Sales Manual TX 2018
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Appointment Qualifying Guidelines<br />
Presentation Qualifying: 5 qualified presentations per business week minimum is<br />
your goal. Always keep your pipeline full.<br />
FFR Lead Qualification Intake Form (In Zoho) must be completed in full to achieve a successful<br />
Prospect. Strive to find out what the prospects profession and background is.<br />
1) Contact Info:<br />
• Review contact info that the company has on file to ensure it is correct with the lead.<br />
• Make sure to ask for a second phone number if company does not have one on file.<br />
• Make sure to ask for their home address if the company does not have one on file.<br />
2) Main qualifying points for prospects for successful presentations:<br />
• Interest- Find out what their interest level is with trading and making money. Get them<br />
excited for the next call!<br />
• Experience- What is their level of trading experience, are they looking to learn or make<br />
money!<br />
• Money- Do they have a minimum of $20,000 to trade, is this liquid.<br />
• Decision maker- Are they the main decision maker, if not, who else will be involved.<br />
• Make a decision- Can they make a decision within a week!<br />
• Set a time- Set a scheduled time for a presentation and agree on that time!<br />
Note: The point to finding a “qualified” lead is so that the next presentation call will be positive! Qualifying<br />
is key for success in this business. MAKE SURE YOU QUALIFY!<br />
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