Shoptalk November 2018

Shoptalk
The latest news and offers for SDEA members and the display industry
CREATIVE RETAIL AWARDS 2019 LAUNCHED AT
BIRMINGHAM NETWORKING EVENING
Shop and Display Equipment Association
recently played host to an excited audience at
Birmingham’s exclusive night spot, The Sugar
Loaf Bar, to officially launch the Creative Retail
Awards 2019. The evening also showcased the
venue of the 2019 Awards, London’s newest
superclub Proud Embankment. With twice the
capacity of 2018, next year’s Awards are sure
to be a night to remember.
President, Paul Smart of arken POP, keen to
extol the virtues of these highly valuable
networking opportunities said: “Networking
member to member business has to be healthy
for all parties; you put faces to the contacts on
both sides.”
Shop and Display Equipment Association
24 Croydon Road
Caterham
Surrey CR3 6YR
T: 01883 348911
F: 01883 343435
E: enquiries@sdea.co.uk
www.shopdisplay.org
Editor: Antony Behiels
November 2018
Inside this issue:
ASSOCIATION NEWS 1 - 2
MEMBER NEWS 3 - 11
EXHIBITION NEWS 12
Retailers, designers, suppliers and their guests
enjoyed a friendly and informal evening, mixing
business with pleasure. In addition, Retail
Design Expo gave an update on next year’s
show and explained how it is developing it for
both suppliers and retailers with innovative
new show zones.
Many happy attendees commented on the
evening. Nick Garrish from Instore remarked,
“Great event, really excited by the new format.
It would be great to be involved.” So Visualise
also remarked, “Fantastic night!”. SDEA Vice
Following the success of the Creative Retail
Awards earlier this year, the 2019 Awards take
on the same format to recognise and reward
innovation and excellence in retail design. Coorganised
by SDEA and Retail Focus, the
categories span a broad selection of disciplines
including: store design, VM, surfaces, display
systems, innovative technology, lighting and
much more. For further information and details
of how to submit entries please visit
www.creativeretailawards.com, or visit the
SDEA’s website www.shopdisplay.org.
DIARY DATES 12
The Creative Retail Awards 2019 are
now open for entries!
It is free for SDEA Members to enter -
so don’t delay. With a wide range of
categories to fit all your projects and
products, entering these Awards can
really help your business stand out
from your competition.
Entry is simple and done online
through an intuitive form.
View all the categories and enter now
at www.creativeretailawards.com
If you have any questions about the
Awards please call 01883 348911 or
email enquiries@sdea.co.uk
- 1 -

ASSOCIATION NEWS
NEW SDEA MEMBERS
Welcome to the new members who
have joined the Association since our
last edition.
Innovate Signs Ltd
t: 0845 872 2870
e: neil.frodsham@innovatesigns.co.uk
w: www.innovatesigns.co.uk
A dynamic sign and graphics company,
dedicated to high-quality work and
outstanding service. Working globally
with leading brands for over 15 years.
DPI UK Ltd
t: 01332 228150
e: paul@dpi-uk.com
w: www.dpi-uk.com
DPI UK Ltd manufacture aluminium
frames, lightboxes and structures for
use with push fit tensioned fabric
graphics.
The SDEA Christmas Lunch has become a favourite
among members as an informal get together in the
lead up to the Christmas festivities.
Join us this year at Great British Restaurant, the
restaurant located within London’s infamous 5*
hotel, Dukes Hotel. Stylish dining, impeccable
service and, above all, timeless British classic dishes
are the hallmarks of GBR at Dukes. The hotel also
boasts its legendary cocktail bar, said to have
inspired Ian Fleming for James Bond's signature
Martini.
SDEA CHRISTMAS LUNCH -
THURSDAY 6 DECEMBER
The three course lunch is just £45.00 + VAT
(excludes drinks). Please contact us to reserve your
places.
t: 01883 348911
e: paula@sdea.co.uk
w: www.shopdisplay.org
TMD Interior Projects Ltd
t: 07454 689132
e: tony@tmdip.co.uk
w: www.tmdip.co.uk
Over 30 years of trade experience
covering all types of interior fit out from
shops to restaurants to pubs to offices
to anything really. TMD have also been
involved in some vast POP roll outs in
the past. TMD will also arrange all
other sub trades so that the client has
one point of contact.
The restaurant is located just a five minute walk
from Green Park Underground Station off St
James’s, home to such established names such as
Lock & Co Hatters and Berry Brothers wine
merchants.
This fantastic venue will hold our Christmas Lunch
on Thursday 6th December. It’s the ideal place for
members and their guests to mix and build
relationships with peers from the retail display
industry.
