Shoptalk November 2018

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<strong>Shoptalk</strong><br />

The latest news and offers for SDEA members and the display industry<br />



Shop and Display Equipment Association<br />

recently played host to an excited audience at<br />

Birmingham’s exclusive night spot, The Sugar<br />

Loaf Bar, to officially launch the Creative Retail<br />

Awards 2019. The evening also showcased the<br />

venue of the 2019 Awards, London’s newest<br />

superclub Proud Embankment. With twice the<br />

capacity of <strong>2018</strong>, next year’s Awards are sure<br />

to be a night to remember.<br />

President, Paul Smart of arken POP, keen to<br />

extol the virtues of these highly valuable<br />

networking opportunities said: “Networking<br />

member to member business has to be healthy<br />

for all parties; you put faces to the contacts on<br />

both sides.”<br />

Shop and Display Equipment Association<br />

24 Croydon Road<br />

Caterham<br />

Surrey CR3 6YR<br />

T: 01883 348911<br />

F: 01883 343435<br />

E: enquiries@sdea.co.uk<br />

www.shopdisplay.org<br />

Editor: Antony Behiels<br />

<strong>November</strong> <strong>2018</strong><br />

Inside this issue:<br />


MEMBER NEWS 3 - 11<br />


Retailers, designers, suppliers and their guests<br />

enjoyed a friendly and informal evening, mixing<br />

business with pleasure. In addition, Retail<br />

Design Expo gave an update on next year’s<br />

show and explained how it is developing it for<br />

both suppliers and retailers with innovative<br />

new show zones.<br />

Many happy attendees commented on the<br />

evening. Nick Garrish from Instore remarked,<br />

“Great event, really excited by the new format.<br />

It would be great to be involved.” So Visualise<br />

also remarked, “Fantastic night!”. SDEA Vice<br />

Following the success of the Creative Retail<br />

Awards earlier this year, the 2019 Awards take<br />

on the same format to recognise and reward<br />

innovation and excellence in retail design. Coorganised<br />

by SDEA and Retail Focus, the<br />

categories span a broad selection of disciplines<br />

including: store design, VM, surfaces, display<br />

systems, innovative technology, lighting and<br />

much more. For further information and details<br />

of how to submit entries please visit<br />

www.creativeretailawards.com, or visit the<br />

SDEA’s website www.shopdisplay.org.<br />

DIARY DATES 12<br />

The Creative Retail Awards 2019 are<br />

now open for entries!<br />

It is free for SDEA Members to enter -<br />

so don’t delay. With a wide range of<br />

categories to fit all your projects and<br />

products, entering these Awards can<br />

really help your business stand out<br />

from your competition.<br />

Entry is simple and done online<br />

through an intuitive form.<br />

View all the categories and enter now<br />

at www.creativeretailawards.com<br />

If you have any questions about the<br />

Awards please call 01883 348911 or<br />

email enquiries@sdea.co.uk<br />

- 1 -



Welcome to the new members who<br />

have joined the Association since our<br />

last edition.<br />

Innovate Signs Ltd<br />

t: 0845 872 2870<br />

e: neil.frodsham@innovatesigns.co.uk<br />

w: www.innovatesigns.co.uk<br />

A dynamic sign and graphics company,<br />

dedicated to high-quality work and<br />

outstanding service. Working globally<br />

with leading brands for over 15 years.<br />

DPI UK Ltd<br />

t: 01332 228150<br />

e: paul@dpi-uk.com<br />

w: www.dpi-uk.com<br />

DPI UK Ltd manufacture aluminium<br />

frames, lightboxes and structures for<br />

use with push fit tensioned fabric<br />

graphics.<br />

The SDEA Christmas Lunch has become a favourite<br />

among members as an informal get together in the<br />

lead up to the Christmas festivities.<br />

Join us this year at Great British Restaurant, the<br />

restaurant located within London’s infamous 5*<br />

hotel, Dukes Hotel. Stylish dining, impeccable<br />

service and, above all, timeless British classic dishes<br />

are the hallmarks of GBR at Dukes. The hotel also<br />

boasts its legendary cocktail bar, said to have<br />

inspired Ian Fleming for James Bond's signature<br />

Martini.<br />



The three course lunch is just £45.00 + VAT<br />

(excludes drinks). Please contact us to reserve your<br />

places.<br />

t: 01883 348911<br />

e: paula@sdea.co.uk<br />

w: www.shopdisplay.org<br />

TMD Interior Projects Ltd<br />

t: 07454 689132<br />

e: tony@tmdip.co.uk<br />

w: www.tmdip.co.uk<br />

Over 30 years of trade experience<br />

covering all types of interior fit out from<br />

shops to restaurants to pubs to offices<br />

to anything really. TMD have also been<br />

involved in some vast POP roll outs in<br />

the past. TMD will also arrange all<br />

other sub trades so that the client has<br />

one point of contact.<br />

The restaurant is located just a five minute walk<br />

from Green Park Underground Station off St<br />

James’s, home to such established names such as<br />

Lock & Co Hatters and Berry Brothers wine<br />

merchants.<br />

This fantastic venue will hold our Christmas Lunch<br />

on Thursday 6th December. It’s the ideal place for<br />

members and their guests to mix and build<br />

relationships with peers from the retail display<br />

industry.<br />



The new SDEA Retail Display Directory is available now free of charge to<br />

retail display buyers and specifiers. Brimming with creative, specialist<br />

products and services for retail interiors, the new Directory is a vital tool<br />

