SleepTech September - October 2018

www.sleeptechmagazine.com
September - October 2018

www.elektroteks.com.tr

P: +90.224 443 46 28 - 29 F: +90.224 441 99 90 Nilüfer Bursa TURKEY info@elektroteks.com.tr

4
12
Sleepwell Expo opens to trigger
the trade in the mattress
manufacturing industry
INDEX ADS
Custom Furniture
Suppliers Zone at CIFM /
interzum guangzhou 2019
to double in size
28
Boyteks.............................................Back cover
Boyçelik................................ Inside back cover
Elektroteks............................. Inside front cover
Elektroteks.......................................................... 1
Metal Matris....................................................... 3
Kırayteks............................................................. 7
Artilat.............................................................. 5-6
Nova................................................................... 9
Aydın Tekstil................................................. 10-11
Latexco............................................................ 13
Sefox................................................................. 15
Siteks................................................................. 17
Allbeco............................................................. 19
Nano Yay......................................................... 21
Nobel................................................................ 23
Ferzan............................................................... 25
Comfytex....................................................26-27
Jakarteks..........................................................29
Akpoli............................................................... 31
Histeks...............................................................33
Ersan Madeni............................................ 34-35
BedCovers................................................. 38-39
Gemba............................................................43
Gizgrup....................................................... 44-45
İnnovabedding...............................................49
Allbemac......................................................... 57
Nerteks.............................................................65
İnterzum........................................................... 91
Sigma...............................................................95
Seral..................................................................99
Yaboo............................................................. 121
ZolyTech......................................................... 135
Sleepwell Expo 2019.............................. 150-151
46
70
96
Vegan Cupra effect on sleep
sets
Kirayteks explores new
export markets
58
Aydın Tekstil dazzles with its
new product, Sleepmaker
“Our country needs high value
added production in all fields”
80
Attentive quality in sewing
threads industry
Accessories complementing
quality
120

Istanbul | 26 - 29 September
Hall: 10 Booth: C08

6
From The Editor
Welcome
to Istanbul!
w w w . s l e e p t e c h m a g a z i n e . c o m
Publisher
ISTMAG
Magazin Gazetecilik Yayıncılık
İç ve Dış Ticaret Ltd. Şti.
Adına sahibi
Istanbulite people are very lucky for having such a great city
which is a house for innumerable touristic and historical values.
It hosts 7 hills but numerous minarets and domes along with
many skyscrapers on its silhouette. Its daytime is fascinating
and its nighttime is better. Istanbul is a city of love, a city of
wonders… It is a love itself.
The best time to enjoy this marvelous city is the second half of
September when the weather is most cooperative with the inhabitants.
It is the same time that SLEEP WELL EXPO takes place
in İstanbul, 26-29 September 2018.
Managing Editor
Responsible
Editor
Chief of Editorial
Board
Editor
Editorial Consultants
H.Ferruh IŞIK
Mehmet SÖZTUTAN
(mehmet.soztutan@img.com.tr)
Cüneyt AKTURK
(cuneyt.akturk@ihlasfuar.com)
Ömer Faruk Görün
(omer.gorun@img.com.tr)
Gizem YILDIZ
(gizem.yildiz@img.com.tr)
Chris France, Leggett & Platt
Prof. Dr. Ismail KAYA
Assoc. Prof. Mehmet Ali OZBUDUN
Recep SAHIN
Turkey has some major targets for the year 2023 set by the
government. The country continues to pursue its development
worldwide with its rapidly increasing population, advantageous
geography, and contribution of exports. One of the most
important sectors in Turkey, without any doubt, is the mattress
industry which covers mattress machinery and components industry
along with finished products. Developments, innovations
and example solidarity of the sector performed in recent years,
have become the factors that affect the sleep products sector
positively. I have full confidence that Sleep Well Expo will have
a respectful amount of contribution to the development of the
sector thereby driving the export run of the industry to better
levels.
The rules of the game are changing every hour in recent times.
Ties with the USA has been going through a fragile process and
the EU has been trying to come closer to Ankara while Turkey
has been playing the Chinese card and revitalizing relations
with the Islamic world. But one thing is clear; Turkey has a
strong economic structure and
The country has no way to stop or slow down. On the contrary,
every action, positive or negative, offers new challenges and opportunities.
Those who have close contacts and good relations
will end up better surprises in return. The recent two decades
have proven this good chance. Sleep Well Expo will trigger of
the industry for a better future. Come, see for yourself!
Advertising Sales Marketing
Omer Faruk GORUN (omer.gorun@img.com.tr)
Advertising Coordinator
+90 224 211 44 50-51
Foreign Relations
Manager
Communications
Manager
Art Director
Fınance Manager
Subscription
Accountıng Manager
HEAD OFFICE
Güneşli Evren Mah. Bahar Cad.
Polat İş Merkezi B Blok No:3
34197 ISTANBUL/TURKEY
Tel:+90. 212 604 51 00
Fax: +90. 212 604 51 35
İbrahim Arslan
(ibrahim.arslan@voli.com.tr)
Ebru PEKEL
(ebru.pekel@voli.com.tr)
Tolga ÇAKMAKLI
(tolga.cakmakli@img.com.tr)
Mustafa AKTAŞ
(mustafa.aktas@img.com.tr)
Zekeriya AYDOGAN
(zekeriya.aydogan@img.com.tr)
Zekayi TURASAN
(zturasan@img.com.tr)
LIAISON OFFICE: BURSA
Buttim Plaza A. Blok Kat:4 No:1038
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Tel: 0212 454 30 00
Mehmet Soztutan

Istanbul | 26 - 29 September
Hall: 10 Booth: B02 - C03

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10
Turkey’s exports up
5.3 pct in first 8 months
The 12-month
overall exports
rose 6.5 percent
on a yearly basis,
reaching $162.4
billion.
Turkey’s exports from January to
August recorded a 5.3-percent
annual hike, Turkish Exporters’
Assembly (TIM) announced on
Sept. 1.
In the eight-month period, the
country’s overall exports totaled
$108.7 billion, up from $103.2 billion
in the same period last year.
In August alone, Turkish exports
amounted to $12.4 billion, representing
a 6.5 percent decrease
compared to the same month
last year. TIM noted that the fall
in exports in August was due to
the nine-day Eid al-Adha holiday
break.
Turkey’s exports hit an all-time
high of $157.6 billion in 2014.
They amounted to nearly $157
billion last year.
The exporters’ assembly noted
that Turkish products were exported
to nearly 220 countries in
August.
“There was an increase in exports
to 96 of these countries while
the top five export markets were
Germany, the U.K., Iraq, the U.S.
and Spain,” it said.
TIM figures showed the automotive
industry was the leading
sector with exports worth $1.61
billion in August, followed by
ready-made garments and apparel
at $1.39 billion and chemical
products at $1.37 billion.
Jewelry exports climbed 177
percent year-on-year in August,
marking the best performance
among all sectors, while steel
and fresh fruit/vegetable exports
rose 43 percent and 10 percent,
respectively.
TIM data also showed that the
12-month overall exports rose 6.5
percent on a yearly basis, reaching
$162.4 billion.

Istanbul | 26 - 29 September
Hall: 10 Booth: A04 - B01

14
Sleepwell Expo
opens to trigger the
trade in the mattress
manufacturing industry
Over 100 respectful brands from various countries of the world
will showcase their latest products at Istanbul Expo Center, 26-29
September 2018.

We support your dreams.
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our innovative bedding solutions can help bring this world one step closer, as a good night’s sleep is essential
to live that happy, healthy life.
Bedding products made of pure natural latex.
Unique and high-quality PU foams.
The perfect mix of both natural and synthetic
latex for a comfortable, high-quality comfort.
Latex components combined with PU foams,
for strong, durable and customized bedding
solutions.
Sint-Amandstraat 8 bis, 8700 Tielt | Belgium
Tel.: +32 (0)51 40 14 31 | Fax: +32 (0)51 40 55 66 | info@latexco.com
Contact: Stefaan Reynaert - Area Sales Manager - stefaan.reynaert@latexco.com
Visit our website www.latexco.com

16
In line with fast development
observed in the Turkish mattress
industry in last 15 years,
SLEEP WELL EXPO has also
been growing steadily and
opening for its fifth edition
at Istanbul Expo Center, 26-
29 September 2018. A great
number of leading brands from
all segments of the industry
are at the fair to welcome their
domestic and international
visitors. Some of the leading
names in the industry by
the end of February include:
NORDSON (AAT MAKİNA
SANAYİ VE TİCARET A.Ş. ),
AYDIN TEKSTIL, ADALAR
KİMYA, AKÖZLÜ DIŞ TİCARET,
AKPOLI INDUSTRIAL PROD-
UCTS, ALLBECO, ALLBEMAC
MAKİNA, BED COVERS, BEHA
PLASTIC, BELIEVE, BEST
FOAM, BOĞAZİÇİ MALZEME-
CİLİK, BOYÇELİK METAL,
BOYTEKS TEKSTİL, COMFY-
TEX (KÜÇÜKLER TEKSTİL
SANAYİ VE TİCARET), DLA-
BEL (DOĞUŞ OFSET MATBA-
CILIK), DOREPLAS PLASTİK,
DURAK TEKSTİL, EDR KİMYA,
ELEKTROTEKS, EMR FER-
MUAR, ERGOFOAM (HURPOL
POLİÜRETAN), ETG TEKSTİL,
FERYAL FERMUAR, FORM
SÜNGER, FURNİÇİN, GEMBA
MAKİNE, GİZ GRUP TEKSTİL,
GÖRENLER GİYİM TEK-
STİL, GÜÇTEKS MENSUCAT,
HASPLAST PLASTİK, ELIS (AR-
GUN DEMIR CELIK METAL),
HENGYE MACHINERY, INNO-
VA BEDDING, I-FIX MAKİNA,
İGEME, İPEKER TEKSTİL, KA-
LİTEKS, KAY TEKSTİK, KAY-
TELA TEKSTİL, KIRAYTEKS
TEKSTİL, LİNEER HİDROLİK,
MD MAKİNA DİZAYN, MERT
MAKINA, MESA ETİKET, MET-
AL MATRİS, MITSAN MAKI-
NA, MTF MENSUCAT, NANO
YAY, NERTEKS İPLİK, NOVA
SÜNGER, ONUR KAPİTONE,
ÖZEN İPLİK, PAKİPEK TEK-

18
STİL, ROBATECH TUTKAL,
ROZA İPEK, SARAN MEN-
SUCAT, SEFA KİMYA, SERAL
TEKSTİL, SERVOTEKS, SIGMA,
SİMİTEKS TEKSTİL, SLEEP
WELL MAGAZINE, SOVA
YATAK, SRC INTERNATIONAL
TRADE, SUPER KUTU VE
AMBALAJ, ŞERİTÇİOĞLU, TE-
KNOTEKS MAKİNA, TRAKYA
PACK, ÜMİT ELEKTRONİK
MAKİNA, WellMatt, YABAO,
YAPI LİDER KİMYA, ZOLY-
TECH, ZHEJIANG HUAJIAN
From machinery, technologies,
raw materials, up to
components and services the
show covers all of the industry
sub-industry fields of the sleep
products industry.
Pointing out that there are
more product varieties in this
year’s edition of the show,
Omer Faruk Gorun, project
manager of Sleep Well Expo,
said, “We are more asser-

20
tive this year with regards to
professional visitors. We have
particularly increased our focus
on foreign markets. The history
of five years has made the fair
a well-known event around the
world and many buyers and
producers put the name Sleep
Well Expo on their annual
agenda well before the event’s
date. We are thankful to our
esteemed industrialists who
have contributed to the growth
of our event. We are shaping a
world fair here altogether.”
Turkey’s mattress industry has
been going through major
changes leaving many less-developed
stages behind. Almost
all kinds of modern mattresses
are either manufactured or
represented in Turkey.

Natural Mattress Components
Latex Foam
Viscogel Pillows
NEW AİRFOAMS FROM SOURCING LEADER ALLBECO
New Massage Pillows
AİRFOAM VİSCO STD
AİRFOAM GEL
High End Mattress Labels
AİRFOAM ALOEVERA
AİRFOAM SOYA
Ready Made Zipped Covers
Semi-Finished Mattress
Metal Motorized Folding Bed Mechanism
Folding Mattress Covers
Organize Sanayi Bölgesi 23. Cadde No:45 38070 Kayseri /
Türkiye
+90 352 502 07 56
info@allbeco.com
+90 352 502 07 55
A
www.allbeco.com

22
Sleep Well Expo represents a
wide range of portfolio including
the latest products of
mattress manufacturers, pillow
manufacturers, comforter and
other sleep product manufacturers,
exporters and dealers.
They were mainly mattress exporters
and importers, bedding
manufacturers, home textile
manufacturers, coverlet manufacturers,
equipment firms,
distributors, agents, chain
store purchasing authorities,
local furniture stores, professional
import and export firms,
designers, hotel purchasing
managers, interior design firms,

Istanbul | 26 - 29 September
Hall: 10 Booth: A05

24
experts of the private sector,
mattress industry buyers and
trade press portals… In short,
all members of the industry
come together at the Sleep
Well Expo – Mattress Supply
Industry and Technologies Fair.
Running towards its major
targets of 2023 set by the government;
Turkey continues to
pursue its development worldwide
with its rapidly increasing
population, advantageous
geography, and contribution

26
of exports by its advantageous
geography. One of the most
important sectors in Turkey,
without any doubt, is the mattress
industry, mattress machinery
and components industry.
Developments, innovations and
example solidarity of the sector
which has been performed in
the mattress sector in recent
years, have become the factors
which affect the sleep products
sector positively. With the
same token, many positive
economic indications which
have been performed on behalf
of the country and the sector
in recent years, many regulations
and directives made
for the business volume and
the mattress sector which has
grown depending on the flow
of foreign investments, indicate
the importance of SLEEP WELL
EXPO.