NEW RETAIL DISPLAY
DIRECTORY LAUNCHED
The new SDEA Retail Display Directory is available now free of charge to
retail display buyers and specifiers. Brimming with creative, specialist
products and services for retail interiors, the new Directory is a vital tool
for all retailers both large and small. The vibrant new design opens the
door onto a visually stimulating and comprehensive guide, including
exclusively commissioned editorial.
Over 100 specialist shopfittings and display manufacturers and suppliers
are bound together in this invaluable publication, which will help you
locate all manner of specialist shopfittings, display, PoS, PoP, lighting,
signage, mannequins and visual merchandising.
SDEA presents an eclectic collection of sensational new store reviews to
provide plenty of inspiration to help you create your very own cutting edge
retail environments. From one of the biggest beauty brands, L’Occitane,
launching a flawless flagship right in the heart of London on Regent Street
to a historical book retailer opening a cool, contemporary interior to
spread its love of books and reading at the prestigious Westgate
development in Oxford.
The Retail Display Directory offers a variety of ways to help buyers and
specifiers source their products and services, quickly and easily: you can
search by supplier, product, trade name, retail discipline, or location.
Enhanced with descriptive text and full colour imagery, the Directory is a
‘must have’ for every retail buyer.
To receive your free copy simply email directory@sdea.co.uk or call 01883
348911. Please ensure you quote this feature.
The Directory is also available to view online at www.shopdisplay.org
- 2 -

MEMBER NEWS
CJ RETAIL SOLUTIONS TEAM UP WITH BOOTS
TO TRANSFORM THE FACE OF BEAUTY
Award-winning global expert in store audits, retail display installation and
brand maintenance, CJ Retail Solutions, has announced the completion of
an ambitious nationwide project for Boots’ Beauty Sweet Shops.
During the project, CJ Retail Solutions was involved in the planning,
installation and re-merchandising of large sections of 385 Boots stores,
with the full project planning and rollout taking place over the course of
two years.
Contact:
t: 01928 597777
e: enquiries@cjretailsolutions.co.uk
w: www.cjretailsolutions.co.uk
The project comes amidst fresh concerns of the threat of supermarket
beauty aisles. However, Erin Jackson, health and beauty business unit
director at CJ Retail Solutions, believes that the key to health and beauty
retailers fighting off the competition from supermarket giants, lies in
putting customers front of mind by creating engaging instore experiences.
Erin said: “Competition from supermarket beauty aisles isn’t going
anywhere fast, but I believe it’s a really exciting time for retailers. This
presents fresh opportunities for them to really take the time to get to know
their customers and make sure they’re engaging them as much as
possible in store, keeping them coming back time and time again.”
Not a lot of people were aware that Global Display design and supply
fabulous furniture for retail environments.
Even less people know that Global Display have also developed a range of
eco-furniture, which besides looking amazing, ticks all of the boxes when it
comes to a truly sustainable solution for chairs and tables.
GLOBAL DISPLAY SAY ECO FURNITURE
TO BE NEXT BIG THING
Contact:
t: 01582 676350
e: info@global-display.co
w: www.global-display.co
Contact Global Display to find out more about their cost effective, high
quality furniture that will inspire your customers and help you sleep at
night.
- 3 -

MEMBER NEWS
Latest figures state that 92% of consumers now read online reviews and it
is widely believed that positive reviews can provide around an 18% uplift in
sales/bookings.
It is now more important than ever for businesses to provide good
customer service to help generate positive reviews, creating a solid and
reliable online profile to help bring in both new and returning business.
There are often a few key things that can have a real impact on a
customer’s experience such as first impressions, clear and easy to follow
signage, the use of modern technology etc.
All of these things are simple things that are often over looked in day to
day working life but if we get these things right, they can have a positive
impact on our customers and on our businesses
This is why Durable has created a simple step by step guide to help ensure
that you as a business provide the best possible customer experience
without having to make drastic changes.
Durable offer an extensive range of solutions from their revolutionary
DURAFRAME® info frames to help with any type of signage, to stylish and
robust Tablet Holders to help us embrace a modern way of working.
DURABLE - HOW TO PROVIDE THE BEST
CUSTOMER EXPERIENCE
90% of consumers read
online reviews before
visiting a business and with
the busy festive period just
around the corner, is it time
we started to focus more on
improving our image online?
To find out more about
Durable’s step by step guide
to providing the best
customer experience, just
go to the DURABLE HUB on their website.
