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CRYPTO & CANNABIS<br />

Malta Business Review<br />

about Bitcoin, the stripper will realize Bitcoin is<br />

peaking when a Wall Street client starts talking<br />

about launching a crypto hedge fund.<br />

The crypto bubble burst, but there are still many<br />

believers, and many players in the industry<br />

are hoping these currencies can get a haircut,<br />

put on a suit, and collect billions of dollars in<br />

Wall Street money. And maybe they will. But<br />

at its core, there’s an inherent contradiction,<br />

because crypto started as a rejection of all<br />

that. Cryptography al<strong>low</strong>s Person A to send<br />

Person B a message without Person C having<br />

any knowledge of what’s going on. Thanks to<br />

Satoshi, now the same can be done for money.<br />

The entire premise was that banks would no<br />

longer be needed to mediate transactions, and<br />

no one would be in a position to say what types<br />

of transactions are al<strong>low</strong>ed. That’s inherently<br />

subversive, and no amount of futu<strong>res</strong>, ETFs, or<br />

“institutional custodial solutions” can alter that<br />

fact.<br />

So now to marijuana, which has always been<br />

associated with counterculture and degeneracy.<br />

There’s no need for a full history lesson here,<br />

but the path to mainstream <strong>res</strong>pectability was<br />

a little bit different. Although activists worked<br />

for years on marijuana legalization, it feels like<br />

a switch was suddenly flipped. One day pot<br />

dealers were being ar<strong>res</strong>ted on the street. The<br />

next day a totally different set of dealers got to<br />

list on the Nasdaq. The Tilray board of directors<br />

looks about as counterculture as a branch of Re/<br />

Max agents.<br />

The dark social mood of the post-crisis years<br />

may have helped catalyze the rise of cannabis.<br />

Peter Atwater, p<strong>res</strong>ident of Financial Insyghts,<br />

which looks at markets through the lens of<br />

bigger societal trends, wrote in an email that<br />

both crypto and cannabis contain simultaneous<br />

elements of “fear and greed” and they’re both<br />

inherently anti-Establishment. Atwater also sent<br />

me a 2013 <strong>res</strong>earch report on attitudes about<br />

marijuana from the Socionomics Institute,<br />

a group associated with the controversial<br />

investment theorist Robert Prechter. The report<br />

argues that support for marijuana legalization<br />

has historically risen in America during periods<br />

of social tension. The percentage of people who<br />

say marijuana should be legal has absolutely<br />

soared since the financial crisis.<br />

Just like with crypto, there’s been a party<br />

going on, and the traditional Wall Street and<br />

media gatekeepers are getting in late. David<br />

Greenwald is a former music journalist who’s<br />

now a web developer and cannabis stock<br />

trader in Oregon. He told me via email that he<br />

started learning about marijuana stocks after a<br />

Google search took him to the Reddit pages r/<br />

Weedstocks and r/thecannalysts. On the latter,<br />

people post breakdowns of the business models<br />

and finances of the various publicly traded pot<br />

companies that are as in-depth as many Wall<br />

Street <strong>res</strong>earch reports. “There are folks who<br />

have spreadsheets on which producers will have<br />

how many kilograms ready for sale, what their<br />

supply deals are,” writes Greenwald.<br />

Reddit plays an outsize part in both the crypto<br />

and cannabis stories. Part of the reason Bitcoin<br />

split into two currencies last year—Bitcoin and<br />

Bitcoin Cash—was the claim that moderators<br />

on the popular r/Bitcoin page were censoring<br />

certain viewpoints on how Bitcoin should scale.<br />

To people outside the community, that would<br />

seem like the pettiest drama in the world, but<br />

one Bitcoin sect went ahead and made a whole<br />

new currency because of it.<br />

Aaron Lammer happens to host both a podcast<br />

on crypto called Coin Talk and one on marijuana<br />

called Stoner, so I asked him about the overlap<br />

between the two worlds. First, he wanted to<br />

clarify that his podcast is about enjoying weed,<br />

not speculation. That said, he told me in an<br />

online chat he does fol<strong>low</strong> cannabis penny<br />

stocks. It’s a murky world. “I have never seen<br />

a stock that matched a product I have seen for<br />

sale,” he says. “I don’t really understand what<br />

any of the companies do, which makes them<br />

a lot like shitcoins.” “Shitcoins” is the crypto<br />

pejorative for tiny coins nobody will ever use,<br />

but which people like to gamble on.<br />

"Cryptography al<strong>low</strong>s<br />

Person A to send Person<br />

B a message without<br />

Person C having any<br />

knowledge of what’s<br />

going on. Thanks to<br />

Satoshi, now the same<br />

can be done for money<br />

So here you have these two bubbles, with a<br />

lot in common, coming back to back. But why<br />

now? If there were an easy explanation for<br />

why bubbles emerge, anyone could get rich.<br />