Istanbul | 26 - 29 September
Hall: 10 Booth: B03 - C07

30
Exponential growth awaits custom furniture market in China;
Custom Furniture Suppliers Zone
at CIFM / interzum guangzhou
2019 to double in size
Following positive response from
the furniture production industry for
the launch of the Custom Furniture
Suppliers Zone at the international
exhibition area of CIFM / interzum
guangzhou in 2018, organizers of
the show have announced the return
of an expanded feature showcase
next year to take up twice
as much space in view of strong
growth potential for this market.
Slated to be held in China’s furniture
manufacturing powerhouse
Guangzhou from March 28 to 31,
2019, CIFM / interzum guangzhou is
the largest and most comprehensive
trade fair in the woodworking
machinery, furniture production and
interior decoration industry in Asia.
With continuously evolving consumer
demand, custom and non-standard
furniture has become the

32
hottest trend that has been widely
embraced by furniture makers.
While they meet the individual
needs of consumers, flexible automated
production in small volumes
is also made possible.
Data shows that China’s custom
furniture industry continues to
grow, and accounts for about
20 per cent market share in the
furniture industry. Compared with
developed countries with over
60 per cent market share, there
is substantial room for growth in
China. Currently, the phenomenon
has extended from customizing
cabinets and wardrobes to the
entire house. This is a test of
information technology, process
technology and flexible production
capabilities of manufacturers,
which is also expected to bring
about great opportunities.
Located at Hall 14.1 (Area C) of
the Pazhou Complex, the Custom
Furniture Suppliers Zone is poised
to stir up fresh interest among
visitors.
CIFM / interzum guangzhou continues
to be sought after by industry
brands, with over 95 per cent of
the exhibition spaces at the international
halls booked out.
Among them, national pavilions
have always been an integral part
of the international exhibition
area, and is also one of the most
popular highlights at the event.
Every year, nearly 100 of the
industry’s top raw material as well
as component suppliers for furniture
production are being showcased
bringing the latest product
information to the show.
In 2019, CIFM / interzum guangzhou
will continue to welcome national
pavilions from major global
furniture manufacturing hubs and
markets, such as Germany, Turkey,
US/Canada, South Korea and Italy.
In addition, industry associations
including the American Hardwood
Export Council (AHEC), Quebec

Oruc Reis Mh. Giyimkent Sitesi 13. Sk. No:30/A
Esenler / İstanbul / Turkey P.O. Box: 34235
www.akpoli.com
Tel : +90 212 438 62 12
Mail: info@akpoli.com

34
Wood Export Bureau, Canada
Wood and French Timber will also
be back once again to seek distributors,
agents and bulk buyers
in Asia through the event.
Besides that, a series of exciting
concurrent activities is also to be
anticipated, including business
matchmaking, exhibitor sharing
sessions and forums to enable enterprises
in the region to promote
their products and technologies to
global buyers.
The last edition occupied 150,000
square meters and spanned 17
exhibition halls. 1,459 companies
from 38 countries and regions
gathered at the event attracting
89,858 trade visitors from 132
countries and regions.
Online visitor pre-registration for
2019 has kick-started. Successfully
pre-registered visitors will enjoy
free and fast entry, free show catalogue,
PIAZZA drink voucher and
ticket to the Happy Hour networking
cocktail event.
To learn more about CIFM / interzum
guangzhou, visit www.
interzum-guangzhou.com.

38
“Product alternatives
are doubling every
year
Bed Covers will
show up with new
products in Sleep
Well Expo
Serving at high production
capacity and offering guarantee
for high quality, Bed Covers
keeps getting attention. We
talked to Duygu Gunaydin,
deputy general manager, about
their preparations for Sleep Well
Expo 2018.
Will you inform us about new
products of the year that your
company introduced to the
market?
We have been in an industry
that meets the basic need of
people for a good sleep that
renovates the body and mind
during sleep. We have prepared
new products, pillow covers for
the health and ergonomic needs
of the consumers, without compromising
their visual qualities
with new patterns. For white
groups we prepared functional
products for new needs.
How do you evaluate the
importance of the research and
development and innovation
efforts of the producers in the
mattress fabric industry?
Our activities in export markets
have been going on in 2018
as well. We are happy that we
have added new product groups
to our export portfolio and have
entered African and Arabian
countries and some other European
countries. By 2020 our
plans for targeted export activities
will be fully operational.
The volatility of the exchange rates
of foreign currency affected every
industry. How was the effect on
the mattress industry?

39
Yes, we all have been affected
negatively including the consumers.
We try to overcome it with
least losses and not to reflect
the problems to our customers.
We also have to manage the
problems in supply side up to
our operational plans of our
company.
With what products do you plan to
display in Sleep Well Expo? What
are your views and expectations in
general about the fair?
As it was before, we are going
to show up in the fair with our
pillowcases and white group of
home textiles. One of the main
reasons that we are participating
in the fair is that Sleep
Well acts as a matchmaker who
introduces us to the right group
of buyers and consumers in this
meeting. It is highly valuable to
meet with our peers, customers,
and end users of our products.
This year, we expect to extend
our product portfolio and solidify
our relations with our present
customers and to find new connections
and customers.
Duygu Gunaydin
Deputy General Manager

42
Gemba, a brand of
reliability in mattress
machinery
At a time when
ready materials
are preferred,
automation
gain momentum
at mattress
manufacturing
facilities. In
addition to mattress
manufacturing
machinery
Gemba also offers
consultancy services
to factories.
We have recently conducted an
interview with Kazim Sezerkan,
founding member of Gemba
Machinery and Consultancy Services,
which offers all needs of
factory including the equipment,
installation, operational needs
and even how many people
would be needed to operate the
complete system.
What products and services do you
offer?
As Gemba, we supply diverse
range of machinery for the mattress
industry. We also produce
quilting machinery for the sector.
Actually, automation has been
gaining importance in the mattress
manufacturing factories.
Gemba Machinery and Consultancy
provides automation and
consultancy services for the
mattress industry.
We define automation as “the
application of technology to
monitor and control the production
and delivery of products
and services.” Automation
professionals are responsible
for solving complex problems in
many vital aspects of industry
and its processes. The work
of automation professionals
operating in mattress sector is
critically important to the preservation
of the health, safety, and
welfare of the public and to the
sustainability and enhancement

43
of our quality of life. We, as
Gemba, also work under these
principles.
Our manufacturing range includes:
Mattress Production
Machines, Sofa-Base Production
Machines, Home Textile Production
Machines, Foam Production
Machines, Panel Furniture Production
Machines, Spring Machines,
Panel Furniture Production
Machines, Spring Machines,
Mattress Packaging Machines.
Why do you participate in Sleep
Well Expo?
Sleep Well Expo has turned out
to be an ideal platform for the
mattress and the related sectors.
We think that Sleep Well
Expo would repeat its success
and dynamism once more.
Compared to the man made
mattresses, do you prefer massproduction
for the mattress
industry?
Without talented individuals
to design, build, improve, and
maintain these processes, these
technological advances would
never have occurred and future

44
innovations would be impossible.
Mass production involves a
series of advantages in terms of
productivity gains and competitiveness.
What is the average cost of
mattress manufacturing line?
The cost of a bed facility starts
at 150thousands-200 thousands
euros and increases according to
the capacity.
What are your goals for the coming
period? How will Sleep Well Expo
contribute to these goals?
Our future goals are to support
all the producers in terms of
productivity in Turkey and to
meet their machinery needs so
that they can produce efficiently.
Having a word in the foreign
markets is also an important
target for us.
Although we have a short history
of looking at domestic equipment
and manufacturability, we
are among the top 5 companies.
We want to carry this trend
abroad as well.
We think that Sleep Well Expo
would pave the way for new
business opportunities for Gemba.
Which countries and markets do
you export?
We export to the neighboring
countries Eastern European and
the EU countries. We aim at diversifying
our export markets in
terms of commodity and country
groups. Decades ago, the machine
was coming from Europe
to Turkey. Now, Turkey began to
export them.
What are the differences between
machine manufacturers in Turkey
and Europe?
When compared to the machinery manufactured in the European
countries, Turkey’s manufacturing line has turned out to be more
competitive in terms of price and quality. We are able to compete in
the EU market more than ever.
Would you like to add anything?
Our first priority is to provide customer satisfaction and to produce
machinery that the customers need. We will not deviate from our
quality standards.

48
Vegan
Cupra
effect
on sleep
sets
The first vegan
fabric recorded in
the field of home
textiles from İpeker
As one of the oldest textile companies
dating back to the end of
the 1800’s, Ipeker started in silkworm
business. The first step for
further development was taken
by establishing a silk processing
facility during the republican era
in 1920 and a weaving loom
in 1930. The printing facilities
became operational in the years
1940 to 1950. All were the
largest integrated silk factory in
Europe and in the Middle East
in those years. Depending on its
deep-rooted past, the company
keeps innovating and now
produces vegan Cupra fabrics for
the needs of home textile producers.
Emphasizing on human
health and environment, vegan
fabrics account for the largest
share in the production. We
talked with Ihsan Ipeker, general
manager of the company about

49
their vegan Cupra sleep sets
that they will exhibit them in
Sleep Well Expo.
How was your transfer into home
textile market?
We have a specific and technically
perfect fabric that we
produce in our factory. We do
not want to limit the use of this
fabric only in clothing industry.
After our research that our teams
have carried out in the market,
we saw a good window of opportunity
in home textile markets.
Our products are technically
over qualified for the needs of
the market. So, we decided to
offer them to mattress manufacturers.
Because, people spend
their lives most in sleep, so they
need the highest comfort. Vegan
Cupro fabrics is the most natural
product produced for the need of
human skin.

50
What products are there in your
sleep set?
İpeker Home is a fabric supplier.
We can also supply products
for contract-based projects. We
have special pillow covers in our
sleep set. 7 to 8 hours on the
average our skin touches fabrics
of pillows, that should be highly
qualified. Our product prevents
drying of skin and keeps it
moistened thereby reducing the
aging symptoms. It is anti-static
so prevent the fluffing of hair
in the morning. With its climatic
properties, it maintains the
temperature on the skin in all
weather and seasons.
What are the concepts of the
products that you will display in
Sleep Well Expo?
We will be exhibiting all sleep
products in every concept related
with sleep in Sleep Well
Expo, besides our special vegan
Cupra alezes.
We will have a separate space
for kids and babies. As you
know, the skins of babies are
prune to every hazards and
chemicals. We also produce special
technical fabrics for the delicate
needs of the babies and
the environment. We combined
them with sleep sets targeting
to newborns and kids.
Ihsan Ipeker,
General Manager
Do you have any message that you
want to deliver to the industry?
In line with the deep root of our
company we have been focused
on one line. Vegan products that
we offer are the result of our
sensitivity to the people and
environment. Though we are
new in home textile business,
we trust our innovative products
to be successful in this segment
as well.
Would you mention about the
production capacity and the
technology you utilize?
Our monthly production capacity
is 1.2 million meters. A large
part of it composed of biodegradable
products. Integrated
production facility starts with
yarn, to dyeing, printing and
finishing, covers all stages of the
process under one roof.

52
Innova
loves
natural
Innova Bedding
has a wide export
market in supplying
of natural materials
which offer tailormade
feeling with
their luxury, fresh
and comfortable
structure.
The trend of the mattress industry
has been naturalness for a long
time. In addition to be healthier
their being comfortable for a nice
sleep is the main factor of why
they are preferred. Besides the
natural raw materials such as
horsehair, sheep wool, silk and
cotton, there a lot of unknown
types. Meeting the supply needs
of companies Innova Bedding carries
quality factor further ahead.
We have recently interviewed
Onder Honi, general manager
of Innova Bedding about natural
mattress issue.
What are the most important
factors when buying a mattress?
How should be the choice of a
healthy mattress?
There are 3 main parameters
about good mattress. We cannot
speak a mattress that suits all
type of people. We are always
recommending our customers and
friends to try mattress properly
before buying one. People should
spend time to search right mattress
for their body type in terms
of softness. In terms of materials
that we can say a good mattress
is made with natural material such
us wool, cotton, cashmere, camel
hair, coco fibers, linens, flax, sisal,
bamboo, silk, abaca, alpaca
wool, hemp, horsehair, natural or
blended latex and similar natural
products. These natural materials
can be used on mattress ticking,
layers or main core. As Innova
bedding we have widest natural
product range. The other important
point for a good and healthy
mattress is support points according
to pressure points of different
people. There are several body

53
types as weight, height or different
pressure points of each body
shape. I suggest mattress buyer
to select mattress with zones.
The word organic is used a lot
for the mattresses. What is your
opinion about usage of organic
materials for mattresses?
Indeed all naturally grown materials
and animal hairs are organic
but when the industry process the
materials they are adding some
chemicals or non organic materials
to get higher yields or quick process
and these organic materials
are getting non organic even toxic
products. We, as Innova bedding
and Enkev, give very high care to
this point and from farm and fields
to production we are treating all
materials without harmful chemicals
and materials. Human makes

54
environment dirty to make more
economic value after that trying to
reach natural products by giving
extra efforts and money to reach
natural materials again. I strongly
suggest to mattress buyers to select
and try mattress with natural
ingredients. They will feel the difference
from first night especially
moisture management, temperature
balancing and comfortable
sleep experience.
What kinds of mattresses do you
have in your product portfolio? Can
you inform us about the features
of these mattresses and about the
materials used in production of
these mattresses?
As Innova Bedding we are not
manufacturing mattress buy we
are sourcing best natural materials
and innovative products to
mattress producer to help them
to make natural and organic
mattresses. These materials are
really not easy to collect from the
sources but most difficult part is
processing these materials at
our factories without deforming
their natural features. After these
natural finishing we are re-forming
natural fibers to allow mattress
producer for easy production. Each
natural material offers health support
to sleep quality of the users.
Feeling this natural effect to sleep
quality is really very good experience.
Each natural animal hair has
its own benefits for human health
but their common miracle is hollow
structure which makes thermal
insolation naturally. It means that
these wools are not for only for
cold season also in hot season
they are giving thermal insolation.
These wools are keeps you cool
in hot summer season. Industry
made many fibers with petrochemical
materials and trying to reach
some features of natural wools
and products.
What can you say about your
export activities?
Innova Bedding has very wide
range of export market activities.
We have sold natural products
to China, other far eastern countries
and Latin America. Of course
Europe is using natural products
over 200 years as we were using
Wool and cotton at our traditional
mattress. Today what we are
supplying is not different than
food industry. First human made
some industrial food and than
started to search and pay more
for healthy organic and natural
foods today. We can speak same
story for the mattress, we made
some mattress with petrochemical
ingredients mattress but after that
we have started to search naturals
ones. With these explanations our
natural products are generally for
the developed countries or only
for people that have philosophy
and economic power of buying
natural mattresses. We are focusing
generally developed countries
and only high-end market at other
countries.

55
Can you inform us about your
production capacity and about
your plants?
Innova Bedding is the official
Distributor Enkev BV., which is
headquartered in Volendam,
Holland. Enkev is the biggest
natural wadding and felt supplier
with widest product range. We
are not trying to produce very big
quantities because these kind of
natural products are limited and
unfortunately only few percent of
the world population can get real
benefit of natural sleep material.
What are the concepts of the
products that you will display in
Sleep Well Expo?
We have many natural fibers
wool, cotton, cashmere, camel
hair, coco fibers, linens, flax sisal,
bamboo, silk, abaca, alpaca wool,
hemp, horsehair, natural or blended
latex for years but this year
we are going to present our new
product range which is very high
tech product and innovation for
the industry. There, we have new
products such as HairLok, CocoLok
and HairCoLok. These products are
engineered at our main factory in
Volendam to give natural features
of Horse Hair, Coco Fiber and Latex.
HairLok is blend of horsehair
and latex, CocoLok is blend of Coir
and Latex and Haircolok is blend
of horsehair, Coir and Latex. This
new products are making easy to
use these materials at factories
but also giving comfort to mattress
made with.
Would you like to add anything
you would like to highlight about
your products, your company or
about the sector?
We would like to thank you to
Sleep Tech Magazine and Sleep
Well Expo organizers for allowing
us to present our products to the
mattress industry that follow the
magazine and visit Sleep Well
Expo. I strongly believe that the
Turkish mattress industry will grow
every year and we will be more
important player at the industry
in next 5 years time. Finally I am
suggesting mattress industry people
to try natural mattress at their
home, after that they will make
mattresses with natural materials
for their customers. I wish you
good luck to all mattress industry
people at Sleep Well Expo.

