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John Jeffrey of the Boardwalk Tavern and Bernie at the Carlsberg Brewery in Copenhagen<br />

GOOD, BETTER, BEST – NEVER LET IT REST.<br />

REGARDLESS OF THE VARIOUS<br />

TAX SYSTEMS, CULTURES AND<br />

NATIONALITIES WE MET, THE<br />

COMMON ELEMENT ALWAYS<br />

CAME BACK TO ONE ELEMENT -<br />

THEIR STAFF.<br />

As this edition of the <strong>QHA</strong> <strong>Review</strong> goes to print, I have just returned from<br />

accompanying members from across the state on a successful <strong>QHA</strong><br />

Study Tour to several Nordic countries. We were fortunate to see how the<br />

hospitality, accommodation and tourism industries in these places not only<br />

deal with a <strong>small</strong> window of opportunity due to extreme weather conditions<br />

so far north, but create a competitive advantage out of it.<br />

All of the successful businesses we met had a laser-like focus on their<br />

business opportunities, but also on improving the customer experience<br />

to ensure customers stayed longer, recommended them or returned with<br />

friends; no matter whether it was adventure tourism, memorable restaurants<br />

or simply a local bar. Regardless of the various tax systems, cultures and<br />

nationalities we met, the common element always came back to one element<br />

- their staff.<br />

This fact simply re-enforces the message we receive from the judges of the<br />

<strong>QHA</strong> Awards for Excellence each year. As the judges visit our 20<strong>18</strong> Finalists,<br />

announced in this edition of the <strong>QHA</strong> <strong>Review</strong>, the deciding factor is often<br />

the enthusiastic, informed and well-trained staff in our member venues. If<br />

you think your staff are good or even the best in the business, never be<br />

satisfied. Bring them to our next event or join our next Study Tour. You will be<br />

astounded at how much there is still to learn across this tremendous industry.<br />

See you at the Awards Night in October!<br />

BERNIE HOGAN<br />

<strong>QHA</strong> CHIEF EXECUTIVE/EDITOR<br />

<strong>QHA</strong> REVIEW | 3

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