for all retailers both large and small. The vibrant new design opens the<br />

door onto a visually stimulating and comprehensive guide, including<br />

exclusively commissioned editorial.<br />

Over 100 specialist shopfittings and display manufacturers and suppliers<br />

are bound together in this invaluable publication, which will help you<br />

locate all manner of specialist shopfittings, display, PoS, PoP, lighting,<br />

signage, mannequins and visual merchandising.<br />

SDEA presents an eclectic collection of sensational new store reviews to<br />

provide plenty of inspiration to help you create your very own cutting edge<br />

retail environments. From one of the biggest beauty brands, L’Occitane,<br />

launching a flawless flagship right in the heart of London on Regent Street<br />

to a historical book retailer opening a cool, contemporary interior to<br />

spread its love of books and reading at the prestigious Westgate<br />

development in Oxford.<br />

The Retail Display Directory offers a variety of ways to help buyers and<br />

specifiers source their products and services, quickly and easily: you can<br />

search by supplier, product, trade name, retail discipline, or location.<br />

Enhanced with descriptive text and full colour imagery, the Directory is a<br />

‘must have’ for every retail buyer.<br />

To receive your free copy simply email directory@sdea.co.uk or call 01883<br />

348911. Please ensure you quote this feature.<br />

The Directory is also available to view online at www.shopdisplay.org<br />

- 2 -




Award-winning global expert in store audits, retail display installation and<br />

brand maintenance, CJ Retail Solutions, has announced the completion of<br />

an ambitious nationwide project for Boots’ Beauty Sweet Shops.<br />

During the project, CJ Retail Solutions was involved in the planning,<br />

installation and re-merchandising of large sections of 385 Boots stores,<br />

with the full project planning and rollout taking place over the course of<br />

two years.<br />

Contact:<br />

t: 01928 597777<br />

e: enquiries@cjretailsolutions.co.uk<br />

w: www.cjretailsolutions.co.uk<br />

The project comes amidst fresh concerns of the threat of supermarket<br />

beauty aisles. However, Erin Jackson, health and beauty business unit<br />

director at CJ Retail Solutions, believes that the key to health and beauty<br />

retailers fighting off the competition from supermarket giants, lies in<br />

putting customers front of mind by creating engaging instore experiences.<br />

Erin said: “Competition from supermarket beauty aisles isn’t going<br />

anywhere fast, but I believe it’s a really exciting time for retailers. This<br />

presents fresh opportunities for them to really take the time to get to know<br />

their customers and make sure they’re engaging them as much as<br />

possible in store, keeping them coming back time and time again.”<br />

Not a lot of people were aware that Global Display design and supply<br />

fabulous furniture for retail environments.<br />

Even less people know that Global Display have also developed a range of<br />

eco-furniture, which besides looking amazing, ticks all of the boxes when it<br />

comes to a truly sustainable solution for chairs and tables.<br />



Contact:<br />

t: 01582 676350<br />

e: info@global-display.co<br />

w: www.global-display.co<br />

Contact Global Display to find out more about their cost effective, high<br />

quality furniture that will inspire your customers and help you sleep at<br />

night.<br />

- 3 -


Latest figures state that 92% of consumers now read online reviews and it<br />

is widely believed that positive reviews can provide around an 18% uplift in<br />

sales/bookings.<br />

It is now more important than ever for businesses to provide good<br />

customer service to help generate positive reviews, creating a solid and<br />

reliable online profile to help bring in both new and returning business.<br />

There are often a few key things that can have a real impact on a<br />

customer’s experience such as first impressions, clear and easy to follow<br />

signage, the use of modern technology etc.<br />

All of these things are simple things that are often over looked in day to<br />

day working life but if we get these things right, they can have a positive<br />

impact on our customers and on our businesses<br />

This is why Durable has created a simple step by step guide to help ensure<br />

that you as a business provide the best possible customer experience<br />

without having to make drastic changes.<br />

Durable offer an extensive range of solutions from their revolutionary<br />

DURAFRAME® info frames to help with any type of signage, to stylish and<br />

robust Tablet Holders to help us embrace a modern way of working.<br />



90% of consumers read<br />

online reviews before<br />

visiting a business and with<br />

the busy festive period just<br />

around the corner, is it time<br />

we started to focus more on<br />

improving our image online?<br />

To find out more about<br />

Durable’s step by step guide<br />

to providing the best<br />

customer experience, just<br />

go to the DURABLE HUB on their website.<br />

Contact:<br />

t: 01202 897071<br />

e: sam.rylands@durable-uk.com<br />

w: www.durable-uk.com<br />


As part of a strategic move to offer<br />

a clear defined proposition across<br />

all CSM services, ICON Retail has<br />

rebranded as CSM Retail.<br />

The award-winning retail specialists offer clients a creatively led approach<br />