56
“The heart of the bed,
automation”
Allbemac will be at Sleep Well Expo with its patent pending machine
types and bed covers with original models
Updated its mattress production
machines by responding to customers’
demands and the developments
in the market, Allbemac
will exhibit machine models
with renewable and sustainable
automations at SleepWell Expo
for its visitors. We visited Selcuk
Varli, the proprietor of Allbemac
and talked about the new orientations
of the sector.
What kind of machines do you
manufacture?
In general, we produce machines
for the mattress industry. In
addition, we also make special
project machines. For example,
we recently made a CNC foam
drilling machine.
How do the mattress makers want
changes on the machines and how
do you assess their assesments?
Preferences of companies in mattress
production lines can vary.
Some firms have only an automatic
edge closure and manual
packaging machinery while
others have complete processing
plant with daily production of
400 units. Full automation starts
with hotmelt process and ends
with automatic edge closing
and involves quality control and
packing at the end.
Recently rollpack machinery and
fullpacks are becoming trendly in
the industry. We make automatic
systems for pressing and
packing mattresses and headsteads
up to three centimeters
for rollpacking. Now mostly
3 stations Fullpak machinery
are demanded. Several
great companies in the US
use rollpack machinery in the
factories. Europeans as well
follow the suit. that’s how
he moves. Rollpak Machines
provide a great advantage in
transportation to export mar-

kets, and increasing productivity
in labor and in production.
What precautions are you taking
or making improvements in the
automation section? Do you seek
outside support?
No matter how good we are as
machine producers, long-term
use and experiences of the mattress
producers are important.
Allbemac assumes every stage
of the business from project
phase up to the automation.
We employ four people In our
automation department, two
of them are engineers. We do
everything is completely in our
facility.
So good the heart of the automation
machine is the better
the machine works. Automation
should also be renewable. When
we update our existing machines
we call to our buyers of former
type of machines for upgrading
their software remotely.
In Turkey, the machine sector
is developing remakably. The
biggest problem is to employ
experienced and
skilled
personnel.
There
are
bigger
companies
then we are
but we have an
advantage over
them while de-
veloping
special projects for the
specific needs of our customers.
When a company describes the
characteristics he wants from us
in the machine, we project and
manufacture it immediately. It is
important in our industry of being
able to renew and upgrade
the machinery you produce. I can
say that Allbemac is one of the
most powerful companies in the
country.
Can you provide information about
your patented products?
We have machines waiting for
patent applications, this makes
us proud. You will see some of
them at Sleep Well Fair.
57
We
have
been
participating in Sleep Well Expo
way back from the beginning.
I consider this as an important
event for the mattress industry
in Turkey. Our expectation from
the fair is that it should be better
than the earlier event. The
fair will much more successful in
2018, when we look at the participant
profile which covers important
players of the industry.
Also the intensive distribution of
Sleep Well Magazine to a wide
range of international audience,
makes us satisfied. We keep our
expectations high for the future.
Which markets do you sell your
products? What kind of work do
you have at the aftersale services?

58
Allbemac exports 95 % of its
production. Our products are
available in many countries in
Asia, Europe, the Middle East
and Africa. Technical services
and support are our biggest
advantage for our customers.
Faults and flaws become minimal
when you project your machinery
effectively at the beginning. So,
the need for technical support
and services are limited for our
buyers.
We have been producing pillow
covers for thee years. It requires
serious quality control and production.
We’ve had a lot of experience
in three years. The last
6 months of 2017 and the first
6 months of the year 2018 was
an expansion period. We made
several new pillows during this
period. We will be in SleepWell
Expo with original pillow cases
you cannot see them in any part
of the world. When designing
the product we produce it by
thinking about how it will be
in the market in terms of both
design and price points.
What kind of R & D work do you
do in the pillow and mattress
sheaths?
There are significant differences
between them. Here, the main
criteria is that the sheath must
be in harmony with the mattress.
You need to think about what
kind of layers you can use. You
have to think of each point, first
you make prototypes subsequently
we decide if we put it in
the catalogue.
What are the elements that affect
the buyer preference of the buyers
for mattress covers?
In mattress covers washability
increases the attractiveness
of the product dramatically. It
also accelerate the production
process dramatically. Generally,
companies who make sponge
beds prefer zippered covers. We
are producing quality products
and therefore our customers
comes from segments having
high purchasing power.

EXCELLENT INNOVATION ON MATTRESS MACHINES
Organize Sanayi Bölgesi 23. Cadde No:45 38070 Kayseri /
Türkiye
+90 352 502 07 56
info@allbemac.com.tr
+90 352 502 07 55
A
www.allbemac.com.tr

60
Kirayteks explores
new export
markets

61
Kirayoglu: “I think that Sleep Well Expo,
to be held concurrently with Home&Tex
fair, will be more efficient and produce
synergy for the industry”
Fabrics used in the mattress
industry gains importance since it
touches the skin directly. Optional
fabrics that have certain specifications
are preferred the most. We
talked with Onur Kirayoglu, member
of the board of Kirayteks, one
of the producers of quality fabrics,
about the recent trends.
What are the innovations in
mattress fabrics?
There are health-oriented fabrics.
The industry emphasizes on
health, comfort and aesthetics.
Global warming is a fact of live
and the temperature in bedrooms
is rising. Maintaining the natural
temperature of the body has
become more important. People
want to feel comfort in their
beds, and that demands new
functions from the fabrics used on
the surface of the mattress. We
have focused on certain finishing
processes and on certain yarns.
We empower our R&D efforts
to develop new ways for more
comfort and for optimum body
temperature during sleep. Some
of these products were introduced
in Evteks fair. We wait Sleep Well
Expo for our major introductions.
Sleep Well Expo has become a
focused fair for our industry, both
in terms of visitors and participating
companies.
Volatility in foreign exchange
rates was a problem. What are the
effects of it on textile industry?
Every sector naturally has got a
share in foreign currency issue.
You cannot maintain your prices

62
and change of prices harms the
trust of customers. We cannot
make deals for annual contracts.
75 percent of home textiles
production of Turkey is sold to
European markets on Euro prices,
while we spend in dollars for our
inputs. So, the parities are problems.
It causes serious problems
in our cost accounting and pricing
policies.
Are there any new markets for
exports?
There seems to be a slight action
in the Pacific region. Once they
have been in crises for years, but
they began to get out of it. Their
local currencies are getting value.
We begin to have deals with
customers in Malaysia, Thailand,
Singapore and Indonesia. There
seems to be a potential market in
these areas.
Western markets are more settled.
You may explore more along to
eastern markets. People are new
to you, and you are new to the
people. However, in these markets
producers in their proximity
may be a threat, as is the case of
Chinese, who sells on lower prices,
is an opportunity for our products.
Because, people have a perception
that the western products are
more attractive and of higher quality.
It’s hard to establish a settled
market from scratch in Europe.
Onur Kirayoglu
Member of the board of Kirayteks

63
In Latin America, the economic
variables are running well and
many firms from Turkey are active
in this region and in the fairs with
their attractive displays. Though
it is rather far from Turkey, Latin
American market bears several
opportunities for our industry.
What does Sleep Well Expo mean
for Kirayteks?
Since we are the first firms that
accept the idea of this fair we
have always been on the positive
side. There are several problems
in fair operations. When the fair
is so great, you may have larger
audiences for your displays
but specialty fairs may be more
effective and more profitable.
Having powerful names among
the participants is important in
fair business. I saw that, a good
and powerful portfolio of companies
was realized for this fair. We
think that it will be more effective
year after year. We see a decline
in the participating companies in
other fairs that we participate in
with our mattress fabrics. This is
a sector specific fair. Sleep Well
Expo is a good address in this
regard and it fairs well having a
solid base of participants. I think
that Sleep Well Expo, to be held
concurrently with Home & Tex fair,
will be more efficient and produce
synergy for the industry.

64
A high-flying brand,
Nerteks continues to grow
The Turkish thread
manufacturer
Nerteks, known
for manufacturing
quality products
is ready to Sleep
Well Expo 2018 for
showcasing its highend
products.
Nerteks provides an extensive
variety of threads used for all
sewing operations in mattress,
bed and furniture manufacturing.
They produce their goods in a
wide range of thread types and
colors to offer solutions to all
production stages such as quilting
(top and bottom threads),
tape edge, lock-stitch, furniture
upholstery and decorative sewing.
We contacted an interview
with Muhammet Saim Erdogan
of Nerteks pre-Sleep Well Expo
2018. Full text of the exclusive
interview follows:
Can you introduce Nerteks for our
readers?
In 1969, Nerteks was established
as a family company
to provide industrial yarns,
threads and textile sub-products.
With 18 years experience
in production, we develop new
products and produce high
quality threads in our manufacturing
plant which has 12,000
m² closed production area. Our
environmental friendly factory is
located 40 miles from Istanbul
and equipped with the latest
technology.

65
Would you mention about products
you offer to the market?
Our products are specifically
enhanced in close collaboration
with mattress, bedding and furniture
producers to deliver maximum
productivity and the best
quality of seams in the finished
product. Our main products are:
•Continuous Filament Polyester
Sewing Thread (HOT)
•Textured Polyester Sewing
Thread (NERTEX)
•Cocoon Bobbins (NERKOZA)
•Polyester Corespun with Polyester
Wrap (POLY MAX)
•Staple Spun Polyester Sewing
Thread (MASTER, SPRING)
•Polyester Corespun with Cotton
Wrap (JOKER)
•Mercerized Cotton Sewing
Thread (ON)
•Cotton Sewing Thread (MISRA)
•Stretch Sewing Thread (NER-
FLEX)
•Monofilament Nylon Thread
(NERLON)
•Technic Threads (Antimicrobial,
Flame Retarding, Metaaramid
and Paraaramid)
Do you have any new products you
launched recently?
We are proud to introduce our
latest innovation: Antimicrobial
threads to help to protect
against bed bugs. Nerteks
has developed a new finishing
process for the mattress
and upholstery industry with a
special treatment to keep the
mattress and furniture clean,
fresh and odor free. There are
several different species of
dust mites and one of the most
common one lives in places in
our houses and hotels where
it is warm and muggy, such as
mattresses, pillows, blankets,
sheets and upholstered furniture.
Approximately 25% of people
suffer from allergic to allergens
produced by dust mites. These
dust mites collect, live and breed
where food is readily available.
They feeds on shed human and
skin cells which are collected by
fiber-filled surfaces. Seams and

66
tape edges in mattress and other
furniture help them to leave
their eggs and survive. Our special
finishing is taking away the
food source from dust mites and
micro-organs and provide higher
degree of protection against
bed bugs, since the environment
and food of them is taken away.
Threads treated with this special
finishing promise freshness,
stain production and an extended
product life. And also this
new finishing is applicable for
any thread type, size and color.
We recommend our new threads
for use in mattress and upholstered
furniture such as sofas,
divans, chairs, armchairs in
domestic households, hotels,
hospitals and schools. Anti-microbial
threads can offer added
value to many different types of
goods.
Which products or solutions will
offer your visitors?
Nerteks provides an extensive
variety of threads used during
all sewing operations in mattress,
bed and furniture manufacturing.
We produce our goods
in a wide range of thread types
and colors to create solutions
for your all production stages
such as quilting (top and bottom
threads), tape edge, lock-stitch,
furniture upholstery and decorative
sewing. Our products are
specifically enhanced in close
collaboration with mattress,
bedding and furniture producers
to deliver maximum productivity
and the best quality of seams in
the finished product.
What does Sleep Well Expo mean
to you?
Sleep Well Expo makes our
industry and our country more
powerful. Based o its accomplished
success Sleep Well
Expo promises a lucrative show
experience. As Nerteks, we will
display our products in Sleep
Well Expo 2018. In Sleep Well
Expo 2018, we will present the
industry trends of the year 2019
to the visitors for the first time.

68
Tailor made
automation
With its integrated
industry 4.0 system
in the factory
Elektroteks informs
customers about
the weak points,
productivity
and statistics in
production.
Increasing its market share
through investments on innovation
and tailor made automation
solutions, Elektroteks exports to
more than 110 countries. Sales
manager of the company, Serkan
Guler, informs about the advantages
of their machinery.
What kinds of machines do you
manufacture?
We manufacture mattress production
facilities from A to Z and
complete factories on turnkey
basis. Besides, special machinery
are manufactured for the
needs of automotive, furniture
and home textile firms.
What kind of adaptations do
mattress manufacturers demand
on the machinery they order?
We visit the facilities of mattress
manufacturers and listen about
their aims, learn about their
present facilities and machinery

69
and then offer them turnkey factories
that require minimal labor
and have higher productivity.
With its integrated industry 4.0
system in the factory we inform
customers about the weak
points, productivity and statistics
in production.
What kind of changes do you make
and take measures for developing
better automations? Do you get
support from other firms?
Elektroteks, having 30 years of
experience, manages all works
of automation in our facility,
however, it provides automation
support to companies in other
industries. All other processes for
machine manufacturing are carried
out inhouse, while making
some tailor made productions.
Will you inform us about your
patented products?
As it was mentioned in our
slogan (LIVING INNOVATION),
by investing on innovations, our
company has been developing
and applying for model certificates
and patents.

70
experienced service technicians
and engineers, we always give
fastest response and don’t affect
from any time differences.
Where do you ship your products?
How do your after sale services
work?
We export our machines more
than 100 countries in six continents
from Australia to America
and China. We produce special
solutions for special demands
of customers in different region
of the world and answer all
demands of mattress manufacturers.
We always give same
quality and support to both
larger or smaller companies. We
always make huge investments
on after sales service to give
best service to our customers
in all over the world. With 42
Do you have any additional
comments?
Mattress manufacturing industry
in Turkey has reached a powerful
position in the world. As
a machine supplier to these
companies, we keep our efforts
to realize our leading mission
with great enthusiasm. We hope
that Turkey will be better in this
industry as well, with the efforts
of all of us.

71

72
Aydın Tekstil
dazzles with its
new product,
Sleepmaker
“We offer products
to our partners
which lead the
sector and increase
the sleep quality
as well as new
design and stylish
products in 2018
and in the years to
come”

73

74
Producing mattress-ticking fabric
which increases the quality of
sleep with intensive R&D activities,
Aydın Tekstil continues
to dazzle through its every new
work. Exporting to more than 90
countries, the company does not
slow down the volume of exports
in existing markets and also
works to open up new markets.
Declaring that the exchange
rate fluctuation affected all the
producers in our country, but the
exchange rate turbulence would
be more stable in the following
months, Gülfidan Yaşar, Coordinator
of Aydın Tekstil, said,
“By giving greater importance
to export, the producers would
overcome adversity and be
stronger.”
Can you talk about your new
fabrics offered this year to the
industry and about the mostly used
fabrics in the mattress industry?
We offer products to our partners
who lead the sector and
increase the sleep quality as
well as new design and stylish
products in 2018 and in the
following years. Our Sleepmaker,
which is the most conductive
ticking fabric of the world, was
offered to our customers at the
beginning of 2018, and we
have been receiving increasing
positive feedbacks. We continue
to offer most commonly used PES
and PES / PP woven and knitted
fabrics, mattress ticking with
new quality, design and color
to our customers with the price
range they request.
How do you evaluate the
importance attached to innovation
and R&D studies in the mattress
fabric industry? What would you
say about the sufficiency of R&D
centers?