Contact:
t: 01202 897071
e: sam.rylands@durable-uk.com
w: www.durable-uk.com
ICON RETAIL REBRANDS AS CSM RETAIL
As part of a strategic move to offer
a clear defined proposition across
all CSM services, ICON Retail has
rebranded as CSM Retail.
The award-winning retail specialists offer clients a creatively led approach
to window displays and retail experiences.
Recent work has seen the agency help Fenwick celebrate the Royal
Academy of Arts 250th Anniversary on Bond Street and Ted Baker launch
their new Colour by Numbers range with an immersive pop-up shop in Old
Street station.
The rebrand will allow the retail team greater access to resources and
knowledge within the global CSM and Chime agencies, helping to deliver
even greater impact for clients. This move also benefits the wider CSM
group as there is now a clearly defined retail offering in place to support
the array of existing CSM clients that have strong retail presence.
As ICON Retail transitions to CSM Retail, Graham Clark, Managing Director
stated: “The retail industry is changing at an incredible pace and our
offering has been continuing to evolve in tandem. We’re proud of where
we’ve got to as ICON Retail but now is the right time to take this exciting
step forward as CSM Retail, embracing the opportunities that this move
brings.”
Contact:
t: 020 8302 4921
e: sales@csmretail.com
w: www.csmretail.com
Following their recent investment in printing direct to substrate with
formable inks, Advance Display Solutions have been demonstrating just
how versatile and creative the process can be when it is combined with
their proven expertise in vacuum forming.
ADVANCE DISPLAY SOLUTIONS EXPAND THEIR
OFFER WITH DIRECT TO SUBSTRATE PRINTING
With Halloween just round the corner they have produced a range of
printed and vacuum formed skulls that are truly striking. They can be used
as either wall mounted or counter top display props - or even better,
internally illuminated using one of Advance Display Solutions’ light boxes.
Lightweight, robust and economical they provide a real point of visual
focus in any retail or food and beverage environment – or even as props
for a Halloween themed event or party.
To find out more about how Advance Display Solutions are creating new
and innovative displays get in touch with the team today.
Contact:
t: 01908 641008
e: sales@advancedisplay.co.uk
w: www.advancedisplay.co.uk
- 4 -

MEMBER NEWS
PRINTVISION BRING THE INNOVATIVE
BANNERBOW TO THE UK MARKET
Printvision UK Ltd has secured the UK distributor rights to the Bannerbow;
an innovative display product for exhibitions, promotion and events. This
portable arch creates an exciting space for your promotion or interior
design.
You can experiment with graphics
and materials and arrange them in
different configurations. A threedimensional
alternative to roll-ups,
banners and posters, the
experience and feel that the
Bannerbow creates is truly unique.
It becomes more than a traditional
display; it becomes an inviting
space - a room within a room.
Portable and easy to set up, you do not need any tools, bolts or additional
equipment to set it up. It is really easy and can
be done by one person in five minutes. When
you want to move on, it folds into a handy case
with a shoulder strap.
Contact:
t: 01162 666227
e: ash@printvision.co.uk
w: www.printvision.co.uk
One of the industry's best-known display
specialists has launched a complete
rebrand, showcasing a new logo and
website.
NEW LOOK AND NEW WEBSITE FOR
MID WEST DISPLAYS
Mid West Display’s new website is now
fully eCommerce – customers can buy
display, signage and point of sale
products by card, PayPal, BACS or by invoice.
The fresh website also aims to provide customers with 'ideas, insights and
inspiration'. It showcases completed display projects and will provide
updates on consumer behaviour, design and technology trends that
impact on the sector.
The new look is part of a full rebrand of the Wright Plastics Group, which
acquired Mid West Displays in 2016.
Mid West is located in Shrewsbury and employs around 40 people. You
can see its new website at www.midwestdisplays.co.uk
Contact:
t: 01743 465531
e: sales@midwestdisplays.co.uk
w: www.midwestdisplays.co.uk
ARKEN’S LIGHTBOXES LIGHT UP BUS
SHELTERS ACROSS THE UK
arken POP recently manufactured over 40 of their new 6 Sheet Double
Sided ‘Superlite’ Lightboxes to the UK’s largest supplier of passenger bus
shelters who in turn supply the complete product to media company Clear
Channel.
This high quality product generates income from the advertising space and
is IP rated, lockable and easy to update with new media.
Contact:
t: 01638 565656
e: info@arken-pop.com
w: www.arken-pop.com
- 5 -

MEMBER NEWS
ORMISTON WIRE CELEBRATES
225 YEARS AS A FAMILY BUSINESS
Ormiston Wire Ltd is celebrating 225 years as a family led manufacturing
business.