to window displays and retail experiences.<br />

Recent work has seen the agency help Fenwick celebrate the Royal<br />

Academy of Arts 250th Anniversary on Bond Street and Ted Baker launch<br />

their new Colour by Numbers range with an immersive pop-up shop in Old<br />

Street station.<br />

The rebrand will allow the retail team greater access to resources and<br />

knowledge within the global CSM and Chime agencies, helping to deliver<br />

even greater impact for clients. This move also benefits the wider CSM<br />

group as there is now a clearly defined retail offering in place to support<br />

the array of existing CSM clients that have strong retail presence.<br />

As ICON Retail transitions to CSM Retail, Graham Clark, Managing Director<br />

stated: “The retail industry is changing at an incredible pace and our<br />

offering has been continuing to evolve in tandem. We’re proud of where<br />

we’ve got to as ICON Retail but now is the right time to take this exciting<br />

step forward as CSM Retail, embracing the opportunities that this move<br />

brings.”<br />

Contact:<br />

t: 020 8302 4921<br />

e: sales@csmretail.com<br />

w: www.csmretail.com<br />

Following their recent investment in printing direct to substrate with<br />

formable inks, Advance Display Solutions have been demonstrating just<br />

how versatile and creative the process can be when it is combined with<br />

their proven expertise in vacuum forming.<br />



With Halloween just round the corner they have produced a range of<br />

printed and vacuum formed skulls that are truly striking. They can be used<br />

as either wall mounted or counter top display props - or even better,<br />

internally illuminated using one of Advance Display Solutions’ light boxes.<br />

Lightweight, robust and economical they provide a real point of visual<br />

focus in any retail or food and beverage environment – or even as props<br />

for a Halloween themed event or party.<br />

To find out more about how Advance Display Solutions are creating new<br />

and innovative displays get in touch with the team today.<br />

Contact:<br />

t: 01908 641008<br />

e: sales@advancedisplay.co.uk<br />

w: www.advancedisplay.co.uk<br />

- 4 -




Printvision UK Ltd has secured the UK distributor rights to the Bannerbow;<br />

an innovative display product for exhibitions, promotion and events. This<br />

portable arch creates an exciting space for your promotion or interior<br />

design.<br />

You can experiment with graphics<br />

and materials and arrange them in<br />

different configurations. A threedimensional<br />

alternative to roll-ups,<br />

banners and posters, the<br />

experience and feel that the<br />

Bannerbow creates is truly unique.<br />

It becomes more than a traditional<br />

display; it becomes an inviting<br />

space - a room within a room.<br />

Portable and easy to set up, you do not need any tools, bolts or additional<br />