75
Gülfidan Yasar,
Brand Coordinator of Aydın Tekstil.
Our sleep quality with the
intensive tempo of our daily
life and the time spent in bed
is falling. Aydin mattress ticking
improves our sleep quality and
quality of life with new products
through the studies carried
out by the R & D department.
Demand and expectations of our
business partners for innovative
products are increasing in order
to compete with others and to
offer special products to each
customers. In addition to these
expectations, we are fulfilling
the requirements of demand and
dynamic branding in the market.
Could you mention your recent
export activities?
As Aydın Tekstil, we export to
more than 90 countries and we
continue to strive our operations
with marketing activities for new
markets and enhance relations
with existing customers.
The volatility in currency rates
influenced all industries. How
was its reflection on the mattress
industry?
The recent exchange rate fluctuations
have affected all producers
in our country and we believe
that this exchange rate turbulence
will become more stable in the
following months. By giving
greater weight to export, more
foreign exchange inflows will be
provided to our country and we
think that firms will get stronger
and stronger.
Which products will you exhibit at
Sleep Well Expo 2018? What would
you say about the show and about
your expectations?
We will offer our innovative
products which add lots of value
to sleep quality with new designs,
colors and qualities in this
fair we expect economic-middle
and top quality visitors from more
than one point of the world.

76
Aközlü successfully
represents Yuxing with ideal
quilting machines
As the Turkey representative of Yuxing, Aközlü
Machinery Company offers installation,
training and after sale services for customers in
EU, Turkey and neighboring countries.
Aközlü Machines Yuxing was
founded in 2002 and specialized
in manufacturing computerized
quilting machines including scientific
research, process manufacture,
sales management and after
sale services all over the world.
Successful implement of the
company into ISO9001:2000 international
Quality Management
System as honored as “Private

77
Scientific and Technological
Enterprises” by Dongguan City
Science & Technology office. The
factory’s cover area is 66,666sqm
(100acres) employing 200 workers
and 50 technical engineers.
Its good capability on product
development and improvement
has owned a lot of patents in the
industry.
YUXING LOGOAkozlu Company
is the Yuxing business partner
in Turkey to provide installation,
training and after sale service
for EU, Turkey and neighboring
countries.
“We always insist on our motto
‘Quality first, customer first, credit
management, credit-oriented’
purposes, innovative, self-development
in the competition, at
the service of self-perfection with
modern business philosophy,
excellent products, quality service
to serve our valuable customers,”
says the official of Aközlü.
Turan Aközlü
General Manager

78
“Foam
mattress will
be more on
the agenda in
future years”
Form Foam, an
essential brand of
the mattress industry
with its innovative
products range,
will introduce latest
products of the
industry to its visitors
in Sleep Well Expo
2018.
Foam, which is produced with
different features and densities
by every manufacturer, is one
of the most important parts of
the mattress industry. It is of
maximum importance that to
be furnished information about
foam that influences the mattress
comfort directly and preference
of it according to body
conditions. We asked to Arif
Emre Ölmeztoprak, Sales Marketing
Manager of Form Foam,
which is one of the biggest foam
manufacturers from Turkey about
the most preferred foam in the
mattress industry and his recommendation
for choosing the best
foam.
What density products do you
produce?
Form Foam has been rendering
services not only in the mattress
industry but also in different
industries such as automotive
and lamination. Accordingly, we
have been offering density and
foam producing in a wide range.
Typically, we have been producing
actively between the range
of 14DN-70DN.
Do you procure your raw material
needs by importing?
The raw material of foam is petrochemical
materials. Therefore,
an import-oriented raw material
procurement is the point. We

79
continue the raw material purchases
actively from our domestic
and foreign suppliers.
Could you mention the most
preferred once of your products in
the mattress industry?
Form Foam has been exporting
to numerous countries. So, we
are acting as the supplier of
manufacturers from different
cultures. Thus, we face many
different ranges. If we consider
Turkey in particular, our medium
foam group, which is called as
24ND Soft, is demanded. Also,
24DN Soft Foam, 50DN-60DN
Visco and forming cooling effect
Visco Gel & Visco Liquid Gel are
demanded strongly, too.
Do popular visco and latex foams
comply with all body shapes and
lying positions? Are there any
problems can be faced according to
body shapes and lying positions?
We, as Form Foam, have been
producing visco foams at different
densities and kinds notably
as open cell, close cell, visco
gel – offering cooling effect and
visco liquid gel. The basic benefit
of visco usage is its ability
to make different pressures on
different weight points of the
body. With this advantage it
generates a high comfort and an
orthopedic influence. The negative
point of visco foams is that
that they generate more heat
compared to other foams. But to
overcome this problem our visco
gel and visco liquid products can

80
form a cooler surface compared
to standard foams. These two
products welcome great demand
from both domestic and foreign
markets because of this feature.
As is known, the mattresses
should be chosen according to
persons. If right mattresses are
chosen, the visco foam will certainly
offer serious advantages.
Do you recommend the foam
mattresses?
Foam mattress will be topical a
lot more in future years. Foam
mattresses reached to a serious
usage rate in European and
American markets now. Doing
soft, hard and medium classification
is very easy using together
with different foams. Also, composing
different concepts is possible
with innovative foams, too.
The products that are defined as

81
roll pack vacuumed pockets, are
more suitable product for e-commerce.
All these components
give us a sharp and distinct
clue; foam mattresses will take
more places in our houses in the
future.
Which product range will you
participate in Sleep Well Expo
with? What are your general
comments about Sleep Well Expo?
We will show our foam group,
visco pillows and foam mattresses
once again in Sleep Well
Expo 2018. Our biggest wish is
that the fair should contribute
to the development of exhibitors,
visitors and the industry
as a whole mainly to the export
operations. We, as Form Foam,
are in a position of supplying
products to different industries
in 63 countries notably to the
mattress and furniture manufacturers.
It makes us happier to be
a structure dedicated only to the
mattress industry. It is a clear
fact that the mattress industry
is a sector with its own targets
and streamline and it is not fair
to consider it as a part of the
furniture industry. Sleep Well
Expo filled an important gap at
this manner to identify the mattress
industry. Not only domestic
visitors, the number of foreign
visitors has also increased considerably.
I hope these positive
developments continue.

82
“Our country needs
high value added
production in all fields”
Compatible with industrial
4.0, thrifty and confident
filling machines with
Robatech…
One of the most preferred brands
globally in the gluing technologies
systems, Robatech has been rendering
services in the mattress industry
with Turkey organization for
18 years. Hakan Tanrıöven, Sales
Manager of Robatech, explained
about the latest agglutination
technologies.
What kinds of facilities
do consumers want in the
agglutination machines? What
is the high technology in the
industry?
All users pay attention first to
whether the machines are used
confidently or not. Consumers expect
latest technological, high performance,
good technical support
and with low-cost maintenance
machines. Having these features
is difficult for a supplier firm, but
as Robatech, we strive to respond
to customer expectations ideally.
Robatech produces its all machines
compatible with industry
4.0 now. Meanwhile, the firm
offers automatic glue filling system
to usage of its consumers for
new application heads and safety
glue filling and to reduce the glue
waste.
What are the expectations of
mattress manufacturers from the
glues they use?
The biggest expectation of the
users in the industry is to supply
the glue with the best available
rate. We, as Robatech, don’t
operate at any point of glue in
the sale circles in the any industry.
Our business is to provide the
machine and equipment to this industry.
Besides price advantage,
expectations of consumers from
suppliers are affordable prices,
quality, timely delivery, technical
support and consultancy.
Can the materials used in adhesive
production be met from domestic
market? Do you have any
suggestions to your customers
about choosing adhesives?
We are dependent on imports
about the supply of raw materials
used in adhesive production.
There are many local companies

83
Hakan Tanrıöven, Sales Manager of Robatech
which manufacture hotmelt and
solvent adhesives in Turkey.
Besides, importing companies are
also very active in the market. All
companies are in an effort to offer
the most advantageous services.
We, as Robotech, never direct
our customers on usage of adhesive
in their machines. The main
features of adhesives are clear
and our machines are produced to
serve this end. We expect that the
customers should prefer the best
supplier for them. There are some
companies which tend the customers
to certain adhesive suppliers
or to certain machinery brands.
We observe them with regret and
we warn our customers against
this situation.
What is the situation of Turkey in
the mattress adhesive sector?
As a person experiencing the
sector for many years I can say
that our country needs high added
value in this industry as is the
case for all industries. Many domestic
companies have recorded
great successes in recent times in
production and sales especially
in the adhesives industry. Many
international importing companies,
on the other hand, made
company acquisitions in order
to increase their market shares
in recent years. There are many
multi-national companies realizing
production on the one hand, there
are some local ones which are
close to finish their factory investments
on the other. This shows us
that the mattress industry is one
of the most important markets for
the adhesive suppliers. For this
reason the companies are trying
to do their best to be more active
in this market.
We, as Robotech family, are striding
to help the mattress manufacturers
to make their production
faster at lower costs.
Anything you would like to add?
I wish Sleep Well Expo yields very
good and lucrative results for all
exhibitors and visitors.

84
Fabrics having
stories
“Comfytex keeps
telling different
stories with
special fabrics in
the Unique series
developed by its
R&D team.”
Founded in Kayseri Organized
Industrial Zone in 2013 Comfytex
now exports to more than 60
countries and owns the 491th
R&D center in Turkey in the
mattress and mattress fabric
industry. Having seven series of
products namely, Unique, Natural,
Comfort, Hygiene, Luxury and
Safety, the company produces
special products that add extra
values to mattresses.
Deputy general manager Selim
Sahin says that his company has
close relations with some leading
universities for their research
center that focuses on two special
products. One of them is the
product named Avicennta that
aims to reduce the pain in joints
and the other is the special
fabric that prevents the development
of cellulite, which has test
reports for its specifications.
Sahin says that each country has
its original cultures and economies,
so they consider these
while developing new products.
Sahin explains that soft colors
and design-oriented fabrics

85
are preferred in mattresses in
Turkey, and says. “Customers
emphasize on the comfort and
health issues in sleep. Springs
and foam are important but if
the fabric that covers them does
not reflect the same quality, it is
useless. Fabrics of the mattress
are the criteria that signal the
quality and producers should
also be careful on these factors.”
Sleep Well Expo is becoming more
dynamic and more successful
At its fifth anniversary Sleep
Well Expo is becoming more mature
and successful says Sahin
and continues, “I feel real proud
of Sleep Well Expo because it is
the only fair focusing on mattresses
and mattress industry
that opens up to world markets.
I believe that it will improve its
effectiveness in coming years.
We have been introducing this
Sleep Well Expo to all our customers
throughout the world and
invite them to visit, like most of
other companies in our industry.
We desire that more companies
and all firms that produce components
for the mattress industry
should participate in this
fair. Actually, we do not regard
other companies in the industry

86
as our competitors. If we want
to lead this mattress industry in
the world, we should behave as
collaborators.”
“We export to 60 countries in
Europe, including China and
America, where we want to be
more active. We both want to
improve our positions in present
markets and open up to new
countries. This is our aim for our
sales and marketing strategies
in 2019,” he concluded.
Ayfer Erdogan, sales and
marketing director, Comfytex
80% of our production go to
export markets and the remaining
20 % are sold in the country.
We produce one million meters
of fabrics monthly. As Kucukler
Tekstil we prefer to work with
larger firms as boutique supplier.
We are the only company in
Turkey having an R&D center for
mattress fabrics. We have fabrics
having specific lines and benefits.
We have pain relieving fabrics
as well as anti-cellulite fabrics.
Unfortunately, buyers hardly

87
choose the right mattresses for
their needs. They are unaware
of the importance of fabrics in
the quality of mattress. They
have to be informed. Sleep Well
has done a great service in this
way, namely, proved the fact
that mattress is a separate item
out of other furniture. Mattress
is mattress by itself and it is not
an item of furniture. There must
be more visitors from all other
industries. I have a successful
team for research and development;
they bring us prestigious
firms us buyers.
Aysegul Erdem, Director of R&D
center
We registered as the 491th R&D
center in Turkey in last May. We
had prepared and sent the first
term report. It was a positive
year. Our team is composed of
25 people, 21 of the researchers,
4 are technical personal
and 8 of them are textile engineers,
and one is industrial
engineer. We work in harmony
with marketing team because
the products we produce should
have a specific story and should
welcome specific demands for
our products. We have a young
and dynamic team.

88
Exportoriented
automation
solutions
By reducing the
ratio of labor
in production
and increasing
the production
capacity Lineer
Machine offers new
automation systems,
ready to exhibit in
Sleep Well Expo
30 percent of the machinery
produced by Lineer Machinery
are sold to mattress manufacturers.
Having a settled brand
name in domestic market, the
company serves to a wide range
of industries and now aims to
open up to export markets. We
visited Saffet Gungor of Lineer
Machinery in their factory in Kayseri
and talked about their new
initiatives.
How do you define your business as
Lineer Machinery?
We made machinery for the
needs of several industries
including the mattress industry
which accounts 30 percent of our
production volume. Our aim is
to reduce the share of labor in
manufacturing and thus increase
their production capacities. We
design production systems for
the companies who produce on
automatic machinery.
What type of machines do you
make for the mattress industry?
We make machinery for their
production lines and for their
packaging needs, namely, gluing
bridges, presses, rounding
conveyors, side ticking, quality
control conveyors and packaging
machineries. We install production
machinery upon orders
of the firms that are able to

89
produce 150 to 3000 units of
mattresses daily.
What are the differences between
Turkey and Europe in terms of
mechanical and automation fields?
We sell our machinery which
are almost of the same quality
as the ones sold in Europe at
about half of their price tags.
Machines made in Turkey are
at comparable quality as the
machinery produced at European
standards. Thanks to the support
and incentives offered by the
state, domestic producers have
begun to prefer made in Turkey
machinery. In this way, both we
save foreign currency and earn
money.
Automation systems are manufactured
in our facility. In case
of any problem or breakdown
of the system, we can connect
the system we installed online
and find and solve the problem
remotely. Our team have been
highly experienced in both
installment and maintenance
operations.
What is the average cost of a
production line for your customer?
Some of our firms have paid up
to TL 2 million for their investments.
The figures may change
depending on the total production
capacity. We make it upon
order of our customers.
What are the objectives of Lineer
Machinery?
Our major aim is to end the imports
from Europe, to serve our
own citizens with domestically
made machinery and to develop
new technologies.
We, recently, began to work on
the opportunities for exports.
We develop plans to enter fairs
held in abroad to start export
activities. We will be in Dubai
and Intarzum Germany fairs,
there we will represent Turkish
machinery.
What are your comments on the
fifth edition of Sleep Well Expo?
All of the stars in our industry
will be in this year’s Sleep Well
Expo. I believe that it will be
highly productive, because the
visitor profile seems so qualified.
The visitor profile has positive
effects on the performance
of fair events. I wish that it will
be a profitable fair both for our
country and for the stakeholders
in mattress industry.

