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COVER STORY INTERVIEW<br />
Malta Business Review<br />
DI: With the rapid expansion of the group,<br />
I have had to dedicate more time to the<br />
overall strategy and the large projects<br />
which we plan launching in the years<br />
ahead. It has therefore been necessary<br />
to strengthen our management structure<br />
in order for me to have persons directly<br />
<strong>res</strong>ponsible for various areas of the<br />
business who still report directly to me. This<br />
now al<strong>low</strong>s me to manage my time better<br />
and, consequently, be more available to<br />
whoever requi<strong>res</strong> my contribution.<br />
<strong>MBR</strong>: What is something that guided you<br />
throughout your first six months as CEO?<br />
DI: What struck me first was the need to<br />
recognise that unless we would work as<br />
a team in it would be definitely harder<br />
to achieve the desired success. This still<br />
applies today and is a defining principle<br />
within the DIZZ Group.<br />
<strong>MBR</strong>: What excited you about the<br />
opportunities to have various p<strong>res</strong>tigious<br />
brands under your umbrella and made<br />
you feel it was the right fit?<br />
DI: Having established Terranova and<br />
Calliope on the market and having acquired<br />
the franchise for Liu Jo we realised that the<br />
fashion retail business was really where<br />
we belonged. This was further confirmed<br />
when a number of companies started<br />
contacting us in order to discuss the<br />
possibility of rep<strong>res</strong>enting their inte<strong>res</strong>ts<br />
in Malta. This trend continues till this very<br />
day and is of great satisfaction as it proves<br />
that we are seen as the ideal partner.<br />
<strong>MBR</strong>: How important is it to use<br />
technology to speed data collection and<br />
support rapid decision making?<br />
DI: Considering we run 33 outlets which sell<br />
hundreds of items every day information<br />
technology is crucial in order for us to keep<br />
the correct stock levels 365 days of the<br />
year. We invest in hardware and software<br />
but our main focus is to have the machines<br />
supported by fully trained and prepared<br />
staff who ensure we never experience any<br />
down time.<br />
<strong>MBR</strong>: Has change occurred when it<br />
comes to women leading in the fashion<br />
industry?<br />
DI: I don’t believe it is a question of<br />
change which has led to women leading<br />
in the fashion industry. I believe it is that<br />
more women have proved themselves as<br />
important and competent participants in<br />
Diane Izzo<br />
many sectors of the economy, in the arts,<br />
sciences and also politics. The natural<br />
consequence was that some would<br />
become leaders in their <strong>res</strong>pective fields.<br />
<strong>MBR</strong>: How ingrained is corporate<br />
<strong>res</strong>ponsibility within the culture of Dizz<br />
Group?<br />
DI: We are heavily involved in promoting<br />
directly and indirectly CSR in Malta and we<br />
have an ever-growing number of initiatives<br />
which have become annual events.<br />
"Information technology<br />
is crucial in order<br />
for us to keep the<br />
correct stock levels<br />
365 days of the year.<br />
Through these we raise money which is<br />
then distributed amongst a number of very<br />
honourable organisations which require<br />
continuous support.<br />
On the other hand, we also feel that fashion<br />
is beauty, a healthy bodies and we feel that<br />
sport is another way through which we can<br />
help in creating a stronger and healthier<br />
society. Hence, our investment in this<br />
sector also.<br />
<strong>MBR</strong>: How do you define your specific<br />
role and how critical is it that your role is<br />
involved in business strategy?<br />
Background<br />
Diane Izzo was the mastermind behind the<br />
set-up of the group in the year 2000 and its<br />
eventual continuous bursts of growth. The<br />
group is owned by the parent company<br />
Dizz Group of Companies. The company<br />
is owned equally by Diane Izzo and her<br />
husband Karl Izzo. Still in her thirties<br />
she is in by far one of Malta’s leading<br />
and innovative entrepreneurs who has<br />
successfully made a strong name for the<br />
group in the fashion, beauty and catering<br />
industries and believes that the group<br />
has more growth prospects ahead. Diane<br />
occupies to the role of Chief Executive<br />
Officer within the group and drives the<br />
strategy and expansionary plans of the<br />
group.<br />
The group is backed by strong levels of<br />
equity and profitability and therefore<br />
enjoys very positive backing by its bankers,<br />
suppliers and other stakeholders. Karl is<br />
a reference point for the group as the<br />
Public Relations Officer and attends all<br />
important company meetings both locally<br />
and overseas, assisting Diane in all major<br />
decisions that are taken. The group’s core<br />
activity is that of importing and retailing<br />
of fashion wear by means of its franchise<br />
agreements, warehouse sto<strong>res</strong> and retail<br />
outlets. In fact, the group is the franchisee<br />
of the p<strong>res</strong>tigious fashion brands:<br />
Terranova, Calliope, LIU.JO, Harmont &<br />
Blaine, Trussardi, Goldenpoint, Elisabetta<br />
Franchi, PINKO, Caffe Pascucci, Max&co,<br />
Brooks Brothers, Guess, Alberta Ferretti,<br />
Philosophy, Philip Plein, Moschino, Micheal<br />
Kors, Pollini, Versace & Billionaire .<br />
The group has more recently also invested<br />
in a number of cafeterias under the<br />
exclusive franchise Pascucci. The group<br />
engages over two hundred and fifty<br />
personnel and is an equal opportunities<br />
employer. The sectional heads of the<br />
departments include the Chief Operations<br />
Manager, the Chief Financial Officer, the<br />
Head of Human Resources and the Head<br />
of Sales and Marketing. Diane also believes<br />
in innovative management practices which<br />
see empowerment of staff and few tiers of<br />
management levels. <strong>MBR</strong><br />
All rights <strong>res</strong>erved - Copyright 2018<br />
www.maltabusinessreview.net<br />
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