equipment to set it up. It is really easy and can<br />

be done by one person in five minutes. When<br />

you want to move on, it folds into a handy case<br />

with a shoulder strap.<br />

Contact:<br />

t: 01162 666227<br />

e: ash@printvision.co.uk<br />

w: www.printvision.co.uk<br />

One of the industry's best-known display<br />

specialists has launched a complete<br />

rebrand, showcasing a new logo and<br />

website.<br />



Mid West Display’s new website is now<br />

fully eCommerce – customers can buy<br />

display, signage and point of sale<br />

products by card, PayPal, BACS or by invoice.<br />

The fresh website also aims to provide customers with 'ideas, insights and<br />

inspiration'. It showcases completed display projects and will provide<br />

updates on consumer behaviour, design and technology trends that<br />

impact on the sector.<br />

The new look is part of a full rebrand of the Wright Plastics Group, which<br />

acquired Mid West Displays in 2016.<br />

Mid West is located in Shrewsbury and employs around 40 people. You<br />

can see its new website at www.midwestdisplays.co.uk<br />

Contact:<br />

t: 01743 465531<br />

e: sales@midwestdisplays.co.uk<br />

w: www.midwestdisplays.co.uk<br />



arken POP recently manufactured over 40 of their new 6 Sheet Double<br />

Sided ‘Superlite’ Lightboxes to the UK’s largest supplier of passenger bus<br />

shelters who in turn supply the complete product to media company Clear<br />

Channel.<br />

This high quality product generates income from the advertising space and<br />

is IP rated, lockable and easy to update with new media.<br />

Contact:<br />

t: 01638 565656<br />

e: info@arken-pop.com<br />

w: www.arken-pop.com<br />

- 5 -




Ormiston Wire Ltd is celebrating 225 years as a family led manufacturing<br />

business.<br />

Founded in 1793 (the same year Marie Antoinette had her head removed<br />

and the Louvre was founded) the company has survived recessions, wars,<br />

depressions, bombings, a decline in manufacturing, and has moved into<br />

Europe. Ormiston Wire Ltd began in the City of London, making spring-wire<br />

for corsets and wigs. This was in the days before rubber. Today they have<br />

manufacturing facilities in Isleworth, west London and Redditch in the<br />

Midlands.<br />

The company are able to manufacture almost any type of wire for almost<br />

any type of application. Their manufacturing processes can accommodate<br />

either ferrous or non-ferrous wire or strands including copper, stainless<br />

steel, phosphor bronze, steel, aluminium, nickel chrome., to any size or<br />

length. They include facilities for rolling, winding, rewinding, spooling,<br />

braiding, bunching, stranding and plastic coating, according to<br />

specification.<br />

Ormiston Wire has a wide varied world-wide customer base, including :<br />

Marine, Medical, Aviation, Engineering, Space, Retail Display, Transport,<br />

Horology, Musical, Leisure, Transport and Gardening ; Ormiston supply<br />

within nearly every industry imaginable.<br />

The company believes that they have survived for so long though luck,<br />

being environmentally conscious and their flexibility to change.<br />

Contact:<br />

t: 020 8569 7287<br />

e: info@ormiston-wire.co.uk<br />

w: www.ormiston-wire.co.uk<br />

They supply all types of wire including locking wire, seizing wire, micro<br />

cables, fittings and components.<br />


Christmas has arrived at Morplan in the form of six stunning themes.<br />

This year retailers can stay traditional with red and white in ‘Christmas<br />

Morning’, create striking, dramatic displays in ‘Silver Circles’, cosy up in an<br />

‘Alpine Lodge’, think magical iridescent pinks and blues with ‘Christmas<br />

Fantasy’, dabble in rich steampunk reds and golds with ‘Modern Victoriana’<br />

or go Scandi with ‘Neutral Nordic’.<br />

Go nuts with snow,<br />

lights, trees and<br />

sparkles to entice<br />

customers into your<br />

very own winter<br />

wonderland. They<br />

even have unicorns,<br />

diamante dachshunds<br />

and life size flat-pack<br />

reindeer.<br />

And if all that sounds<br />

like too much hard<br />

work, there is a range<br />

of festive Window<br />

Clings to give instant<br />

seasonality with no<br />

loss of floor space (and<br />

no glitter appearing in<br />

strange places for the<br />

next few months!!)<br />

Stocks are limited so<br />

get to the website or<br />

one of their stores as<br />

soon as you can. To<br />

find out more call<br />

0330 44 55 666 or<br />

visit morplan.com.<br />

Contact:<br />

t: 0330 44 55 666<br />

e: sales@morplan.com<br />

w: www.morplan.com<br />

- 6 -



London based exhibition and display specialist manufacturer Tecna Display<br />

Ltd recently celebrate being awarded the Queen’s Award for Enterprise for a<br />

second time, having received the first in 2012. It was awarded the accolade<br />

for outstanding achievement in the category of International Trade.<br />


The second award presentation ceremony took place on the 18th of July<br />

<strong>2018</strong> at Tecna Display's North London premises and was attended by the<br />

Tecna team, customers, suppliers, representatives from the Mayor's office<br />

of Haringey as well as the Queen’s representative.<br />

The award was presented to Jonathan Evitt by Captain (Ret'd) Peter Baker<br />

RD DL RNR, the Deputy Lieutenant for the London Borough of Haringey on<br />

behalf of the Queen and the Deputy Mayor of Haringey, Councillor Sheila<br />

Peacock.<br />

With the announcement being made on the 10th of May <strong>2018</strong>, Tecna<br />

Display attended and hosted events for the award presentation in the<br />

following weeks.<br />

The award ceremony and presentation consisted of two events; a reception<br />

held at Buckingham Palace for all Queen’s Award winners to meet each<br />

other as well as members of the Royal family and the second being the<br />

actual award presentation day, held at the winner's venue of choice.<br />

On the 28th of June <strong>2018</strong>, Tecna Display's Managing Director Jonathan<br />

Evitt and Director Ivan Shepherd visited Buckingham Palace for the winner's<br />

reception. The winners were hosted in one of the various foyers of the<br />

palace and were greeted by HRH Prince Charles, who shared a few words<br />

with each company's representatives.<br />

Deputy Lieutenant for the Borough of Haringey Captain (Ret’d) Peter Baker and<br />

Deputy Mayor Sheila Peacock presenting the Queen’s Award for Enterprise to<br />

Jonathan Evitt<br />

Captain Peter Baker had this to say, "What is so special about the Queen’s<br />

Award is that it is a distinction you have all worked for and achieved<br />

together as a team. And it is a distinction, because these Awards are greatly<br />

sought after and sparingly given. It is the highest award that can be<br />

bestowed to a UK business.<br />

"I did a little research before coming here today and I can tell you that you<br />

are the only company in the Exhibition Display field to have won the<br />

Queen’s Award and you should be very proud of this achievement. What is<br />

rare and impressive is that you also received the award in 2012. I see this<br />

as evidence of the ambition you have as a team and the continuing hard<br />

work that you have put into the business over the years to ensure you<br />

remain at the very top of your game."<br />

Managing Director Jonathan Evitt and Director Ivan Shepherd outside<br />

Buckingham Palace<br />

The award represents a huge honour and success for the Tecna Display<br />

family. Having the ability to display the Queen’s Award emblem, which<br />

although a UK award, has global reach and demonstrates to the world and<br />

Tecna's customers, that they can meet the highest standards of excellence<br />

which is central to the UK's competitiveness and prosperity.<br />

Philippe van Ameyde, Sales & Marketing Director at Tecna Display:<br />

"Winning this award for excellence in international trade is an outstanding<br />

