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DIARY DATES<br />
22 <strong>November</strong> <strong>2018</strong><br />
VM & Display Awards<br />
Bloomsbury Big Top, London<br />
www.vmanddisplayawards.com<br />
2-4 April 2019<br />
Sign & Digital UK<br />
NEC, Birmingham<br />
www.signuk.com<br />
1-2 May 2019<br />
Retail Design Expo<br />
Olympia, London<br />
www.retaildesignexpo.com<br />
6 June 2019<br />
Creative Retail Awards<br />
Proud Embankment, London<br />
www.shopdisplay.org<br />
6 December <strong>2018</strong><br />
SDEA Christmas Lunch<br />
GBR at Dukes Hotel, London<br />
www.shopdisplay.org<br />
3-4 April 2019<br />
VM & Display Show<br />
BDC, London<br />
www.vmanddisplayshow.com<br />
May 2019<br />
SDEA AGM<br />
TBC, London<br />
www.shopdisplay.org<br />
18-19 September 2019<br />
Imagine<br />
Tobacco Dock, London<br />
www.imagine.design<br />
RETAIL DESIGN EXPO 2019<br />
STEERING PANEL LEADING THE WAY<br />
Panel members were keen to discuss innovative ideas, including the<br />
concept of stores that focus so strongly on experiencing products they are<br />
not required to sell anything at all, with events and theatre used to<br />
entertain consumers.<br />
Flagship stores and local relevance were also key issues for the panel,<br />
who also flagged up the importance of retail staff in delivering the new<br />
standards of in-store service and experience that customers expect.<br />
Retail Design Expo (RDE), Europe’s premier retail design event, has<br />
recently announced the line-up of leading retailers which make up the<br />
Steering Panel for the 2019 show.<br />
Now in its fifth year, RDE, which takes place at London’s Olympia with its<br />
co-located shows Retail Digital Signage Expo and Retail Business<br />
Technology Expo on 1 and 2 May 2019, showcases the very latest<br />
concepts, product innovations and solutions to enhance in-store design,<br />
branding, VM and improve customer experience.<br />
RDE’s Steering Panel is made up of leading retailers at the cutting-edge of<br />
innovative in-store concepts, who continually push the boundaries across<br />
retail design, branding, marketing, visual merchandising, POS and POP to<br />
engage and inspire shoppers. The SDEA is also proud to me a member of<br />
the Steering Panel, representing our Members and the retail design and<br />
display community as a whole.<br />
But the panel cautioned that tactics used in flagship stores are difficult to<br />
translate to large estates, and hard to maintain even in single locations.<br />
“People must leave your store having undergone some sort of change<br />
within themselves,” said one senior retailer, who added that customers<br />
expect memorable and engaging experiences. “But you can’t keep doing<br />
that. The cost becomes huge.”<br />
This will shape the 2019 RDE show line-up – from speaker sessions to<br />
innovation showcases and conceptual installations – to ensure the expo<br />
continues to be the ‘must attend’ event that informs, excites and inspires<br />
retail design professionals.<br />
Sarah Adams, RDE Event Manager, commented, “We are delighted to<br />
welcome such a high calibre of inspiring retailers, who are breaking new<br />
boundaries when it comes to delivering innovative, inspiring and engaging<br />
store concepts, to the RDE Steering Panel. The role of the store is evolving<br />
at pace, driven by the equally fast-moving and changeable nature of<br />
shoppers’ demands. Consumers want curated, brand immersive, contentrich<br />
and inspiring shopping environments - and retail design holds the key<br />
to putting the store back as the jewel in a retailer’s crown.”<br />
As well as new, cutting-edge content informed by the Steering Panel,<br />
following the success of the <strong>2018</strong> show, RDE will also move into a new hall<br />
at the front of London’s Olympia in order to accommodate the growing<br />
number of exhibitors and visitors. There will also be a new-look show<br />
format, with the hall designed to replicate a retail environment and divided<br />
into four distinct zones – Store Design, PoP Marketing and Visual<br />
Merchandising, Shop Fixtures and Store Fixtures, and Lighting – making<br />
visitor navigation easier.<br />
To book your stand for RDE 2019, visit the booking page of the RDE<br />
website or call the customer service team on +44 (0)20 8271 2155.<br />
Senior leaders from Lego, well-known for its immersive brand experience<br />
stores, L’Oreal, EE and Hema, the lifestyle retailer from Holland who is<br />
making waves with its Dutch inspired store concepts, are among the new<br />
panel members, who join existing members including Foot Locker,<br />
Westfield and the SDEA. The panel meet to discuss critical issues and<br />
emerging trends across the retail design spectrum.<br />
t: 020 8874 2728<br />
e: sarah.adams@reedexpo.co.uk<br />
w: www.retaildesignexpo.com<br />
At the last meeting in October, a number of topics were discussed on the<br />
challenges faced by retailers today. Creating sustainable relationships<br />
with customers, managing the in-store technology that is driving change,<br />
and dealing with cannibalisation of store sales by retailer’s own online<br />
operations, are some of the key challenges facing retailers, according to<br />
members of the Retail Design Expo steering panel.<br />
The group meets regularly to discuss industry issues, to ensure that Retail<br />
Design Expo’s conference programme covers the right subjects – with the<br />
discussion held under Chatham House Rules.<br />
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