90
Felt, an alternative to
rising foam prices,
from Politeks
“As a heaven of
textiles Turkey has
a great potential
for waste of textile
factories. So, we
are in a valueadded
industry by
recycling the textile
wastes.”
Produced by Felteks, Politeks is
an alternative material for mattress
producers in case of rising
foam prices. Mustafa Çetinbulut,
chairman of Felteks, says that
the felt they produced maintains
the quality of mattresses both in
mid and long terms, have met a
serious demand arose from producers
recently. We conducted
an interview with Cetinbulut to
get details for our readers:
How do you serve mattress
manufacturers by providing them
felt you produce?
We have been making felt for
about ten years. We export
them to more than 35 countries.
We are able to produce felts at
various density from 500 grams
to 4000 grams and various sizes
and hardness.
What is the specialty of Politeks
products?
We introduced it this year to the
market as an economic alternative
for mattress manufacturers
who are squeezed by rising
costs of foams. The product
began to sell hot in the most
recent months. We also export
this product.
The product can be used instead
of foam plates as of 2 cm. up to
9 cm. thickness in mattress and
furniture production. We keep
watching the rising prices of

91
foams as we also produce foams
for our customers. Our product
has about 25 to 30 % cost advantage
over foams depending
on the density of the material.
Our product is exported to markets
in North Africa, Middle East,
and eastern Europe. Our foam
exports is also rising year after
year. We seek new alternative
markets.
What is the importance of felt in
mattresses?
Felts act as separators in mattresses.
It protects foam and
fibers from the effects of metal
springs. So, I can say that, it an
important material for the life
of the mattresses. Besides its
hardness or softness are also
important for the quality of
mattress. We have been in the
business for ten years and we
could hardly say that felt has got
its respect in the market in terms
of its price. Consumers look for
the characteristics of fabrics

92
and for comfort while choosing
mattresses. They do not have
enough information about the
importance of felt for the mattress.
Actually, felt is the most
important factor that determines
the quality of mattresses both in
mid and long-term evaluations.
Does Turkey, having the largest
share in the textiles industry, have
got the same understanding for
felt?
There are a couple of main
producers in several parts of the
world. In Turkey, we have a good
advantage of finding enough
amount of textile wastes since
our country is one of the heavens
for textiles in the world. By
recycling these wastes, we add
value to the national economy.
By pressing them we can export
them to other countries. Despite
these, we may encounter some
problems by getting enough raw
materials for our businesses.
What do you want to say about
Sleep Well Expo?
The event has been running at
certain standards. Depending
on the changing conditions in
both Turkey and in the world,
markets are rising or falling. On
the average, the fair has got a
certain amount of visitors after
five years of experience. We
hope it will be better more than
ever this year.

94
Interzum 2019 pushes
the button with higher
forecast
Pollmann: “The results of the first early booking phase make us
very optimistic that we will achieve our goal of five percent more
exhibitors in total. For the time being, we can register growth
from all over the world, especially from Turkey, Spain and
India,”

95
In mid-June, the interzum team
presented its plans for the next
event to the advisory board.
Matthias Pollmann, Vice President
Trade Fair Management,
reported excellent prospects for
interzum 2019. Koelnmesse expects
more than 1,800 exhibitors
from all over the world to attend
the world’s largest industry
event for the supplier industry.
“The results of the first early
booking phase make us very
optimistic that we will achieve
our goal of five percent more
exhibitors in total. For the time
being, we can register growth
from all over the world, especially
from Turkey, Spain and India,”
says Matthias Pollmann, Vice
President Trade Fair Management.
“This will make interzum
in the coming year not only
the largest, but also the most
international industry event and
the place-to-be for the furniture
supply industry. It is estimated
that the share of foreign exhibitors
will be 80 percent”, Matthias
Pollmann continues.
Alongside the industry’s big
names, plenty of smaller, highly
innovative companies will also
be participating again at its
2019 edition. Currently, around
13% of the companies registered
so far will be attending
Matthias Pollmann,
Vice President Trade Fair Management
interzum for the first time. Exhibitors
will once again use interzum
to introduce their innovations to
an international audience and
will be showcasing an exciting
and extraordinarily wide-ranging
mix of new technologies, materials
and surfaces at the fair. As
drivers of innovation and suppliers
of the entire interior design
industry, they are important
partners in the development of
new products and design trends.
It is precisely because of this
wide range that not only makes
the latest materials, components
and manufacturing processes
become evident at the fair,
but also the trends and visions
regarding the design of future

96
living spaces as well: Topics
such as resource conservation,
sustainability, living in a small
space and the increasing interest
in digitalized products and
production are all covered here.
Its innovative strength makes
interzum particularly interesting
for creative professionals.
interzum represents the entire
spectrum of the global market,
and provides an overview of
innovations and trends that is
unparalleled worldwide. In 2019,
the trade fair will grow even
more. The division of the event
into the “Materials & Nature”,
“Function & Components” and
“Textile & Machinery” segments
allows visitors at interzum to find
exactly what they are looking for
as conveniently as possible.
Koelnmesse – Global Competence
in Furniture, Interiors and
Design:
Koelnmesse is the world’s top
trade fair organizer for the areas
of furnishing, living and lifestyle.
At the trade fair hub of Cologne,
the leading international fair
imm cologne as well as the
trade fair formats of LivingKitchen,
ORGATEC, spoga+gafa,
interzum and Kind + Jugend
rank among the internationally
renowned and established
industry meeting places. These
fairs comprehensively represent
the upholstered and case
furniture segment, the kitchen
industry, the office furniture
sector and outdoor living as
well as the innovations of the
furniture supply industry. Over
the last few years, Koelnmesse
has specifically added international
fairs in the most important
fast-expanding markets to its
portfolio. These include CIKB in
Shanghai, interzum guangzhou
in Guangzhou and Pueri Expo
in Sao Paulo. With ambista, the
online portal for the interiors
business, Koelnmesse offers direct
access to products, contacts,
expertise and events relevant to
the industry all year round.

98
Attentive quality in
sewing threads industry
Adnan Türker of
Özen İplik: “We
will go on to work
together to protect
the prestigious
position of Turkish
manufacturers
around the world.”
Established in 1972, Özen Iplik
is one of the leading brands of
Turkey and global market in the
industrial sewing yarn industry.
Producing sewing yarn for shoes’
and leathercraft in the years
it was founded the firm has
become a company to render
services to different industries
such as technical textiles, furniture,
home textiles, leathercraft,
automotive and denim.
Producing goods and services at
international standards and being
attentive for these products’
sustainability Özen Iplik to bring
together its hygiene products
with visitors in Sleep Well Expo
2018. We spoke to Adnan Türker,
Marketing Executive of Özen
Iplik, about current issues of the
industry.
Can you brief us about your
company? Do you have any new
products you launched recently?
Our company has been manufacturing
industrial sewing threads
since 1972. It has focused on
the development and production

99
of special threads for the last 15
years. We aim to continue our
way by increasing the export
rates with these threads. We
are going on our searches in the
fields of furniture, automotive,
work safety (protective and
preventive clothes and shoes)
and we are increasing our investments
in this respect. In this
fair, we will exhibit our products
which we have got as the result
of working on hygiene control.
Adnan Türker
Which products or solutions will
offer your visitors?
We will exhibit all of our products
to our customers which are
used in the furniture and mattress.

100
Which visitor audience are you
targeting to welcome at your
stand?
We aim to meet bed and furniture
manufacturers.
Would you evaluate the position
of the Turkish mattress industry in
the world?
Although the exchange rates
increases enforce the cost of
market, we wish that this issue
will be fixed in the near future.
We will go on to work together
to protect the prestigious
position of Turkish manufacturers
around the world.
What does Sleep Well Expo mean
to you?
The Sleep Well Expo is our
common value that promotes
and will continue to promote our
market globally.

102
“Standardizing quality is
important in mattresses
production line”
CEO of Mert Machine, Mustafa Nebi
Dogan proposes automation systems
for standardization of quality in the
mattress industry. Mentioning about
recent developments in the Industry
4.0 he emphasized that they would
keep exhibiting their new products in
Sleep Well and Interzum Fairs.
As one of the biggest players in the
manufacturing of mattress machinery
in Turkey, will you detail us about the
production lines and other machinery you
produce?
For about twenty years we have been
producing machinery for mattress industry.
We are a leading firm not only
in Turkey but also in the world producing
mattress machinery, which has
been developed remarkably in line
with the development in the mattress
industry. Today, many of the producers
in the world consider Kayseri as
the center of the mattress industry
and visit the city.
In Mert Machine we produce mattress-making
machinery in six groups.

103
“I expect that
the Sleep Well
Expo will reach
a new record
this year.”
Mustafa Nebi Dogan, CEO
One is the quilting machinery
that has four sub segments.
In multiple needle category,
there are lock and chain stitching
machines, in single needle
category are double and single
head machines. We export these
machines to 92 countries in the
world.
There are automatic and manual
alternatives in tape edge
machinery. There are roll pack,
automatic and manual mattress
packing machines in packing
machinery category. Now we
added fully automatic mattress
packing and roll pack machines
in this line.
We have 3D spacer machines,
zigzag border and roll cut machines
in mattress edge line.
We have composing and spring
machines in our ware forming
line that were completed by
squeezing and tiring machinery.
We serve with four machines in
this group.
We are at a competitive position
in fully automatic production
lines for making mattresses.
These lines are completed with
hotmelt gluing units, combining
side stitching, quality control
and pressing sections. At the
end of the production line
customer can choose one of our
packaging machinery alternatives.
Minimizing the share of labor in
the production processes is a basic
aim in mattress manufacturing
machinery. What kind of services
do you offer in terms of fullautomation
of the production?
One of the major advantages
of our company is that we solve

104
all automation and mechanic
problems in our own facility.
Mert Machine is an integrated
manufacturing facility. All
parts and elements used in the
production and assembly lines
including electronic systems are
all made in our factory. We make
complete and fully automated
production lines with our sole
solution partner Siemens and
with our electronic and software
engineers.
and get all data remotely from
sources. We will introduce these
all in Sleep Well Expo and then
in Interzum fairs.
What is the value added that a
production line produces?
People may think about the
cost and the pace of production
processes, however, one of the
most important sides of mattress
manufacturing is to standardize
the products and production pro-
We made the first production
line in 2008. For about forty
years we have been producing
automatic production lines to
be used all over the world. By
combining several automations
we reduce the need for manual
labor in the production. Another
point is that, we combine our
new production lines with industry
4.0, by using sensors, robots
and cloud system, that the producers
can read their patterns

105
cesses. By reducing the number
of transfers among workstations
in the factory the quality of
products improves. This is one of
the important points. The other
point is that the gluing unit. Of
old solvent and water-based
glues have been used in the
production, now, hotmelt is
used more frequently and this is
healthier and have high quality.
What are the points that you want
to add?
One third of the life of humans
is spending in sleep. The need
for quality mattresses is rising
year after year. It leads to
growing demand for quality,
better materials and labor force.
I expect that this industry will
develop more in the future. We
are happy that the industry
is concentrated in Kayseri. It
means a good source of income
from exports. Many of the firms
in fabrics, foams, felt and other
sectors are representing Turkey
in world markets. I see that as
one of the leading events for
mattress industry Sleep Well
Expo will set a new record.
Visitors and the representatives of domestic and foreign companies
will find highly valuable products and technologies in this fair. We
invite all our customers to this fair and expect that a large number of
producers and visitors will come to visit us.

106
“Raising trend favors
pocket springs”
Having been in the
spring industry
since 2006, Mahmut
Öztürk, Sales and
Marketing Manager
of Zeb Metal,
explained dynamics
the spring industry.
Established 15 years ago and
operating in all spring types except
pocket springs ZebSprings
has not invested in tablet pocket
springs. The company, which
reconsiders its investment decision
in the next period, produces
springs from 6 cm to 21 cm with
dimensions of 1.2 - 2.2. Pointing
out that the most preferred and
the lowest dimension kind was
1.2, Öztürk explained that the
dimension of mid-products was
70.
Öztürk said that they had a
measure of 150-196 for single
unites noting that this was an
important measure for the U.K.
Öztürk added that they could
produced a series of sprigs having
3000 inside and they would
launch it to the market soon.
Talking about the importance
of springs for mattresses also,
Öztürk continued:
“There are two materials to
producing mattresses in the
world. One of these is foam and
the other one is spring. There
are two types of springs. One
is bonnel and the other one
is pocket. There is a serious
tendency towards pocket spring
in the world. Bonnel is still preferred
much in certain markets
because of it is being cheaper
and Turkey is one of those

107
markets. It took a long time for
Turkey to adopt and use these
in its products.”
Stating that there have been a
lot of changes in Turkey compared
to the time he started
in the sector, Öztürk said that
people preferred pocket springs,
a more flexible kind of product.
Highlighting the importance of
the acceptability of cost balance
at this point, Mahmut Öztürk
explained that some mattress
manufacturers preferred the
materials depending on the markets
they address. He detailed
that the manufacturers who
address to domestic market and
to Arabic countries did not use
pocket springs.
Öztürk concluded by saying:
“Pocket springs have price disadvantage
compared to bonnel
springs but their features lead
the way to completely different
and beneficial products which
are more innovative at the same
time.”
Mahmut Öztürk,
Sales and Marketing Manager of Zeb Metal

108
Sustainable growth of
Feryal Zipper
“Our products do not contain AZO dye and nickel-free
polyester, plastic (delrin), including metal and invisible
zipper in the desired colors and sizes are produced in the
following varieties with different accessories with slider.”
Offering special innovative products
to the ever-growing mattress
industry in global market, Feryal
Fermuar (Feryal Zipper) has been
producing its products non-hazardous
for people. We listened
the story of latest products of the
company from Akın Bebek, proprietor
of Feryal.
Can you brief us about your
company? Do you have any new
products you launched recently?
Feryal Zipper which joined the
zipper sector in 1994, has participated
among the pretentious
firms which have functioned in this
field.
The company which has 3000 m2
covered area has a future confidence
by around 80 workers to
produce high quality zippers of 14
million meters per year.
Besides our long years experience,
our production is supported by
the new model machine at every
stage. Every stage of production
takes place in accordance with
international norms. Our products
do not contain AZO dye and nickel-free
polyester, plastic (delrin),
including metal and invisible
zipper in the desired colors and
sizes are produced in the following
Akın Bebek
Chairman of Board

109
varieties with different accessories
with slider.
Polyester Zippers:
N#3 (N#0 without cord)
N#3 – N#4 –N#5 – N#7 with cord
and close end
N#5 – N#7 open-end and twoway
Plastic (Delrin) Zippers:
D#3 - D#5 – D#9 close end, open
end, two-way
Metal Zippers:
M#4 – M#5 – M#8 close end, open
end. Brass, Aliminium, Antic nickel
types Oxide, Silver, Tin, Gold plated
are manufactured.
Invisible Zippers:
N#3 close end
Our products are used mainly on
mattress, mattress cover, home
textile, furniture, leather, shoes
industry, sleeping bags, various
tents and clothing industries.
Some of our products are partially
exported, a significant portion
of the others are exported also
indirectly In this context, we participate
in various international exhibitions
in order to further expand
our overseas connections.
In line with our goal of all these
developments is that clean society,
total quality, qualified staff
and customer satisfaction. Feryal
Zipper continue its way resolutely
and determinedly.
Which products or solutions will
offer your visitors?
We will offer interchangable delrin
zipper to our visitors. This product
with the help of marked points
provides ease of sewing, increase
the quality and production in mattresses
manufacturing. In addition
zippers will not change even if
the measurement standard and
matching years pass. Furthermore,
thanks to our durable special
slider design, the package and
slider will not be damaged in roll
package.
Which visitor audience are you
targeting to welcome at your
stand?
As we are FERYAL ZIPPER ‘s mainly
target is producing companies
which improve theirselves and
can make innovation. Shortly, our
target is leader companies of this
sector.
Would you evaluate the position
of the Turkish mattress industry in
the world?
The bed sector in the global market
grows continuously more and
more. The position of Turkish mattress
manufacturing is not enough.
In the market share of Turkish producers
could not take place in the
top 10. The reason for this is that
we have shortcomings in design,
not promote ourselves enough in
international arena and it is unfair
competition. However, Turkey is
a convenient central location for
the bed due to Turkey’s labor,
energy raw material production
and geographic location. In this
direction, we will be in the first 10
or even the first 5 if we overcome
our shortcomings.
What does Sleep Well Expo mean
to you?
First of all, the Sleep Well Fair
is a special concept fair in the
industry. That’s why we find it
meaningful. When we look at the
individual customer profile of the
bed sector, the Turkish people still
do not have enough awareness
about the importance of the bed
in terms of health. They’ve been
using the bed for a long time.
Although they have problems in
terms of physical health, they do
not need to renew their beds.
Adequate awareness of the effect
of the bed on health should be
formed. The average bed change
time in Europe is 2 years and we
have 8 years. I believe Sleep Well
will destroy this perception.