achievement. It is proof that our products are well regarded within the<br />

industry; it gives our company a worldwide recognition, an increase in<br />

commercial value and a major boost in staff morale. Getting the Queen’s<br />

endorsement is something we can all be very proud of."<br />

Contact:<br />

t: 020 8803 4469<br />

e: marketing@tecnadisplay.com<br />

w: www.t3systems.com<br />

Jonathan Evitt and Ivan Shepherd with HRH Prince Charles<br />

- 7 -




Flourish Trading, Propability’s sister company, worked alongside Danish<br />

fashion label Baum Und Pfergarten, to deliver a range of beautiful silk<br />

flowers for its pop-up store at Fenwick Bond Street as well as the brands<br />

eye catching window display.<br />

The distinctive signature style of Baum Und Pfergarten merchandise juxtapositioned<br />

alongside the beautiful array of faux flowers provides a pop of<br />

colour as well as a cool fresh, but not too polished display.<br />

Flourish Trading consulted on which flowers would be most effective and<br />

provided up to around 150 stems in total ranging from tulips, hydrangeas,<br />

roses, peonies, carnations and sweet peas as well as daisies all in various<br />

colours. All the flowers were positioned in basic plastic buckets and not too<br />

carefully arranged to give an easy relaxed vibe to the concept.<br />

The variety of artificial flowers used in the bunches around the Baum Und<br />

Pfergarten merchandise really demonstrates how faux foliage and blooms<br />

can bring clean and simple design to life, creating a splash of colour in a<br />

simplistic and highly effective way to showcase fashion at its best.<br />

Contact:<br />

t: 020 8640 0354<br />

e: sales@flourishtrading.com<br />

w: www.flourishtrading.com<br />



Graphic display specialist Leach Impact has just completed an interior<br />

rebrand project within the renowned Manchester Arena.<br />

Luxury watchmaker Raymond Weil was recently announced as the arena’s<br />

‘official time partner’ and headline sponsor of the venue’s VIP Icons Bar.<br />

And the Swiss horologists approached Leach to maximise their exposure<br />

within this vibrant space.<br />

create a ‘wow factor’ on their walls. But with Raymond Weil we’ve thought<br />

beyond the obvious, maximising use of previously underutilised spaces<br />

such as table tops, which are now decorated to look like LPs.<br />

The result of this two-week project is a striking, media-rich display that pays<br />

homage to both brands.<br />

Leach’s in-house innovation<br />

team designed a bespoke<br />

lightbox and guitar case with<br />

acrylic face and RGB lights,<br />

in celebration of the legends<br />

who have played at the<br />

venue. Table-top vinyl<br />

graphics, cut-vinyl applied to<br />

mirrors, and 7 lightboxes<br />

with interchangeable fabric<br />

graphics, have also been<br />

supplied.<br />

But by far the stand-out visual is a large-format, seamless and durable<br />

20sqm wallpaper solution – depicting Raymond Weil’s relationship with the<br />

Brit Awards – created using Leach’s market-leading Titan product.<br />

Commenting on the project, Leach’s Sales Account Manager Dan Deakin<br />

elaborated: “This is Raymond Weil’s first in-venue entertainment space, so<br />

the pressure to execute this brief perfectly was high. The watchmaker uses<br />

music throughout its entire global marketing strategy and has celebrated<br />

collaborations with some of the world’s most notable artists and bands. We<br />

were very excited when this project came in.<br />

“As a world-renowned family-owned business whose name is synonymous<br />

with quality, this client prioritises brand over everything. Leach was<br />

therefore chosen as the graphics partner because they knew we could<br />

deliver on the standards sought.”<br />

The Icons Bar has now been transformed into a lively space on the arena<br />

concourse, for gig ticket holders to enjoy.<br />

Dan continued: “So many customers approach us interested in how we can<br />

“The flexible nature of the lightboxes’ fabric graphics also means that<br />

arena staff can change the displays within minutes – updating the look<br />

and feel of the area as often as they like.”<br />

This is not the first time Leach has collaborated with Raymond Weil – a<br />

number of brand graphics designed, printed and installed by the<br />

Huddersfield-headquartered visual impact specialists currently adorn<br />

jewellers, concessions and<br />

shop-within-shop<br />

environments throughout<br />

the UK.<br />

Contact:<br />

t: 01484 551279<br />

e: impact@weareleach.com<br />

w: www.leachimpact.com<br />

- 8 -




It's been nearly 5 months since the new Trago Mills site opened at Merthyr<br />

Tydfil and RBUK have had a chance to reflect on their involvement in the<br />

project.<br />

To say that they had a hand in<br />

supplying the majority of the shop<br />

fittings for the store seems like a<br />

huge understatement. For a<br />

store that is nearly the size of 5<br />

football pitches, the challenges<br />

would have been daunting for<br />

some suppliers, but RBUK<br />

approached the project with the<br />

same enthusiasm that has been<br />

paramount to their continued<br />

success since Eliza Tinsley<br />

acquired the business in<br />

<strong>November</strong> 2016.<br />

The project brief was to supply all<br />

of the retail shelving, installation<br />

services, project management,<br />

many bespoke manufactured<br />

displays, turnstiles, shopping<br />

baskets and shopping trolleys, as<br />

well as the trolley shelters in which to house them. In addition to the shop<br />

fittings, office furniture was also supplied by their parent company, Eliza<br />