Founded in 1793 (the same year Marie Antoinette had her head removed
and the Louvre was founded) the company has survived recessions, wars,
depressions, bombings, a decline in manufacturing, and has moved into
Europe. Ormiston Wire Ltd began in the City of London, making spring-wire
for corsets and wigs. This was in the days before rubber. Today they have
manufacturing facilities in Isleworth, west London and Redditch in the
Midlands.
The company are able to manufacture almost any type of wire for almost
any type of application. Their manufacturing processes can accommodate
either ferrous or non-ferrous wire or strands including copper, stainless
steel, phosphor bronze, steel, aluminium, nickel chrome., to any size or
length. They include facilities for rolling, winding, rewinding, spooling,
braiding, bunching, stranding and plastic coating, according to
specification.
Ormiston Wire has a wide varied world-wide customer base, including :
Marine, Medical, Aviation, Engineering, Space, Retail Display, Transport,
Horology, Musical, Leisure, Transport and Gardening ; Ormiston supply
within nearly every industry imaginable.
The company believes that they have survived for so long though luck,
being environmentally conscious and their flexibility to change.
Contact:
t: 020 8569 7287
e: info@ormiston-wire.co.uk
w: www.ormiston-wire.co.uk
They supply all types of wire including locking wire, seizing wire, micro
cables, fittings and components.
CHRISTMAS ARRIVES AT MORPLAN
Christmas has arrived at Morplan in the form of six stunning themes.
This year retailers can stay traditional with red and white in ‘Christmas
Morning’, create striking, dramatic displays in ‘Silver Circles’, cosy up in an
‘Alpine Lodge’, think magical iridescent pinks and blues with ‘Christmas
Fantasy’, dabble in rich steampunk reds and golds with ‘Modern Victoriana’
or go Scandi with ‘Neutral Nordic’.
Go nuts with snow,
lights, trees and
sparkles to entice
customers into your
very own winter
wonderland. They
even have unicorns,
diamante dachshunds
and life size flat-pack
reindeer.
And if all that sounds
like too much hard
work, there is a range
of festive Window
Clings to give instant
seasonality with no
loss of floor space (and
no glitter appearing in
strange places for the
next few months!!)
Stocks are limited so
get to the website or
one of their stores as
soon as you can. To
find out more call
0330 44 55 666 or
visit morplan.com.
Contact:
t: 0330 44 55 666
e: sales@morplan.com
w: www.morplan.com
- 6 -

TECNA DISPLAY RECEIVES HIGHEST UK
ACCOLADE - QUEEN’S AWARD FOR ENTERPRISE
London based exhibition and display specialist manufacturer Tecna Display
Ltd recently celebrate being awarded the Queen’s Award for Enterprise for a
second time, having received the first in 2012. It was awarded the accolade
for outstanding achievement in the category of International Trade.
MEMBER NEWS
The second award presentation ceremony took place on the 18th of July
2018 at Tecna Display's North London premises and was attended by the
Tecna team, customers, suppliers, representatives from the Mayor's office
of Haringey as well as the Queen’s representative.
The award was presented to Jonathan Evitt by Captain (Ret'd) Peter Baker
RD DL RNR, the Deputy Lieutenant for the London Borough of Haringey on
behalf of the Queen and the Deputy Mayor of Haringey, Councillor Sheila
Peacock.
With the announcement being made on the 10th of May 2018, Tecna
Display attended and hosted events for the award presentation in the
following weeks.
The award ceremony and presentation consisted of two events; a reception
held at Buckingham Palace for all Queen’s Award winners to meet each
other as well as members of the Royal family and the second being the
actual award presentation day, held at the winner's venue of choice.
On the 28th of June 2018, Tecna Display's Managing Director Jonathan
Evitt and Director Ivan Shepherd visited Buckingham Palace for the winner's
reception. The winners were hosted in one of the various foyers of the
palace and were greeted by HRH Prince Charles, who shared a few words
with each company's representatives.
Deputy Lieutenant for the Borough of Haringey Captain (Ret’d) Peter Baker and
Deputy Mayor Sheila Peacock presenting the Queen’s Award for Enterprise to
Jonathan Evitt
Captain Peter Baker had this to say, "What is so special about the Queen’s
Award is that it is a distinction you have all worked for and achieved
together as a team. And it is a distinction, because these Awards are greatly
sought after and sparingly given. It is the highest award that can be
bestowed to a UK business.
"I did a little research before coming here today and I can tell you that you
are the only company in the Exhibition Display field to have won the
Queen’s Award and you should be very proud of this achievement. What is
rare and impressive is that you also received the award in 2012. I see this
as evidence of the ambition you have as a team and the continuing hard
work that you have put into the business over the years to ensure you
remain at the very top of your game."
