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MEMBER NEWS<br />
Graphic display specialist Leach Impact has unveiled a new ultrailluminated<br />
product designed to introduce a wow factor to the retail<br />
environment.<br />
Exclusively unveiled to a handful of VIP customers before being released<br />
to the market, Vision Lightwall follows 12 months of in-house development.<br />
Available in three key formats, the products integrate ultra-bright LED<br />
illumination with large format HD-quality graphics, designed to capture<br />
the attention of shoppers on the often-challenging high street.<br />
This self-assembly, lightweight pop-up represents a more modern and<br />
impactful alternative to simple pull-up graphics. With options up to 2m<br />
tall x 3m wide, this particular freestanding Lightwall is intended to provide<br />
brands with maximum exposure in small spaces. The tool-less system is<br />
easy to transport and erect, and CE-certified for complete peace of mind.<br />
In stores with larger available square<br />
footage, the modular Lightwall can<br />
be supplied in sizes up to 5m tall x<br />
20m wide. Engineered with<br />
flexibility in mind, this solution<br />
– also CE-certified – presents an<br />
array of visually striking possibilities,<br />
with the support of an installation<br />
team.<br />
Finally, a series of add-ons can be<br />
incorporated into this modular<br />
system, for added impact. Options<br />
include in-built TVs, hanging profiles,<br />
and the merchandising capabilities<br />
of Leach’s Product Wall Lite.<br />
With no such thing as a ‘one size fits<br />
all’ configuration, clients can choose<br />
from a non-illuminated specification, edge lighting with beam LEDs, the<br />
brightest back-lit option, or a soon-to-be-launched flexible lightsheet, which<br />
enables the system to be rolled up for ultimate movability.<br />
Commenting on the team’s ambition for this product range, Leach’s head of<br />
innovation Mike Willshaw explained: “We recognise the challenges being<br />
LEACH AIMS TO WOW WITH NEW PRODUCT<br />
experienced on the high street, but this is exactly why our innovation team<br />
is here – to anticipate and address these challenges head on, with industry<br />
input. We know that impactful store environments can be notoriously<br />
expensive, for instance, which means brands are often accepting of<br />
lacklustre displays that still represent a significant investment and are often<br />
only single-use.<br />
“But given the level of design, print and manufacturing advancements<br />
within the display sector, it is possible to do so much more – it is possible<br />
to create visually stunning<br />
spaces without breaking the<br />
bank. We’ve therefore<br />
collaborated with retailers of<br />
all shapes and sizes to create<br />
Lightwall, and we’re extremely<br />
excited about its potential.”<br />
Elsewhere, Lightwall has also<br />
attracted the attention of the<br />
events sector. Leach is already<br />
accustomed to supporting<br />
organisations with exhibition<br />
solutions – in partnership with<br />
Belgian-owned beMatrix for<br />
instance – and interest in this<br />
latest innovation indicates<br />
wider potential within the exhibition arena.<br />
“As with the other lightbox products in Leach Impact’s portfolio, the<br />
Lightwall is designed to accommodate interchangeable fabric graphics<br />
which makes it the perfect solution for one event after another,” added<br />
Mike. “The level of waste often left behind after trade shows and<br />
conferences is staggering – this solution therefore addresses the reuse<br />
problem whilst maximising clients’ return on investment.”<br />
Contact:<br />
t: 01484 551279<br />
e: impact@weareleach.com<br />
w: www.leachimpact.com<br />
PROPABILITY DELIVERS INDUSTRIAL CHIC<br />
TO FENWICK BOND STREET<br />
Propability worked alongside the Fenwick of Bond Street Visual<br />
Merchandising team to create this impressive window display delivering an<br />
industrial yet sophisticated merchandise display. Themed ‘Piping Hot’ the<br />
concept was brought to life by Propability – designing scaffolding style<br />
shelving which was sprayed in various colours. Instead of using scaffolding<br />
planks bespoke clear acrylic shelves were created to create a lighter<br />
element to the display on which to position key merchandise.<br />
Propability incorporated waste pipes that bend up, down and across the<br />
windows - which were sprayed in similar colours - with others treated in a<br />
gold chrome which added further to the overall sense of luxury.<br />
Overall, nearly 50 metres of 160mm diameter pipes were used turning<br />
around 20 bends! The display was completed on the exterior of the<br />
building with two sets of U-bend pipes attached to the outside of the<br />
window to give the scheme some extra dynamism.<br />
The effect is a stunning contrast of industry layered with sophistication.<br />
The merchandise on display offers an additional decadence and style which<br />
completes the theme.<br />
Contact:<br />
t: 020 8687 1030<br />
e: info@propability.co.uk<br />
w: www.propability.co.uk<br />
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