Tinsley.<br />

From unloading 14 containers of retail shelving, to completing the full<br />

install in 28 days, RBUK were on hand to project manage right through to<br />

opening day.<br />

"We became a huge part of the Trago Family" says Bill Richards the Sales<br />

Director for RBUK. "It's a relationship that has continued beyond the project<br />

and we are very grateful to the Trago family for the opportunity and their<br />

hospitality throughout the exercise"<br />

RBUK's involvement at Trago Mills, Merthyr Tydfil has certainly proved that<br />

they have the capability to handle any challenge, big or small!<br />

For more information about the project please follow this link:<br />

https://www.youtube.com/watch?v=i6RUBbfNBdo&t=56s<br />

Contact:<br />

t: 0121 502 7328<br />

e: William.Richards@rbuk.co.uk<br />

w: www.rbuk.co.uk<br />

The awards keep on coming for Kendu In-Store Visual Solutions with the<br />

Galeries Lafayette “Spectacular Spectacular” Christmas windows receiving<br />

First Place for Holiday Window Displays in VMSD’s Annual International<br />

Visual Competition. The unique combination of the traditional decorative<br />

elements combined with Flowbox, the award-winning dynamic LED display,<br />

to create a sense of fun was praised by the judges.<br />



Flowbox, the new generation of dynamic LED displays, combines printed<br />

visuals with motion effects and dynamic animation. Since launching in<br />

early 2017, Flowbox has been honoured with 15 awards and recognitions<br />

for both its product innovation and visual merchandising projects. Now with<br />

a simplified 3-step set-up, it’s easier than ever to install in-store. Available<br />

exclusively via Kendu, Flowbox can be combined with new special effect<br />

textiles featuring 3D effects that change depending on the perspective and<br />

clear, reflective mirror-like textiles.<br />

“I find it interesting; I think the elements are something that draw you in,”<br />

said judge Jaime Cornelius, Creative Director at ChangeUp Inc. “They<br />

remind me of old-school Christmas windows, but with a new take on<br />

tradition that is a little bit quirky.”<br />

Contact:<br />

t: 020 3735 5258<br />

e: sophie.reeve@kendu.com<br />

w: www.kendu.com<br />

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Graphic display specialist Leach Impact has unveiled a new ultrailluminated<br />

product designed to introduce a wow factor to the retail<br />

environment.<br />

Exclusively unveiled to a handful of VIP customers before being released<br />

to the market, Vision Lightwall follows 12 months of in-house development.<br />

Available in three key formats, the products integrate ultra-bright LED<br />

illumination with large format HD-quality graphics, designed to capture<br />

the attention of shoppers on the often-challenging high street.<br />

This self-assembly, lightweight pop-up represents a more modern and<br />

impactful alternative to simple pull-up graphics. With options up to 2m<br />

tall x 3m wide, this particular freestanding Lightwall is intended to provide<br />

brands with maximum exposure in small spaces. The tool-less system is<br />

easy to transport and erect, and CE-certified for complete peace of mind.<br />

In stores with larger available square<br />

footage, the modular Lightwall can<br />

be supplied in sizes up to 5m tall x<br />

20m wide. Engineered with<br />

flexibility in mind, this solution<br />

– also CE-certified – presents an<br />

array of visually striking possibilities,<br />

with the support of an installation<br />

team.<br />

Finally, a series of add-ons can be<br />

incorporated into this modular<br />

system, for added impact. Options<br />

include in-built TVs, hanging profiles,<br />

and the merchandising capabilities<br />

of Leach’s Product Wall Lite.<br />

With no such thing as a ‘one size fits<br />

all’ configuration, clients can choose<br />

from a non-illuminated specification, edge lighting with beam LEDs, the<br />

brightest back-lit option, or a soon-to-be-launched flexible lightsheet, which<br />

enables the system to be rolled up for ultimate movability.<br />

Commenting on the team’s ambition for this product range, Leach’s head of<br />

innovation Mike Willshaw explained: “We recognise the challenges being<br />


experienced on the high street, but this is exactly why our innovation team<br />

is here – to anticipate and address these challenges head on, with industry<br />

input. We know that impactful store environments can be notoriously<br />

expensive, for instance, which means brands are often accepting of<br />

lacklustre displays that still represent a significant investment and are often<br />

only single-use.<br />

“But given the level of design, print and manufacturing advancements<br />

within the display sector, it is possible to do so much more – it is possible<br />