110
Now, there is a better way to apply hotmelt!
The Nordson
FoamMelt Process
AAT Makina Sanayi ve Ticaret A.S. is the only authorized
distributor of Nordson in sales and service of Nordson products,
spare parts and after sales support provides full support to its
users in Turkey and neighborhoods.
Since all of the sectors and products
the brand serves include
project-based work, its primary
principle is to protect customer
rights and ensure satisfaction
with its customer focused work
quality. Therefore, the company
provides pre-sales technical
consultancy to the firm, technical
support after sales and budget-oriented
work are its most
important visions. Sales Manager
of AAT Makina, Yücel Uysal
answered our questions.
Can you describe what the
FoamMelt Technology is? Why
did Nordson decide to apply this
technology?
Since the introduction of the
patented Nordson FoamMelt
Process, foamed adhesives have
quickly won an important place
in assembly applications. They
have achieved much of their
remarkable success by out-performing
conventional hotmelts
and other methods of product
assembly. Although standard
hotmelts have many desirable
characteristics – fast set times,
ability to fill the gaps, and bond
difficult materials, absence of
solvents, and compatibility with
automation- they are not used
in many applications because of
their short open times, limited
bond strength, thermal distortion
or material costs. The FoamMelt
Process offers a way to overcome
or at least minimize many
of these limitations while enhancing
the positive characteristics
of conventional hotmelts.
As a result, foamed adhesives
are being used today in a wide
variety of manufacturing tasks,
replacing not only conventional
hotmelts but mechanical fasteners,
tapes and cold glue as well.

111
What kind of adhesives can be used
in this technology?
Because the FoamMelt Process
has no effect on the chemical
properties of an adhesive, it
works well with polymer formulations
of all types. Nordson’s
foam delivery systems allow you
to create foam materials from
many pumpable high-performance
adhesives and sealants,
such as :
•PSA Hot Melt Adhesive
•EVA Hot Melt Adhesive
•Polyamide
•Reactive Hot Melt Adhesive
•APAO
•Plastisol
•Silicone
•Metallocene-based
Yücel Uysal
Sales Manager of AAT Makina
How does the FoamMelt process
improve adhesive performance?
Can you describe how it’s working?
The FoamMelt Process uses
a patented twostage
gear pump
to force inert gas
into solution with
melted adhesive.
When the adhesive
is dispensed, the
gas comes out of
solution to create
a foamed adhesive
full of small gas
bubbles. One
effect of the gas
bubbles is to
act as tiny insulators, thereby
adding greatly to the open time
of the adhesive. Another
effect
is to
reduce the working viscosity of
the adhesive, making it more
spreadable. Because foamed
adhesives spread easier to
cover more surface area, adhesive
consumption is reduced,
sometimes by as much as 65
percent.
Solvent – Free Assembly
Like conventional
hot melt adhesives,
foamed adhesives
contain no
solvents. They are
non-toxic and pose
no solvent-related
pollution problems.
With increas-

112
ing concerns about employee
safety and proper handling of
toxic materials, foamed adhesives
are an ideal alternative to
solvent borne adhesives especially
for the applications which
is odor sensitive such as mattress
industry.
65% lower consumption without
any bonding failure? It seems
that this amount of consumption
decrease is a very big advantage to
the companies. What are the other
benefits of foamed adhesives?
Nordson foamed dispensing
systems dramatically improve
the performance of most hot
melt adhesives by mixing with
inert gas, creating a homogenous
solution. As the material is
dispensed, the gas expands to
develop a closed-cell foam. The
foamed material is applied like
the more conventional approaches,
but provides benefits of:
•Process Flexibility
• Eliminates the need for foamtape
or die-cut
• gaskets
• Improves productivity
• Reduces operating costs
•Increased Open Time
•Foaming Thermally Insulates
Material
•Slows Cooling
•Increases Open Time (+50% to
+300%)

113
•Can Be Used to Tailor Adhesive
to Application
• Faster Set Time
•Reduce Amount of Material to
Cool
•Reduce Force to Compress
•Shorten Set Time (up
to 4 times)
•Increase Process
Speeds
•Increased Volume
•Up to 2 Times Increase
in Volume
•Less Sagging – Keep
Adhesive Where It Is
Wanted
•Greater Gap Filling –
Consistent
•Application on “Non-
Smooth” Substrates
•Better Substrate Penetration
• Lower Heat Density
•Foaming Reduces
Heat Density of Adhesive
•Lower Heat Density
Reduces Deformities
•in Flexible Packaging Substrates
•Expands Use of Current/New
Adhesives in
•Growth Market
•Improved Operator Safety
• Less Force to Apply
•Gas “Plasticizes” Adhesive
Making It Easy to Spread
•Can be Utilized with Various
Dispensing Options (Even Extruded
Materials)
•Applicable for Delicate Substrates
• Material Savings; Reducing the
Density of Material Means:
•Lower Material Cost
•Less Part Weight/Shipping Cost
•Less Process Energy
So, using Nordson Adhesive
Foaming system helps:
•Improve adhesive penetration
and surface wetting to create
stronger, longer-lasting adhesive
bond
•Increase open time to optimize
the manufacturing process and
provide production flexibility

114
•Reduce adhesive us, so cost,
by up to 65%
Are there any restrictions to use
FoamMelt? In which applications
and in what sectors can we use
this foaming system?
The applications for foam delivery
systems are virtually endless.
In all over the World, there
are a lot of Nordson Foaming
Systems working with very high
efficiency to supply benefits to
the companies. For example;
•Watershield sealing in automotive
industry
•Weather strips in automotive
industry
•Building Products: Door or Window
frame seal
•Filtration HVAC (Filter, Ventilation,
Air-Conditioning)
•Filter end caps
•Refrigerator/ Freezer Cabinet
Sealing
•Speaker Gasketing
•Automotive Carpet Bonding
•Innerspring Matress Application
•Automatic Matress Hotmelt
Glue Lines
•Container Lid Gaskets for medical
containers …
As knowledge of the technology
– and the ease of incorporating
the technology – spreads, an
ever-growing range of innovative
ways to use the benefits
of foam will continue to appear.
Current applications take advantage
of foam’s gap-filling
feature, including foam tapes
and labels for application to
rough surfaces and lamination of
subrates with rough surfaces. In
addition, by using less adhesive
on easy-to-adhere surfaces to
achieve the desired adhesive
strength and providing minimum
50 % reduction in adhesive consumption,
will be a driving force
in the widespread use of this
application.
Is there anything you want to add?
We would like to thank to giving
this chance to us also. We are
waiting for all visitors to our
booth in Sleep Well Hall 9- C02A
to see the FoamMelt Application
and talk about the Nordson possibilities
to make their business
more profitable. For those who
can’t come to the Sleep Well
Fair, you can contact AAT Makina
Sanayi ve Ticaret A.Ş. for
more information on adhesive
dispensing systems for mattress
applications or any product
assembly needs.

115
“We have reached 300
tons of wire processing
capacity per month”
The Nano Spring,
which continues
production in a
factory with a
closed area of 4000
sqm with its new
investment, added
new machines to the
production line
One of the pioneering companies
in the production of tablet
bag springs, Nano Spring company,
continues its investments.
We visited in their new factory
and discussed the details of
their investments with Nano’s
general manager Serkan Kir, who
said that they reached 300 tons
of wire processing capacity in
the new factory. He said that his
company has increased the volume
of business in both exports
and the domestic markets.
Well, first of all, we wish you
success in your new place. Did the
move happen as a result of a new
investment?
As you know the Nano Spring
began production in 2013. The
investments we’ve made since
then have taken us up to a good
capacity. At the end of last year,
we had to move to another
location in line with our latest
investment.
Our new place has 4000 sqm.
closed area in Nilufer organized

116
industrial zone, in Bursa, with
this investment we started to
be talked about in the market
by taking our place among the
spring manufacturers. There has
also been an increase in brand
awareness.
At the end of last year, we
invested to increase our bag
spring capacity and we added
a new machine for tablet bag
springs to our production band.
We had another investment to
triple our bonnel spring capacity.
We’ve been setting up our
machines since the beginning of
the year, and our last machine
has just arrived.
Serkan Kır
General Manager
However, we have reached the
capacity of 300 tons of wire
processing per month. So we
took our place among the major
companies in the sector. We’ll
continue to grow.
Which countries do you mainly
work in?
Actually we are an export-oriented
firm, selling 95 percent of our
production to export markets.
Majority is European markets,
the UK being our largest customer
portfolio of export markets,

117
95% of our production are exported.
Additionally, we started
establishing our customer network
in the domestic market.
Which products will you take part
in the Sleep Well Expo?
We will showcase all products
in our product range at the
Sleep Well Expo. Starting from
35 to 70, we will have all our
products. These are the products
that everyone knows in world
standards. In addition, we are
one of the leading companies in
Turkey and Europe in tablet bag
publication and this product will
take place in our booth.
How do you assess the economic
situation of the sector?
This year seems to be a tough
year for everyone. Turkey is
experiencing difficulties due to
its economic situation and an
election. In Europe, there is a
contraction in the market due to
problems in their own internal
structures and political problems.
I hope everyone is working harder,
reaching more customers and
increasing exports to overcome
these difficult times. And we’ll
do our best to do it.

118
Nova
Foam
grows
fast
Nova Foam and
Mattress Inc. offers
basic and semifinished
products
which the industry
requires, at high
service standards to
the markets of all
countries.
The company watches closely
the developments in the field
of industry 4.0 that has brought
several opportunities for innovative
companies. Nova will
display its product portfolio that
includes pocked springs, bonnel
spring systems, steel wires,
foams, fibers and foam mattress
materials in Sleep Well Expo
2018. We made an interview
with Mustafa Taka, General
Manager of Nova Foam and Mattress
about the industry.
What density products do you
produce?
We are producing froms 14
density up to 90 density polyurethane
foam.
Could you mention the most
preferred once of your products in
the mattress industry?
Mostly our customer prefer feather
touch and visco foam to use in
their mattresses.

119
have diversity for each person
as well. In conclusion, each body
pay attention to its own shape,
health and lying positions when
choosing the best sleeping
material.
Do you recommend the foam
mattresses?
Surely, we recommend the foam
mattresses. As long as analyzing
the health and comfort conditions
of the user. If not, it may
cause to harm instead of happiness.
Do popular visco and latex foams
comply with all body shapes and
lying positions? Are there any
problems can be faced according to
body shapes and lying positions?
Popular visco and latex foams
may not comply with all body
shapes just because these articles
can effect some people negatively.
Some of them may have
health problems or some parts
of them may complain about the
comfort. So, we do not propose
these items to all people. Additionally,
lying positions may

120
Hasplast offers more
practical and less
expensive packaging
“Manufacturing is
not in the manual
counters anymore
but computer
reinforced
technology…”
Producing more practical and
less costly packaging in mass
production Hasplast plans to
improve its domestic customer
network. We spoke Sleep Well
Expo with Serkan Elitas, Chairman
of Hasplast.
Can you brief us about your
company? Do you have any new
products you launched recently?
Our Company was established
in 1994 and has been manufacturing
in 5000 m² premises
since then. We are, Hasplast
Plastik A.Ş., producing any type
of printed or not printed PE films,
shrinks, sacked PE balloon Sandwich
and also gripping products.
Which products or solutions will
offer your visitors?
Our first aim is to offer more
serialized, much easier and less
expenditure packaging for the

121
Industrial packaging and also to
introduce new products which
are slippery from inside and not
slippery from outside mentioned
for hoarding.
Which visitor audience are you
targeting to welcome at your
stand?
We are hoping to welcome professionals
to improve our local
customer network and to expand
our current foreign customer portfolio
by meeting other potential
customers in Sleep Well.
Would you evaluate the position
of the Turkish mattress industry in
the world?
In the past years, lower quality
packaging systems were used
in the industry with simple ways
until the new era began. Today
More Efficient preparatory work
is used by companies. R&D and
M&D departments are in the
limelight nowadays. And the
most important thing is; manufacturing
is not in the manual
counters anymore but computer
reinforced technology. Thanks
to these method now it can be
produced more qualified and
Serkan Elitas
Chairman of Hasplast
less time consumed products by
above mentioned high technology.
What does Sleep Well Expo mean
to you?
We sure that it is worth to
attend this exhibition to increase
our customer portfolio
and create new opportunities
to welcome new ones. We are
planning to reach all our customers
and their willings and also
to negotiate their problems face
to face thanks to Sleep Well.

122
Accessories
complementing quality
Manufacturing
bedding accessories
with its modern
design and quality
Doreplas aims to
meet with mattress
manufacturers.
Offering bedding accessories
developed with modern design,
technology and quality understanding
Doreplas has been
improving in the sector with its
technologic infrastructure. We
made an exclusive interview
with Company Manager Eda Zarli
about their current operations.
Can you brief us about your
company? Do you have any new
products you launched recently?
Doreplas is the biggest company
of Turkey in its field and we keep
doing our best to enlarge our
facility with technological substructure.
We produce mattress accessories
with modern design and
quality assurance. Our company
principle is to make our customers
happy with our fast delivery service.
We will show all of our new
products in this expo.
Which products or solutions will
offer your visitors?
All components for manufacturing
of spring mattresses but mainly;
air ventilators (capsules), mattress
handles, mattress tapes,
mattress labels, ribbons and
plastic corner guards.
Which visitor audience are you
targeting to welcome at your
stand?
Spring Mattress Manufacturers
Would you evaluate the position
of the Turkish mattress industry in
the world?
It gets better and better by each
year with the help of Sleep Well
Expo.
What does Sleep Well Expo mean
to you?
Well, we can say that Sleep Well
Expo is the heart of mattress
manufacturers.

