/2018)

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