DRIFT Travel Fall/Holiday 2018

and pursue similar innovations. Nat
Hab also expects to learn lessons the
company can apply across its other
trips in destinations worldwide.
“One way we’re dedicated to
protecting the planet is to inspire
the travel industry to become
more sustainable,” said Natural
Habitat Adventures Founder &
President Ben Bressler. “Our goal
is to continually raise the bar on
conservation, and our first zero waste
adventure will show that it’s possible
to reduce our environmental impact
while providing an exceptional
experience for our guests.”
Nat Hab wants its zero waste ethos
to extend beyond the trip itself. By
inspiring its travelers and partners to
make conscious choices about waste
in their everyday lives and business
practices, Nat Hab aims to create
a long-lasting ripple effect. Given
that the average American produces
4.4 pounds of trash per day, Nat
Hab recognizes there’s much room
for improvement. When travelers
witness the effectiveness of waste
reduction on vacation, they
learn how to reduce or eliminate
disposables at home, too.
“We encourage the travel industry to
follow Nat Hab’s lead to mitigate its
impact, protect the earth’s precious
natural resources, and educate
travelers about how they can do
their part,” said Jim Sano, World
Wildlife Fund Vice President, Travel
& Conservation.
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