Shoptalk November 2018

MEMBER NEWS
FLOURISH TRADING BLOOMS AT
FENWICK BOND STREET
Flourish Trading, Propability’s sister company, worked alongside Danish
fashion label Baum Und Pfergarten, to deliver a range of beautiful silk
flowers for its pop-up store at Fenwick Bond Street as well as the brands
eye catching window display.
The distinctive signature style of Baum Und Pfergarten merchandise juxtapositioned
alongside the beautiful array of faux flowers provides a pop of
colour as well as a cool fresh, but not too polished display.
Flourish Trading consulted on which flowers would be most effective and
provided up to around 150 stems in total ranging from tulips, hydrangeas,
roses, peonies, carnations and sweet peas as well as daisies all in various
colours. All the flowers were positioned in basic plastic buckets and not too
carefully arranged to give an easy relaxed vibe to the concept.
The variety of artificial flowers used in the bunches around the Baum Und
Pfergarten merchandise really demonstrates how faux foliage and blooms
can bring clean and simple design to life, creating a splash of colour in a
simplistic and highly effective way to showcase fashion at its best.
Contact:
t: 020 8640 0354
e: sales@flourishtrading.com
w: www.flourishtrading.com
LEACH HEADS UP INTERIOR REBRAND
CONCEPT WITH MANCHESTER ARENA
Graphic display specialist Leach Impact has just completed an interior
rebrand project within the renowned Manchester Arena.
Luxury watchmaker Raymond Weil was recently announced as the arena’s
‘official time partner’ and headline sponsor of the venue’s VIP Icons Bar.
And the Swiss horologists approached Leach to maximise their exposure
within this vibrant space.
create a ‘wow factor’ on their walls. But with Raymond Weil we’ve thought
beyond the obvious, maximising use of previously underutilised spaces
such as table tops, which are now decorated to look like LPs.
The result of this two-week project is a striking, media-rich display that pays
homage to both brands.
Leach’s in-house innovation
team designed a bespoke
lightbox and guitar case with
acrylic face and RGB lights,
in celebration of the legends
who have played at the
venue. Table-top vinyl
graphics, cut-vinyl applied to
mirrors, and 7 lightboxes
with interchangeable fabric
graphics, have also been
supplied.
But by far the stand-out visual is a large-format, seamless and durable
20sqm wallpaper solution – depicting Raymond Weil’s relationship with the
Brit Awards – created using Leach’s market-leading Titan product.
Commenting on the project, Leach’s Sales Account Manager Dan Deakin
elaborated: “This is Raymond Weil’s first in-venue entertainment space, so
the pressure to execute this brief perfectly was high. The watchmaker uses
music throughout its entire global marketing strategy and has celebrated
collaborations with some of the world’s most notable artists and bands. We
were very excited when this project came in.
“As a world-renowned family-owned business whose name is synonymous
with quality, this client prioritises brand over everything. Leach was
therefore chosen as the graphics partner because they knew we could
deliver on the standards sought.”
The Icons Bar has now been transformed into a lively space on the arena
concourse, for gig ticket holders to enjoy.
Dan continued: “So many customers approach us interested in how we can
“The flexible nature of the lightboxes’ fabric graphics also means that
arena staff can change the displays within minutes – updating the look
and feel of the area as often as they like.”
This is not the first time Leach has collaborated with Raymond Weil – a
number of brand graphics designed, printed and installed by the
Huddersfield-headquartered visual impact specialists currently adorn
jewellers, concessions and
shop-within-shop
environments throughout
the UK.
Contact:
t: 01484 551279
e: impact@weareleach.com
w: www.leachimpact.com
- 8 -