Managing Director Jonathan Evitt and Director Ivan Shepherd outside
Buckingham Palace
The award represents a huge honour and success for the Tecna Display
family. Having the ability to display the Queen’s Award emblem, which
although a UK award, has global reach and demonstrates to the world and
Tecna's customers, that they can meet the highest standards of excellence
which is central to the UK's competitiveness and prosperity.
Philippe van Ameyde, Sales & Marketing Director at Tecna Display:
"Winning this award for excellence in international trade is an outstanding
achievement. It is proof that our products are well regarded within the
industry; it gives our company a worldwide recognition, an increase in
commercial value and a major boost in staff morale. Getting the Queen’s
endorsement is something we can all be very proud of."
Contact:
t: 020 8803 4469
e: marketing@tecnadisplay.com
w: www.t3systems.com
Jonathan Evitt and Ivan Shepherd with HRH Prince Charles
- 7 -

MEMBER NEWS
FLOURISH TRADING BLOOMS AT
FENWICK BOND STREET
Flourish Trading, Propability’s sister company, worked alongside Danish
fashion label Baum Und Pfergarten, to deliver a range of beautiful silk
flowers for its pop-up store at Fenwick Bond Street as well as the brands
eye catching window display.
The distinctive signature style of Baum Und Pfergarten merchandise juxtapositioned
alongside the beautiful array of faux flowers provides a pop of
colour as well as a cool fresh, but not too polished display.
Flourish Trading consulted on which flowers would be most effective and
provided up to around 150 stems in total ranging from tulips, hydrangeas,
roses, peonies, carnations and sweet peas as well as daisies all in various
colours. All the flowers were positioned in basic plastic buckets and not too
carefully arranged to give an easy relaxed vibe to the concept.
The variety of artificial flowers used in the bunches around the Baum Und
Pfergarten merchandise really demonstrates how faux foliage and blooms
can bring clean and simple design to life, creating a splash of colour in a
simplistic and highly effective way to showcase fashion at its best.
Contact:
t: 020 8640 0354
e: sales@flourishtrading.com
w: www.flourishtrading.com
LEACH HEADS UP INTERIOR REBRAND
CONCEPT WITH MANCHESTER ARENA
Graphic display specialist Leach Impact has just completed an interior
rebrand project within the renowned Manchester Arena.
Luxury watchmaker Raymond Weil was recently announced as the arena’s
‘official time partner’ and headline sponsor of the venue’s VIP Icons Bar.
And the Swiss horologists approached Leach to maximise their exposure
within this vibrant space.
create a ‘wow factor’ on their walls. But with Raymond Weil we’ve thought
beyond the obvious, maximising use of previously underutilised spaces
such as table tops, which are now decorated to look like LPs.
The result of this two-week project is a striking, media-rich display that pays
homage to both brands.
Leach’s in-house innovation
team designed a bespoke
lightbox and guitar case with
acrylic face and RGB lights,
in celebration of the legends
who have played at the
venue. Table-top vinyl
graphics, cut-vinyl applied to
mirrors, and 7 lightboxes
with interchangeable fabric
graphics, have also been
supplied.
But by far the stand-out visual is a large-format, seamless and durable
20sqm wallpaper solution – depicting Raymond Weil’s relationship with the
Brit Awards – created using Leach’s market-leading Titan product.
Commenting on the project, Leach’s Sales Account Manager Dan Deakin
elaborated: “This is Raymond Weil’s first in-venue entertainment space, so
the pressure to execute this brief perfectly was high. The watchmaker uses
music throughout its entire global marketing strategy and has celebrated
collaborations with some of the world’s most notable artists and bands. We
were very excited when this project came in.
“As a world-renowned family-owned business whose name is synonymous
with quality, this client prioritises brand over everything. Leach was
therefore chosen as the graphics partner because they knew we could
deliver on the standards sought.”
The Icons Bar has now been transformed into a lively space on the arena
concourse, for gig ticket holders to enjoy.
Dan continued: “So many customers approach us interested in how we can
“The flexible nature of the lightboxes’ fabric graphics also means that
arena staff can change the displays within minutes – updating the look
and feel of the area as often as they like.”
This is not the first time Leach has collaborated with Raymond Weil – a
number of brand graphics designed, printed and installed by the
Huddersfield-headquartered visual impact specialists currently adorn
jewellers, concessions and
shop-within-shop
environments throughout
the UK.
