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COVER STORY INTERVIEW<br />

Malta Business Review<br />

DI: With the rapid expansion of the group,<br />

I have had to dedicate more time to the<br />

overall strategy and the large projects<br />

which we plan launching in the years<br />

ahead. It has therefore been necessary<br />

to strengthen our management structure<br />

in order for me to have persons directly<br />

<strong>res</strong>ponsible for various areas of the<br />

business who still report directly to me. This<br />

now al<strong>low</strong>s me to manage my time better<br />

and, consequently, be more available to<br />

whoever requi<strong>res</strong> my contribution.<br />

<strong>MBR</strong>: What is something that guided you<br />

throughout your first six months as CEO?<br />

DI: What struck me first was the need to<br />

recognise that unless we would work as<br />

a team in it would be definitely harder<br />

to achieve the desired success. This still<br />

applies today and is a defining principle<br />

within the DIZZ Group.<br />

<strong>MBR</strong>: What excited you about the<br />

opportunities to have various p<strong>res</strong>tigious<br />

brands under your umbrella and made<br />

you feel it was the right fit?<br />

DI: Having established Terranova and<br />

Calliope on the market and having acquired<br />

the franchise for Liu Jo we realised that the<br />

fashion retail business was really where<br />

we belonged. This was further confirmed<br />

when a number of companies started<br />

contacting us in order to discuss the<br />

possibility of rep<strong>res</strong>enting their inte<strong>res</strong>ts<br />

in Malta. This trend continues till this very<br />

day and is of great satisfaction as it proves<br />

that we are seen as the ideal partner.<br />

<strong>MBR</strong>: How important is it to use<br />

technology to speed data collection and<br />

support rapid decision making?<br />

DI: Considering we run 33 outlets which sell<br />

hundreds of items every day information<br />

technology is crucial in order for us to keep<br />

the correct stock levels 365 days of the<br />

year. We invest in hardware and software<br />

but our main focus is to have the machines<br />

supported by fully trained and prepared<br />

staff who ensure we never experience any<br />

down time.<br />

<strong>MBR</strong>: Has change occurred when it<br />

comes to women leading in the fashion<br />

industry?<br />

DI: I don’t believe it is a question of<br />

change which has led to women leading<br />

in the fashion industry. I believe it is that<br />

more women have proved themselves as<br />

important and competent participants in<br />

Diane Izzo<br />

many sectors of the economy, in the arts,<br />

sciences and also politics. The natural<br />

consequence was that some would<br />

become leaders in their <strong>res</strong>pective fields.<br />

<strong>MBR</strong>: How ingrained is corporate<br />

<strong>res</strong>ponsibility within the culture of Dizz<br />

Group?<br />

DI: We are heavily involved in promoting<br />

directly and indirectly CSR in Malta and we<br />

have an ever-growing number of initiatives<br />

which have become annual events.<br />

"Information technology<br />

is crucial in order<br />

for us to keep the<br />

correct stock levels<br />

365 days of the year.<br />

Through these we raise money which is<br />

then distributed amongst a number of very<br />

honourable organisations which require<br />

continuous support.<br />

On the other hand, we also feel that fashion<br />

is beauty, a healthy bodies and we feel that<br />

sport is another way through which we can<br />

help in creating a stronger and healthier<br />

society. Hence, our investment in this<br />

sector also.<br />

<strong>MBR</strong>: How do you define your specific<br />

role and how critical is it that your role is<br />

involved in business strategy?<br />

Background<br />

Diane Izzo was the mastermind behind the<br />

set-up of the group in the year 2000 and its<br />

eventual continuous bursts of growth. The<br />

group is owned by the parent company<br />

Dizz Group of Companies. The company<br />

is owned equally by Diane Izzo and her<br />

husband Karl Izzo. Still in her thirties<br />

she is in by far one of Malta’s leading<br />

and innovative entrepreneurs who has<br />

successfully made a strong name for the<br />

group in the fashion, beauty and catering<br />

industries and believes that the group<br />

has more growth prospects ahead. Diane<br />

occupies to the role of Chief Executive<br />

Officer within the group and drives the<br />

strategy and expansionary plans of the<br />

group.<br />

The group is backed by strong levels of<br />

equity and profitability and therefore<br />

enjoys very positive backing by its bankers,<br />

suppliers and other stakeholders. Karl is<br />

a reference point for the group as the<br />

Public Relations Officer and attends all<br />

important company meetings both locally<br />

and overseas, assisting Diane in all major<br />

decisions that are taken. The group’s core<br />

activity is that of importing and retailing<br />

of fashion wear by means of its franchise<br />

agreements, warehouse sto<strong>res</strong> and retail<br />

outlets. In fact, the group is the franchisee<br />

of the p<strong>res</strong>tigious fashion brands:<br />

Terranova, Calliope, LIU.JO, Harmont &<br />

Blaine, Trussardi, Goldenpoint, Elisabetta<br />

Franchi, PINKO, Caffe Pascucci, Max&co,<br />

Brooks Brothers, Guess, Alberta Ferretti,<br />

Philosophy, Philip Plein, Moschino, Micheal<br />

Kors, Pollini, Versace & Billionaire .<br />

The group has more recently also invested<br />

in a number of cafeterias under the<br />

exclusive franchise Pascucci. The group<br />

engages over two hundred and fifty<br />

personnel and is an equal opportunities<br />

employer. The sectional heads of the<br />

departments include the Chief Operations<br />

Manager, the Chief Financial Officer, the<br />

Head of Human Resources and the Head<br />

of Sales and Marketing. Diane also believes<br />

in innovative management practices which<br />

see empowerment of staff and few tiers of<br />

management levels. <strong>MBR</strong><br />

All rights <strong>res</strong>erved - Copyright 2018<br />

www.maltabusinessreview.net<br />

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