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CRYPTO & CANNABIS<br />
Malta Business Review<br />
about Bitcoin, the stripper will realize Bitcoin is<br />
peaking when a Wall Street client starts talking<br />
about launching a crypto hedge fund.<br />
The crypto bubble burst, but there are still many<br />
believers, and many players in the industry<br />
are hoping these currencies can get a haircut,<br />
put on a suit, and collect billions of dollars in<br />
Wall Street money. And maybe they will. But<br />
at its core, there’s an inherent contradiction,<br />
because crypto started as a rejection of all<br />
that. Cryptography al<strong>low</strong>s Person A to send<br />
Person B a message without Person C having<br />
any knowledge of what’s going on. Thanks to<br />
Satoshi, now the same can be done for money.<br />
The entire premise was that banks would no<br />
longer be needed to mediate transactions, and<br />
no one would be in a position to say what types<br />
of transactions are al<strong>low</strong>ed. That’s inherently<br />
subversive, and no amount of futu<strong>res</strong>, ETFs, or<br />
“institutional custodial solutions” can alter that<br />
fact.<br />
So now to marijuana, which has always been<br />
associated with counterculture and degeneracy.<br />
There’s no need for a full history lesson here,<br />
but the path to mainstream <strong>res</strong>pectability was<br />
a little bit different. Although activists worked<br />
for years on marijuana legalization, it feels like<br />
a switch was suddenly flipped. One day pot<br />
dealers were being ar<strong>res</strong>ted on the street. The<br />
next day a totally different set of dealers got to<br />
list on the Nasdaq. The Tilray board of directors<br />
looks about as counterculture as a branch of Re/<br />
Max agents.<br />
The dark social mood of the post-crisis years<br />
may have helped catalyze the rise of cannabis.<br />
Peter Atwater, p<strong>res</strong>ident of Financial Insyghts,<br />
which looks at markets through the lens of<br />
bigger societal trends, wrote in an email that<br />
both crypto and cannabis contain simultaneous<br />
elements of “fear and greed” and they’re both<br />
inherently anti-Establishment. Atwater also sent<br />
me a 2013 <strong>res</strong>earch report on attitudes about<br />
marijuana from the Socionomics Institute,<br />
a group associated with the controversial<br />
investment theorist Robert Prechter. The report<br />
argues that support for marijuana legalization<br />
has historically risen in America during periods<br />
of social tension. The percentage of people who<br />
say marijuana should be legal has absolutely<br />
soared since the financial crisis.<br />
Just like with crypto, there’s been a party<br />
going on, and the traditional Wall Street and<br />
media gatekeepers are getting in late. David<br />
Greenwald is a former music journalist who’s<br />
now a web developer and cannabis stock<br />
trader in Oregon. He told me via email that he<br />
started learning about marijuana stocks after a<br />
Google search took him to the Reddit pages r/<br />
Weedstocks and r/thecannalysts. On the latter,<br />
people post breakdowns of the business models<br />
and finances of the various publicly traded pot<br />
companies that are as in-depth as many Wall<br />
Street <strong>res</strong>earch reports. “There are folks who<br />
have spreadsheets on which producers will have<br />
how many kilograms ready for sale, what their<br />
supply deals are,” writes Greenwald.<br />
Reddit plays an outsize part in both the crypto<br />
and cannabis stories. Part of the reason Bitcoin<br />
split into two currencies last year—Bitcoin and<br />
Bitcoin Cash—was the claim that moderators<br />
on the popular r/Bitcoin page were censoring<br />
certain viewpoints on how Bitcoin should scale.<br />
To people outside the community, that would<br />
seem like the pettiest drama in the world, but<br />
one Bitcoin sect went ahead and made a whole<br />
new currency because of it.<br />
Aaron Lammer happens to host both a podcast<br />
on crypto called Coin Talk and one on marijuana<br />
called Stoner, so I asked him about the overlap<br />
between the two worlds. First, he wanted to<br />
clarify that his podcast is about enjoying weed,<br />
not speculation. That said, he told me in an<br />
online chat he does fol<strong>low</strong> cannabis penny<br />
stocks. It’s a murky world. “I have never seen<br />
a stock that matched a product I have seen for<br />
sale,” he says. “I don’t really understand what<br />
any of the companies do, which makes them<br />
a lot like shitcoins.” “Shitcoins” is the crypto<br />
pejorative for tiny coins nobody will ever use,<br />
but which people like to gamble on.<br />
"Cryptography al<strong>low</strong>s<br />
Person A to send Person<br />
B a message without<br />
Person C having any<br />
knowledge of what’s<br />
going on. Thanks to<br />
Satoshi, now the same<br />
can be done for money<br />
So here you have these two bubbles, with a<br />
lot in common, coming back to back. But why<br />
now? If there were an easy explanation for<br />
why bubbles emerge, anyone could get rich.<br />