Contact:
t: 01484 551279
e: impact@weareleach.com
w: www.leachimpact.com
- 8 -

MEMBER NEWS
RBUK REFLECT ON TRAGO MILLS
PROJECT AT MERTHYR TYDFIL
It's been nearly 5 months since the new Trago Mills site opened at Merthyr
Tydfil and RBUK have had a chance to reflect on their involvement in the
project.
To say that they had a hand in
supplying the majority of the shop
fittings for the store seems like a
huge understatement. For a
store that is nearly the size of 5
football pitches, the challenges
would have been daunting for
some suppliers, but RBUK
approached the project with the
same enthusiasm that has been
paramount to their continued
success since Eliza Tinsley
acquired the business in
November 2016.
The project brief was to supply all
of the retail shelving, installation
services, project management,
many bespoke manufactured
displays, turnstiles, shopping
baskets and shopping trolleys, as
well as the trolley shelters in which to house them. In addition to the shop
fittings, office furniture was also supplied by their parent company, Eliza
Tinsley.
From unloading 14 containers of retail shelving, to completing the full
install in 28 days, RBUK were on hand to project manage right through to
opening day.
"We became a huge part of the Trago Family" says Bill Richards the Sales
Director for RBUK. "It's a relationship that has continued beyond the project
and we are very grateful to the Trago family for the opportunity and their
hospitality throughout the exercise"
RBUK's involvement at Trago Mills, Merthyr Tydfil has certainly proved that
they have the capability to handle any challenge, big or small!
For more information about the project please follow this link:
https://www.youtube.com/watch?v=i6RUBbfNBdo&t=56s
Contact:
t: 0121 502 7328
e: William.Richards@rbuk.co.uk
w: www.rbuk.co.uk
The awards keep on coming for Kendu In-Store Visual Solutions with the
Galeries Lafayette “Spectacular Spectacular” Christmas windows receiving
First Place for Holiday Window Displays in VMSD’s Annual International
Visual Competition. The unique combination of the traditional decorative
elements combined with Flowbox, the award-winning dynamic LED display,
to create a sense of fun was praised by the judges.
KENDU & GALERIES LAFAYETTE SCOOP FIRST IN
VMSD INTERNATIONAL VISUAL COMPETITION
Flowbox, the new generation of dynamic LED displays, combines printed
visuals with motion effects and dynamic animation. Since launching in
early 2017, Flowbox has been honoured with 15 awards and recognitions
for both its product innovation and visual merchandising projects. Now with
a simplified 3-step set-up, it’s easier than ever to install in-store. Available
exclusively via Kendu, Flowbox can be combined with new special effect
textiles featuring 3D effects that change depending on the perspective and
clear, reflective mirror-like textiles.
“I find it interesting; I think the elements are something that draw you in,”
said judge Jaime Cornelius, Creative Director at ChangeUp Inc. “They
remind me of old-school Christmas windows, but with a new take on
tradition that is a little bit quirky.”
Contact:
t: 020 3735 5258
e: sophie.reeve@kendu.com
w: www.kendu.com
- 9 -

MEMBER NEWS
Graphic display specialist Leach Impact has unveiled a new ultrailluminated
product designed to introduce a wow factor to the retail
environment.
Exclusively unveiled to a handful of VIP customers before being released
to the market, Vision Lightwall follows 12 months of in-house development.
Available in three key formats, the products integrate ultra-bright LED
illumination with large format HD-quality graphics, designed to capture
the attention of shoppers on the often-challenging high street.
This self-assembly, lightweight pop-up represents a more modern and
impactful alternative to simple pull-up graphics. With options up to 2m
tall x 3m wide, this particular freestanding Lightwall is intended to provide
brands with maximum exposure in small spaces. The tool-less system is
easy to transport and erect, and CE-certified for complete peace of mind.
In stores with larger available square
footage, the modular Lightwall can
be supplied in sizes up to 5m tall x
20m wide. Engineered with
flexibility in mind, this solution
– also CE-certified – presents an
array of visually striking possibilities,
with the support of an installation
team.
Finally, a series of add-ons can be
incorporated into this modular
system, for added impact. Options
include in-built TVs, hanging profiles,
and the merchandising capabilities
of Leach’s Product Wall Lite.
With no such thing as a ‘one size fits
all’ configuration, clients can choose
from a non-illuminated specification, edge lighting with beam LEDs, the
brightest back-lit option, or a soon-to-be-launched flexible lightsheet, which
enables the system to be rolled up for ultimate movability.
Commenting on the team’s ambition for this product range, Leach’s head of
innovation Mike Willshaw explained: “We recognise the challenges being
LEACH AIMS TO WOW WITH NEW PRODUCT
experienced on the high street, but this is exactly why our innovation team
is here – to anticipate and address these challenges head on, with industry
input. We know that impactful store environments can be notoriously
expensive, for instance, which means brands are often accepting of
lacklustre displays that still represent a significant investment and are often
only single-use.
