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SPECIAL FEATURE: MBEOTYA 18<br />

Malta Business Review<br />

Elena Roslavitskiy:<br />

"I Don't Think Gender is Relevant in the Tech Industry"<br />

CEO Elena Roslavitskiy does not think the issue of gender in the workplace is very<br />

relevant to the technology industry. <strong>MBR</strong> interviewed Elena fol<strong>low</strong>ing her joint success<br />

with her partner Oleg Roslavitskiy, both Directors at Multimaxx Ltd, after winning<br />

Malta’s Best Entertainment Entrepreneur of the Year 2018<br />

Here is what she said to <strong>MBR</strong>’s Martin Vella<br />

in reference to why the gender of a CEO in<br />

entertainment did not matter: “The moment<br />

you play into that, it's an issue... In technology<br />

entertainment we live at a rare, fast-moving<br />

pace. There are probably industries where<br />

gender is more of an issue, but our industry is<br />

not one where I think that's relevant.”<br />

The controversy as to whether men and<br />

women are treated equally in the tech<br />

entertainment workspace is ongoing, which<br />

is what makes Elena's take so inte<strong>res</strong>ting.<br />

While Roslavitskiy says the sex of a CEO in<br />

the tech industry is not "relevant," the media<br />

has not been able to stop talking about how<br />

sexist the tech industry can be.<br />

The Guardian, for instance, polled tech<br />

industry workers and learned that 73% of<br />

male and female <strong>res</strong>pondents believed<br />

the industry to be sexist. Wired ran a story<br />

in July that described the experiences of<br />

female entrepreneurs that had been caught<br />

in uncomfortable situations because of their<br />

gender. There are dozens of stories like these.<br />

"We need to kind of break down these myths<br />

of a woman's approach is the wrong one, and<br />

she should be acting more like a man," Elena<br />

told us. "Success! How I Did It." "We should<br />

think about how do we as business leaders<br />

embrace the differences of all people and<br />

advance the careers of all." That's not to say<br />

all women in the tech industry feel this way,<br />

but it has been a controversial topic.<br />

At the same time, there is a noticeable<br />

discrepancy in the number of male versus<br />

female tech employees at major Silicon Valley<br />

companies. Only 37% of Yahoo employees<br />

are female, for example, and only 30% of<br />

Google's workforce is composed of women.<br />

“I guess I was always destined to be an<br />

accountant. And I really loved that. But<br />

through the years, watching their business<br />

grow, and watching them succeed and how<br />

they were so focused on their customer, on<br />

their employees, and, it just taught me a lot<br />

about business, although it wasn't like they<br />

sat me down and said, "Here's how you do<br />

this." It was just watching them because it<br />

was such a part of our family practice. <strong>MBR</strong><br />

All rights <strong>res</strong>erved - Copyright 2018<br />

Elena & Oleg Roslavitskiy, Directors at Multimaxx Ltd receiving Malta’s Best Entertainment Entrepreneur of the Year Award by Philip<br />

Farrugia, Dpro Ltd & Domos<br />

www.maltabusinessreview.net<br />

35

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