But there are some general rules. You need a<br />
fantastic story, which both crypto and cannabis<br />
have. One’s disrupting finance and big tech; the<br />
other’s a gigantic new market rapidly becoming<br />
legal around the world. You also need the supply<br />
of investable assets to be small, so there’s a<br />
huge mismatch between the great story and<br />
what investors can actually buy.<br />
That mismatch between demand and supply for<br />
internet stocks created some pretty hilarious<br />
situations in the late ’90s. So thirsty were people<br />
to buy into anything dot-com adjacent that<br />
sha<strong>res</strong> of K-Tel International Inc. (the maker of<br />
corny retro compilation albums) rose tenfold in<br />
1998 just because the company said it was going<br />
to start selling its CDs online. Eventually there<br />
was a tidal wave of IPOs in 1999. Supply caught<br />
up with demand, and the bubble soon came to<br />
an end. In 2017 the initial coin offeringexplosion<br />
may have helped kill the crypto bubble, when<br />
suddenly there were more coins to buy than<br />
anyone could count. There were also tons of<br />
forks of Bitcoin—basically, new versions—<br />
including Bitcoin Cash, Bitcoin Gold, Bitcoin<br />
Silver, Bitcoin Faith, Bitcoin World, Bitcoin<br />
Private, United Bitcoin, Bitcoin God (seriously),<br />
Lightning Bitcoin, Bitcoin Diamond, and dozens<br />
more.<br />
With cannabis, there are just a handful of<br />
companies available to invest in, especially<br />
if you live in the U.S. If the market stays hot,<br />
though, there’s no doubt we’ll see a wave of<br />
IPOs and secondary offerings and spinouts from<br />
existing companies. Plus, we’ll see opportunistic<br />
pivots—p<strong>res</strong>s releases from companies saying,<br />
“Hey! We’re a cannabis company now.” You<br />
almost have to feel sorry for (the former) Long<br />
Island Iced Tea Corp., the beverage company<br />
that bizarrely pivoted to blockchain at the<br />
very peak of the crypto hype last December.<br />
If it had waited only a few months, it could’ve<br />
announced some CBD-infused drink, and that<br />
might have made some business sense.<br />
And then there’s that long dormant urge to<br />
gamble. When I asked Greenwald why he both<br />
invests in and trades cannabis stocks, he was<br />
crystal clear: “The answer is volatility.” The<br />
stocks can go up 10 percent or 20 percent in a<br />
day. Of course, they can crash, too. If you are a<br />
disciplined investor, volatility is a threat, because<br />
it plays with your emotions and tempts you to<br />
make bad decisions. But if you are a trader or<br />
gambler, and you are looking for action, volatility<br />
is an asset. And these days it’s a rather scarce<br />
asset. The years 2017 and 2018 have been<br />
among the least volatile for the market on<br />
record.<br />
Probably the most visible advocate for cannabis,<br />
both as an investment opportunity and for its<br />
medical benefits, has been Todd Harrison of CB1<br />
Capital. Harrison first got inte<strong>res</strong>ted in the space<br />
after 9/11. He was working at a hedge fund in<br />
the vicinity of the Twin Towers when the attack<br />
happened, and the ensuing period left him with<br />
PTSD. Mainstream therapies weren’t helping. So<br />
he went down the rabbit hole, learning about<br />
the history of the war on marijuana, and what<br />
he says is the government’s long-term effort to<br />
supp<strong>res</strong>s the medical <strong>res</strong>earch on it. He points<br />
out the heavy racial component in the war<br />
on drugs. The government has “blood on its<br />
hands,” he told me.<br />
Ultimately, he sees this market going to $2 trillion<br />
to $3 trillion, but says that the current uncertain<br />
legal landscape makes it very hard for most<br />
investment institutions to take advantage of<br />
the opportunity. Cannabis is, he says, “the only<br />
time I’ve ever seen in my 30 years on Wall Street<br />
where individuals can front-run institutions.”<br />
It was at that moment talking to Harrison that<br />
I realized the story with the cannabis boom is<br />
far more gripping than the banal observation<br />
that a new, legal market is opening up. Both<br />
crypto and cannabis have the same meta-story<br />
about getting back at corrupt elites. Stick it to<br />
big businessmen, with their war on hemp. Stick<br />
it to ineffective mainstream medicine. Stick it<br />
to central bankers degrading the value of your<br />
dollars. Stick it to bankers and their bailouts at<br />
taxpayer expense. Stick it to the censors. Stick it<br />
to Richard Nixon. Stick it to Jeff Sessions. Stick it<br />
to the racist prison-industrial complex.<br />
And the cherry on top with both, the believers<br />
will tell you, is that thanks to the current<br />
regulatory black hole, there’s a beautiful<br />
opportunity to get in now and make Wall Street<br />
the last bag holder. Psychologically, at least,<br />
crypto and cannabis are the perfect trades for<br />
the post-crisis era. <strong>MBR</strong><br />
Creditline: Bloomberg<br />
www.maltabusinessreview.net<br />
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