“But given the level of design, print and manufacturing advancements
within the display sector, it is possible to do so much more – it is possible
to create visually stunning
spaces without breaking the
bank. We’ve therefore
collaborated with retailers of
all shapes and sizes to create
Lightwall, and we’re extremely
excited about its potential.”
Elsewhere, Lightwall has also
attracted the attention of the
events sector. Leach is already
accustomed to supporting
organisations with exhibition
solutions – in partnership with
Belgian-owned beMatrix for
instance – and interest in this
latest innovation indicates
wider potential within the exhibition arena.
“As with the other lightbox products in Leach Impact’s portfolio, the
Lightwall is designed to accommodate interchangeable fabric graphics
which makes it the perfect solution for one event after another,” added
Mike. “The level of waste often left behind after trade shows and
conferences is staggering – this solution therefore addresses the reuse
problem whilst maximising clients’ return on investment.”
Contact:
t: 01484 551279
e: impact@weareleach.com
w: www.leachimpact.com
PROPABILITY DELIVERS INDUSTRIAL CHIC
TO FENWICK BOND STREET
Propability worked alongside the Fenwick of Bond Street Visual
Merchandising team to create this impressive window display delivering an
industrial yet sophisticated merchandise display. Themed ‘Piping Hot’ the
concept was brought to life by Propability – designing scaffolding style
shelving which was sprayed in various colours. Instead of using scaffolding
planks bespoke clear acrylic shelves were created to create a lighter
element to the display on which to position key merchandise.
Propability incorporated waste pipes that bend up, down and across the
windows - which were sprayed in similar colours - with others treated in a
gold chrome which added further to the overall sense of luxury.
Overall, nearly 50 metres of 160mm diameter pipes were used turning
around 20 bends! The display was completed on the exterior of the
building with two sets of U-bend pipes attached to the outside of the
window to give the scheme some extra dynamism.
The effect is a stunning contrast of industry layered with sophistication.
The merchandise on display offers an additional decadence and style which
completes the theme.
Contact:
t: 020 8687 1030
e: info@propability.co.uk
w: www.propability.co.uk
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MEMBER NEWS
SHOPFITTING WAREHOUSE
SPICE UP THEIR LIVES
“SpiceUp is the biggest touring exhibition of Spice Girls memorabilia in the
world. With hundreds of iconic costume pieces from the Spice Girls heyday
as well as many thousands of items of merchandise and memorabilia it is a
fantastic trip down pop music history for any Spice Girls or music fan.”
When Curator and self-professed Spice Girl Number One fan, Alan Smith-
Allison decided to offer the world sight of his unrivalled personal collection
of Spice Girls memorabilia, he knew he would have girls (and some boys) of
a certain age lining the streets for tickets, as seen when his idols hit
stardom.
SpiceUp will be at Watford’s Intu Shopping Centre from 15 November - 31
December before touring worldwide.
The touring exhibition started in August at the Business Design Centre,
London, customary to The Spice Girls, the UK city that propelled them to
fame and notability. The five feisty girls sparked a new wave in popular
culture during the mid-90’s, stemmed from Britain’s pop music ancestry
home, London, earning them their place in music history.
SpiceUp aims to recapture the spirit of those heady days and the
empowering message of Girl Power that the fab five brought to their
marketing in the wake of a glut of boy bands taking over the pop charts at
the time. This soon became their motto and to every girl in Britain and
before long, worldwide.
With every fantastic concept, so requires reliable support. This is where
Shopfitting Warehouse enters the proverbial stage. Presentation is
paramount so when the director of SpiceUp contacted Shopfitting
Warehouse for mannequins and barrier posts, he knew he’d gone to the
right place.
For great presentation of your outfits, costumes, or memorabilia take a look
at Shopfitting Warehouse’s full range of mannequins. Available in poses
with attitude, or relaxed and cool, whatever you’re looking for, they have
one that will make your merchandising holler, zig-a-zig-ah!
Contact:
t: 01258 859900
e: sales@shopfittingwarehouse.co.uk
w: www.shopfittingwarehouse.co.uk
The exhibition has over 300 Spice Girls outfits on display, including outfits
from the Spice World movie, dresses worn by the girls at the 1995 & 1997
BRIT awards, from performances on Saturday Night Live, clothes worn on
music video appearances, Pepsi promotional outfits and the iconic Girl
Power basque worn by Geri Halliwell, shown above.