124
Conventional foam
alternative from
Mitsan
After rising prices
of latex and visco
materials Mitsan
offers conventional
foam as an
alternative
We talked about the changes in
the exchange rate with Mustafa
Çetinbulut, Chairman of the
Board of Directors of Mitsan, its
reflection of raw material prices,
the effects of this situation in
the sector and alternatives.
What type of foams do you
produce? What about the demand
for them?
We produce polyurethane
flexible foams from 14 density
up to 80 density as visco elastic
foams. This year we started to
produce blue gels as an alternative
in our visco products. Market
is always demanding us to offer
new products and we have to
lead the mattress producers to
better solutions.
Volatility in foreign currency rates
has affected almost all industries.
What is the reflection in the
mattress industry?
Depending on the raw material
inputs, there was serious
increases in foams in the last
years. It started high at the beginning
of the year and currency
rates have stepped back a little
after the second quarter.

125
Demand is always high because
food ranks at top and accommodation
ranks at second place in
the necessity of basic needs.
Sleep products and mattresses
are important classes in accommodation.
Turkey has a young
and dynamic population. Including
the years of crisis, Turkish
economy has grown continuously
by 5 to 10 percent annually.
Economy is still growing and we,
as our company, try to get more
or maintain our share. We want
to export more.
How important is the foam in
mattress?
Comfort comes forth in foams.
Although several other materials
are used as stuffing materials in
mattresses, foam is indispensable.
When compared to latex
and visco elastic material prices,
our production, conventional
foams, are highly advantageous
and free from other problems of
latex such as bad odor. Comfort
is a determining factor at this
point. We mostly advice the
use of high density foams in the
production however, economic
considerations and conditions in
the market determine the choice
of customers. Our country is in
dire need for exports. We see
the importance of industry once
again. We can only earn foreign
currency by exporting, by selling
what we have produced to
foreign countries. I consider that
the mattress industry and its
supplier industries are in a good
position and have great potential
for further development in
the future.

126
Fast gluing by
technology
Melt on Demand
saves both time and
money by fastening
the operation
consuming less
energy and being
safe for operators.
Mustafa Onder,
Sales Manager
One of the major topics in the
mattress industry is to have
effective machinery for gluing
operations. Active in the sector
since 2006 I-FIX has been
importing hot and cold gluing
systems, spare parts and glues
and selling them to both domestic
and foreign markets.
We talked with Mustafa Onder,
Sales Manager of I-FIX, about
the preferences and trends in
the markets.
What are the facilities the
operators seek from the gluing
machinery you sell? What is the
latest technology in the market?
According to the feedbacks that
we got from the buyers that
prefer our firm, they emphasize
on the importance of the elimination
of glue degradation
and the lowering the need for
maintenance in the machinery
they operate. Besides, lower
consumptions of glue, effective
working hours are other criteria.
Having less energy coefficient,
high level of operator safety,
shorter preparation phases our
machinery offers both financial
advantages by reducing costs
and by saving time.
What are the important points for
the producers of mattresses while
choosing the best glue?
Mattress producers that we have
talked with emphasize that the

127
best glue should have higher
dispersion tendency and higher
bonding strength. Thus they become
able to save the amount of
glue in the production process. It
saves cost.
Additionally, the product should
be odorless, have higher resistance
against carbonization,
higher adhesion and cohesion
factors. Besides these technical
factors, the glues that have
suitable open time and set time
values depending on the surfaces
to be glued are important in
their selection.
Are the materials used in the
gluing process available in
domestic market? What are the
advantages of imported adhesives?
The qualities and the formulas of
adhesives available in the domestic
market may not be stable
all the time. The inputs for these
products are also imported.
They are not favorable both in
terms of cost and quality. So, we
produce the adhesives in abroad
and import them to get rid of all
these disadvantages.
Effective material in solvent
and water based glues is about
50 percent, the rest should be
evaporated. The vapor of water
or solvent are hazardous for
people and for the environment.
In this matter, hotmelt types are
safer and more advantageous
than others because it is made
100 percent of solid material.
Any additional points?
With our 15 years of experience
in adhesives and gluing
machinery we are ready to help
our customers in their product
choices, productive applications,
technical supports, spare
parts as a dependable solution
partner. We try to improve their
production performances by
offering them the products of
major suppliers.
What is the position of Turkey in
the mattress glues industry?
Mattress industry use three
type of adhesives, namely,
water based, solvent based
and hotmelt. Consumption of
solvent-based adhesives is
down and water based and
hotmelt glues are up. Hotmelt
and solvent-based glues are
produced in Turkey. Almost all of
the producers sell their goods
to domestic buyers. Since the
water-based adhesives are not
microbiologically healthy and
consumes extra energy to get rid
of the water, they means higher
costs for manufacturers.

128
Feltturc bought a new
production line
Feltturc bought a
new production line
to produce new and
more quality felt
and wadding.
Getting ready to showcase its
felt and wadding products at
Sleep Well Expo, Feltturc bought
a new manufacturing line for a
more flexible and quality production.
We asked to Mustafa
Kiper, General Manager of Feltturc,
about details of the new
investment.
Can you talk about FELTTURC’s
operations in 2018? What was the
most important action in 2018 for
FELTTURC?
FELTTURC moved to a new factory
in 2018. The new factory
is around 10,000 m2. We will
be more flexible to produce the
best quality felt and wadding
for the mattress industry.
How do you evaluate the
importance attached to innovation
and R&D studies in the mattress
fabric industry?
FELTTURC bought a new production
line to produce new and
better quality felt and wadding
for the mattress industry. We
are following the market, and
the mattress market is going
to have more natural products.

129
So, we are planning to produce
according to this market request.
Could you mention your recent
export activities?
FELTTURC never stops to search
new market and new destinations
for helping to provide better
sleep of people. Nowadays,
we are exporting our products
to around 40 countries. Our
name has become the symbol
of quality and good service for
the mattress industry all over the
world.
FELTTURC will join to Sleep Well
Exhibition in 2018 and Interzum/
Germany in 2019.
The volatility in currency rates
influenced all industries. How
was its reflection on the mattress
industry?
FELTTURC is working as volunteers
to improve export activities.
We are also supporting
other companies to export their
goods to international markets.
We believe that production and
export should be the main economic
growing activity for Turkey.
In this case we don’t focus
on currency rates but we focus
on high quality production, good
service and trustful business.
Which products will you exhibit at
Sleep Well Expo 2018? What would
you say about the show and your
expectations?
We will exhibit our good quality
felts and wadding in Sleep
Well Expo 2018. We wish Sleep
Well Expo could be a traditional
meeting point for the international
mattress industry.

130
Hotmelt equipment
also upgrades in
industry
Saran Mensucat will
showcase hotmelt
equipment produced
by Italian PREO
Srl. at Sleep Well
Expo.
As one of the deep-rooted companies
of the sector following
the technologic developments,
Saran Mensucat has been
continuing its novelties in the
framework of 4.0 industry. Pointing
out that they aim to serve
in high quality equipment with
most competitive prices, maintenance
and consultancy services,
Uğur Çelik, partner of Saran Mensucat
said they would display
hotmelt equipment produced by
Italian PREO Srl. Company whom
they represent in Turkey.
Can you brief us about your
company? Do you have any new
products you launched recently?
We are a deep-rooted company
serving in the trade field from
1979 to present. We service
our markets operations with our

131
experienced staffs in the hotmelt
area. Our firm’s priorities are
fast and quality after-sale services,
7 days 24 hours technical
support and customer satisfaction.
We take pride of displaying our
touchscreen machinery in the
framework of industry 4.0 and
our technologic products with
which we provide remote access
to our machinery.
Uğur Çelik
Which products or solutions will
offer your visitors?
We will display the hotmelt
equipment produced by Italian
PREO Srl. company which we
represent and has been rendering
services since 1938 in the
sector.
Which visitor audience are you
targeting to welcome at your
stand?
We are targeting to serve
through our expert staff with
high quality and competitive
equipment, maintenance and
consultancy issues to the companies
which have experiences in
the hotmelt applications or the
ones that have not experienced
this process yet but planned to
make investments because of
the requirements of different
sectors that they are involved.
Would you evaluate the position
of the Turkish mattress industry in
the world?
We have been proudly observing
that the Turkish mattress
manufacturing industry and
its sub-sectors go beyond our
boundaries and position themselves
to a respectful position in
the world. Having a great share
in the export figures of our country
this industry will go further
thanks to the investment made
for this.
What does Sleep Well Expo mean
to you?
We are considering Sleep Well
Expo as an opportunity which
will bring us together with the
representatives of companies
who serve to all phases of the
mattress manufacturing industry.

132
Labels - your identity
on the mattresses
Disallowing to
standardization
in the labels of
produced different
features and
design mattresses,
Görenler Label
becomes a
complimentary
company of quality
with its effective
presentation and
wide product range.
Görenler Label started production
in the label and promotional
area in Denizli, one of the most
important industrial cities of
Turkey, in 1997. Producing in the
weaving label and printing label
and promotion groups, the company
exports 50 percent of its
total production to 56 countries
notably to Germany, France and
England. Employing total of 144
persons 7 of whom persons are
engineers and 30 have is bachelor’s
degrees, the firm decided
to apply ERP System 6 years
ago to ensure the standardization.
The firm checks whole
process from receiving orders to
delivery with typical integration
and Canias ERP System. Pointing
out that order confirmations and
supplies with automatically send
to the customers online, Erdem
Kahveci, Domestic Sales and
Marketing Manager of Görenler
Label, said that works to improve
the system to give users
names and passwords online
were underway.
Can you brief us about your
production standards and machine
park?
One of our biggest differences is
that we take high standards in
the international markets as our
references. We proof our conformity
to these references with our
certificates.

133
As machine park;
We have wide range of machine
park 20 of which are air jets are
24 in total in the fields as the
weaving machines, serigraphy,
letterpress and lettterflex (focus
printing), offset and digital
offset printing, HPIndigo, flatbed
knitting, digital cotton printing
and garment.
I can say that we are one of the
top-five companies in Turkey.
Do you have branch offices in the
intense mattress industry areas
such as Bursa and Kayseri? How do
you manage the domestic sales?
I can say firstly that we are the
key supplier of the biggest mattress
firms in Turkey. Our experience
in the mattress industry is
a result of our developing and
expanded product range.
There is a serious gap in the
mattress labels field in the industry.
All firms use similar products
in a short time. In one time,
while embroidered products are
observed on mattresses, after
some time leather labels pools
as standards. As a matter of
fact, each mattress serial should
have its own special design a
concept works. Our essential
differences comes forward at
this point. We design labels
by blending leather, weave,
non-woven, tafting, digital printing
and other technics and share
our customers. If you highlight
your design and follow up sectorial
developments and trends
your adaptation to this trends
becomes faster and you go one
step ahead. This is our main
strategy in this industry.
We have a regional representative
in Bursa. We are the key
suppliers of big companies in
Kayseri and İzmir. We share the
innovations with them by visiting
them continuously and we
listen their demands from us.
Could you furnish us with your
product range and their features?
We try to get benefits of the
advantages of a wide machine
park. We are the leading company
possessing a wide product
range. We have a wide portfolio
from all label groups of national
and international companies
to the fun groups of leading
European supports teams. Those
who see our catalogue in our
website, will justify us. We are
rated among three-four companies
which can produce 50
denier label in Turkey. It carries
us to a distinctive position.
The products we produced for
the mattress industry:

134
•Square, rectangle or slanting
cut brand labels, big labels
(Weave and sublime
•Sublime printed labels on felt
•Swallow or plain cut hang-tag
labels
•18 mm side-covering endless
stripes
•42 mm side-covering endless
stripes
•Handles
•Leather etching labels
•Laser hold leather labels
shaped air capsules
•Cleaning instructions, printing
on satin
•Sublimation printing on cotton
•Srg printing on leather
•Srg print labels and tapes on all
kinds of fabric wearing etc.
•Tailor-made embroidered products
on felt
•Printing house instruction book
•Product introduction and usage
guide
•Legrest clothes for mattress
edges
I can classify other product range
as follows:
* Weaving group (labels, bedding
accessories, bands, ribbon
group)
* Printing group (cleaning
instructions, transfer labels,
serigraph print labels, printed
tapes)
* Printing house group (Hang
tags, ad cardboards, boxes)
* Digital printing group
(multi-color HD print labels, lanyards,
hotel and concert wristbands)
Erdem Kahveci,
Domestic Sales and Marketing Manager of Görenler Label

135
* Promotion (print, lanyards,
pillows, mufflers, bruises, cushion,
apron, key holders, gloves,
pennants, beach towel, printed
towels, etc.)
* Special process products
(leather laser burning and holing
labels, pucker on leather, printing
on genuine leather)
We have customers in different
segments of the industries from
home textiles to telecommunication,
from organization companies
to largest outerwear brands
of the world.
As a company started to export
right after one of its establishment,
how many countries are you
exporting to currently? What
activities are you doing to
strengthen your presence and to
penetrate into new markets?
We have exported to 56 countries
until now. We are currently
active in almost 20 countries
notable in countries such as
Germany, France and England.
We have an active and young
sales team for foreign countries
to maintain the existing markets
and to develop new ones. They
make foreign travels and visit existing
and prospective clients to
analyze and offer new designs.
The most important points for
us to strengthen our existing
markets and to find new ones
are trade fairs. Every single fair
contributed to our clientele. We
have been participating in PSI
International Promotional Products
and Advertising Fair held
in Dusseldorf for many years.
We will participate in Heimtextil
where the pulse of home textiles
beat in Frankfurt this year. We
will be at Fashion Prime to be
held in Izmir, 17-19 October, to
meet outerwear companies.
What are the factors pulling you
forefront in production? Which
technologies are you using?
Can you inform us about your
production capacity?
I would like to explain this with
a recent experience I had. We
prepared a live sample of a catalogue
which contained only 5%
of our products addressing to
the mattress industry this year
and handed them to production
and design teams of medium-sized
companies in Kayseri,
the hub of the mattress industry.
They commented right after they
went through the catalogue by
saying, “We have been manufacturing
for years but we have
never seen such good designs
before.”
I would like to highlight the
point that our most distinctive
side is our power of design.
We can combine, blend a lot
of techniques such as HP indigo,
digital printing, srq print,
sublime, hot-melt, tag transfer,
etc. and develop most striking
labels. As a matter of fact, the

136
mattress buyers examine the
quality and price of mattresses
and they feel to decide in a few
minutes if the product deserves
the price. If you use a poor label
on a high-end product this may
have an effect on the decision.
For this reason the labels are
more important in the mattress
industry than other industries.
We are among the top-five in
the label industry. If we consider
the mattress industry we are
one of the biggest, or better to
say the most leading label company
when we take the woven
and other groups together.
What are the measures do you take
to protect the nature and human
health?
We are one of the most sensitive
companies in terms of
being environmentally friendly
and strict on human health. We
have registered our adherence
to the environment with OKEO-
TEX Clas 1 certificate and we
have approved our usage of
only trees grown for commerce.
Besides, we have BSCI, Sedex
and SMETA documents as working
conditions in the framework
of our social responsibility policy
certifying that we comply international
standards at employment
conditions. I have to say
that we have to cope with unfair
competition at this point. While
we obey all environmental and
social responsibilities by paying
a price we encounter the competition
of some others who don’t
care for these issues and don’t
pay any price for these. Buyers
should shoulder the responsibility
of choices at this point. They
should work with the companies
who comply with these standards
when they choose their
suppliers thereby contributing
to the environment and social
rights of the employees.
Anything to add?
Development and change are
our first priorities. We are trying
to make the motto, “you cannot
manage the things that you
don’t measure at your company”
as our living philosophy. We are
trying to measure our performance
at all fields and trying to
improve and develop it further.
It is a must for any company to
renew, change and improve itself
in order to survive at current
conditions. If you cannot read
the market conditions and if you
cannot set your future projections
correctly you can never
know what awaits you.