to create visually stunning<br />

spaces without breaking the<br />

bank. We’ve therefore<br />

collaborated with retailers of<br />

all shapes and sizes to create<br />

Lightwall, and we’re extremely<br />

excited about its potential.”<br />

Elsewhere, Lightwall has also<br />

attracted the attention of the<br />

events sector. Leach is already<br />

accustomed to supporting<br />

organisations with exhibition<br />

solutions – in partnership with<br />

Belgian-owned beMatrix for<br />

instance – and interest in this<br />

latest innovation indicates<br />

wider potential within the exhibition arena.<br />

“As with the other lightbox products in Leach Impact’s portfolio, the<br />

Lightwall is designed to accommodate interchangeable fabric graphics<br />

which makes it the perfect solution for one event after another,” added<br />

Mike. “The level of waste often left behind after trade shows and<br />

conferences is staggering – this solution therefore addresses the reuse<br />

problem whilst maximising clients’ return on investment.”<br />

Contact:<br />

t: 01484 551279<br />

e: impact@weareleach.com<br />

w: www.leachimpact.com<br />



Propability worked alongside the Fenwick of Bond Street Visual<br />

Merchandising team to create this impressive window display delivering an<br />

industrial yet sophisticated merchandise display. Themed ‘Piping Hot’ the<br />

concept was brought to life by Propability – designing scaffolding style<br />

shelving which was sprayed in various colours. Instead of using scaffolding<br />

planks bespoke clear acrylic shelves were created to create a lighter<br />

element to the display on which to position key merchandise.<br />

Propability incorporated waste pipes that bend up, down and across the<br />

windows - which were sprayed in similar colours - with others treated in a<br />

gold chrome which added further to the overall sense of luxury.<br />

Overall, nearly 50 metres of 160mm diameter pipes were used turning<br />

around 20 bends! The display was completed on the exterior of the<br />

building with two sets of U-bend pipes attached to the outside of the<br />

window to give the scheme some extra dynamism.<br />

The effect is a stunning contrast of industry layered with sophistication.<br />

The merchandise on display offers an additional decadence and style which<br />

completes the theme.<br />

Contact:<br />

t: 020 8687 1030<br />

e: info@propability.co.uk<br />

w: www.propability.co.uk<br />

- 10 -




“SpiceUp is the biggest touring exhibition of Spice Girls memorabilia in the<br />

world. With hundreds of iconic costume pieces from the Spice Girls heyday<br />

as well as many thousands of items of merchandise and memorabilia it is a<br />

fantastic trip down pop music history for any Spice Girls or music fan.”<br />

When Curator and self-professed Spice Girl Number One fan, Alan Smith-<br />

Allison decided to offer the world sight of his unrivalled personal collection<br />

of Spice Girls memorabilia, he knew he would have girls (and some boys) of<br />

a certain age lining the streets for tickets, as seen when his idols hit<br />

stardom.<br />

SpiceUp will be at Watford’s Intu Shopping Centre from 15 <strong>November</strong> - 31<br />

December before touring worldwide.<br />

The touring exhibition started in August at the Business Design Centre,<br />

London, customary to The Spice Girls, the UK city that propelled them to<br />

fame and notability. The five feisty girls sparked a new wave in popular<br />

culture during the mid-90’s, stemmed from Britain’s pop music ancestry<br />

home, London, earning them their place in music history.<br />

SpiceUp aims to recapture the spirit of those heady days and the<br />

empowering message of Girl Power that the fab five brought to their<br />

marketing in the wake of a glut of boy bands taking over the pop charts at<br />

the time. This soon became their motto and to every girl in Britain and<br />

before long, worldwide.<br />

With every fantastic concept, so requires reliable support. This is where<br />

Shopfitting Warehouse enters the proverbial stage. Presentation is<br />

paramount so when the director of SpiceUp contacted Shopfitting<br />

Warehouse for mannequins and barrier posts, he knew he’d gone to the<br />

right place.<br />

For great presentation of your outfits, costumes, or memorabilia take a look<br />

at Shopfitting Warehouse’s full range of mannequins. Available in poses<br />

with attitude, or relaxed and cool, whatever you’re looking for, they have<br />

one that will make your merchandising holler, zig-a-zig-ah!<br />

Contact:<br />

t: 01258 859900<br />

e: sales@shopfittingwarehouse.co.uk<br />

w: www.shopfittingwarehouse.co.uk<br />

The exhibition has over 300 Spice Girls outfits on display, including outfits<br />

from the Spice World movie, dresses worn by the girls at the 1995 & 1997<br />

BRIT awards, from performances on Saturday Night Live, clothes worn on<br />

music video appearances, Pepsi promotional outfits and the iconic Girl<br />

Power basque worn by Geri Halliwell, shown above.<br />

All is kept immaculate while on show and behind a string of protective<br />

barrier posts, to keep straying hands off these precious designs and just in<br />