All is kept immaculate while on show and behind a string of protective
barrier posts, to keep straying hands off these precious designs and just in
case a flurry of Girl Excitement breaks out!
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DIARY DATES
22 November 2018
VM & Display Awards
Bloomsbury Big Top, London
www.vmanddisplayawards.com
2-4 April 2019
Sign & Digital UK
NEC, Birmingham
www.signuk.com
1-2 May 2019
Retail Design Expo
Olympia, London
www.retaildesignexpo.com
6 June 2019
Creative Retail Awards
Proud Embankment, London
www.shopdisplay.org
6 December 2018
SDEA Christmas Lunch
GBR at Dukes Hotel, London
www.shopdisplay.org
3-4 April 2019
VM & Display Show
BDC, London
www.vmanddisplayshow.com
May 2019
SDEA AGM
TBC, London
www.shopdisplay.org
18-19 September 2019
Imagine
Tobacco Dock, London
www.imagine.design
RETAIL DESIGN EXPO 2019
STEERING PANEL LEADING THE WAY
Panel members were keen to discuss innovative ideas, including the
concept of stores that focus so strongly on experiencing products they are
not required to sell anything at all, with events and theatre used to
entertain consumers.
Flagship stores and local relevance were also key issues for the panel,
who also flagged up the importance of retail staff in delivering the new
standards of in-store service and experience that customers expect.
Retail Design Expo (RDE), Europe’s premier retail design event, has
recently announced the line-up of leading retailers which make up the
Steering Panel for the 2019 show.
Now in its fifth year, RDE, which takes place at London’s Olympia with its
co-located shows Retail Digital Signage Expo and Retail Business
Technology Expo on 1 and 2 May 2019, showcases the very latest
concepts, product innovations and solutions to enhance in-store design,
branding, VM and improve customer experience.
RDE’s Steering Panel is made up of leading retailers at the cutting-edge of
innovative in-store concepts, who continually push the boundaries across
retail design, branding, marketing, visual merchandising, POS and POP to
engage and inspire shoppers. The SDEA is also proud to me a member of
the Steering Panel, representing our Members and the retail design and
display community as a whole.
But the panel cautioned that tactics used in flagship stores are difficult to
translate to large estates, and hard to maintain even in single locations.
“People must leave your store having undergone some sort of change
within themselves,” said one senior retailer, who added that customers
expect memorable and engaging experiences. “But you can’t keep doing
that. The cost becomes huge.”
This will shape the 2019 RDE show line-up – from speaker sessions to
innovation showcases and conceptual installations – to ensure the expo
continues to be the ‘must attend’ event that informs, excites and inspires
retail design professionals.
Sarah Adams, RDE Event Manager, commented, “We are delighted to
welcome such a high calibre of inspiring retailers, who are breaking new
boundaries when it comes to delivering innovative, inspiring and engaging
store concepts, to the RDE Steering Panel. The role of the store is evolving
at pace, driven by the equally fast-moving and changeable nature of
shoppers’ demands. Consumers want curated, brand immersive, contentrich
and inspiring shopping environments - and retail design holds the key
to putting the store back as the jewel in a retailer’s crown.”
As well as new, cutting-edge content informed by the Steering Panel,
following the success of the 2018 show, RDE will also move into a new hall
at the front of London’s Olympia in order to accommodate the growing
number of exhibitors and visitors. There will also be a new-look show
format, with the hall designed to replicate a retail environment and divided
into four distinct zones – Store Design, PoP Marketing and Visual
Merchandising, Shop Fixtures and Store Fixtures, and Lighting – making
visitor navigation easier.
To book your stand for RDE 2019, visit the booking page of the RDE
website or call the customer service team on +44 (0)20 8271 2155.
Senior leaders from Lego, well-known for its immersive brand experience
stores, L’Oreal, EE and Hema, the lifestyle retailer from Holland who is
making waves with its Dutch inspired store concepts, are among the new
panel members, who join existing members including Foot Locker,
Westfield and the SDEA. The panel meet to discuss critical issues and
emerging trends across the retail design spectrum.
t: 020 8874 2728
e: sarah.adams@reedexpo.co.uk
w: www.retaildesignexpo.com
At the last meeting in October, a number of topics were discussed on the
challenges faced by retailers today. Creating sustainable relationships
with customers, managing the in-store technology that is driving change,
and dealing with cannibalisation of store sales by retailer’s own online
operations, are some of the key challenges facing retailers, according to
members of the Retail Design Expo steering panel.
The group meets regularly to discuss industry issues, to ensure that Retail
Design Expo’s conference programme covers the right subjects – with the
discussion held under Chatham House Rules.
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