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SPECIAL FEATURE: MBEOTYA 18<br />
Malta Business Review<br />
Elena Roslavitskiy:<br />
"I Don't Think Gender is Relevant in the Tech Industry"<br />
CEO Elena Roslavitskiy does not think the issue of gender in the workplace is very<br />
relevant to the technology industry. <strong>MBR</strong> interviewed Elena fol<strong>low</strong>ing her joint success<br />
with her partner Oleg Roslavitskiy, both Directors at Multimaxx Ltd, after winning<br />
Malta’s Best Entertainment Entrepreneur of the Year 2018<br />
Here is what she said to <strong>MBR</strong>’s Martin Vella<br />
in reference to why the gender of a CEO in<br />
entertainment did not matter: “The moment<br />
you play into that, it's an issue... In technology<br />
entertainment we live at a rare, fast-moving<br />
pace. There are probably industries where<br />
gender is more of an issue, but our industry is<br />
not one where I think that's relevant.”<br />
The controversy as to whether men and<br />
women are treated equally in the tech<br />
entertainment workspace is ongoing, which<br />
is what makes Elena's take so inte<strong>res</strong>ting.<br />
While Roslavitskiy says the sex of a CEO in<br />
the tech industry is not "relevant," the media<br />
has not been able to stop talking about how<br />
sexist the tech industry can be.<br />
The Guardian, for instance, polled tech<br />
industry workers and learned that 73% of<br />
male and female <strong>res</strong>pondents believed<br />
the industry to be sexist. Wired ran a story<br />
in July that described the experiences of<br />
female entrepreneurs that had been caught<br />
in uncomfortable situations because of their<br />
gender. There are dozens of stories like these.<br />
"We need to kind of break down these myths<br />
of a woman's approach is the wrong one, and<br />
she should be acting more like a man," Elena<br />
told us. "Success! How I Did It." "We should<br />
think about how do we as business leaders<br />
embrace the differences of all people and<br />
advance the careers of all." That's not to say<br />
all women in the tech industry feel this way,<br />
but it has been a controversial topic.<br />
At the same time, there is a noticeable<br />
discrepancy in the number of male versus<br />
female tech employees at major Silicon Valley<br />
companies. Only 37% of Yahoo employees<br />
are female, for example, and only 30% of<br />
Google's workforce is composed of women.<br />
“I guess I was always destined to be an<br />
accountant. And I really loved that. But<br />
through the years, watching their business<br />
grow, and watching them succeed and how<br />
they were so focused on their customer, on<br />
their employees, and, it just taught me a lot<br />
about business, although it wasn't like they<br />
sat me down and said, "Here's how you do<br />
this." It was just watching them because it<br />
was such a part of our family practice. <strong>MBR</strong><br />
All rights <strong>res</strong>erved - Copyright 2018<br />
Elena & Oleg Roslavitskiy, Directors at Multimaxx Ltd receiving Malta’s Best Entertainment Entrepreneur of the Year Award by Philip<br />
Farrugia, Dpro Ltd & Domos<br />
www.maltabusinessreview.net<br />
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