138
“Pakipek keeps
its rising graphics”
Started with
silk yarn
production
60 years ago,
Pakipek offers
digital printing
services
besides yarns
Founded as a family business
that processes silk in Bursa in
1956 the firm now produces for
several industries especially
to home textiles and mattress
industry. Following they participation
in a fair held in Russia
in March this year, the firm has
started to export to Russian
market. Haluk Bukumcu, group
president of Pakipek group
of companies, said that they
export most of their sales. We
spoke with Bukumcü about their
story:
What is the story of your
company?
My grandpas have been all in
silk business for years. The firm
was established in 1956, this
is also my birth year. Then my
uncle has got a partner. There
was a two thousand sqm garden
in the same home that I had
born in Muradiye, Bursa. 70 to
80 people have been processing
silk and silk yarn, there. Silk
was the only material of the
yarns. There is no polyester in it.
We have had a store in Irfaniye

139
shopping district in Istanbul,
then we began to produce silk
fabrics. In 1969 we built the Silk
Yarn Fabric firm in Sogut, Bilecik
and who buys cocoons from
Kozahan, Bursa. There were only
four factories in Sogut. We sold
our products to Vakko brand in
1984.
What was the reason you closed
the factory?
In those years silk market had
been invaded by the cheaper
silk fabrics imported illegally
from far east. We as producers
had visited the then Prime
Minister Turgut Ozal but we
had no authority to fully inform
about our problems. So, we quit
to process silk. In those years,
we had bought a land in Nilufer
Industrial Zone, the first officially
organized zone in Turkey, and
we founded this firm with my
uncle.
Then many other firms have
started to deal with import and
export, so we changed our way
and we visited machine manu-

140
facturers of the fastest machinery
in Germany to buy machinery by
investing technology.
What does your company do now?
We have been producing fabrics
for ladies dresses including the
jacquard types in our factory of
400,000 sqm. Half of the production
is exported. Other half
is sold to apparel companies
who sell their goods in export
markets.
Pakfixs is our brand we used for
fabrics sold to mattress manufacturers.
These are industrial sawing
yarns. We sell the pillows
with the slogan, “Feel rested”.
8 % of the people in Turkey by
online. We took our measures to
meet the rising demand in this
channel.
Do you have new targets in
exports?
Iran seems to be a good market
with its 80 million people.
After the removal of economic
sanctions, western companies
have started an attack especially
in textile and construction
industries. Airports are full of
with British and German businesspeople.
Recently, I had
been there. I miss my years in
my youth. I am highly optimistic
about Iranian market. People
need every goods. People have
had preferred to Asian suppliers
due to the embargo. But, they
are not happy with the quality
of the products. They like the
products produced in Turkey.
What is your target in the mattress
industry for your Pakfix brand?
We have entered in mattress
market four years ago. We keep
watching the performance of
our brand and saw a promising

141
future. We want to focus on
production and promotion activities.
Having a brand is profitable.
We now just walking, in
the near future we start running.
What does Sleep Well Expo mean
for you?
It is an important event for mattresses
and supply industries
to display their products and
services. It is an address that
we will keep our presence in the
years ahead.

142
2019 will be the year of
revolution in exports
Producing easy to
apply glues with
spray guns Yapi
Lider Kimya attracts
interests with its nonflammable
chemicals.
The products of
the company are
preferred in several
sectors. Samed
Altintas, general
manager of the
company, detailed
about their products
and Sleep Well Expo
fair.
Can you brief us about your
company? Do you have any new
products you launched recently?
Yapi Lider Kimya is a leading
firm with its high quality special
products, a customer-focused
business philosophy and experience
in the sector. Our company
produces easy to apply
with spray guns non-flammable
industrial glues sold under Po-
Max, Creafoam, F-X, Po-Max Eko,
Po-Max Plus trade names.
Po-max and other products are
used in the soft furniture sector
and are a preferred brand in
the construction, automotive,
insulation and footwear industries
thanks to their anti-flare
specification.
Products of the company are
sold in 50 countries and in
Turkey and have been improving
its position in the markets year
after year.
Which products or solutions will
you offer to your visitors at Sleep
Well Expo 2018?
We will introduce our new
hotmelt product to our visitors in
the fair. Our research and development
efforts are going on for
the improvement of water-based
glues. We will soon launch this
product to the market.
We have modern production
equipment for quality control
systems and a production facility
up to the world standards.

143
We try to differentiate our products
and our brand by emphasizing
on R&D, by developing
new products, new projects and
aim to be a leading firm in our
industry.
Which visitor audience are you
targeting to welcome at your
stand?
We export our products to more
than fifty countries including
European, American, Asian and,
African countries and to Russia.
We target to export our products
to every region in the world including
south American markets.
Would you evaluate the position
of the Turkish mattress industry in
the world?
İn this easy to enter sector,
there are about 400 producers.
The industry is developing with
efforts in R&D and design fields.
The mattress industry has been
regarded as a separate sector,
not as part of the furniture industry
for years.
Samed Altintas
General Manager
What does Sleep Well Expo mean
to you?
We consider that Sleep Well
Expo fair has got an important
rank among the fairs in the
world. Thanks to this event, we
have been able to introduce
our products and to get to know
new customers who want to use
practical, quality and hazard-free
materials for their production.
We thank all producers who
prefer Po-Max in their production
processes and invite all customers
and visitors to our stand in
the fair.

144
Super Packaging –
right product, timely
delivery
“Our priority is to serve to our customers to get the right products they
need with the best way. We always deliver products that are less costly
and high quality to our customers.”
Producing packaging for several
industries including furniture,
steel goods and mattresses,
Super Ambalaj is preferred by its
quality and professional services
by its customers. Ibrahim Ethem
Yildirim, export manager of the
company answered our questions.
Can you brief us about your
company? Do you have any new
products you launched recently?
Super Ambalaj is a subsidy
of Plassan Ambalaj that was
founded in Kayseri Organized
Industrial Zone in 2001. In
Super Kutu and Ambalaj firms all

145
stages from offering to ordering,
from production to shipment, are
planned by using ERP software
specially developed for the
company.
Super Ambalaj has been contributing
to the national economy
with its production of packaging
needs of several industries such
as retail, store, automotive,
furniture, steel goods, textiles,
food, insulation and agricultural
sectors, made with a professional
service policy on high technology
machinery.
Which products or solutions will
you offer to your visitors?
Our priority is to serve our customers
to get the right products
they need at the best way. We
always deliver products that are
less costly and high quality to
our customers.
Ibrahim Ethem Yildirim
Export Manager
Which visitor profile are you
targeting to welcome at your stand
in Sleep Well Expo?
In general our target customer
range is rather large but we
want to share our experiences
that we accumulated by dealing
with leading companies who
have been in the furniture industry
for many years with them.
Would you evaluate the position
of the Turkish mattress industry in
the world?
Turkey has been progressing
continuously in the production
of furniture and mattresses and
in their sub industries year after
year.
What does Sleep Well Expo mean
to you?
This is our first participation in
Sleep Well Expo. We hope that
it keeps its efforts to be one of
the prestigious fair events in the
world and reach to the targets it
deserved.

146
“EMR Zipper is one of the
most known brands in the
global sense”
EMR Zipper
continues to
work on making
life easier with
its innovative
and functional
products.
EMR Zipper, which produced the
first zipper in 1994, continues to
produce innovations that make
the life easier, as one of the
global players of the sector. We
had an interview with Ömer Özpehlivan,
Chairman of the Board
of Directors of EMR Fermuar Inc.,
prior to Sleep Well Expo.
Could you briefly mention about
your company? Do you have a
new product in the sector in recent
months?
As EMR Zipper, we have been
producing and selling in the
sector for almost 30 years.
We produce narrow weaving,
buttons, labels, zippers, touch
and close fasteners. We are one
of the most known brands of our
country in the global sense. The
products we have developed are
of great interest to global buyers.
Our work towards sub-sectors
is based on more durable
and functional products. In this
respect, I would like to say that
we are very ambitious in the
sector of bedding and home textiles.
Our products possess high
quality and technically advanced
properties.
Which products and solutions will
you display for your visitors?
We have a very useful and
long-lasting zippers for the
mattress industry in which we
have been operating for many
years. Especially, we have many
innovations. Our customers
show great interest for this kind
of innovative zippers. We have
also developed long-lasting and
robust products especially for
the mattress and home textile industry.
As EMR Group, we aim to
provide brand new and technical
products to our visitors.
Who are the visitors you intend to
meet?
Due to the concept of the fair,
we aim primarily to meet domestic
and foreign buyers operating
in the mattress-producing
companies and home textile
sector. Our products that appeal
to many sectors will attract the

147
attention of our visitors. In this
respect, I would like to point
out that Sleep Well Expo has
become an ideal platform for the
sector.
Could you evaluate the position
of the Turkish mattress
manufacturing industry?
Our country has made its presence
felt in this field. Our firms
are moving forward with innovation.
We are happy to be a
part of this team. Our company
has the know-how and technical
background to respond to the
sectoral needs. In line with the
vast experience of EMR, we are
working hard to provide efficient
services in the mattress sector.
What does Sleep Well Expo mean
to you?
This Fair will produce brand
value on behalf of our country. In
this respect, we are very happy
to be at Sleep Well Expo.
While displaying our products,
we will have the opportunity to
get up-to-date information on
the sector and to get feedback
on the innovations we make
through the organization.
We are satisfied with the performance
of the Fair in terms of
visitor profile. Sleep Well Expo
has become a dynamically growing
platform for the sector. We
are impressed by the increasing
number of foreign visitors. This
fact could well be regarded as
an encouraging trend for the
forthcoming events of Sleep Well
Expo.
In this respect, I congratulate
you on organizing such an organization
and wish your successful
performance to continue.
Ömer Özpehlivan

148
“One step to
freedom”
The Robatech Turkey family contributed to the "One Step
to Freedom Campaign", which the Spinal Cord Paralytics
Association of Turkey has been running for a long time, with 3
electric wheelchairs.
The Spinal Cord Paralytics Association
of Turkey (TOFD) was founded
in 1998 to provide services to
solve the medical, professional,
economical, and social problems
of spinal cord paralytics and to
prevent the emergence of new
spinal cord paralytics. From the
year it was founded; the Spinal
Cord Paralytics Association of Turkey
has been conducting works in
national and international areas
to solve the medical, professional,
economical, and social problems
of all orthopedically disabled persons,
primarily spinal cord paralytics.
TOFD launched and concluded
a large number of projects for the
full and effective participation of
people with disabilities in social

149
life. One of the primary goals of
the Association is to prevent new
and permanent disabilities that
may arise and to ensure that the
society is informed of this area.
The Association has more than
2,100 members and more than
1350 members are paralytics at
various levels.
The Spinal Cord Paralytics Association
of Turkey (TOFD) has already
delivered 2024 electric wheelchairs
to disabled people in 81
cities throughout Turkey until now.
Thus, disabled people have begun
to participate in social life as well
as to act freely. Today, thousands
of spinal cord paralytics still keep
on waiting for electric wheelchairs
to regain their freedom.
3 electric wheelchairs donated by
Robatech Turkey were delivered to
disabled people at TOFD Association
Centre in Ataköy/Istanbul.
At the delivery ceremony, TOFD
Vice President Semra Çetinkaya,
Robatech Turkey Finance Manager
Yasemin Erbay, Sales Manager A.
U. Hakan Tanrıöven and Project
Manager İsmail Keçebir attended.
Regarding the subject, Sales
Manager A. U. Hakan Tanrıöven
stated, “As it is known, the way
for a person in a heavy disabled
group without being dependent
on someone else, to be able
to work, to go to school, to go
shopping, in short, to manage his/
her life to some extent is a matter
of having an electric wheelchair.
The importance of the electric
wheelchairs is very big in order
for disabled citizens to be able
to move easily and freely. As the
Robatech family, we are very well
aware that our main duty is to
contribute to the growth of the
country’s economy. Besides that,
we are also aware of our responsibilities
towards the society. In
this sense, we have wanted to
help our disabled citizens to step
into freedom through the Spinal
Cord Paralytics Association of
Turkey.”
“How fortunately that we carry
hope for the future of our citizens
within the framework of the
social responsibility projects we
have been carrying out, we try
to enable them to get one step
closer to their freedom and help
them to overcome all the obstacles
that might come along with
our support. I would like to thank
Ms. Semra Çetinkaya, the Vice
President of the Association who
helped us at the point where this
support of us reaches the right
persons and to all the association
employees on behalf of the
Robatech Family and myself.”

150
Cormatex: from waste
materials to innovative
mattress products
Cormatex is an Italian textile
machinery manufacturer, operating
worldwide since 1938: its
specialty is the development of
customized complete lines for
the production of unique nonwoven
products, based on virgin or
recycled fibers as well as various
types of waste materials.
Cormatex Machinery portfolio
includes opening and blending
systems, Carding & Cross Lapping
technology, Airlay systems,
longitudinal and cross cutting
machines (high speed cross cutter
with flying blade) combined
with edge trim recycling machines
of various configurations
and automatic winders.
In particular, through their special
nonwoven Airlay forming
technologies, called “Lap Formair
V = vertical airlay” and “Lap
Formair H = horizontal airlay”,
Mattress post-consumer and
post-industrial wastes can be
mixed together with low melting
fibers or powder resins to create
innovative materials for new
mattresses, thermal and acoustic
insulation, automotive applications,
packaging and others.
A complete production line
based on vertical airlay is
available for the company’s customer’s
visits in France. There,
End-Of-Life mattresses through
a complete recycling and nonwoven
transformation process,
receive a new life, thus combining
the green-footprint (avoiding
mattress landfill) with high revenues
(technological added value
products, with 5 years warranty,
high breathability, excellent
resilience and support).
In details sanitized and granulated
PU-foam, Latex and recovered

151
Textile fibres are separately
stocked and continuously mixed.
Indeed, they are collected,
dosed and blended according
to customer’s own recipes; then
distributed in perfectly uniform
and continuous bat, with controlled
density and thickness,
through our special Lap Formair
V (with the additional possibility
to apply a top and a bottom
screens) and consolidated into a
special air-through oven; finally,
the continuous Nonwoven flow
is automatically cut in panels of
the desired size, and edge trims
recycled in the line. The productivity
can reach 1.000kg/h onto
a 2m wide line.
For testing new customer’s
projects, concepts and materials,
at Cormatex premises in Montemurlo
(only 30’ from Florence
and 1hr from Pisa city centres) is
available a complete Pilot Line,
where both Cormatex’s Vertical
and Horizontal Airlay systems
are installed (including Thermobonding
and Needle Punching
capabilities): there customers
can make their “innovative materials”,
seeing and touching the
high performance of our innovative
technologies.

P: +90.224 443 46 28 - 29 F: +90.224 441 99 90 Nilüfer Bursa TURKEY info@elektroteks.com.tr