But there are some general rules. You need a<br />

fantastic story, which both crypto and cannabis<br />

have. One’s disrupting finance and big tech; the<br />

other’s a gigantic new market rapidly becoming<br />

legal around the world. You also need the supply<br />

of investable assets to be small, so there’s a<br />

huge mismatch between the great story and<br />

what investors can actually buy.<br />

That mismatch between demand and supply for<br />

internet stocks created some pretty hilarious<br />

situations in the late ’90s. So thirsty were people<br />

to buy into anything dot-com adjacent that<br />

sha<strong>res</strong> of K-Tel International Inc. (the maker of<br />

corny retro compilation albums) rose tenfold in<br />

1998 just because the company said it was going<br />

to start selling its CDs online. Eventually there<br />

was a tidal wave of IPOs in 1999. Supply caught<br />

up with demand, and the bubble soon came to<br />

an end. In 2017 the initial coin offeringexplosion<br />

may have helped kill the crypto bubble, when<br />

suddenly there were more coins to buy than<br />

anyone could count. There were also tons of<br />

forks of Bitcoin—basically, new versions—<br />

including Bitcoin Cash, Bitcoin Gold, Bitcoin<br />

Silver, Bitcoin Faith, Bitcoin World, Bitcoin<br />

Private, United Bitcoin, Bitcoin God (seriously),<br />

Lightning Bitcoin, Bitcoin Diamond, and dozens<br />

more.<br />

With cannabis, there are just a handful of<br />

companies available to invest in, especially<br />

if you live in the U.S. If the market stays hot,<br />

though, there’s no doubt we’ll see a wave of<br />

IPOs and secondary offerings and spinouts from<br />

existing companies. Plus, we’ll see opportunistic<br />

pivots—p<strong>res</strong>s releases from companies saying,<br />

“Hey! We’re a cannabis company now.” You<br />

almost have to feel sorry for (the former) Long<br />

Island Iced Tea Corp., the beverage company<br />

that bizarrely pivoted to blockchain at the<br />

very peak of the crypto hype last December.<br />

If it had waited only a few months, it could’ve<br />

announced some CBD-infused drink, and that<br />

might have made some business sense.<br />

And then there’s that long dormant urge to<br />

gamble. When I asked Greenwald why he both<br />

invests in and trades cannabis stocks, he was<br />

crystal clear: “The answer is volatility.” The<br />

stocks can go up 10 percent or 20 percent in a<br />

day. Of course, they can crash, too. If you are a<br />

disciplined investor, volatility is a threat, because<br />

it plays with your emotions and tempts you to<br />

make bad decisions. But if you are a trader or<br />

gambler, and you are looking for action, volatility<br />

is an asset. And these days it’s a rather scarce<br />

asset. The years 2017 and 2018 have been<br />

among the least volatile for the market on<br />

record.<br />

Probably the most visible advocate for cannabis,<br />

both as an investment opportunity and for its<br />

medical benefits, has been Todd Harrison of CB1<br />

Capital. Harrison first got inte<strong>res</strong>ted in the space<br />

after 9/11. He was working at a hedge fund in<br />

the vicinity of the Twin Towers when the attack<br />

happened, and the ensuing period left him with<br />

PTSD. Mainstream therapies weren’t helping. So<br />

he went down the rabbit hole, learning about<br />

the history of the war on marijuana, and what<br />

he says is the government’s long-term effort to<br />

supp<strong>res</strong>s the medical <strong>res</strong>earch on it. He points<br />

out the heavy racial component in the war<br />

on drugs. The government has “blood on its<br />

hands,” he told me.<br />

Ultimately, he sees this market going to $2 trillion<br />

to $3 trillion, but says that the current uncertain<br />

legal landscape makes it very hard for most<br />

investment institutions to take advantage of<br />

the opportunity. Cannabis is, he says, “the only<br />

time I’ve ever seen in my 30 years on Wall Street<br />

where individuals can front-run institutions.”<br />

It was at that moment talking to Harrison that<br />

I realized the story with the cannabis boom is<br />

far more gripping than the banal observation<br />

that a new, legal market is opening up. Both<br />

crypto and cannabis have the same meta-story<br />

about getting back at corrupt elites. Stick it to<br />

big businessmen, with their war on hemp. Stick<br />

it to ineffective mainstream medicine. Stick it<br />

to central bankers degrading the value of your<br />

dollars. Stick it to bankers and their bailouts at<br />

taxpayer expense. Stick it to the censors. Stick it<br />

to Richard Nixon. Stick it to Jeff Sessions. Stick it<br />

to the racist prison-industrial complex.<br />

And the cherry on top with both, the believers<br />

will tell you, is that thanks to the current<br />

regulatory black hole, there’s a beautiful<br />

opportunity to get in now and make Wall Street<br />

the last bag holder. Psychologically, at least,<br />

crypto and cannabis are the perfect trades for<br />

the post-crisis era. <strong>MBR</strong><br />

Creditline: Bloomberg<br />

www.maltabusinessreview.net<br />

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