case a flurry of Girl Excitement breaks out!<br />

- 11 -


22 <strong>November</strong> <strong>2018</strong><br />

VM & Display Awards<br />

Bloomsbury Big Top, London<br />

www.vmanddisplayawards.com<br />

2-4 April 2019<br />

Sign & Digital UK<br />

NEC, Birmingham<br />

www.signuk.com<br />

1-2 May 2019<br />

Retail Design Expo<br />

Olympia, London<br />

www.retaildesignexpo.com<br />

6 June 2019<br />

Creative Retail Awards<br />

Proud Embankment, London<br />

www.shopdisplay.org<br />

6 December <strong>2018</strong><br />

SDEA Christmas Lunch<br />

GBR at Dukes Hotel, London<br />

www.shopdisplay.org<br />

3-4 April 2019<br />

VM & Display Show<br />

BDC, London<br />

www.vmanddisplayshow.com<br />

May 2019<br />

SDEA AGM<br />

TBC, London<br />

www.shopdisplay.org<br />

18-19 September 2019<br />

Imagine<br />

Tobacco Dock, London<br />

www.imagine.design<br />



Panel members were keen to discuss innovative ideas, including the<br />

concept of stores that focus so strongly on experiencing products they are<br />

not required to sell anything at all, with events and theatre used to<br />

entertain consumers.<br />

Flagship stores and local relevance were also key issues for the panel,<br />

who also flagged up the importance of retail staff in delivering the new<br />

standards of in-store service and experience that customers expect.<br />

Retail Design Expo (RDE), Europe’s premier retail design event, has<br />

recently announced the line-up of leading retailers which make up the<br />

Steering Panel for the 2019 show.<br />

Now in its fifth year, RDE, which takes place at London’s Olympia with its<br />

co-located shows Retail Digital Signage Expo and Retail Business<br />

Technology Expo on 1 and 2 May 2019, showcases the very latest<br />

concepts, product innovations and solutions to enhance in-store design,<br />

branding, VM and improve customer experience.<br />

RDE’s Steering Panel is made up of leading retailers at the cutting-edge of<br />

innovative in-store concepts, who continually push the boundaries across<br />

retail design, branding, marketing, visual merchandising, POS and POP to<br />

engage and inspire shoppers. The SDEA is also proud to me a member of<br />

the Steering Panel, representing our Members and the retail design and<br />

display community as a whole.<br />

But the panel cautioned that tactics used in flagship stores are difficult to<br />

translate to large estates, and hard to maintain even in single locations.<br />

“People must leave your store having undergone some sort of change<br />

within themselves,” said one senior retailer, who added that customers<br />

expect memorable and engaging experiences. “But you can’t keep doing<br />

that. The cost becomes huge.”<br />

This will shape the 2019 RDE show line-up – from speaker sessions to<br />

innovation showcases and conceptual installations – to ensure the expo<br />

continues to be the ‘must attend’ event that informs, excites and inspires<br />

retail design professionals.<br />

Sarah Adams, RDE Event Manager, commented, “We are delighted to<br />

welcome such a high calibre of inspiring retailers, who are breaking new<br />

boundaries when it comes to delivering innovative, inspiring and engaging<br />

store concepts, to the RDE Steering Panel. The role of the store is evolving<br />

at pace, driven by the equally fast-moving and changeable nature of<br />

shoppers’ demands. Consumers want curated, brand immersive, contentrich<br />

and inspiring shopping environments - and retail design holds the key<br />

to putting the store back as the jewel in a retailer’s crown.”<br />

As well as new, cutting-edge content informed by the Steering Panel,<br />

following the success of the <strong>2018</strong> show, RDE will also move into a new hall<br />

at the front of London’s Olympia in order to accommodate the growing<br />

number of exhibitors and visitors. There will also be a new-look show<br />

format, with the hall designed to replicate a retail environment and divided<br />

into four distinct zones – Store Design, PoP Marketing and Visual<br />

Merchandising, Shop Fixtures and Store Fixtures, and Lighting – making<br />

visitor navigation easier.<br />

To book your stand for RDE 2019, visit the booking page of the RDE<br />

website or call the customer service team on +44 (0)20 8271 2155.<br />

Senior leaders from Lego, well-known for its immersive brand experience<br />

stores, L’Oreal, EE and Hema, the lifestyle retailer from Holland who is<br />

making waves with its Dutch inspired store concepts, are among the new<br />

panel members, who join existing members including Foot Locker,<br />

Westfield and the SDEA. The panel meet to discuss critical issues and<br />

emerging trends across the retail design spectrum.<br />

t: 020 8874 2728<br />

e: sarah.adams@reedexpo.co.uk<br />

w: www.retaildesignexpo.com<br />

At the last meeting in October, a number of topics were discussed on the<br />

challenges faced by retailers today. Creating sustainable relationships<br />

with customers, managing the in-store technology that is driving change,<br />

and dealing with cannibalisation of store sales by retailer’s own online<br />

operations, are some of the key challenges facing retailers, according to<br />

members of the Retail Design Expo steering panel.<br />

The group meets regularly to discuss industry issues, to ensure that Retail<br />

Design Expo’s conference programme covers the right subjects – with the<br />

discussion held under Chatham House Rules.<br />

- 12 -

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